NXTPRO SPORTS

What NXTPRO SPORTS does

NXTPRO Sports operates a nationwide grassroots basketball circuit and media platform headquartered in Oklahoma City. The company organizes two league tiers: the PRO16 League, an elite circuit designated as Puma's official sponsored grassroots basketball circuit, requiring teams to meet criteria including prior shoe circuit affiliation, top-150 ranked prospects, or Puma athlete affiliation; and the NXTPRO League, a broader platform serving players seeking collegiate opportunities at NCAA Division I, II, III, NAIA, and JUCO programs. Operations span six U.S. regions (West, Midwest, Southwest, Southeast, Northeast, and a dedicated Girls division), hosting 52+ events annually with 50+ scouts providing year-round in-person evaluation and film analysis. Content is distributed through nxtprohoops.com, YouTube, social media channels, and live streaming via SportsEngine Play.

The business runs on multiple revenue streams: subscription memberships at $20/month per region or $50/month for national access (with annual options at $200/year per region), AAU team event registration fees, and sponsorship revenue led by Puma as the exclusive grassroots circuit sponsor, supplemented by Spalding as the official basketball and BSN Sports as the equipment distributor. Technology infrastructure is built largely on third-party platforms — EventConnect for roster management and tournament scheduling, and SportsEngine Play for streaming — supported by iOS and Android mobile applications. Strategic partnerships extend to NBC Sports Next for media distribution and the NCAA for sanctioned Live Period certification. The company has produced alumni drafted to the NBA, including Asa Newell (2025 Atlanta Hawks), Chris Cenac Jr. (Boston Celtics), and Kingston Flemings (Houston Rockets), positioning the platform as a credible developmental pathway.

Name

NXTPRO SPORTS

Legal name

NxtProHoops

Website

https://nxtprohoops.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NXTPRO Sports operates a nationwide grassroots basketball circuit and media platform spanning six U.S. regions, organizing NCAA-sanctioned Live Period events, scouting coverage by 50+ scouts, and subscription content for AAU programs and college-bound players.

Ownership category

akta.pro rank

Product category

Grassroots Basketball Sports Events

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Grassroots basketball circuit
• Youth basketball tournaments
• College recruiting events
• Basketball scouting media
• AAU basketball programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Memberships: Monthly and annual subscription plans providing access to site membership content including exclusive articles, scouting reports, and coverage across specific regions or nationally
2. Event Registration: Revenue from AAU team and program registration fees for participation in tournaments and the league circuit
3. Sponsorship Revenue: Partnership with Puma as official sponsored grassroots circuit; also partnerships with Spalding, BSN Sports for equipment and branding
4. Media and Streaming: Live streaming and on-demand content distribution through SportsEngine Play platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NXTPRO SPORTS organizes and operates a national grassroots basketball circuit comprising the PRO16 League (Puma-sponsored elite tier) and the NXTPRO League (broader players platform), delivering year-round tournament events, NCAA Live Period certified recruiting events, scouting coverage by 50+ analysts, and a paid NXT Site Membership subscription with regional and national content access. The company serves AAU programs, individual basketball players, and college coaches across six US regional divisions plus a Girls division and Canada.

Product overview

NXTPRO SPORTS operates a nationwide grassroots basketball circuit organized around two league tiers — the PRO16 League (the sponsored upper tier requiring teams to have prior shoe circuit affiliation, a top 150 ranked prospect, or Puma athlete affiliation) and the NXTPRO League (a broader players platform). The ecosystem includes an NXT150 National Showcase for evaluation events, a paid NXT Site Membership subscription for exclusive scouting content, NCAA Live Period event services for college coach recruitment, and a Scouting Coverage program staffed by 50+ scouts covering 52 events annually. Regional divisions (West, Midwest, Southwest, Southeast, Northeast, and Girls) provide geographic tournament coverage, supported by a mobile app for schedules and updates. The company is headquartered in Oklahoma City and operates as Puma's sponsored grassroots circuit, with streaming powered by SportsEngine Play.

Differentiator

Problem solved

Functional benefit

Brands

• PRO16 League: The sponsored section of the league requiring teams to meet specific criteria including prior shoe circuit affiliation, top 150 ranked prospect, or Puma athlete affiliation.
• NXTPRO League
• NXT150 National Showcase

