Holme Pierrepont Country Park, home of The National Water Sports Centre

What Holme Pierrepont Country Park, home of The National Water Sports Centre does

Holme Pierrepont Country Park, marketed as the home of The National Water Sports Centre (NWSC), is a 270-acre leisure destination in Nottingham, UK, operating since 1970. The facility combines water sports infrastructure (a purpose-built White Water course, a 2.5km Regatta Lake, and a Lagoon pool), gym and fitness facilities, on-site accommodation ranging from camping pitches to glamping pods and tipis, four meeting and conference rooms, and outdoor adventure activities. It holds UK Sport Accredited Elite Training Centre status, serving both elite athlete training and public recreation. Customers span fitness enthusiasts, water sports participants, families, corporate groups, and elite sports teams.

The business is operated by Serco Leisure Operating Limited as managing agent on behalf of Leisure Solutions Community Trust, which owns the underlying assets. Day-to-day operations are supported by the Legato/Legend membership management system, the My MORE mobile app for bookings and tracking, and ParkPCM for ANPR parking. The offering is monetised through eight identified revenue streams, including gym subscriptions (£29.50–£35.50/month or £294.80/year), pay-per-activity water sports and accommodation, conference and meeting room hire, parking, personal training, and add-on services such as the MediPartner virtual GP (delivered via HPD Health Solutions). Distribution is direct-to-consumer via the website, app, phone, and on-site reception, with referral programmes and seasonal promotions supporting acquisition.

Name

Holme Pierrepont Country Park, home of The National Water Sports Centre

Legal name

Serco Leisure Operating Limited

Website

https://nwscnotts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holme Pierrepont Country Park operates the National Water Sports Centre, a 270-acre Nottingham venue offering water sports, gym memberships, accommodation, meeting rooms, and outdoor activities to consumers, families, corporates, and elite athletes under Serco Leisure management.

Ownership category

akta.pro rank

Product category

Leisure and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Water sports facilities
• Gym memberships
• Leisure services
• Outdoor adventure activities
• Staycation accommodation

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Gym Memberships: Monthly direct debit or annual upfront payments for gym access, workout classes, and standard member benefits including guest passes and discounts.
2. Activity and Water Sports Bookings: Pay-per-activity revenue from white water rafting, kayaking, paddleboarding, sailing, rowing, wakeboarding, and other water sports experiences.
3. Accommodation: Revenue from camping pitches, glamping pods, camping arches, tipis, touring caravan pitches, and hotel-style rooms on-site.
4. Day Passes and Pay-As-You-Go: Non-members can purchase day passes and pay-as-you-go access to facilities through the MORE Membership system.
5. Personal Training Sessions: Revenue from personal training sessions offered by self-employed trainers operating at the facility, with sessions starting from £17 for 30 minutes.
6. Conference and Meeting Room Hire: Revenue from renting meeting rooms and conference spaces to corporate clients for business events and team building activities.
7. Car Parking: ANPR-based parking charges at £2 per car per day, with annual membership available for £65. Event day parking at higher rates.
8. Group Bookings and Events: Revenue from birthday parties, corporate away days, stag/hen parties, and event hosting at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Holme Pierrepont Country Park operates a 270-acre multi-purpose leisure destination in Nottingham offering water sports (white water rafting, kayaking, paddleboarding, sailing, rowing, wakeboarding), gym and fitness memberships with workout classes, personal training, outdoor adventure activities, on-site accommodation (camping, glamping pods, tipis, rooms), corporate meeting rooms, and event hosting. The site functions as a UK Sport Accredited Elite Training Centre serving both recreational visitors and elite athletes.

Product overview

Holme Pierrepont Country Park, home of the National Water Sports Centre, operates as a comprehensive leisure destination spread across 270 acres. The core offering consists of water sports facilities (including the UK's best White Water course, a 2.5km Regatta Lake, and Lagoon pool), gym and fitness facilities with workout classes, and outdoor adventure activities. Supporting services include Personal Training and the Fitter Faster Programme (add-on fitness support modules), Short Breaks accommodation (camping, glamping pods, rooms), Meeting Rooms for conferencing, Groups & Packages for events, and Events hosting. Additional membership benefits include the My MORE App for bookings and tracking, MediPartner virtual GP service add-on, and Barrio Padel courts. The centre operates as a UK Sport Accredited Elite Training Centre and is managed by Serco Leisure on behalf of Leisure Solutions Community Trust.

