NZAGE (New Zealand Association of Graduate Employers)

Name

NZAGE (New Zealand Association of Graduate Employers)

Legal name

New Zealand Association of Graduate Employers Incorporated

Website

https://nzage.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Association / Professional Membership Body

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Graduate recruitment
• Early talent acquisition
• Industry association
• Membership services
• Employer events

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual corporate membership fees from employer members and associate members (educational institutions, career services, and suppliers) form the primary revenue stream. NZAGE is a not-for-profit incorporated society that does not receive government funding.
2. Event Tickets and Sponsorships: Revenue is generated through ticket sales for the annual Summit and Awards Evening, as well as sponsorship opportunities exclusively available to Associate members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NZAGE is a national not-for-profit industry body that provides a unified portfolio of membership, events, research, and recognition services to organisations recruiting or developing early talent in New Zealand. Its core offerings comprise a tiered Membership Programme (Employer and Associate categories), an annual professional development Summit, an annual Industry Awards programme, regular events and forums, and annual Survey Reports covering Employer, Graduate, Intern, and Salary data.

Product overview

NZAGE is a not-for-profit industry body offering a unified portfolio of services to support early talent recruitment in New Zealand. The core offering consists of an Annual Summit providing professional development and networking, Industry Awards celebrating excellence in the sector, Survey Reports delivering annual research insights across employer, graduate, internship, and salary dimensions, Events and Forums for ongoing industry engagement, E-News communications, and a Membership Programme with tiered options. These services work together to educate and support organisations in delivering world-class early careers programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programme Tiered corporate membership programme offering employers (NZD 450 + GST/year) and associate members (Education/Career Services at NZD 550 + GST/year; Supplier pricing on application) access to surveys, events, Summit and Awards discounts, newsletters, advocacy, and international affiliations with AAGE and INEUCS.
• Annual Summit Annual professional development summit for member organisations focusing on networking opportunities and addressing key graduate recruitment issues.
• Industry Awards Annual awards programme recognising and celebrating member organisations as leaders in graduate and youth recruitment across multiple categories (e.g. Best Graduate Campaign, Best Graduate Development Programme, Best Diversity and Inclusion Strategy, Best Candidate Experience, Best Innovation, Best Partnership, Best Employability Service).
• Survey Reports (Employer, Graduate, Intern, Salary) Annual research surveys (Employer Survey, Graduate Survey, Internship Survey, Salary Survey) providing insights into early talent motivation, satisfaction, aspirations and salary benchmarks in Aotearoa New Zealand; free for participating employer members, available at discounted rates to associate members, and inaccessible to non-members.
• Events and Forums Regular events and forums held throughout the year providing networking and professional development opportunities for NZAGE members.
• E-News (Member Newsletter) Regular electronic newsletter delivering updates on events, industry news, and survey insights to NZAGE members.

Quantifiable outcome

• 59% of employers hire graduates to build specific capacity for their organisation
• +3 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Talent SolutionscoreStrategic or Co-development PartnerTalent Solutions is the Principal Summit Partner of NZAGE, providing sponsorship for the annual flagship Summit event. They have also partnered with NZAGE since 2016 to power the annual surveys (Employer, Graduate, Intern, Salary), bringing valuable data and insights to support early talent strategies across graduate and internship programmes. They won the Best Partnership award alongside Auckland Council in 2024.
• Amberjack GlobalsupportingGTM or Marketing PartnerAmberjack Global is the Awards Evening Partner of NZAGE, providing sponsorship for the annual awards dinner that celebrates excellence across the early talent sector.
• AAGE (Australian Association of Graduate Employers)coreStrategic or Co-development PartnerNZAGE maintains international association with AAGE, the peak body for graduate employers in Australia. The two associations co-hosted a joint webinar in June 2025 titled 'Keeping Your Programme Strong in Challenging Times,' combining Australian and New Zealand survey data.
• INEUCS (International Network of Employers and University Careers Services)supportingStrategic or Co-development PartnerNZAGE is part of the International Network of Employers and University Careers Services (INEUCS), providing international connections and benchmarking opportunities for the New Zealand early talent sector.
• Locky DockminorGTM or Marketing PartnerWSP (an NZAGE member) partnered with Locky Dock to incorporate out-of-home messaging aligned with their award-winning graduate campaign 'What if, with us, you can?'. Locky Dock provides free bike parking and e-bike charging stations at key university campuses, allowing WSP to reach students in high-traffic areas aligned with campus visits and sustainability messaging.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Australian Association of Graduate Employers (AAGE): The Australian national industry body for graduate employers and NZAGE's sister association. Operates a comparable membership, awards, and survey model, and the two organisations co-hosted joint webinars in 2025 combining their survey datasets.
• Association of Graduate Careers Advisory Services (AGCAS): UK professional body for higher education careers services professionals. Mirrors NZAGE's associate-member ecosystem of universities and careers services and shares similar survey and award-driven member engagement approaches.
• National Association of Graduate Careers Advisory Services (NAGCAS): Australian peak body for university careers advisory services serving graduate employment. Highly comparable to NZAGE on the careers-service/educator side of its associate membership, with overlapping annual awards and benchmarking activities.
• Institute of Student Employers (ISE): UK industry body representing organisations that recruit students and graduates. Operates annual surveys, awards, and member events in a near-identical model to NZAGE, serving as the closest direct international analogue in a larger market.

Emerging players

• GradConnection: Graduate employment marketplace operating across Australia and Asia-Pacific. Adjacent to NZAGE's membership model by offering employers a digital channel to early talent, representing a partial substitute for the industry-body value proposition.
• Prosple: Australia- and NZ-focused graduate and student employment marketplace. Currently an NZAGE associate member, but represents an emerging digital-native category that competes for the same employer budget and student attention as NZAGE's events and surveys.

Others

• International Network of Employers and University Careers Services (INEUCS): The international network of which NZAGE is itself a member. Functions as an enabling ecosystem rather than a direct competitor, but is materially relevant because NZAGE draws benchmarking and peer exchange through this affiliation.

Broad incumbents

• Society for Human Resource Management (SHRM): The largest global HR professional membership organisation. While not focused on early talent, SHRM serves the same enterprise HR audience and represents the broad-incumbent reference point for any specialised HR membership body.
• Australian HR Institute (AHRI): The broader professional association for HR practitioners across Australia and the Asia-Pacific. Overlaps with NZAGE on the HR/people-profession audience but operates at significantly larger scale with broader scope beyond early talent.
• Chartered Institute of Personnel and Development (CIPD): The UK chartered professional body for HR and people development. A broad incumbent operating across all HR domains rather than specialising in graduate/early talent, but serves a comparable membership base of HR decision-makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nzage

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZAGE (New Zealand Association of Graduate Employers)