Gardenasia (The Local Farm)

What Gardenasia (The Local Farm) does

The Local Farm (TLF), operating under the legal entity The Local Farm Ventures Pte Ltd, is a Singapore-based farmer-led ecosystem platform launched in 2019 by Gardenasia, the hortitainment arm of the Nyee Phoe Group. The company connects local farms (six in-network as of September 2024) with consumers, corporates, schools, charities, and government agencies through four operational pillars: Impact (Farmpack for Good subscription programme delivering fresh local produce to families in need via the Ministry of Social and Family Development's community links network), Product (co-created ready-to-eat collaborations with purpose-led brands), Activation (The Local Farm Festival, Weekend markets, and TLFX webinars), and Education (TLF Adventures Kids workshops for schools and families). The technology layer is described as a farm-to-table traceability platform rather than a software product; the underlying system is operational coordination, not an AI or data-driven product stack.

The business operates across four revenue streams: recurring Farmpack for Good subscriptions (S$50+ per pack plus S$13.80+ administrative fee, delivered weekly), physical retail through The Local Farm Bistro and Grocer at 240 Neo Tiew Crescent (operating Wednesday to Sunday), corporate sponsorships and donations channelled through charity partners (Food from the Heart, Ray of Hope), and B2B ready-to-eat product collaborations. Distribution combines direct B2C (bistro, grocer, festival, weekend markets), B2B subscription delivery to corporate donors, and channel partnerships with Food from the Heart's Community Shop network and MSF's community links for beneficiary delivery. All operations are concentrated in Singapore, with the platform aligned to the national '30 by 30' food security agenda via partnership with the Singapore Food Agency.

As of September 2024, TLF reports cumulative impact metrics of 12,983 Farmpacks distributed and 11,107 families supported since January 2021, alongside 160 corporate partners engaged. The company is privately held with no disclosed funding rounds, no public revenue figures, and a headcount of nine employees. Founder Kenny Eng, a fourth-generation farmer and founding member of the Kranji Countryside Association, serves as Director and Festival Director, providing brand authenticity anchored on multi-generational horticulture heritage.

Name

Gardenasia (The Local Farm)

Legal name

The Local Farm Ventures Pte Ltd

Website

https://thelocalfarm.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Local Farm is a Singapore-based farmer-led ecosystem platform under Gardenasia that connects six local farms with consumers, corporates, schools, charities, and government agencies through subscription produce packs, a bistro-grocer, a festival, and education programmes, distributing farm-fresh local produce to paying customers and 11,000+ beneficiary families.

Ownership category

akta.pro rank

Product category

Local Food and Agritourism Services

NAICS

Farm Product Warehousing and Storage (493130)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm-to-table platform
• Local produce subscriptions
• Community-supported agriculture
• Agritourism experiences
• Farm-fresh grocer retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Farmpack for Good Subscriptions: Recurring subscription model for curated farm packs containing locally sourced produce (hen eggs, leafy vegetables, mushrooms, pea sprouts, low GI rice) delivered weekly to corporate donors who sponsor packs for families in need. Each pack is $50+ with an administrative fee of $13.80+ per pack covering storage, delivery, and logistics.
2. Bistro & Grocer Retail: The Local Farm Bistro operates as a farm-to-fork dining experience at the Gardenasia venue (open Wed–Sun). The Local Farm Grocer sells farm-fresh produce and artisanal food products. Both serve as direct retail revenue streams.
3. Corporate Sponsorships & Donations: Corporate sponsors fund Farmpack for a Cause editions, supporting lower-income families through the Ministry of Social & Family Development. The Farms to Families campaign raised S$159,547.08 in 2022. Ray of Hope partnership directs 30% of crowdfunding funds to Farmpack for Good.
4. Ready-to-Eat Product Collaborations: Co-created ready-to-eat meals and retail products with purpose-led brands. Products include gelato made with local produce and branded collaborations under The Local Farm brand. Revenue generated through B2B brand partnerships and direct retail.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Local Farm is a farmer-led ecosystem platform that bridges Singapore's local farms with consumers, corporates, schools, and communities through four pillars: Impact (Farmpack for Good subscriptions delivering fresh local produce to families in need), Product (co-created ready-to-eat meals, The Local Farm Bistro dining, and Grocer retail), Activation (The Local Farm Festival, weekend markets, and pop-ups), and Education (TLF Adventures Kids workshops and school programmes). It operates a physical venue at 240 Neo Tiew Crescent offering farm-to-fork dining and produce retail, while running weekly subscription produce packs and charitable food distribution via partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Local Farm Bistro: Farm-to-fork bistro offering authentic farm-fresh dining experience.
• The Local Farm Grocer
• The Local Farm Festival
• Farmpack for Good
• The Local Farm Adventures Kids
• The Local Farm Xchange (TLFX)
• The Local Farm Pack (TLF Pack)

