What Nutlicious Hazelnut Spreads does

Nutlicious Hazelnut Spreads is a privately held specialty food company founded in 2023 and headquartered in Sandpoint, Idaho. The company sources hazelnuts from Oregon's Willamette Valley and transforms them into premium spreads, pastes, pralines, and variegates at its Idaho processing facility. Its underlying capabilities center on precision roasting, a validated pasteurization process with documented kill steps, closed-system stainless-steel production lines, and batch-level traceability back to source orchards. The company holds third-party SQF (Safe Quality Food) certification covering microbial and aflatoxin testing, allergen management, and clean-in-place sanitation.

The product portfolio is organized into three commercial lines. Branded retail SKUs — Hazelnut Butter, Hazelnut Espresso, Hazelnut Dark Cocoa, and Hazelnut Cocoa — are sold through Amazon, Faire, and Wholesale Italian Food. Foodservice and industrial customers purchase Hazelnut Paste, Hazelnut 60% Praline Spread, and Hazelnut Variegate Spread in bulk via the company's direct sales team. Private label and custom formulation services complete the offering: the company manufactures hazelnut spreads under partner brand names and collaborates with customer R&D teams and chefs to develop tailored texture, flavor, and performance specifications.

Nutlicious makes money through one-time purchases across four revenue streams: retail product sales, foodservice bulk sales, private label manufacturing, and custom formulation services. Pricing is not publicly disclosed; bulk and custom engagements are quoted on request. The company operates with a small team of 8 employees, no disclosed institutional funding, and no parent company, suggesting it is founder-owned and self-funded. Its go-to-market combines direct-to-consumer channels with B2B field sales and OEM-style private label partnerships, targeting foodservice operators, industrial ingredient buyers, private label brands, and retail consumers.

Name

Nutlicious Hazelnut Spreads

Legal name

Nutlicious

Website

https://nutlicious.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutlicious Hazelnut Spreads is an Idaho-based specialty food company that processes Oregon Willamette Valley hazelnuts into premium spreads, pastes, and pralines for retail, foodservice, industrial ingredient buyers, and private label brands, with SQF-certified food safety and custom formulation capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandpoint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Product Sales: Sale of branded hazelnut spreads (Hazelnut Butter, Hazelnut Espresso, Hazelnut Dark Cocoa, Hazelnut Cocoa) directly to consumers through Amazon, Faire, and Wholesale Italian Food marketplaces. Products sold in retail-ready packaging.
2. Foodservice Bulk Sales: Bulk sales of spreads, pastes, and pralines to foodservice operators (restaurants, bakeries, ice cream makers) in larger format buckets and containers for professional kitchen use.
3. Private Label Manufacturing: Custom label services where Nutlicious manufactures hazelnut spreads under partner brand names. Partners select from existing recipes or develop custom flavor blends, with Nutlicious applying logos and retail/service-ready packaging.
4. Custom Formulation Services: Collaborative R&D services where Nutlicious food scientists work with customers to develop tailored hazelnut-based ingredients meeting specific application, performance, and culinary requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nutlicious Hazelnut Spreads is a specialty food manufacturer that produces premium hazelnut spreads, pastes, pralines, and variegates from Oregon-grown Willamette Valley hazelnuts. The company sells retail consumer products (Hazelnut Butter, Hazelnut Espresso, Hazelnut Dark Cocoa, Hazelnut Cocoa) through online marketplaces, foodservice bulk products (Hazelnut Paste, Hazelnut 60% Praline, Hazelnut Variegate Spread) directly to professional kitchens, and supports private label and custom formulation services for brand partners and industrial ingredient buyers.

