What Rogaland Teater does

Rogaland Teater AS is a regional theater company based in Stavanger, Norway, founded circa 1880 (some sources cite 1883), operating as a publicly-funded cultural institution serving the Rogaland region. It runs a multi-venue operation including the main Hovedscenen for large-scale productions, the intimate Teaterkaféen for children's shows, and mobile 'Take away-teater' performances. The theater is structurally notable for integrating the Barne- og ungdomsteatret (BUT), a children's and youth theater program established in 1957, which functions as both a youth talent pipeline and a significant audience generator (~41,498 of 90,373 total annual audience members). Programming spans drama, musicals, concerts, family shows, religious and literary salon events (Teatersalong, Bibelsalong), and cross-media collaborations including a live podcast with regional newspaper Stavanger Aftenblad.

The business model combines public-sector funding (state and Stavanger kommune) with multiple earned revenue streams: per-transaction ticket sales (online and box office), annual subscriptions via the Dramakortet (NOK 1,500 adult / NOK 750 youth) for repeat attendance, gift cards (Gavekort), and third-party catering pre-orders via Munu.shop. Customer acquisition is event-driven through seasonal programming, supported by a dedicated Skole og næringsliv division for schools and corporate clients, and increasingly by content partnerships and social media presence on TikTok and LinkedIn. Auxiliary revenue is generated through co-productions with regional partners (Haugesund Teater, Stavanger Symfoniorkester) and content collaborations (Stavanger Aftenblad).

The technology footprint is deliberately low-tech and focused on live performance infrastructure. Distribution is administered through the theater's own website ticketing and physical box office (billettluke), with a planned new modern theater and museum building in partnership with Stavanger Museum representing the most significant capital project on the horizon. The 70-year-old BUT program, with 717 annual applicants and 35% year-over-year growth in applications, is the institution's most distinctive strategic asset and a key driver of its long-term audience development.

Name

Rogaland Teater

Legal name

Rogaland Teater AS

Website

https://rogaland-teater.no

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Rogaland Teater is a publicly-funded regional theater in Stavanger, Norway, founded circa 1880, producing drama, musicals, and family shows across multiple venues. It operates an integrated children's and youth theater (BUT) serving ~90,000 audience members annually through ticket sales, subscriptions, and partnerships.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Community Theatre & Storytelling Festivals (MPAGAEAI)

Keywords

• Live theater performances
• Youth theater programs
• Performing arts venue
• Theatrical productions
• Theater subscription cards

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Primary revenue from selling tickets to theater performances and events. Tickets can be purchased online through the website or at the box office (billettluke).
2. Dramakort subscription: Annual subscription card (Dramakortet/Dramakort UNG) costing 1500 NOK/750 NOK valid for 12 months from purchase date, offering discounted access to performances.
3. Gift cards: Gavekort (gift cards) sold online or at the box office, allowing recipients to choose performances.
4. Bar and catering services: Pre-ordered refreshments and food available for performances through a third-party platform (Teaterkaféen/Munu.shop).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rogaland Teater produces and presents live theatrical performances across multiple venues in Stavanger, including mainstage dramas, musicals, comedies, and concerts. It runs an integrated children's and youth theater program (Barne- og ungdomsteatret/BUT) with membership, workshops, and productions for young audiences. Revenue is generated primarily through ticket sales, annual Dramakortet subscription cards, gift cards, school programs, and ancillary bar and catering services, supplemented by public cultural funding.

Product overview

Rogaland Teater is a regional theater in Stavanger, Norway, operating as a single unified theater with multiple venues and programs. The main offerings include Hovedscenen (Main Stage) for large productions, Teaterkaféen for intimate children's performances, and the integrated Barne- og ungdomsteatret (BUT) for youth development. Key programs include Lørdagsgodt (Saturday treats for young children ages 1-10), Dramakortet membership cards, Teatersalong educational events, Take away-teater mobile performances, and Bibelsalong religious storytelling sessions. The theater collaborates with Stavanger Aftenblad on live podcast events and offers school programs for educational institutions. Productions include licensed musicals like Matilda (Roald Dahl/Royal Shakespeare Company) and original works adapted from literature classics.

