US TAEKWONDO INC.

What US TAEKWONDO INC. does

US Taekwondo Inc. (DBA: Master Jeon - U.S. Taekwondo School) is a privately-held martial arts training school operating a single dojang at 131 Jericho Tpke., Mineola, NY, serving Nassau County communities including Williston Park, New Hyde Park, Roslyn, Carle Place, Westbury, Albertson, Garden City, and Jericho. Founded in 1996 by Master Jeon, Soo Yong (6th Degree Black Belt and former Korea National Taekwondo Team member, 2001-2003), the school provides age-segmented Taekwondo instruction through Little Tiger classes (ages 4-5), Children Classes (ages 6-12), and Teens & Adults classes (13+), supplemented by private lessons, supervised birthday party packages, an invitation-only Dream Team demonstration squad, and a virtual training option introduced during COVID-19.

The underlying 'technology' is traditional Kukkiwon-certified Taekwondo curriculum, not software or AI; differentiated components are the credentialed instructor bench (all black belts, including competition medalists and Master Kim from Dankook University) and a structured character-development pedagogy built around the five aims of Taekwondo (Respect, Humility, Perseverance, Self-Control, Honesty), with belt testing every 10 weeks. The technology stack supporting the business is commodity SMB tooling: a Wix-hosted website (nykick.com), Instagram, and Facebook for customer acquisition, with no app, API, or proprietary platform.

The business model combines recurring monthly membership tuition (subscription revenue from group classes and private lessons, with personalized face-to-face pricing consultations) with one-time birthday party fees. Customer acquisition relies on free trial lessons, website content marketing, community events, and Dream Team demonstrations. Distribution is overwhelmingly physical in-person at the Mineola dojang, with virtual classes serving as a continuity channel. The school operates with a 6-person team, is independently owned by Master Jeon with no outside funding or parent company, and has no documented plans for multi-site expansion.

Name

US TAEKWONDO INC.

Legal name

US Taekwondo Inc.

Website

https://nykick.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

US Taekwondo Inc. operates a single Taekwondo dojang in Mineola, NY, offering age-segmented classes, private lessons, birthday parties, and a demonstration team for children, teens, and adults across Nassau County communities, under founder Master Jeon, Soo Yong.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Martial arts training
• Taekwondo instruction
• Youth programs
• Self-defense classes
• Birthday party events

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Martial Arts Classes Membership: Monthly membership fees for ongoing Taekwondo training programs. The school offers multiple payment plans and personalized consultation to determine tailored monthly costs based on student goals, abilities, schedule, and household participation.
2. Private Lessons: One-on-one personalized accelerated training sessions for students who want extra help, need to catch up, or wish to accelerate their learning process. These are recommended for students preparing for belt promotions or those seeking more intensive instruction.
3. Birthday Party Packages: Organized and supervised birthday party events at the dojang. Packages include Taekwondo activities, pizza, drinks, and special features like the birthday child breaking wood. Additional promotional introductory passes are included in goody bags.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

US Taekwondo Inc. operates a single-location Taekwondo martial arts school (dojang) in Mineola, New York, delivering in-person group classes, private lessons, and birthday party events for children, teens, and adults. The school also runs a Dream Team demonstration squad and offers virtual training, with structured belt-testing every ten weeks.

Product overview

US Taekwondo Inc. operates as a martial arts school offering a unified program portfolio centered on Taekwondo instruction. The core offerings include Children Classes (Little Tiger) for ages 4-12, Teens & Adults Taekwondo for ages 13+, Private Lessons for personalized accelerated training, Birthday Party packages, Dream Team demonstration performances, and Virtual Training for online participation. The programs are designed to develop self-confidence, focus, discipline, fitness, and self-defense skills across all age groups, with belt progression testing every 10 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Team: Taekwondo demonstration team consisting of hand-picked students who participate in demonstrations at various events, festivals, and community performances throughout the year.

Products and services

• Children Classes (Little Tiger and Children) Age-grouped Taekwondo classes for children ages 4-12, including Little Tiger (ages 4-5) and Children (ages 6-12). Programs focus on coordination, balance, respect, humility, perseverance, self-control, honesty, confidence, focus, and goal setting, with belt testing every 10 weeks.
• Teens & Adults Taekwondo Martial arts training for students ages 13 and up, providing cardiovascular fitness, practical self-defense skills, enhanced self-esteem, flexible scheduling, and stress reduction in a non-intimidating environment.
• Private Lessons One-on-one personalized accelerated Taekwondo training for students who want to catch up, prepare for belt promotions, refine technique, or build confidence before joining group classes.
• Birthday Party 1.5-hour supervised Taekwondo-themed birthday party for children, including 2 qualified Taekwondo masters, entertainment, refreshments, decorations, an honorary birthday black belt for the birthday child, and a wood-breaking activity.
• Dream Team (Demonstration Team) Performance team of hand-selected students (ages 8+, blue belt or higher) who train weekly to perform poomsae, one-step sparring, self-defense, board breaking, and synchronized kicks at festivals, fairs, and community events including in Times Square.
• Virtual Training (Online Classes)

Quantifiable outcome

• Belt testing occurs every 10 weeks with structured evaluation

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ATA Martial Arts (American Taekwondo Association): National Taekwondo-franchise organization with hundreds of school locations. Overlaps directly on Taekwondo curriculum and age-segmented programming; comparable as a broad incumbent with a formalized franchise system.
• UFC Gym: National martial-arts/fitness hybrid franchise with youth and adult programs. Competes for the same family and adult self-defense/fitness discretionary spend; comparable in membership-driven model.
• 9Round Fitness: Franchised kickboxing fitness concept with a similar recurring-membership, single-location-studio model. Comparable in unit economics and consumer positioning even though it focuses on fitness rather than traditional martial arts.

Emerging players

• iLoveKickboxing: Growing kickboxing-fitness franchise with group-class membership model. Competes with US Taekwondo for adult cardio/self-defense customers, though oriented more toward fitness than traditional martial arts.

Direct peers

• Kim's Taekwondo: Korean-master-led Taekwondo schools concentrated in the Northeast US. Directly comparable in Kukkiwon-credentialed instruction, family programming, and demo team culture.
• USA Martial Arts: Network of independently-owned martial arts schools teaching traditional and Olympic-style Taekwondo. Comparable in subscription membership model, belt progression system, and youth character-development positioning.
• Tiger Schulmann's Martial Arts: Largest martial arts franchise on the East Coast offering karate, kickboxing, and self-defense programs for kids and adults. Direct competitor in the same geography (NY/NJ/CT metro) with a similar subscription-based model and multi-age programming.
• Master Yoo's Martial Arts: Korean-master-led traditional martial arts school with character-development programming and Kukkiwon instruction. Comparable in founder-pedigree model, age segmentation, and demo team/competition culture.

Regional players

• Master Park's Taekwondo: Regional Taekwondo school operator on the East Coast with traditional Kukkiwon-aligned instruction. Comparable in curriculum philosophy, age-segmented classes, and demo/competition programming at a community dojang scale.
• NY Martial Arts Academy: Local martial arts school operating in the New York metro area offering Taekwondo and other styles. Most directly comparable on geography and community dojang scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/113401162026118
• Instagraminstagram.com/jeonsooyong
• LinkedInlinkedin.com/company/us-taekwondo-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US TAEKWONDO INC.