Nutrafoods

What Nutrafoods does

Nutrafoods (legal name: J&P Nutrafood and Beverages, S.L.) is a private limited company headquartered in Pego, Spain, that operates a direct-to-consumer e-commerce platform selling health, sports nutrition, and natural/organic food products. The company's catalog spans coconut-based foods, aloe vera beverages, kombucha, organic staples, and protein supplements, with individual SKUs priced between roughly €1.76 and €37.42 and free shipping offered on orders above €50. As of the available data, Nutrafoods employs 5 people and has been operating since 2016 with no disclosed external funding, patents, certifications, or third-party partnerships.

The company sells exclusively to individual consumers (D2C) and ships to Spain, Andorra, and Portugal (peninsular only), deliberately excluding the Canary Islands, Balearic Islands, Ceuta, and Melilla. Customer acquisition appears to rely on content marketing — including a corporate blog and email newsletter — rather than paid performance marketing at scale. No management team, scientific advisors, or institutional backers are disclosed, and the platform's underlying technology stack is not specified, suggesting a standard third-party e-commerce infrastructure rather than proprietary technology. The combination of narrow geographic scope, small catalog, lean headcount, and absence of disclosed revenue or funding positions Nutrafoods as a small, self-funded niche operator rather than a venture-backed growth business.

Name

Nutrafoods

Legal name

J&P NUTRAFOOD AND BEVERAGES, S.L.

Website

https://nutrafoods.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrafoods (J&P Nutrafood and Beverages, S.L.) is a Spain-based D2C e-commerce retailer of natural, organic, and sports nutrition products, serving individual consumers in Spain, Andorra, and peninsular Portugal via a proprietary online storefront.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Organic Health Foods Retail

NAICS

Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition supplements
• Organic health foods
• Natural beverages retail
• Coconut based products
• Aloe vera drinks

Headquarters

HQ city

Pego

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Nutrafoods generates revenue through direct online sales of health, sports nutrition, and natural food products. Customers purchase products individually through the e-commerce platform with transactions being one-time purchases. Payment options include PayPal, credit/debit cards (with 3D Secure authentication), and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nutrafoods is a Spain-based online retailer that sells organic health foods, sports nutrition supplements, and natural beverages directly to consumers via its own e-commerce store at nutrafoods.es. Its catalog spans coconut-based products (coconut milk, oil, drinks), aloe vera beverages in multiple flavors, protein powders and protein bars, organic granola, kombucha, Himalayan salt, and specialty rice, marketed as nutraceuticals combining natural ingredients with sports nutrition benefits.