Differentiator

Problem solved

Functional benefit

Brands

• Barne- og Ungdomsteatret (BUT): Children's and youth theater division of Rogaland Teater offering theater education and performances for young people

Products and services

• Hovedscenen (Main Stage Productions) The main stage at Rogaland Teater hosting large-scale productions including musicals, dramas, comedies, and family performances for general audiences.
• Barne- og ungdomsteatret (BUT) Children's and youth theater program offering productions, club-based instruction, workshops, and performance opportunities for young people integrated into the main theater operations.
• Lørdagsgodt (Saturday Theater) Recurring Saturday theater performances for young children (ages 1-10) featuring short, intimate productions in the Teaterkafé venue, emphasizing low-threshold accessibility for families.
• Dramakortet / Dramakort UNG Annual theater membership cards offering 12 months of discounted access to performances; Dramakortet costs NOK 1,500 and Dramakort UNG (youth) costs NOK 750, valid for 12 months from purchase date.
• Gavekort (Gift Cards) Gift cards available for purchase online or at the box office with customizable denominations that can be printed immediately, redeemable for performances.
• Teatersalong (Theater Salon Events) Theater salon events featuring expert discussions, literary analysis, and educational presentations linked to current productions for engaged adult audiences.
• Take away-teater (Mobile Theater) Mobile theater performances that can be experienced outside traditional venues, bringing productions like Terje Vigen to schools, community spaces, and external locations.
• Bibelsalong (Biblical Salon) Salon-style discussions featuring biblical storytelling and dialogue with religious figures, including bishops, priests, and student chaplains.
• Skole og næringsliv (School and Corporate Programs) School programs and corporate offerings including pre- and post-show educational materials for classroom use, curriculum integration, and group bookings.
• Aftenbla-bla Live Podcast Live podcast recordings in collaboration with Stavanger Aftenblad, featuring infotainment discussions tied to current theater productions, part of the formalized 2025 media partnership.

Quantifiable outcome

• 90,373 audience members annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Stavanger AftenbladcoreStrategic or Co-development Partner · 1 January 2025Project partnership formalized in 2025 with regional newspaper Stavanger Aftenblad. Collaboration includes arrangement series like Tidsvitner, Musikksalong, and live podcast Aftenbla-bla on the theater's main stage. The partnership aims to combine journalism and theater to make current topics more accessible and engaging for audiences.
• Haugesund TeatercoreStrategic or Co-development PartnerCo-production partnership with Haugesund Teater for regional theater productions. Created a 'kulturelt Rogfast' for the cultural region, with productions enjoyed by audiences in both northern and southern Rogaland county.
• Stavanger SymfoniorkesterminorStrategic or Co-development PartnerMusical collaboration with Stavanger Symfoniorkester, particularly for artist Isah's performances combining R&B, hip-hop, and symphony.
• Stavanger kommunecoreStrategic or Co-development PartnerMunicipal partnership with Stavanger municipality. The city provides support and collaboration, including planning for a new modern theater and museum building together with Stavanger Museum.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Oslo Nye Teater: Oslo-based regional-style theater with a broad repertoire including musicals and family productions; comparable business model with ticket sales and subscription programs, though located in the capital.
• Den Nationale Scene: Bergen's regional theater and one of Norway's oldest stages; closest functional analog to Rogaland Teater as a publicly funded regional theater producing drama, musicals, and youth programming for a single Norwegian region.
• Det Norske Teatret: Oslo's Norwegian-language theater producing drama, comedy, and musicals with significant youth programming; similar repertoire breadth and audience-development role, though based in the capital.
• Trøndelag Teater: Trondheim-based regional theater with a comparable portfolio of mainstage productions, musicals, and an integrated youth division; directly comparable in mandate, scale, and funding model.
• Haugesund Teater: Haugesund-based regional theater that is also an active co-production partner of Rogaland Teater ('kulturelt Rogfast'); directly comparable as a smaller regional theater serving Rogaland county audiences.
• Nationaltheatret: Norway's national stage in Oslo and the country's flagship publicly funded theater; comparable in mission (live performing arts, drama, ensemble work) but operating at significantly larger scale and with national rather than regional scope.
• Kilden Teater: Kristiansand's performing arts center combining theater, opera, and concert operations; comparable as a multi-venue regional institution producing drama, musicals, and youth/family programming for a defined Norwegian region.

Emerging players

• BIT Teatergarasjen: Bergen-based contemporary performing arts venue focused on contemporary and experimental work; comparable as a live-performance producer for Norwegian audiences, though its programming profile is more niche than Rogaland Teater's.

Regional players

• Stavanger Konserthus: Concert hall and live-music venue in the same Stavanger market; complements rather than competes directly with Rogaland Teater, but draws on the same regional audience and donor base for classical music and live performance.

Broad incumbents

• Riksteatret: Norway's national touring theater, funded by the state; overlaps in repertoire and youth programming but distributed nationally rather than anchored to a single regional venue, making it a broader-incumbent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rogaland-teater
• TikToktiktok.com/@rogalandteater
• Xx.com/rogalandteater

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogaland Teater