Products and services

• Farmpack for Good Weekly subscription produce pack containing locally sourced items (hen eggs, leafy vegetables, mushrooms, pea sprouts, low GI rice) priced at S$50+ per pack plus a S$13.80+ admin fee, delivered to corporate donors who sponsor packs for families in need.
• The Local Farm Bistro Farm-to-fork dining experience located at the Gardenasia venue (240 Neo Tiew Crescent, Singapore), open Wednesday to Sunday, serving dishes made from locally sourced ingredients.
• The Local Farm Grocer Physical retail outlet at the Gardenasia venue selling farm-fresh produce and artisanal food products directly to consumers.
• TLF Ready-to-Eat (RTE) Co-created ready-to-eat meals and retail products sourced directly from local farmers at fair trade, with traceability from source to shelf. Includes branded gelato and other collaborations.
• The Local Farm Festival Annual flagship public festival celebrating local food, organized into three pillars (Eat, Work, Play) with 40+ participating local farmers, artisans, food-tech companies, and community partners.
• The Local Farm Adventures Kids Educational farm programme for children and schools offering 60-75 minute immersive workshops and farm tours teaching Farm to Table to Farm concepts, including activities such as Mini Egg Terrarium Creation and Vermicomposting.
• The Local Farm Xchange (TLFX) Thought leadership webinar and event platform engaging change makers and industry leaders on issues impacting Singapore's local farming community, including topics such as aquaculture and food sustainability.
• The Local Farm Weekend Markets Recurring weekend farmers markets at the Gardenasia venue bringing local farmers, food artisans, and food-tech companies directly to consumers, supported by Singapore Food Agency and Kranji Countryside Association.
• Farms to Families Campaign Charitable campaign in partnership with Food from the Heart to distribute fresh local produce to needy families, raising S$159,547.08 in 2022 and supporting 1,000+ families weekly.

