NW Real Estate

What NW Real Estate does

NW Real Estate, Inc. is a privately held, independent residential real estate brokerage headquartered in Snoqualmie, Washington, with a secondary office in Bellevue. The firm serves home buyers and sellers across the Puget Sound region, including Seattle, Bellevue, Tacoma, and King and Pierce Counties, through a network of licensed agents listed in its agent directory (seven named publicly, with management overseeing roughly twenty per the office manager's bio). The brokerage operates a sales-led model in which agents retain 100% of earned commissions and pay a flat $125 monthly desk fee for virtual office support and Bellevue conference room access.

The firm's core product is its Cevado Technologies-built property listing website (nw-re.com), which provides regional MLS-style search across all homes for sale in the area regardless of listing agent affiliation. Supporting tools include a basic mortgage calculator, a free Comparative Market Analysis (CMA) request form, and a set of free downloadable educational reports (Buyer Mistakes, Seller Mistakes, Stop Paying Rent) used as top-of-funnel lead magnets. Financing services are offered through affiliated NW Lending, also owned by principal broker Mark Hopkins, providing pre-approval, loan comparison, and rate-lock guidance to clients.

The business is structured as a small private corporation with no disclosed institutional investors, parent company, or external funding rounds. Its technology stack is a legacy third-party real estate template (Cevado, copyright 2007) with no proprietary platform, mobile app, API, or AI/ML capability disclosed. The operating footprint is limited to a single U.S. metro region, and the company's economic engine is per-transaction real estate commissions supplemented by recurring desk fees and informal cross-referrals into the affiliated mortgage business.

Name

NW Real Estate

Legal name

NW Real Estate, Inc.

Website

https://nw-re.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NW Real Estate is a privately held, independent residential real estate brokerage serving home buyers and sellers across the Puget Sound region of Washington state through a small agent network operating on a 100% commission model with affiliated mortgage services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate brokerage
• Property listing services
• Buyer representation
• Seller representation
• Mortgage services

Headquarters

HQ city

Snoqualmie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from property buy/sell transactions. Company earns a percentage of each transaction completed through their agents.
2. Agent Desk Fees: Monthly desk fee charged to agents operating under the NW Real Estate brokerage. Agents keep 100% commission but pay $125 per month for desk and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NW Real Estate is a real estate brokerage serving the Puget Sound region of Washington state, providing buyer and seller representation through a network of licensed agents. The company offers internet-based access to all regional property listings, free comparative market analyses for prospective sellers, and integrated mortgage and lending services through its affiliated entity NW Lending. It also operates a 100% commission agent model with a $125 monthly desk fee and virtual office support.

Product overview

NW Real Estate is a single-brand real estate brokerage offering a unified real estate platform for buyers and sellers in the Puget Sound region of Washington state. The core product is the NW Real Estate Website Platform, a property listing website that provides searchable access to homes and properties across Seattle, Bellevue, Tacoma, and King and Pierce Counties. Supporting the platform are complementary services including a Mortgage Calculator tool, Free Market Analysis (CMA) for sellers, and Financing Services through associated company NW Lending. The company also provides educational resources including Buyer Tips, Seller Tips, and three free downloadable reports (Buyer Mistakes, Seller Mistakes, and Stop Paying Rent). An Agent Directory showcases the brokerage's team, while an Agent Recruitment Program targets new agents with a 100% commission model. The product portfolio is centered around a single unified offering with attached tools and resources rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage and portal with significant operations in Seattle and Bellevue. Competes with NW Real Estate for Puget Sound consumers via its own agent team and a much stronger digital experience, putting pressure on local brokerages on both consumer acquisition and agent recruiting.
• RE/MAX: Globally recognized residential brokerage franchise with a high-commission, agent-centric model and strong Pacific Northwest agent base. Directly comparable as a competing brokerage model in the same geography, though RE/MAX operates at substantially greater scale.
• Compass: National tech-forward luxury-leaning residential brokerage expanding across the U.S. including the Pacific Northwest. Comparable as a full-service residential brokerage competing for agents and listings in the same Puget Sound market, but with vastly greater technology and marketing budgets.
• Better Homes and Gardens Real Estate: National residential brokerage franchise affiliated with a well-known lifestyle brand. Competes with NW Real Estate in the same Puget Sound geography for agents and listings, with greater brand recognition and franchise infrastructure.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. with a heavy presence in Washington. Competes with NW Real Estate for both agents and clients in the Puget Sound region, offering a recognized national brand, training infrastructure, and technology platform that NW cannot match.
• Coldwell Banker: Large national residential brokerage franchise with established offices across Washington State. Comparable to NW Real Estate as a competing residential brokerage for buyers, sellers, and agents in the Puget Sound market, though it benefits from a stronger national brand and broader marketing reach.

Others

• Zillow: Leading online real estate marketplace and former iBuyer with deep Seattle presence. Adjacent rather than directly competitive, but materially shapes consumer search behavior that drives inbound demand to brokerages like NW Real Estate.

Regional players

• John L. Scott Real Estate: Long-established Pacific Northwest residential brokerage headquartered in Washington. Comparable to NW Real Estate as a regional, agent-based residential brokerage competing for the same Puget Sound buyer and seller pool with similar service offerings.
• Windermere Real Estate: Large Pacific Northwest-based residential brokerage with deep roots in Washington State. Highly comparable to NW Real Estate because both serve the same Puget Sound buyer/seller market with traditional agent-based brokerage models, though Windermere operates at much greater scale and brand recognition.

Direct peers

• eXp Realty: Cloud-based residential brokerage operating on a 100% commission model with low monthly fees for agents. Closely comparable to NW Real Estate's agent-economics approach (100% commission, low desk fee, virtual office support) and directly competes for producing agents in the same Pacific Northwest recruiting market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nw-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NW Real Estate