Nyee Phoe

What Nyee Phoe does

Nyee Phoe is a Singapore-based landscape consultancy and design-build firm operating as the flagship division of the Nyee Phoe Group, a family-owned enterprise founded in 1911. The company delivers landscape design, construction, and maintenance services for luxury residential, commercial, and institutional clients in Singapore, complemented by a 2.5-hectare plant nursery that functions as both a Garden Retail Centre and a project-materials supply base. Its underlying capability is horticultural design built on a 110-year plant cultivation heritage, a multi-award winning portfolio (Singapore Garden Festival, Singapore Institute of Architects, LIAS, BCA), and multi-generational family expertise led by Andy Eng (4th-generation Project Director, 20 years) and Eliam Eng (Director & Principal Designer, 40+ years).

The business makes money through three primary streams: project-based Design & Built contracts (one-time), recurring Landscape Maintenance contracts (subscription-style), and direct retail plant sales at the nursery. A differentiated sub-brand, Mosscape (launched 2014), extends monetisation into indoor greening via preserved and artificial plant installations that require no water or sunlight; ShopMosscape adds an e-commerce channel for these products. Additional group brands — Petals & Leaves (creative floral services) and Gardenasia (nature-based events) — broaden the wallet share under the unifying 'HortiTainment' concept. Pricing is custom quote-based across all services, with multi-year maintenance contracts providing revenue stickiness; no standard price list is published.

Go-to-market is direct enterprise and project sales, anchored by long-tenured clients including Nestlé Singapore, SPH Retail Property Management (since 2009), Hermaill Investments (since 2012), and Airport Operations Management. Brand building is driven primarily through a project portfolio website, prominent display of industry awards, and participation in international flower shows, most recently expanding into the 2026 Greater Bay Area Flower Show in Shenzhen. The firm employs 17 staff and is privately held with no disclosed institutional investment or public listing.

Name

Nyee Phoe

Legal name

Nyee Phoe Flower Garden Pte Ltd

Website

https://nyeephoe.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Nyee Phoe is a 110-year-old Singapore landscape consultancy and design-build firm serving luxury residential, commercial, and institutional clients with landscape design, construction, maintenance, and indoor greening (Mosscape) services.

Ownership category

akta.pro rank

Product category

Landscape Architecture and Horticultural Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730), Nursery and Floriculture Production (11142), Landscaping Services (56173)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Landscape design services
• Garden maintenance services
• Landscape architecture
• Preserved indoor greenery
• Horticultural consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Design & Built Services: Custom landscape design and construction services for residential and commercial properties. Project-based revenue from concept to completion of outdoor spaces.
2. Landscape Maintenance: Ongoing garden maintenance services covering trees, palms, shrubs, groundcovers, climbers, creepers, and water plants. Recurring service contracts with diverse clientele.
3. Garden Retail Centre: Retail sales of plants including various genera, species and cultivars. Direct point-of-sale at the nursery location.
4. Mosscape Indoor Green Solutions: Sale and installation of preserved and artificial greenery products for indoor spaces. Custom creation of green walls, preserved moss installations for offices, hotels, and commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nyee Phoe is a Singapore-based landscape architecture and horticultural firm that delivers end-to-end landscape design, construction, and ongoing maintenance services for luxury residences, commercial properties, hotels, retail malls, and institutional facilities. Its 2.5-hectare nursery at Neo Tiew Crescent supplies a wide range of plants for both project installation and retail sale. Through the Mosscape sub-brand, the company also provides preserved and artificial indoor greenery solutions — green walls and installations that require no water or sunlight — for offices, hotels, and commercial interiors.