Quantifiable outcome

• 12,983 Farmpacks distributed, supporting 11,107 families and 6 farms (Jan 2021 – Sept 2024)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Ray of HopecoreStrategic or Co-development Partner · 1 January 2025Partnership with Singapore's only crowdfunding charity. 30% of funds raised through Ray of Hope campaigns go towards Farmpack for Good — delivering fresh local produce to families in need sourced from local farms. Joint campaign targeting families for 2026 referenced.
• Innovate 360majorStrategic or Co-development Partner · 1 April 2023Co-organiser of Feed9B Sustainable Feed Camp 2023 at The Local Farm Festival. Founder John Cheng served as panel speaker on The Future of Food. Event featured panel discussions, workshops, and Shark Tank pitches focused on food sustainability and innovation in Asia.
• Feed9BmajorStrategic or Co-development Partner · 1 April 2023Feed9B co-organised the Sustainable Feed Camp 2023 with Innovate 360 and The Local Farm. Feed9B is an initiative focused on food sustainability in Asia. Dr Goh Lay Beng from Feed 9B Steering Committee served as a speaker.
• SEEDtank / S.E.E.D VenturesminorStrategic or Co-development Partner · 1 April 2023MAS-Licensed Venture Capital company that ran a Shark Tank-style startup pitching event (SEEDtank) in conjunction with the Sustainable Feed Camp 2023. Provides services, cash, and mentorship to food startups and sustainability ideas.
• N&N AgriculturecoreOthers · 1 April 2023Local farm participant at The Local Farm Festival 2023 Eat zone, supplying farm-fresh produce.
• QuanFa Organic FarmcoreOthers · 1 April 2023Local organic farm participant at The Local Farm Festival 2023, featured in KCA workshops on microgreens.
• HayDairies Goat FarmcoreOthers · 1 April 2023Local goat farm participant at The Local Farm Festival 2023. Featured in workshops on goat milk production.
• Kin Yan AgrotechcoreOthers · 1 April 2023Local farm participant at The Local Farm Festival 2023, featured in workshops on microgreens and aquaponics.
• Golden Cap MushroomcoreOthers · 1 April 2023Local mushroom farm participant at The Local Farm Festival 2023.
• The Fish FarmercoreOthers · 1 April 2023Local aquaculture farm participant at The Local Farm Festival 2023 Eat zone.
• Bistro by GardenasiaminorOthers · 1 April 2023F&B partner at The Local Farm Festival 2023, serving farm-to-fork gelato and fish dishes.
• Uncle William Quail FarmminorOthers · 1 April 2023Local farm workshop host at The Local Farm Festival 2023, teaching quail farming.
• Jurong Frog FarmminorOthers · 1 April 2023Local farm workshop host at The Local Farm Festival 2023, teaching frog farming and husbandry.
• Kranji Countryside Association (KCA)coreStrategic or Co-development Partner · 1 January 2022KCA supports The Local Farm Weekend markets and Festival events. Organises workshops and experiential programmes at festivals featuring local farmers. KCA represents Singapore's local farming community and was founded in 2005 with Mr Kenny Eng as a founding team member.
• Singapore Food Agency (SFA)coreStrategic or Co-development Partner · 1 January 2022SFA supports The Local Farm Weekend markets and Festival events, aligning with Singapore's '30 by 30' national food plan to grow 30% of nutritional needs locally.
• Food from the HeartcoreStrategic or Co-development Partner · 1 December 2021Joint collaboration on the Farms to Families campaign to support local farms and alleviate hunger by providing fresh produce to needy families. Food from the Heart distributes TLF-sourced local farm produce through its Community Shop network. Campaign raised S$159,547.08 in 2022 benefiting 1,000+ families weekly. Food from the Heart is Singapore's foremost independent food charity (IPC status) founded in 2003 by Henry and Christine Laimer.
• Aquaculture Innovation Centre (AIC)coreStrategic or Co-development Partner · 1 October 2021Co-presenter of TLFX 2021: The Future of Fish – is there one? First Centre of Innovation (COI) funded by Enterprise Singapore, involving 11 research institutes, agencies, universities, and polytechnics. Supports local aquaculture enterprises in improving farm productivity.
• Temasek Polytechnic Eco-Campus Committee (TPECC)minorStrategic or Co-development Partner · 1 October 2021Co-presenter of TLFX 2021 event. TPECC educates staff and students in green lifestyle issues and has organised learning journeys, forums, webinars, and events. Manages the Temasek Polytechnic Green Interest Group (TPGIG).
• Ministry of Social & Family Development (MSF)coreChannel Partner/ Reseller/ Distributor · 1 January 2021MSF's community links network delivers TLF Farm Packs weekly to lower-income households for 3-month periods through Farm Pack for a Cause. Enables direct charitable distribution to beneficiaries identified by the Ministry.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Others

• Food from the Heart: Singapore IPC-status charity running community food-distribution programmes; TLF's Farms to Families distribution partner. Relevant as a comparable food-security impact organisation operating in the same Singapore beneficiary ecosystem.
• Ray of Hope: Singapore crowdfunding charity routing funds to community programmes including Farmpack for Good. Comparable to TLF's social-impact funding model and beneficiary-distribution engagement style.
• SUSTENIR Agriculture: Singapore-based high-tech vertical farming company and TLF partner network member. Relevant as a comparable Singapore local-produce supplier that TLF aggregates through festivals and Farmpack distribution.
• Kranji Countryside Association: Association representing Singapore's Kranji farming community, co-organiser of The Local Farm Weekend/Festival events. Relevant ecosystem partner and aggregator of Singapore farms analogous to TLF's supplier role.

Direct peers

• Hungry Harvest: Subscription produce delivery service with a mission-led ('surplus produce to fight hunger') positioning, sharing TLF's combination of recurring produce delivery and food-access charity partnerships.
• Farmbox Direct: Subscription produce delivery service sourcing directly from farms and delivering curated boxes — closely aligned with TLF's Farmpack weekly curation and farm-partner aggregation model.
• Misfits Market: Subscription produce box operator selling farm-sourced and surplus produce directly to consumers, mirroring TLF's farmpack subscription mechanic and emphasising supply-chain transparency and impact framing.
• Imperfect Foods: US-based direct-to-consumer subscription service delivering surplus and 'imperfect' produce boxes to households. Closest analogue to TLF's Farmpack-for-Good subscription model in operating a recurring box logistics network with farmer-supplier aggregation.

Regional players

• Little Farms: Premium Singapore grocery retailer focused on curated, traceable, often farm-sourced artisan food. Comparable to TLF Grocer in addressing Singapore consumer demand for premium local and artisanal products.

Broad incumbents

• GrubMarket: Large-scale farm-to-table B2B food supply chain operator connecting growers with retailers, restaurants, and institutional buyers. Comparable aggregator role in farm-produce logistics, though operating at a much larger B2B scale than TLF's B2C focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gardenasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardenasia (The Local Farm)