Pro Nutrition Perú SAC

What Pro Nutrition Perú SAC does

Pro Nutrition Perú SAC, doing business as Nutrition Market, is a Lima-based Peruvian nutritional supplements manufacturer and direct-to-consumer retailer founded in 2000. The company operates a 23-SKU catalog spanning sport nutrition (whey, soy, egg-albumin, and plant-based proteins), amino acids (BCAAs, glutamine), wellness products (COLLAGEN ARTIPRO, TRI-MAX TÉ L-CARNITINA), and condition-specific nutrition including senior formulations (GERIAPRO DB and GERIAPRO DEFENSE with Betaglucano for immune support), prenatal and lactation (NUTRIMÁ), and glucose management (GLUCEPLUS). The portfolio is produced at an in-house modern processing plant operating under BPM and BPA certifications and validated by Peru's Ministry of Health (DIGESA) under the HACCP plan.

The business model is product-led growth anchored on the owned e-commerce storefront nutritionmarket.com, which sells directly to Peruvian consumers with delivery across Lima and Provinces. Prices are denominated in Peruvian Soles and range from approximately S/.48 to S/.189.90, with most SKUs in the S/.55.90–S/.113.90 band, offered on a pay-as-you-go basis with promotional bundles. A complementary channel is the independent distributor recruitment program ("Sé un Distribuidor"), which extends reach beyond direct online sales into regional Peru. Multi-channel demand generation combines blog content, organic social media, WhatsApp-based personalized advisory, and email marketing. Named customers are all individual end-consumers across use cases (athletes, seniors, parents of children, pregnant women, glucose-impaired buyers), and the company has been recognized as Empresa Peruana del Año (Peruvian Company of the Year) in 2015 and 2016.

Name

Pro Nutrition Perú SAC

Legal name

PRO NUTRITION PERÚ S.A.C.

Website

https://nutritionmarket.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Nutrition Perú SAC (Nutrition Market) is a Lima-based Peruvian nutritional supplements manufacturer founded in 2000. It produces and sells 23 protein, amino acid, prenatal, and senior nutrition products directly to consumers via nutritionmarket.com and through distributors across Peru.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Nutritional supplements
• Sports nutrition
• Protein powder
• Dietary supplements
• Functional nutrition

Headquarters

HQ city

Chorrillos, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of nutritional supplements through nutritionmarket.com to individual consumers. Products sold in various sizes and formulations at per-unit prices.
2. Distributor/Wholesale Channel: Recruitment and support of independent distributors ('Ser un Distribuidor' program) who resell products to end consumers, expanding market reach beyond direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Nutrition Perú SAC manufactures and sells nutritional food supplements in Peru under the brand "Nutrition Market." Its product portfolio includes protein powders (whey, soy, egg, plant-based), amino acid supplements (BCAAs, glutamine), and condition-specific nutritional formulas for seniors (GERIAPRO with Betaglucano), prenatal/maternal care (NUTRIMÁ), and glucose management (GLUCEPLUS). Products are sold directly to consumers through its own e-commerce site and an independent distributor network across Peru.

Product overview

PRO NUTRITION PERÚ SAC (Nutrition Market) is a Peruvian food supplement company with over 15 years of experience offering a diverse portfolio of nutritional products. The product line includes protein supplements across multiple categories: dairy-based proteins (WHEY POWER PROTEIN, TRISOURCE), egg-based proteins (EXTREME OVO PROTEIN), and plant-based proteins (VEGGIE PROTEIN, SOY PROTEIN). The portfolio also includes amino acid supplements (BCAAs, GLUTAMINA), specialty supplements for seniors (GERIAPRO line with DB and DEFENSE variants), specialized formulas for glucose management (GLUCEPLUS), prenatal/postnatal nutrition (NUTRIMÁ), and wellness products (COLLAGEN ARTIPRO, TRI-MAX TÉ L-CARNITINA). Products are sold primarily through the e-commerce platform www.nutritionmarket.com with categories for Sport (Deporte), Wellness (Bienestar), Adults (Adultos), and Promotions (Promociones).

