Ny Hattenæs
Ny Hattenæs is a privately held historic boutique hotel and restaurant in Silkeborg, Denmark, offering 14 renovated double rooms, seasonal à la carte dining, and event hosting for weddings, corporate meetings and private celebrations on the shore of Brassø lake.
- Company typePrivate
- Founded1896
- HeadquartersSilkeborg, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ny Hattenæs does
Ny Hattenæs ApS is a privately held boutique hotel and restaurant in Silkeborg, Denmark, operating from a 130-year-old lakeside property on the shore of Brassø within the Søhøjlandet nature reserve. The company runs 14 renovated double rooms, a full-service restaurant serving seasonal à la carte and lunch menus, and three event spaces — Blichersalen (up to 80 guests), Julianestuen (up to 16), and Havestuen (20–24) — for weddings, celebrations, corporate meetings and private functions. Demand is generated direct-to-consumer through its own website, the BookYourStay booking engine for rooms and gift cards, the DinnerBooking platform for table reservations, organic social (Facebook, Instagram), email newsletter, and a recurring calendar of branded events such as seafood buffets, gourmet storytelling dinners, yoga-and-tapas sessions, and a Friday live-music bar.
The business is owned by the sibling trio Gitte Juhl Capel, Rikke Juhl Jensen and Klaus Juhl Pedersen, who collectively run Society of Lifestyle, a family-owned multi-brand company whose portfolio also includes House Doctor (interior design), Nicolas Vahé (gourmet food) and Meraki (wellness products). Ny Hattenæs is furnished and curated with these sister brands, creating an integrated brand experience across rooms, restaurant and amenities, and is supported by partnerships with Hjejleselskabet (paddle steamer docking), Wildfooding (foraged ingredients, also a supplier to Noma and Geranium), CoastZone (corporate team building), and Danish Export Academy (overflow meeting facilities). Revenue is generated through unit-priced packages spanning overnight stays (Jubilee Stay 1,200 DKK; Wellness Stay; Brassø Stay; Mini Holiday; Overnight with Breakfast), meeting packages (Day 695 DKK, Full-Day 1,190 DKK), event packages (Seafood Buffet 1,095 DKK, Gourmet Event 1,495 DKK, Yoga & Tapas 425 DKK), and gift cards. The company employs approximately 8 people and operates from a single headquarters at Hattenæs 7, 8600 Silkeborg.
Ny Hattenæs firmographics
Firmographics- Name
- Ny Hattenæs
- Legal name
- Ny Hattenæs ApS
- Website
- https://nyhattenaes.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ny Hattenæs is a privately held historic boutique hotel and restaurant in Silkeborg, Denmark, offering 14 renovated double rooms, seasonal à la carte dining, and event hosting for weddings, corporate meetings and private celebrations on the shore of Brassø lake.
- Ownership category
- akta.pro rank
Ny Hattenæs industry classification
Industry- Product category
- Boutique Hotel and Restaurant
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Ny Hattenæs is headquartered
LocationHeadquarters
- HQ city
- Silkeborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ny Hattenæs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from 14 renovated double rooms available for nightly stays. Rooms include Forest Rooms, Lake Rooms, Superior Rooms, Small Lake Rooms, and Lake Rooms with Loft. Offers various stay packages (Jubilee Stay, Brassø Stay, Mini Holiday, Ny Hattenæs Stay, Wellness Stay).
- Restaurant Dining: Revenue from à la carte dining, lunch, coffee and cake service, and bar. Seasonal menus crafted using local ingredients. Outdoor terrace service when weather permits.
- Private Events & Celebrations: Revenue from hosting weddings, confirmations, baptisms, birthday parties, corporate events, Christmas parties, memorial services, brunch events, and meetings. Venues include Blichersalen (up to 80 guests), Julianestuen (up to 16), and Havestuen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Jubilee Stay — 130th anniversary package |
| Subscription | Multi-year contract | Brassø Stay (formerly Gourmet Getaway) |
| Subscription | Multi-year contract | Day Meeting Package |
| Subscription | Multi-year contract | Full-Day Meeting Package |
| Unit Pricing | Pay-as-you-go | Cot/Rent-a-cot for rooms |
| Unit Pricing | Pay-as-you-go | Meeting room rental — Julianestuen |
| Unit Pricing | Pay-as-you-go | Meeting room rental — Blichersalen |
| Unit Pricing | Pay-as-you-go | Seafood Buffet Event |
| Unit Pricing | Pay-as-you-go | Gourmet Event: De Gode Historier |
| Unit Pricing | Pay-as-you-go | Yoga & Tapas Event |
| Unit Pricing | Pay-as-you-go | Mother's Day Lunch Menu |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ny Hattenæs product offering
Product offeringCore offering
Ny Hattenæs is a 130-year-old historic hotel and restaurant operating on the shore of Brassø Lake in Silkeborg, Denmark. It offers 14 renovated double rooms with lake or forest views, a full-service restaurant serving seasonal cuisine from local ingredients, and dedicated event spaces for weddings, celebrations, and corporate meetings. The property combines traditional Danish hospitality with curated design partnerships and unique amenities such as a boat sauna and direct paddle steamer access.