Differentiator

Problem solved

Functional benefit

Brands

• MORE Membership: Free membership program offering online booking, centre access, workout tracking, and reward points.
• My MORE App
• MediPartner
• CaféM

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UK SportcoreStrategic or Co-development PartnerThe National Water Sports Centre is a UK Sport Accredited Elite Training Centre, serving as a premier training base for elite athletes. This accreditation validates the world-class quality of the facilities and positions the venue as a national asset for athlete development.
• Leisure Solutions Community TrustcoreStrategic or Co-development PartnerThe venue is owned by Leisure Solutions Community Trust and managed by Serco Leisure Operating Limited. The Trust oversees the facility while Serco manages operations, memberships, and day-to-day activities as managing agent.
• Serco Leisure Operating LimitedcoreStrategic or Co-development PartnerSerco Leisure Operating Limited (company number: 04687478) operates as the managing agent for the National Water Sports Centre on behalf of Leisure Solutions Community Trust. Serco manages all operational aspects including memberships, bookings, staff, and facility management.
• ZoggsminorGTM or Marketing PartnerZoggs swimwear and fitness brand partnership offering NWSC members 20% discount on all Zoggs.com purchases. Members can access the discount through the MORE Leisure portal at zoggs.com.
• Nottingham City TransportminorGTM or Marketing PartnerBus services 11A (Monday-Saturday) and 11C (Sunday) stop directly outside the main gates, providing public transport access to the venue. Promoted on the venue's contact and directions page.
• Local AuthoritiesminorOthersFacilities are generally owned by partner organisations such as local authorities and managed by Serco Leisure on their behalf. The venue operates under terms and conditions imposed by local authorities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Everyone Active: Large UK leisure operator running more than 200 centres with gyms, swimming, fitness classes and family activities. Comparable to NWSC's gym and membership operations, though without the white water and outdoor water sports specialism.
• Better (GLL): UK leisure trust operating public leisure facilities including gyms, swimming pools and group exercise. Comparable to the gym/membership and fitness-class component of NWSC's offering at much broader scale.
• Forest Holidays: UK operator of cabin and glamping-style accommodation in forested settings with on-site outdoor activities. Comparable to NWSC's glamping pods, tipis, and camping-based short breaks with adventure add-ons.
• Go Ape: UK-wide outdoor adventure operator offering high ropes, zip lines and team building across multiple sites. Comparable to NWSC's outdoor adventure, family activities, and corporate team-building verticals.
• Parkwood Leisure: Operator of public leisure facilities including gyms, swimming, and fitness programming on behalf of local authorities. Comparable to NWSC as a managed-leisure operator with multi-vertical community-facing services.

Direct peers

• Plas Menai National Outdoor Centre: Outdoor activity centre on the Menai Strait offering sailing, kayaking, paddleboarding and watersports instruction. Comparable to NWSC as a multi-discipline water sports venue with training, courses and accommodation.
• Canolfan Tryweryn (Bala Adventure & Watersports): National white water and paddlesports centre in North Wales serving both elite training and recreational users. Operates a similar white water course plus kayak/SUP/raft instruction, making it a near-direct functional peer.
• Cardiff International White Water: Welsh white water centre offering rafting, kayaking, paddleboarding and stand-up paddle lessons in an urban-adjacent setting. Closely mirrors NWSC's mix of elite training, recreational water sports, and on-site adventure activities.
• Lee Valley White Water Centre: Operator of a major UK artificial white water rafting and paddlesports facility near London. Directly comparable to NWSC as a national-scale white water and paddle sports venue serving both elite athletes and recreational visitors.

Regional players

• Hove Lagoon Watersports: South Coast watersports centre offering kayaking, paddleboarding, windsurfing and sailing. Comparable as a recreational water sports venue but serves a different regional catchment than NWSC's East Midlands focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holme-pierrepoint-country-park

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holme Pierrepont Country Park, home of The National Water Sports Centre