Nye Hjorten Teater

What Nye Hjorten Teater does

Nye Hjorten Teater AS is a private theater and entertainment company established in Trondheim, Norway, that opened its venue in 2025. In its first operational year the company sold approximately 160,000 tickets, becoming Trondheim's largest theater by audience size, with a 27-person team led by Teatersjef Mads Bones. Core programming spans musicals (We Will Rock You, Peter Pan - Stargate to Neverland), dance (A Dance Tribute te' fotbaill, Firenze-syndromet), family entertainment (Nøtteknekkeren), comedy, and popular science productions (Mennesket og Maskinen, a Gaming show), with forward bookings and co-productions already committed through 2027.

The underlying technology stack is conventional for live entertainment: Eventim powers the online ticketing webshop, Sanity CMS manages website content, BestOrante handles F&B pre-ordering, and standard digital marketing infrastructure (Google Analytics, Meta, Market Hype) supports audience acquisition. The operating footprint includes two in-house F&B concepts, Restaurant Olgas and Teaterbaren, integrated as core operating subsidiaries alongside the theater. Distribution is anchored by the company's own channels (webshop and box office) and supplemented by package deals with Britannia Hotel and joint programming with PoMo museum, forming a co-located cultural quarter in central Trondheim.

Revenue is generated across six streams: per-ticket sales across P1-P7 price tiers (135-895 NOK range), subscription-based annual passes (Kronhjort at 5,995 NOK per year), gift cards (from 250 NOK), F&B via Olgas and Teaterbaren, merchandise through a dedicated online store, and venue rental for corporate events. Target segments include general audiences and families as the primary volume base, students via a discount program, corporate and event clients using venue rental, and musical theater enthusiasts drawn by marquee titles. Co-productions with Jo Strømgren Kompani and Nationaltheatret extend the content pipeline beyond purely in-house productions and signal ongoing ambition to broaden the creative slate.

Name

Nye Hjorten Teater

Legal name

Nye Hjorten Teater AS

Website

https://nyehjortenteater.no

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Nye Hjorten Teater is a Trondheim-based private theater opened in 2025, offering musicals, dance, family shows, and comedy alongside restaurant and bar services, and serving families, students, and corporate clients via ticket sales, annual passes, and venue rental.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Bars & Pubs (Non-Music) (MPAGAIAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Live theater performances
• Musical theater productions
• Annual membership passes
• Theater venue rental
• Hospitality and dining

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: Primary revenue from theater ticket sales across diverse productions including musicals, dance, family shows, and comedy. Tickets sold via Eventim platform with various price categories (P1-P7) and student discounts.
2. Annual passes (Kronhjort): Annual pass allowing unlimited access to own productions for 5,995 NOK per year, equivalent to 499 NOK/month or 16 NOK/day.
3. Gift vouchers: Gift cards available from 250 NOK and upward, redeemable at all performances except guest productions.
4. Food and beverage: Restaurant Olgas serves food and Teaterbaren offers drinks, with pre-ordering available through BestOrante platform.
5. Merchandise: Online merchandise store (merch.nyehjortenteater.no) selling theater-related products.
6. Venue rental: Event and conference venue rental services for corporate and private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Nye Hjorten Teater is a live entertainment complex in Trondheim presenting musicals, dance performances, comedy shows, family productions, and popular science theater on its main stage (Hovedscenen). The venue also sells an annual membership pass (Kronhjort, 5,995 NOK/year), gift cards, on-site food and beverage through Restaurant Olgas and Teaterbaren, an online merchandise store, and rents its spaces for corporate and private events.

