Nutribom Express

What Nutribom Express does

Nutribom Express is a Brazilian vending machine operator founded in 2008 and headquartered in Belo Horizonte, Minas Gerais, operating a fleet of coffee and snack vending machines deployed across offices, healthcare facilities, educational institutions, hospitality venues, transportation hubs, industrial sites and events. The company distributes and operates hardware from multiple manufacturers — including Jetinno, Saeco, Necta and Kalerm — and supports telemetry and remote management across its installed base, with payment integrations spanning the MDB protocol, Brazil's PIX instant payment system and Nayax cashless terminals.

The business model is structured around four commercial formats: machine rental, simplified rental, direct sale, and minimum franchise. Customers range from small sites with 5 employees to enterprise locations exceeding 1,000 employees, and many client relationships have extended beyond ten years. The company employs 18 people and operates as a privately held regional player, with recent activity focused on catalog expansion (JL300, JL22, JL31, 8G machine launches), geographic extension into the Vitória region, and operational modernization through remote telemetry and modernized payment rails.

Name

Nutribom Express

Legal name

Nutribom Express

Website

https://nutribomexpress.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutribom Express is a Belo Horizonte-based vending machine operator, founded in 2008, that rents and sells coffee and snack machines across offices, healthcare, education, hospitality and industrial sites in Brazil, with telemetry and PIX/Nayax payment integrations.

Ownership category

akta.pro rank

Product category

Vending Machine Services

NAICS

Vending Machine Operators (445132), Convenience Retailers and Vending Machine Operators (44513), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Vending & Micro-Markets (EDALADAF)

akta.pro secondary industries

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM), Commercial & Industrial Refrigeration Systems (IMAHAKAA)

Keywords

• Vending machine operations
• Automatic coffee machines
• Snack vending equipment
• Office beverage solutions
• Vending machine rental

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Machine Rental (Aluguel): Flexible rental model for food and beverage machines without third-party financial company involvement. Includes comprehensive maintenance and guarantee. Ideal for micro and small businesses, individual entrepreneurs, and autonomous professionals looking to simplify operations while providing coffee and snacks to customers, partners, and employees.
2. Simplified Rental (Aluguel Simplificado Nutribom): Rental package with full support for product replenishment and sanitization. Includes purchasing products at cost price and a trained professional for profit margin analysis.
3. Direct Sales (Venda Direta): Direct commercialization of vending machines to customers. Long-term purchase is generally more cost-effective than renting. Includes installation and extensive range of equipment and products.
4. Minimum Franchise: Nutribom estimates monthly dose consumption and customer chooses which beverages to subsidize for their collaborators and clients, based on their specific needs.
5. Consumables and Supplies: Sale of all beverage consumables needed including coffee, cups, stirrers, sugar sachets, and a wide range of products.
6. Event Equipment Rental: Specialized rental of coffee machines for events in Belo Horizonte.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nutribom Express rents, sells, and services automatic vending machines for snacks, hot and cold beverages, and combined food-and-drink units across offices, hospitals, hotels, schools, and industrial facilities. Offerings span multi-brand equipment (Jetinno, Saeco, Necta, Kalerm) bundled with installation, training, consumable supply, and 24/7 maintenance, delivered through flexible rental, simplified rental, direct sale, and minimum-franchise commercial formats.

Product overview

Nutribom Express operates a comprehensive vending machine portfolio offering snacks, hot beverages, cold beverages, and combined machines. The product lineup includes professional espresso machines (JL22, JL31, JL300, Opera, Samba, Phedra, Aulika Evo, Lírika Plus, Necta Krea Touch, Snakki Max, Kalerm 1603 Pro, Necta Solista, Lei series, Saeco Iperautomática, Saeco Lírika), snack and beverage vending machines (Diamante, 8G), and combined units. The company offers multiple business models: direct sale, rental, simplified rental, direct sales operations, and minimum franchise arrangements. Services are primarily focused on the Belo Horizonte metropolitan region. The company was founded in 2008 and has over 10 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamante Vending Machine Combined vending machine dispensing hot and cold beverages (cans or bottles) and snacks, for offices and workplaces serving up to 200 people per day for snacks and 450 per day for cafeteria within less than 1m² of footprint.
• JL300 Premium Vending Machine Premium large-format hot beverage vending machine with 21.5" vertical touchscreen, bean-to-cup coffee preparation, 20-40 drink options, automatic cup dispenser, auto-cleaning system, and Wi-Fi/4G connectivity for high-traffic self-service operations.
• 8G Snack and Refrigerated Beverage Vending Machine Snack and refrigerated beverage vending machine with adjustable refrigeration (2°C to 25°C), up to 48 product selections, adjustable spiral system, LED front-glass illumination, and compatibility with PIX, cards, Nayax, and MDB payment systems with remote telemetry.
• JL22 Professional Espresso Machine Professional automatic espresso machine with bean-to-cup system, 10.1" Android touchscreen, Jetinno PGH64 professional grinder, up to 5 ingredient containers, fully programmable recipes, automatic cleaning, Wi-Fi, and optional 4G connectivity, serving up to 300 people per day.
• JL31 Professional Espresso Machine

Quantifiable outcome

• 24/7 autonomous operation without constant monitoring
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Compass Group (Canteen Brasil): World's largest food services group, with Canteen vending/refreshment operations and a meaningful Brazilian presence; a broad incumbent offering workplace vending and OCS in the same end market.
• Aramark Refreshment Services: Global food services company with a refreshment/vending arm operating office coffee and snack vending at scale; competes in the same B2B workplace vending category as Nutribom Express.
• Selecta Group: One of Europe's largest vending and coffee services operators with a similar B2B vending rental and OCS model; comparable in operating vending machines in workplaces, though at a much greater geographic and operational scale than Nutribom.
• Pelican Rouge: European coffee and vending services group with a workplace B2B vending and OCS model; comparable in operating multi-brand office coffee vending fleets and serving similar end-customer use cases.
• Lavazza Professional: Italian OCS/coffee service provider operating bean-to-cup machines in B2B environments across multiple geographies; comparable model of premium coffee vending in offices and hospitality.

Others

• Vendon: European vending management and telemetry software provider; comparable as a technology enabler for vending operators, similar in role to Nutribom's telemetry and remote-management stack.
• SandenVendo: Global vending machine manufacturer with a long history in snack/beverage vending; comparable as an upstream equipment OEM serving vending operators across the same category as Nutribom.
• Nayax Ltd. Israeli cashless payment and telemetry provider for unattended retail, including vending; a direct technology partner/integration for Nutribom's machines and a relevant adjacent comparable in the vending tech stack.
• Jetinno: Chinese manufacturer of professional bean-to-cup coffee machines (JL22, JL31, JL300 — the exact models Nutribom sells); comparable as a direct equipment supplier and category innovator feeding Nutribom's fleet.

Emerging players

• 365 Retail Markets: US-based tech-enabled micro-market and vending platform serving offices and workplaces; comparable end-customer (workplace self-service food/beverage) but with a stronger software/marketplace layer than Nutribom's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nutribom-express

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutribom Express