Product overview
Ny Hattenæs is a historic hotel and restaurant operating as a unified hospitality experience. The core offerings include 14 renovated double rooms for accommodation and Restaurant Ny Hattenæs serving seasonal cuisine. The property also features meeting and conference facilities (Blichersal, Julianestuen, Havestuen) for events and corporate gatherings, plus dedicated event hosting for celebrations including weddings, confirmations, birthdays, and memorials. The company offers multiple stay packages (Brassø Stay, Ny Hattenæs Stay, Mini Holiday, Wellness Stay, Anniversary Stay, Overnight with Breakfast) that bundle accommodation with dining experiences. Additional services include gift cards, meeting packages (Day Package, Full-Day Package), and exclusive Monday venue rental. The restaurant offers lunch, dinner, coffee and cake service, with catering available for private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodation 14 renovated double rooms with private bathrooms, each offering unique views of either Brassø Lake or the surrounding forest. Rooms blend antique Danish finds with modern House Doctor design elements and include categories such as Forest Rooms, Lake Rooms, Superior Rooms, Small Lake Rooms, and Lake Rooms with Loft.
- Restaurant Ny Hattenæs Full-service restaurant offering à la carte dining, light lunch dishes, and coffee and cake service, with a south-facing terrace overlooking the lake. Cuisine is crafted from seasonal, locally sourced ingredients, with menu updates reflecting the time of year.
- Meeting & Conference Facilities Meeting and conference venues including Blichersalen (up to 80 persons theater style or 30 in classroom setup), Julianestuen (up to 14 boardroom style), and Havestuen. Equipped with full AV equipment and supported by in-house catering and event coordination.
- Event & Celebration Hosting Full-service hosting of weddings, confirmations, baptisms, birthday parties, Christmas parties, memorial services, and brunch events. Venues include Blichersalen (up to 80 guests), Julianestuen (up to 16), and Havestuen (20-24), with in-house catering and floral arrangement services.
- Monday Exclusive Venue Rental Exclusive full-hotel rental for corporate groups including 14 rooms, meeting rooms, lounges, outdoor areas, sauna boat, and restaurant service from September to May.
- Gift Cards Gift certificates that can be redeemed for overnight stays, event tickets, or restaurant dining at Hotel Ny Hattenæs.
- Hjejle Boat Events Special events held aboard the historic paddle steamers of Hjejleselskabet with catering, snacks, and service provided by Ny Hattenæs. Boats dock at the hotel's private landing stage.
Companies that use Ny Hattenæs
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ny Hattenæs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Ny Hattenæs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Danish Export AcademyminorNy Hattenæs collaborates with Danish Export Academy for topmodern meeting facilities. When space at Ny Hattenæs is insufficient for larger meetings, clients can use Danish Export Academy's facilities with views of the forest while still receiving catering and overnight stays from Ny Hattenæs.
- CoastZoneminorCoastZone provides nature-based team building and outdoor activities for corporate groups staying at Ny Hattenæs. Recommended partner for strengthening teams, breaks during meetings, or enhancing learning through nature activities.
- WildfoodingminorWildfooding supplies wild herbs and foraged ingredients to Ny Hattenæs kitchen. Also provides sanketure (foraging tours), cooking events, and talks for private and corporate events. Wildfooding is noted as also supplying Noma, Geranium, and Falsled Kro.
- HjejleselskabetminorHjejleselskabet operates historic paddle steamers. During summer, their boats dock at Ny Hattenæs's own jetty. Ny Hattenæs and Hjejleselskabet co-organize events including VinSøFestival at Silkeborg Harbour, where Ny Hattenæs serves as an exhibitor on the boat.
- House DoctorcoreHouse Doctor is the interior design brand owned by Society of Lifestyle, the parent company of Ny Hattenæs (owned by sibling trio Gitte Juhl Capel, Rikke Juhl Jensen, and Klaus Juhl Pedersen). Ny Hattenæs is furnished and decorated with House Doctor products throughout, creating a harmonious blend of antique Danish finds and modern House Doctor design elements.