Products and services

• PRO16 League The sponsored upper tier of the NXTPRO basketball circuit, requiring teams to meet at least one of three criteria: prior shoe circuit affiliation, a top 150 ranked prospect on roster, or affiliation with a Puma athlete. Provides year-round scouting and media coverage for elite grassroots players seeking collegiate and professional opportunities.
• NXTPRO League A players platform league distinct from PRO16 that competes frequently with PRO16 teams over the course of the season, with the two levels matching up in hundreds of games annually. Helps programs and players find collegiate opportunities at NCAA Division I, II, III, NAIA, and JUCO levels.
• NXT150 National Showcase National showcase events held across multiple cities (New York, Indianapolis, Kansas City, Atlanta, Orlando, Duncanville, Los Angeles) designed to identify and evaluate talented basketball players. Open to athletes from all circuits, grassroots programs, and high schools, featuring national evaluators for rankings consideration.
• NXT Site Membership Subscription-based access to exclusive basketball scouting articles, analysis, and content from NXTPRO Scouts. Available by region (West, Midwest, Southwest, Southeast, Northeast, Girls) on monthly ($20/month) or annual plans ($200/year), or nationally for all regions ($50/month).
• NCAA Live Period Registration NCAA-certified live period events and associated college coach registration services, enabling college coaches from NCAA Division I, II, III, NAIA, and JUCO programs to evaluate prospects at NXTPRO events.
• NXTPRO Scouting Coverage Year-round scouting and media coverage service, including in-person evaluation by a team of 50+ scouts, game film analysis, and media content production across video, photography, and written scouting reports.
• NXTPRO Mobile App NXTPRO Sports mobile application available on iOS and Android, providing event schedules and updates for upcoming tournaments.

Quantifiable outcome

• Multiple alumni drafted to NBA including Asa Newell (Atlanta Hawks 2025), Chris Cenac Jr. (Boston Celtics), Kingston Flemings (Houston Rockets)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• PumacoreStrategic or Co-development PartnerOfficial sponsor of the grassroots basketball circuit. The league is branded as Puma's sponsored circuit, with all players and coaches required to wear Puma products during events. Provides official league products through BSN Sports.
• SpaldingcoreStrategic or Co-development PartnerOfficial basketball partner providing equipment for league games. All teams must use Puma League basketballs, with Spalding specified as the approved brand.
• BSN SportsmajorChannel Partner/ Reseller/ DistributorOfficial equipment supplier and distributor for Puma league products. Programs must purchase Puma products through the official league channel provided by BSN to avoid counterfeit issues.
• NBC Sports NextmajorGTM or Marketing PartnerStrategic partnership for sports technology and media distribution, supporting the league's digital infrastructure and content delivery.
• Event ConnectcoreTechnology or IntegrationTechnology platform used for roster management, tournament scheduling, and event registration. Teams must fill out rosters for every tournament through Event Connect.
• SportsEngine PlaycoreTechnology or IntegrationLive streaming and on-demand video platform for watching PRO16/NXTPRO circuit events. Provides platform for fans, scouts, and college coaches to watch games remotely.
• NCAAcoreStrategic or Co-development PartnerOfficial NCAA sanctioned Live Period events where college coaches can recruit. The league organizes official recruiting events compliant with NCAA certification requirements and Basketball Certification System (BBCS).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• USA Basketball: National governing body that sets basketball certification standards (referenced in NXTPRO's BBCS compliance) and operates national team pathways — adjacent rather than directly competitive but shapes the regulatory landscape.
• On3: Recruiting and NIL-focused sports media company with proprietary athlete valuations, rankings, and subscription services — competes with NXTPRO's paid scouting content for recruiting-savvy consumers.
• 247Sports: Established recruiting media network providing rankings, scouting reports, and subscription content across college sports — competing for the same paying audience seeking prospect intelligence.
• AAU (Amateur Athletic Union): National governing body for amateur sports including basketball; AAU membership and sanctioning underpins the entire grassroots basketball ecosystem in which NXTPRO operates its leagues and tournaments.
• SLAM Magazine: Long-running basketball media brand covering high school, collegiate, and professional hoops; overlaps with NXTPRO on grassroots basketball storytelling, content, and audience monetization.

Emerging players

• Overtime: Digital sports media platform covering high school and grassroots athletes with video, original content, and athlete-built leagues; directly competes with NXTPRO's media/content and subscription value proposition.
• Ballislife: Grassroots basketball media platform producing highlights, rankings, and event coverage for high school players — competes for audience attention and subscription dollars in the same recruiting-content niche as NXTPRO.

Direct peers

• Adidas Gauntlet: Adidas-sponsored grassroots basketball circuit that mirrors NXTPRO's shoe-sponsored, NCAA Live Period-aligned event model and competes for top-tier AAU teams and recruits.
• Nike EYBL (Elite Youth Basketball League): Nike's flagship grassroots basketball circuit competing for the same elite AAU programs, college coach attention, and shoe-sponsored league positioning as NXTPRO/PRO16.
• Under Armour Association: Under Armour-backed elite grassroots basketball league operating in the same shoe-sponsored AAU circuit category as NXTPRO/PRO16, targeting the same college coach recruitment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Nxtprohoops
• YouTubeyoutube.com/@PRO16League
• Facebookfacebook.com/NXTPROSports
• Instagraminstagram.com/nxtpro_hoops
• LinkedInlinkedin.com/company/nxtpro-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NXTPRO SPORTS