Product overview

Nyee Phoe Group operates as a diversified horticulture and landscaping enterprise founded in 1911, organized under a platform-plus-subsidiary model. The flagship division, Nyee Phoe Flower Garden, serves as the primary landscape consultancy offering Design & Built, Landscape Maintenance, and Garden Retail Centre services. This core platform is supported by several sub-brands: Mosscape/Mossscape (preserved and artificial indoor greenery solutions launched 2014), ShopMosscape (online retail), Petals & Leaves (creative floral services), and Gardenasia (nature-based events). The group also promotes its distinctive 'HortiTainment' concept, blending horticulture with experiential elements, across a 2.5-hectare nursery facility in Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Mosscape: Indoor green solutions providing preserved and artificial plants for interior spaces since 2014.
• ShopMosscape
• Petals & Leaves
• Gardenasia

Products and services

• Design & Built Landscape design and construction service that integrates lush foliage, cooling waterfalls, and culturally-inspired architecture to create natural, tranquil outdoor spaces for residential and commercial clients in Singapore.
• Landscape Maintenance Recurring garden maintenance service covering trees, palms, shrubs, groundcovers, climbers and creepers, and water plants, delivered under ongoing contracts for residential, commercial, and institutional clients.
• Garden Retail Centre Retail nursery located at the 2.5-hectare Neo Tiew Crescent facility, selling a wide variety of plants across many genera, species, and cultivars directly to walk-in customers.
• Mosscape Indoor Green Solutions Custom-created preserved and artificial plant installations (green walls, preserved moss installations) for indoor spaces such as offices, hotels, and commercial interiors. Products are 100% natural, treated with plant-based biodegradable preservation liquid, and require no water, sunlight, or maintenance.

Quantifiable outcome

• Multi-award winning landscape consultancy with numerous Singapore Garden Festival and international awards
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GardenasiacoreStrategic or Co-development PartnerNature-inspired events company within the Nyee Phoe Group ecosystem. Gardenasia focuses on nature-based events and collaborates with Nyee Phoe Flower Garden to strengthen the group's service offerings and leverage synergies across the group.
• Petals & LeavescoreStrategic or Co-development PartnerCreative floral services company within the Nyee Phoe Group. Works alongside Nyee Phoe Flower Garden to provide comprehensive floral and horticultural solutions to clients, leveraging group capabilities.
• MosscapecoreStrategic or Co-development PartnerIndoor green solutions brand specializing in preserved and artificial plants. Operates as a subsidiary/brand of Nyee Phoe Group, offering fuss-free indoor greening alternatives using natural preserved and artificial plants curated by in-house designers.
• ShopMosscapeminorChannel Partner/ Reseller/ DistributorE-commerce platform for Mosscape products, allowing customers to purchase preserved plant solutions online. Operates as the online retail channel for the Mosscape indoor greening brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tropical Environment Pte Ltd: Singapore landscaping firm offering design, installation, and maintenance services across residential and commercial clients. Closely comparable business model and customer base to Nyee Phoe's core Flower Garden division.
• Boan Landscape: Singapore landscaping firm delivering landscape construction and maintenance for commercial and residential clients. Comparable service mix and Singapore market focus to Nyee Phoe.
• Orcadesign Consultants: Singapore landscape architectural consultancy with multi-decade experience in residential, commercial, and institutional projects. Comparable to Nyee Phoe's landscape architecture and design-build heritage business.
• Tierra Design: Singapore landscape architecture studio with a portfolio of award-winning gardens, residential, and hospitality projects. Competes head-to-head with Nyee Phoe in Singapore's premium landscape design segment.
• Gardenscape International: Singapore landscape design and maintenance firm with both commercial and residential clientele. Comparable scope and customer segments to Nyee Phoe Flower Garden's recurring services division.
• Greenology Singapore: Singapore landscape design and build firm with a focus on ecologically sensitive and premium residential projects. Comparable to Nyee Phoe's design-and-build positioning and Singapore-centric customer base.
• Sitetectonix Singapore: Singapore-based landscape architecture and design practice delivering residential, commercial, and public realm projects. Directly comparable to Nyee Phoe Flower Garden's design-and-build offerings in the same Singapore market.
• Asian Landscape & Design: Singapore-based landscaping contractor offering design, installation, and maintenance for commercial and residential properties. Directly overlaps with Nyee Phoe's core landscape services.
• San Yuk Landscape: Singapore-based landscape contractor offering design, supply, and installation of plants and hardscape for residential and commercial projects. Comparable to Nyee Phoe's design-and-build and nursery offerings.

Regional players

• Belt Road International: Regional landscape and horticulture services player active across Southeast Asia with design and installation capabilities. Comparable to Nyee Phoe's regional expansion ambitions (e.g., Greater Bay Area Flower Show) but operates at a broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nyee-phoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyee Phoe