Product overview

Nye Hjorten Teater operates as a theater venue offering a diverse portfolio of live performances and hospitality services. The core product consists of theatrical productions including musicals (We Will Rock You, Peter Pan – Stargate to Neverland), dance performances (A Dance Tribute te' fotbaill, Firenze-syndromet), comedy shows (Elsk meg i plenum, Den Spanske Flue), family entertainment (Nøtteknekkeren, Den store forestillingen om gaming), and popular science presentations (Mennesket og Maskinen). The theater complements its performance offerings with hospitality services through the on-site Restaurant Olgas and Teaterbaren. Ticketing is managed via Eventim with additional revenue from the Kronhjort annual membership pass (5,995 NOK/year), gift cards, merchandise sales, and venue rental services. The venue also offers student discounts and packaged experiences with partner establishments including Britannia Hotel and PoMo museum.

Differentiator

Problem solved

Functional benefit

Brands

• Kronhjort: Annual membership pass allowing unlimited access to all productions for 5,995 NOK per year
• Olgas
• Teaterbaren
• Hovedscenen

Products and services

• Live theater performances and ticket services Live theatrical productions and musical performances presented at Nye Hjorten Teater's main stage in Trondheim, including musicals, dance performances, comedy shows, and family entertainment. Tickets are sold online via Eventim and at the box office.
• Kronhjort annual pass Annual subscription pass offering unlimited access to the theater's own productions for one year at 5,995 NOK, with exclusions for guest performances and the P1 premium category.
• Gift cards (Gavekort) Gift cards available from 250 NOK and upward, valid for 12 months, redeemable at all performances except guest shows; available electronically or by post.
• Restaurant Olgas On-site restaurant located on the theater's first floor serving soup, salad, sandwiches, and pasta dishes for lunch and dinner; open to both theater attendees and walk-in guests.
• Teaterbaren Theater bar serving drinks and select dishes from Olgas; functions as a meeting place open to patrons with or without theater tickets.
• Merchandise webshop Online store selling theater-related apparel and memorabilia, with delivery via Bring (1-3 business days within Norway).
• Venue rental (Leie av lokaler) Rental of theater spaces and facilities for corporate events, conferences, and private functions.
• Student discount program (Studenttilbud) Discounted admission program offering reduced ticket prices for verified students, accessed through a dedicated booking link.
• Experience packages (Pakker og Opplevelser) Bundled experience packages combining theater tickets with hotel stays (Britannia Hotel at 20% accommodation discount), restaurant reservations, and museum visits (PoMo).
• We Will Rock You (musical production) Large-scale Queen musical production directed by Mads Bones; one of the venue's flagship productions running from March 2025 through 10 October 2026.
• Peter Pan – Stargate to Neverland (musical production) Musical production featuring STARGATE music with an ensemble of 30 performers, created by Mads Bones, Kyrre Havdal, and Olve Løseth; premiered January 2025.
• Mennesket og Maskinen (The Human and the Machine) Popular science theater production by Inga Strümke exploring AI, machine learning, algorithms, ethics, and technology's role in society.
• Firenze-syndromet – en guide til kunst på 5, 6, 7, 8 Dance theater performance co-hosted with PoMo museum featuring eight guides taking audiences through both venues to explore art through dance and theatrical elements.
• Nøtteknekkeren (The Nutcracker) Family Christmas musical with new scenography, costumes, direction, choreography, and new songs created by Mads Bones, Kyrre Havdal, Matilde Holdhus, and Olve Løseth.
• Den store forestillingen om gaming (The Great Production About Gaming) Popular science theater production featuring Aslak Maurstad and Martine Hattestad Kveli exploring gaming culture and video games as theatrical subject matter.
• Elsk meg i plenum (Love Me in Plenum) Critically acclaimed one-person show starring Lisa Tønne, presented in a summer extension through July–August 2025 and a 2026 summer run (25 July – 9 August 2026).
• Den Spanske Flue (The Spanish Fly) Co-produced comedy with Nationaltheatret, scheduled to run 17 September – 2 October 2027.