Product overview

Nutrafoods operates as an e-commerce platform offering a diverse portfolio of health, sport nutrition, and organic food products. The product range includes coconut-based products (coconut milk, coconut drinks, coconut oil), aloe vera beverages in various flavors (pineapple, mango, pomegranate), sports nutrition supplements (protein powders, protein bars), organic foods (granola, rice, Himalayan salt), and fermented beverages (kombucha). The company positions itself as a provider of nutraceuticals combining natural and organic ingredients with sports nutrition products for health-conscious consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Leche de coco Bio Pack 1L Organic coconut milk in a 1-liter pack, sold directly to consumers via the nutrafoods.es online store for use in cooking, smoothies, and ice creams.
• Kombucha Vitae 250ml Bio Organic fermented kombucha tea beverage sold in 250ml format through the nutrafoods.es online store.
• Granola Chocolate 275gr Bio Organic chocolate granola in 275g packaging, positioned as a healthy breakfast cereal.
• Granola manzana / Jengibre 275Grs Bio Organic apple and ginger granola in 275g packaging, sold to consumers via the online store.
• Arroz Bomba Marjal Pego-Oliva saco 2 kgs Bomba rice cultivated in the Pego-Oliva marshland (Alicante, Spain), sold in 2kg cloth sacks.
• Sal Rosa del Himalaya 1KG Himalayan pink salt, a mineral salt extracted from mountains in Pakistan, sold in 1kg packaging.
• Coconut Drink Lychee 8 unidades Coconut drink with lychee flavor and pulp, sold in 8-unit packs; positioned for digestive, circulation, blood sugar, and immune support.
• Aloe Vera Mango 8 unidades Aloe vera drink with mango flavor and pulp, sold in 8-unit packs; positioned for weight management and bone care.
• Coconut Drink Aloe 8 unidades Coconut drink with aloe vera and pulp, sold in 8-unit packs; positioned for bone and joint care.
• Aceite de coco Bio 450 ml Organic Celebes coconut oil in 450ml format, derived from organically cultivated coconuts in the Philippines; marketed for antioxidant, antimicrobial, and medium-chain triglyceride energy benefits.
• Proteina 100% power system 90% protein concentrate with BCAA, vitamin C, B-complex vitamins, and zinc, positioned for muscle building, bone and cartilage formation, and immune system support.
• 21 Barritas proteinas Crujientes 45 g Crunchy 45g protein bars (21 units per pack) with 32% high-quality protein and chocolate coating with caramel layer.
• 24 Barritas proteinas Choco 35 g High-protein 35g chocolate bars (24 units per pack) with added vitamins, sold as portable sports nutrition snacks.
• Aloe Vera Piña 8 unidades Aloe vera drink with pineapple flavor and pulp, sold in 8-unit packs; positioned for digestion, circulation, blood sugar regulation, immune support, and bone health.
• Aloe Vera Granada Aloe vera drink with pomegranate flavor and pulp, positioned to support weight management.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Naturitas: Spanish online specialty retailer focused on natural, organic, herbal and wellness products. Direct peer in the Spanish e-commerce market, with significant overlap on organic foods, herbal supplements and natural beverages (kombucha, aloe vera) targeting the same health-conscious Iberian consumer.
• Myprotein: UK-based D2C sports nutrition brand operating across Europe with protein powders, bars, vitamins and functional foods. Direct peer because it sells overlapping SKUs (protein concentrate, protein bars, BCAAs) to the same health-conscious end consumer via an online storefront.
• Bulk Powders: UK D2C sports nutrition brand (rebranded as Bulk) selling protein powders, bars, vitamins and functional foods across Europe. Direct peer: same online storefront model, same sports-nutrition SKU overlap (powders, bars, BCAAs) and similar target consumer.
• HSN (Health, Sports & Nutrition): Spanish-headquartered sports nutrition and healthy food brand selling protein, supplements and functional foods through its own e-commerce platform. Direct peer: same Iberian D2C positioning, same sports-nutrition product overlap, and overlapping target customer.
• Foodspring: Berlin-based D2C sports nutrition and functional food brand selling protein, supplements and 'clean' foods through its own e-commerce site. Direct peer given the same DTC model, overlapping product categories (protein, supplements), and similar health-and-performance positioning.
• Prozis: Portuguese-headquartered D2C sports nutrition and wellness brand selling protein, supplements and functional foods across Iberia and globally. Direct peer: same target consumer (fitness-conscious Iberian shopper), same category mix (sports nutrition + organic/functional), and same online-first model.

Broad incumbents

• El Corte Inglés: Spain's largest department store chain with a substantial online grocery and wellness assortment including organic, sports nutrition and supplements. Broad incumbent: it carries overlapping categories and serves Spanish consumers but as part of a much wider portfolio of products.
• iHerb: Large global online retailer of natural and health products including supplements, sports nutrition and organic foods. Comparable as a broad incumbent competing in the same specialty-natural category, but with vastly larger scale, broader assortment and global logistics.

Emerging players

• The Protein Works: UK-based D2C sports nutrition brand selling protein powders, bars, snacks and supplements via its own website. Emerging player with narrower assortment than Myprotein/Bulk but materially overlapping SKUs (protein concentrates, bars) and target consumer.

Regional players

• Dietética Intersa: Long-running Spanish specialty retailer of natural products, dietetics, herbal supplements and organic foods. Comparable to Nutrafoods for its emphasis on natural/health product assortment and Spanish market presence, though it operates a more traditional retail plus online model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nutrafoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrafoods