Dog Gone Good

What Dog Gone Good does

Dog Gone Good, doing business as New York Dog Trainer (NYDT), is a privately held, founder-led dog training services business based in Coram, New York, serving pet owners across Manhattan, Brooklyn (Williamsburg, Greenpoint), and the Bronx. The company delivers a portfolio of direct-to-consumer training services — one-on-one obedience and advanced training, intensive behavioral modification (reactivity, aggression, anxiety, fear-based behaviors), 2-4 week board-and-train bootcamps, puppy foundation programs, service-dog preparation, structured play-date socialization with trained mentor dogs (Miss Hope, Valentina, Luna), and 1-on-1 enrichment dog walking. The underlying methodology is a positive-reinforcement, holistic framework that addresses mental enrichment, physical wellness, emotional security, and owner-dog communication rather than compliance/hierarchy-based approaches.

The business is operated essentially as a professional-services practice centered on Founder & Lead Trainer Ray, who brings 15+ years of certified professional dog training experience and service-dog expertise, supported by a professional dog walker (Miguel) and three trained mentor dogs. Revenue is generated primarily through session-based and packaged professional services (multi-session packages with up to 20% savings, bootcamp immersions, walking subscriptions billed by walk length), with a supplementary affiliate-referral stream from a gear-recommendations page. Customer acquisition is organic: Instagram (@nyraythedogtrainer), Yelp reviews, website content/SEO, and email newsletter, with bookings processed through the SimplyBook.me self-serve platform and direct email/Instagram contact. Pricing is not publicly disclosed. The company holds membership in the National Canine Association and has announced a forthcoming dedicated training facility to add daycare, boarding, and group classes — the most significant operational pivot from its current mobile-only delivery model. There are no external investors, no parent company, and no disclosed funding; ownership and operations remain concentrated with the founder.

Name

Dog Gone Good

Legal name

New York Dog Trainer

Website

https://nydogtrainer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dog Gone Good (DBA: New York Dog Trainer) is a founder-led, direct-to-consumer dog training service in New York City offering one-on-one obedience, behavioral modification, board-and-train bootcamps, puppy programs, service-dog preparation, mentor-dog socialization, and 1-on-1 dog walking for individual pet owners in Manhattan, Brooklyn, and the Bronx.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog training services
• Pet obedience training
• Behavioral modification
• Puppy foundation training
• Dog walking services

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. One-on-One Training Sessions: Customized training plans delivered through in-home or outdoor sessions. Package rates available with up to 20% savings for multi-session commitments.
2. Bootcamp (Board & Train): Immersive 2-4 week programs where dogs live with the trainer for intensive skill-building. Includes daily training sessions, structured environment, and owner transition training.
3. Puppy Foundation Program: Early socialization and training program for puppies covering bite inhibition, house training, and foundation obedience.
4. Dog Walking Services: Exclusively 1-on-1 enrichment walks (no groups) that reinforce training. Rates vary by walk length.
5. Affiliate Referrals: Gear recommendations page with Amazon affiliate links. Company receives commission on qualifying purchases at no extra cost to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dog Gone Good (DBA: New York Dog Trainer / NYDT) provides in-person dog training and pet care services in New York City. Offerings include one-on-one obedience and advanced training, behavioral modification for reactivity/aggression/anxiety, a 2-4 week board-and-train bootcamp, a puppy foundation program, service dog preparation, structured play dates using trained mentor dogs, and 1-on-1 enrichment dog walking. Services are delivered at client homes, outdoor locations, or via the trainer's residence for bootcamp enrollments, and are booked through the SimplyBook.me platform on the company website.

Product overview

New York Dog Trainer offers a portfolio of dog training services centered around a holistic, relationship-focused approach. The core offerings include Obedience & Advanced Training, Behavioral Modification, Bootcamp (Board & Train), Puppy Foundation Program, Service Dog Preparation, Structured Play Dates with Mentor Dogs, and Dog Walking. These services range from foundational puppy training to specialized behavioral modification for reactive dogs and service animal preparation. The company also provides gear recommendations as a supplementary service, offering expert-tested products for leashes, enrichment toys, training tools, wellness, safety, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Obedience & Advanced Training One-on-one training sessions tailored to a dog's specific needs, covering foundation skills through advanced off-leash reliability. Delivered in-home or outdoors with customized training plans and ongoing support between sessions; multi-session package rates available.
• Behavioral Modification Intensive, structured programs for serious behavioral challenges including reactivity, aggression, anxiety, and fear-based behaviors. Includes comprehensive behavior assessment, multi-session packages, written protocols, and progress tracking with adjustments. Initial consultation required for challenging cases.
• Bootcamp (Board & Train) Immersive 2-4 week program where the dog lives with the trainer for intensive skill-building. Includes daily training sessions, a structured environment, and transition training for the owner. Suited for busy owners or dogs needing consistent structure.
• Puppy Foundation Program Early socialization and training program for puppies covering bite inhibition, house training, age-appropriate socialization, and foundation obedience to prevent common puppy problems before bad habits form.
• Service Dog Preparation Specialized training for dogs being prepared for service work, covering task-specific training, public access preparation, certification readiness, and ongoing skill maintenance, led by a Service Dog Training Expert.
• Structured Play Dates with Mentor Dogs Unique supervised play sessions where trained mentor dogs (Miss Hope, Valentina, Luna) teach appropriate play and social skills to client dogs in a controlled environment with gradual socialization protocols. Described as unique to NYDT.
• Dog Walking Exclusively 1-on-1 enrichment walks (no multi-dog groups) led by trained professionals that reinforce training on every outing. Rates vary by walk length, with flexible scheduling; specialists available for high-energy and reactive dogs.
• Gear Recommendations Curated, expert-tested product recommendations across leashes/harnesses, enrichment toys, training tools, wellness products, safety/travel gear, and clothing/accessories, with Amazon affiliate links generating commissions on qualifying purchases.

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rover: Online marketplace connecting pet owners with dog walkers, sitters, and trainers. Overlaps NYDT on dog walking and in-home services but uses a gig-marketplace model rather than employed trainers and proprietary methodology.
• Zak George Dog Training: Independent digital-first dog trainer offering online courses, books, and video content on positive reinforcement. Comparable methodology (force-free, positive reinforcement) and overlapping customer base, but competes via online content rather than local service delivery.

Broad incumbents

• Petco Dog Training: National pet retailer's in-store dog training program offering group classes and private sessions. Operates at much larger scale and as part of a broader pet retail ecosystem; overlaps NYDT's puppy and obedience offerings but does not specialize in behavioral modification or service-dog work.
• Dogtopia: National daycare, boarding, and spa franchise for dogs with an open-play model. Comparable to NYDT's planned daycare/boarding expansion, providing a benchmark for what scaled facility-based pet services can look like.
• PetSmart Dog Training: Large national pet retailer offering in-store group classes, private training, and online programs. Competes for the same puppy and basic obedience segment at lower price points but does not match NYDT's specialized behavioral or service-dog depth.

Regional players

• Citizen Canine: NYC-based dog daycare, boarding, and training facility. Directly comparable on geography (New York metro) and on the planned NYDT service mix (daycare, boarding, training), making it the most relevant local competitor as NYDT opens its own facility.

Direct peers

• Zoom Room Dog Training: Multi-location dog training franchise offering obedience, agility, and behavior modification using modern positive reinforcement methods. Closely comparable to NYDT in methodology (positive reinforcement) and service mix (group classes, private training, behavior work), though Zoom Room operates retail venues rather than mobile.
• Bark Busters Home Dog Training: In-home dog training franchise delivering one-on-one sessions at client homes across the U.S. Closely matches NYDT's mobile, in-home delivery model and broad service menu (puppy, obedience, behavioral). Differentiates via a proprietary communication-based methodology.
• Sit Means Sit Dog Training: National dog training franchise offering obedience, puppy, board-and-train, and group classes across many locations. Directly comparable on service breadth (especially board-and-train) and positive-reinforcement methodology.
• Off-Leash K9 Training: Multi-city dog training franchise specializing in obedience and behavior modification with board-and-train programs. Comparable service portfolio and target customer (owners seeking reliable off-leash behavior), with broader geographic coverage than NYDT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nyraythedogtrainer
• LinkedInlinkedin.com/company/dog-gone-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Gone Good