Differentiator

Problem solved

Functional benefit

Products and services

• WHEY POWER PROTEIN Whey protein concentrate supplement with high BCAA concentration, providing 19g of protein per serving, available in vanilla and chocolate flavors in 1000 gr packaging. Targeted at athletes and sports enthusiasts for muscle building and recovery.
• TRISOURCE WHEY, EGG & SOY Triple-source protein supplement combining whey protein concentrate, hydrolyzed egg albumin, and microfiltered isolated soy, providing 24g of protein per serving with high biological value. Packaged in 1360 gr containers.
• VEGGIE PROTEIN Plant-based protein powder formulated with pea and rice proteins offering high bioavailability, providing 20g of protein per serving in a 100% vegan formula for muscle quality improvement and fat mass reduction.
• EXTREME OVO PROTEIN Protein supplement made from dehydrated egg white albumin providing 23g of protein per serving with calcium and phosphorus, rapid absorption, gluten-free, ideal for athletes with high muscle demand or those allergic to soy and dairy.
• SOY PROTEIN Protein supplement made from isolated soy protein with PDCAAS score of 1.0, providing 22g of protein per serving with 8 essential amino acids, low fat, no cholesterol, ideal for vegetarians.
• BCAA's Branched chain amino acid supplement (BCAAs 10:1:1 ratio) with glutamine and electrolytes for muscle creation, rapid recovery, and enhanced rehydration during exercise, packaged in 600 gr containers.
• GLUTAMINA Amino acid supplement made from glutamine, hydrolyzed collagen, and lemon juice powder for muscle tissue formation, recovery from intense training, reducing gastrointestinal symptoms. Sugar-free, lactose-free, and gluten-free in 460 gr packaging.
• TRI-MAX TÉ L-CARNITINA Powdered beverage combining natural extracts of green tea, red tea, and black tea with L-Carnitine, supporting fat metabolism and carbohydrate processing with antioxidant benefits in 150 gr packaging.
• COLLAGEN ARTIPRO Collagen peptide supplement containing hydrolyzed collagen peptides clinically shown to reduce joint pain, recover muscles/tendons/ligaments, increase physical resistance, strengthen hair and nails, and improve fibromyalgia symptoms. Packaged in 320 gr containers.
• GLUCEPLUS Powdered food supplement designed for individuals with abnormal glucose metabolism, containing soy protein, vitamins, minerals, omega 3 and 6, DHA, and slow-absorption carbohydrates with 15% dietary fiber to decrease sugar assimilation. Packaged in 1000 gr containers.
• NUTRIMÁ Powdered supplement based on milk and soy with high biological value proteins, carbohydrates, vitamins, minerals, folic acid, iron, calcium, and zinc, formulated for pregestational, gestational, and lactating women. Packaged in 360 gr containers.
• GERIAPRO (DB and DEFENSE lines) Powdered nutritional supplement designed for seniors containing proteins, carbohydrates, vitamins, minerals, fiber, omega 3 and 6, folic acid, iron, zinc, and Betaglucan to reinforce the immune system. The DB line is lactose-free for seniors with lactose intolerance, while the DEFENSE line targets immune support. Available in 500 gr and 1000 gr sizes.
• "Sé un Distribuidor" Distributor Program Channel partner program recruiting independent distributors in Peru to resell Pro Nutrition products to end consumers, expanding market reach beyond direct e-commerce sales.

Quantifiable outcome

• Consumer testimonials report improved vitality in elderly users after GERIAPRO supplementation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amway (Nutrilite): Global direct-selling company whose Nutrilite brand offers vitamins, supplements, and sports nutrition products with established Latin American presence. Comparable product breadth and MLM-style distribution structure, though at enterprise scale.
• GNC: Largest specialty retailer of nutritional supplements with retail presence across Latin America. Overlaps with Pro Nutrition's full sports nutrition, vitamin, and wellness portfolio but operates at substantially larger scale and through physical retail storefronts.
• MuscleTech: Major sports nutrition brand offering protein powders, BCAAs, and pre-workout products with strong distribution in Latin American specialty retailers. Direct overlap with Pro Nutrition's DEPORTE (sports) category but at significantly larger marketing and distribution scale.
• Optimum Nutrition: Global leader in sports nutrition, particularly whey protein and amino acid products widely distributed in Latin America. Directly competes with Pro Nutrition's WHEY POWER PROTEIN, TRISOURCE, and BCAA product lines, though at much larger scale.
• Shaklee: Established nutrition and wellness company selling protein, vitamin, and condition-specific supplements through direct-selling channels across multiple Latin American markets. Overlaps with Pro Nutrition's full portfolio but operates globally with broader brand recognition.

Direct peers

• Fuxion: Peru-headquartered nutritional products company with broad portfolio of shakes, supplements, and functional beverages sold through a network-marketing model. Direct competitor in the Peruvian market with comparable product breadth and similar channel structure.
• Herbalife: Global nutrition company with strong multi-level marketing presence in Peru. Closely comparable to Pro Nutrition's protein powders, wellness supplements, and meal replacement lines distributed through both direct sales and independent distributors in Latin America.
• Omnilife: LATAM-focused nutrition company selling shakes, supplements, and wellness products through a network-marketing model across Peru and the region. Overlaps directly with Pro Nutrition's sports protein and wellness categories and its use of independent distributors.
• USANA Health Sciences: Direct-selling nutritional supplement company with a portfolio of vitamins, minerals, and condition-specific formulations. Comparable product positioning to Pro Nutrition's GERIAPRO, NUTRIMÁ, and GLUCEPLUS specialty lines, with similar consultant-based distribution.
• Nature's Sunshine Products: Herbal and nutritional supplement company with direct-selling model in Latin America. Comparable to Pro Nutrition's specialty condition-specific formulations (immune, joint, women's health) and its multi-channel distribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pronutritionperu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Nutrition Perú SAC