- Nicolas VahécoreNicolas Vahé is a gourmet food brand owned by Society of Lifestyle. Ny Hattenæs uses Nicolas Vahé products for their high quality, unique flavor combinations, and aesthetic presentation. Products transform everyday meals into a culinary experience and are featured in the hotel's kitchen and restaurant offerings.
- MerakicoreMeraki is a wellness brand owned by Society of Lifestyle. Ny Hattenæs uses Meraki products in bathrooms, including fragrance diffusers, hand soaps, and hand lotion, embracing Meraki's wellness philosophy with natural products that create comfort and care.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Ny Hattenæs competitors and assessment
Company assessmentRegional players
- Rudbecks: Independent boutique hotel and restaurant in the Silkeborg/Søhøjlandet area; a direct regional competitor for the same local leisure, dining, and corporate-event demand.
Broad incumbents
- Hotel Skt. Petri: Design-led boutique hotel in Copenhagen with restaurant and event spaces; relevant as a comparable Danish design-and-dining-led boutique hotel at a larger urban scale.
- Comwell Hotels: Largest Danish hotel and conference chain; competes for the same corporate meeting, conference, and celebration bookings that Ny Hattenæs targets with Blichersalen and Julianestuen.
- Sinatur Hotel & Konference: Danish hotel group operating multiple countryside properties with meeting, conference, and dining offerings; overlaps with Ny Hattenæs's corporate meeting and celebration segments but at a multi-property scale.
Direct peers
- Svinkløv Badehotel: Renovated historic Danish bath hotel in North Jutland offering rooms, restaurant, and event hosting in a nature-immersed setting; directly comparable in scale, historic-boutique positioning, and experience-led hospitality.
- Falsled Kro: Historic Danish countryside inn and restaurant on Funen with a long culinary tradition; it is explicitly mentioned as a fellow Wildfooding customer alongside Ny Hattenæs and shares a comparable historic boutique-lodging-with-fine-dining concept and customer profile.
- Hjejleselskabet: Historic paddle-steamer operator that docks at Ny Hattenæs's jetty and co-organizes events; directly comparable as a heritage experience-tourism operator in the same Silkeborg lake district ecosystem.
- Ruths Hotel: Historic Danish boutique hotel in Skagen with gourmet restaurant, spa, and event spaces; comparable premium positioning, experience-led offering, and reliance on culinary reputation to drive room demand.
- Dragsholm Slot: Historic Danish castle hotel with restaurant and event hosting; comparable as a heritage property combining accommodation, dining, weddings, and corporate events in a nature setting.
Others
- Restaurant Geranium: Three-Michelin-star Copenhagen restaurant also supplied by Wildfooding; relevant as a peer-supplier reference and benchmark for the fine-dining tier of Danish culinary tourism that Ny Hattenæs's gourmet events tap into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ny Hattenæs social profiles
Digital presenceNy Hattenæs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ny Hattenæs leadership team
Management profileNumber of profiles
Profiles3 records
Ny Hattenæs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ny Hattenæs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ny Hattenæs
What does Ny Hattenæs do?
Ny Hattenæs is a 130-year-old historic hotel and restaurant operating on the shore of Brassø Lake in Silkeborg, Denmark. It offers 14 renovated double rooms with lake or forest views, a full-service restaurant serving seasonal cuisine from local ingredients, and dedicated event spaces for weddings, celebrations, and corporate meetings. The property combines traditional Danish hospitality with curated design partnerships and unique amenities such as a boat sauna and direct paddle steamer access.
Is Ny Hattenæs a public or private company?
Ny Hattenæs is a private company. It is classified as family owned and is currently operating.
When was Ny Hattenæs founded?
Ny Hattenæs was founded in 1896. It employs 1 to 10 people.
Where is Ny Hattenæs based?
Ny Hattenæs is headquartered in Silkeborg, Denmark, in the Europe region.
How does Ny Hattenæs make money?
Three revenue lines are on record. Hotel Accommodations are the primary driver. The others are restaurant Dining and private Events & Celebrations.
Who are Ny Hattenæs's main competitors?
Rudbecks is listed as a regional player. Broad incumbents are Hotel Skt. Petri, Comwell Hotels and Sinatur Hotel & Konference. Direct peers are Svinkløv Badehotel, Falsled Kro, Hjejleselskabet, Ruths Hotel and Dragsholm Slot. Restaurant Geranium is listed as an others.
Does Ny Hattenæs have an API?
No public API is recorded for Ny Hattenæs.
What industry is Ny Hattenæs in?
Ny Hattenæs's product category is Boutique Hotel and Restaurant. Its primary akta.pro industry code is THAGAAAK, Marina & Waterfront Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.