Product overview

Nutlicious Hazelnut Spreads is a specialty food company offering premium hazelnut-based spreads, pastes, and pralines crafted from Oregon-grown hazelnuts sourced from Willamette Valley. The product portfolio consists of two main categories: retail consumer products (spreads in Hazelnut Butter, Hazelnut Espresso, Hazelnut Dark Cocoa, and Hazelnut Cocoa varieties) available through Amazon, Faire, and Wholesale Italian Food; and foodservice/industrial products including Hazelnut Paste, Hazelnut 60% Praline Spread, and Hazelnut Variegate Spread for bakeries, confectioners, and food manufacturers. Beyond standard offerings, Nutlicious provides Custom Formulations (R&D collaboration for tailored texture, flavor, and performance specifications) and Private Label services (applying customer branding to four signature recipes or custom flavor development). The company operates as a B2B ingredient supplier while maintaining direct-to-consumer retail presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Hazelnut Butter Spread Smooth, creamy hazelnut spread made with Oregon-grown hazelnuts, sold in retail-ready packaging for consumer use.
• Hazelnut Espresso Spread Hazelnut spread infused with espresso flavor profile, combining rich nutty and coffee notes for retail consumers.
• Hazelnut Dark Cocoa Spread Hazelnut spread blended with dark cocoa, delivering a decadent chocolate-hazelnut flavor profile for retail consumers.
• Hazelnut Cocoa Spread Hazelnut spread blended with cocoa, offering a balanced chocolate and hazelnut taste for retail consumers.
• Hazelnut Paste Concentrated hazelnut paste sold in bulk format for foodservice operators, suitable for baking and culinary applications.
• Hazelnut 60% Praline Spread Hazelnut praline spread with 60% hazelnut content, designed for foodservice use with rich flavor and decadent texture.
• Hazelnut Variegate Spread Hazelnut spread with variegated texture designed for foodservice applications such as ice cream and confectionery.
• Custom Formulations Collaborative R&D service where Nutlicious food scientists work with customer R&D teams and chefs to develop tailored hazelnut-based ingredients meeting specific texture, flavor, and performance requirements.
• Private Label Manufacturing Private label manufacturing service where Nutlicious produces hazelnut spreads under partner brand names, with options for existing recipes or custom flavor development, including production, labeling, and packaging.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nutiva: Nutiva produces organic nut butters, oils, and superfood spreads for retail and foodservice. Direct peer to Nutlicious in organic/clean-label nut spread manufacturing and natural foods retail channels.
• Once Again Nut Butter: Once Again is an independently operated manufacturer of organic and natural nut butters sold under its own brand and via private label. It is a direct peer to Nutlicious in nut spread manufacturing, private label capability, and natural/organic positioning.
• MaraNatha: MaraNatha (Hain Celestial) is a natural nut butter brand sold in grocery and natural foods channels. It competes with Nutlicious in retail nut/spread category and shares the natural ingredient positioning.
• Barney Butter: Barney Butter is a specialty almond butter brand sold in grocery and online. Comparable to Nutlicious in craft nut spread positioning, premium pricing, and direct-to-consumer plus retail distribution.
• Artisana Organics: Artisana Organics produces organic nut and seed spreads, butters, and pastes for retail and foodservice. Comparable to Nutlicious in craft nut spread manufacturing, organic/clean-label positioning, and dual retail/foodservice GTM.
• Justin's: Justin's (owned by Hormel) is a premium nut butter brand offering almond and peanut butters in retail and foodservice. It is a direct peer to Nutlicious in premium nut/spread positioning, natural ingredient positioning, and retail/foodservice dual-channel distribution.

Broad incumbents

• Ferrero (Nutella): Ferrero manufactures Nutella, the dominant global hazelnut cocoa spread. It competes with Nutlicious in the same product category and consumer occasion but operates at vastly larger scale, with broader confectionery portfolio and global distribution.

Emerging players

• Georgia Grinders: Georgia Grinders is a small-batch nut butter maker focused on peanut and almond butters with retail and foodservice presence. Comparable to Nutlicious as a smaller specialty nut butter manufacturer targeting both retail and ingredient customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@NutliciousBrand
• Facebookfacebook.com/NutliciousHazelnutSpreads
• LinkedInlinkedin.com/company/nutlicious-hazelnut-spreads
• Instagraminstagram.com/nutliciousbrand?igsh=MWN4anFtaTk0MXM2Nw%3D%3D&utm_source=qr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutlicious Hazelnut Spreads