Quantifiable outcome

• Trondheim's largest theater by audience numbers in first operational year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Jo Strømgren KompanicoreStrategic or Co-development PartnerCo-production partner for 'A Dance Tribute te' Fotbaill', an international dance tribute to football. Jo Strømgren is an internationally acclaimed choreographer whose work is presented at Nye Hjorten Teater.
• NationaltheatretcoreStrategic or Co-development PartnerCo-presenting 'Den Spanske Flue' (The Spanish Fly) comedy production. This is a joint production between Nye Hjorten Teater and Nationaltheatret in Oslo, scheduled for autumn 2027.
• OlavsfestminorGTM or Marketing PartnerFestival partner presenting 'Norsken, Svensken og Dansken live' at Nye Hjorten Teater.
• EventimcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform provider. Eventim handles ticket sales and distribution for the theater's online shop. Located at Akersgaten 7, 0158 Oslo.
• Increo (Increo Interactive Creations AS)coreTechnology or IntegrationWebsite development and hosting partner. Located at Innherredsveien 7A, 7014 Trondheim. Responsible for technical development and maintenance of the theater's website.
• Facebook and Instagram (Meta)minorGTM or Marketing PartnerSocial media platforms used for targeted digital marketing and audience engagement.
• Google AdWords / Google Display / Google ShoppingminorGTM or Marketing PartnerGoogle advertising network used for targeted digital marketing campaigns to reach potential customers.
• Britannia HotelcoreGTM or Marketing Partner5-star hotel located near the theater offering package deals including 20% discount on accommodation for theater ticket buyers. Joint promotions include 'Elsk meg i plenum' package at 650 NOK (regular 795 NOK).
• PoMocoreGTM or Marketing PartnerContemporary art museum in the same cultural quarter. Co-hosts 'Firenze-syndromet' performance that takes place in both the theater and museum spaces. Museum visitors are directed to attend theater performances.
• Tryg ForsikringminorOthersCancellation insurance provider in partnership for ticket purchases. Offered through Tryg at [email protected] or 80 04 16 00.
• BringminorChannel Partner/ Reseller/ DistributorShipping provider used for merchandise delivery from the theater's online store.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rogaland Teater: Regional theater in Stavanger offering musicals, drama, and family productions. Comparable as a regional theater operator with similar repertoire breadth, though serving a different Norwegian geography.
• Hålogaland Teater: Regional theater in northern Norway producing musicals and dramatic works. Comparable as a regional theater serving a defined catchment area with mixed programming.

Direct peers

• Trøndelag Teater: The established regional theater in Trondheim. Directly competes for the same audiences in the same geographic market, offering a full season of dramatic and musical productions with institutional backing.
• Oslo Nye Teater: Oslo-based theater known for musicals, comedies, and family productions. Comparable in repertoire mix (musicals, family shows, comedy) and ticket-based revenue model, though operating in the larger Oslo market.
• Chat Noir: Oslo-based theater and restaurant venue combining live entertainment with dining — the closest structural analogue to Nye Hjorten Teater's theater-plus-F&B model in the Norwegian market.
• Folketeateret: Oslo theater specializing in musicals and large-scale productions. Comparable in production scale and repertoire focus on commercial musicals like Nye Hjorten Teater's 'We Will Rock You'.

Broad incumbents

• Nationaltheatret: Norway's flagship national theater based in Oslo. Already a co-production partner of Nye Hjorten Teater for 'Den Spanske Flue', it operates a broader institutional mandate and significantly larger scale across multiple stages.
• Det Norske Teatret: Major Norwegian-language theater in Oslo producing musicals, drama, and comedy. Comparable in offering large-scale musical productions and family programming but operates at a national-capital scale.

Emerging players

• Jo Strømgren Kompani: Norwegian dance and theater company that co-produces content with Nye Hjorten Teater. Comparable as a content creation partner in the dance/theater space, though operating as a touring company rather than a fixed venue.

Others

• Bergen International Festival (Festspillene): Major performing arts festival and venue operator in Bergen. Comparable in producing/hosting large-scale live entertainment, though structured as a festival rather than a year-round venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nye-hjorten-teater

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nye Hjorten Teater