Gradconnection
Graduate recruitment marketplace operating across Australia, New Zealand, Singapore, Malaysia, and Hong Kong as SEEK Grad, Jobstreet Grad, and Jobsdb Grad, connecting students and recent graduates with employers offering entry-level jobs, internships, and graduate programs.
- Company typePrivate
- Founded2008
- HeadquartersUltimo, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gradconnection does
Gradconnection is a graduate-focused online recruitment marketplace founded in 2008 in Australia and operated as a subsidiary of SEEK Ltd. The company runs a B2B2C platform connecting university students and recent graduates with employers offering entry-level positions, graduate programs, internships, clerkships, cadetships, scholarships, and casual/part-time roles. Following a December 2025 rebrand, it operates regionally as SEEK Grad (Australia and New Zealand), Jobstreet Grad (Singapore and Malaysia), and Jobsdb Grad (Hong Kong), serving five APAC markets through localized websites.
The platform's core technology is a web-based marketplace with graduate profile management, job search and matching, employer branding tools, and candidate tracking. It supports social login via Google and Facebook, uses AI and machine learning for personalization and job recommendations, and applies cookie-based tracking for targeted advertising. Supporting products include GradConnection Campus (a B2B SaaS tool for university career services management, launched February 2018), the annual TOP100 Employer Awards program, and a career advice content publishing operation. Recent product enhancements include self-serve editable employer profiles launched in December 2024.
The business monetizes through two employer-facing revenue streams: job advertising (employers pay to post graduate roles) and employer branding services (subscription-style profile management and premium visibility). The candidate side is free, with revenue generated entirely on the employer side. Distribution combines direct candidate self-serve web access across five regional domains with a field sales motion to enterprise and government employers, supported by university campus partnerships, content marketing, social media, industry events, and a podcast.
Gradconnection firmographics
Firmographics- Name
- Gradconnection
- Legal name
- Gradconnection Pty Ltd
- Website
- https://gradconnection.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graduate recruitment marketplace operating across Australia, New Zealand, Singapore, Malaysia, and Hong Kong as SEEK Grad, Jobstreet Grad, and Jobsdb Grad, connecting students and recent graduates with employers offering entry-level jobs, internships, and graduate programs.
- Ownership category
- akta.pro rank
Gradconnection industry classification
Industry- Product category
- Online Graduate Recruitment Marketplace
- NAICS
- Educational Services (611)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Graduate & Professional School Preparation (EDALABAI)
Keywords
Where Gradconnection is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Gradconnection business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer Job Advertising: Employers pay to advertise graduate roles and programs on the platform. The platform enables employers to reach a targeted audience of students and graduates actively seeking employment.
- Employer Branding Services: Employers can create and manage employer profiles to attract candidates, with premium branding options available for enhanced visibility.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gradconnection product offering
Product offeringCore offering
GradConnection operates a multi-regional online marketplace that connects university students and recent graduates with employers offering graduate jobs, internships, clerkships, cadetships, scholarships, and other early-career roles across Australia, New Zealand, Hong Kong, Singapore, and Malaysia. The platform monetizes primarily through employer job advertising and recurring employer-branding subscriptions, with free access for job seekers, and complements the marketplace with a SaaS-style Careers Services Management tool (GradConnection Campus) licensed to universities.
Product overview
GradConnection operates a multi-brand graduate recruitment marketplace platform across Asia-Pacific, consisting of three regional brands: SEEK Grad (Australia/New Zealand), Jobstreet Grad (Singapore/Malaysia), and Jobsdb Grad (Hong Kong). The core platform connects university students and graduates with employers offering various employment types including graduate jobs, internships, clerkships, cadetships, scholarships, and casual/part-time positions. Supporting products include GradConnection Campus (a careers services management tool for universities), TOP100 Awards (annual employer recognition program), and Career Advice resources. The platform uses AI and machine learning for personalization and job matching, and supports social login via Google and Facebook.
Differentiator
Problem solved
Functional benefit
Products and services
- SEEK Grad (formerly GradConnection) - Graduate Jobs Marketplace Australia and New Zealand Online marketplace connecting university students and recent graduates in Australia and New Zealand with employers offering graduate jobs, internships, clerkships, cadetships, scholarships, and other early-career opportunities. Free for job seekers; employers pay for listings and branding.
- Jobstreet Grad (formerly GradConnection) - Graduate Jobs Marketplace Singapore and Malaysia Online marketplace connecting students and graduates in Singapore and Malaysia with employers offering graduate jobs, internships, and early-career opportunities. Free for job seekers; employers pay for listings and branding.
- Jobsdb Grad (formerly GradConnection) - Graduate Jobs Marketplace Hong Kong Online marketplace connecting students and graduates in Hong Kong with employers offering graduate jobs, internships, and early-career opportunities. Free for job seekers; employers pay for listings and branding.
- GradConnection Campus - Careers Services Management Software for Universities SaaS-style careers services management software for Australian universities that enables career services departments to manage student employability, connect students with employers, and operate campus recruitment workflows.
- Employer Advertising Platform Self-serve portal where employers post graduate openings and internship programs, manage candidate applications, and maintain branded employer profiles with real-time publishing, available across all five regional markets.
Quantifiable outcome
- Over 1,100+ graduate opportunities posted across Australia
- +1 more outcomes
Companies that use Gradconnection
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Gradconnection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Gradconnection partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SEEKcoreSEEK is the parent company and strategic partner that owns and operates GradConnection. The platform operates under SEEK Grad brand in Australia/New Zealand, Jobstreet Grad in Singapore/Malaysia, and Jobsdb Grad in Hong Kong. SEEK provides infrastructure, resources, and brand backing to strengthen the graduate recruitment offering.
- University of San DiegominorUniversity partner in GradConnection's Campus partner program, providing graduate recruitment services and career support for students.
- Australian Universities (Campus Program)coreGradConnection Campus is a Careers Services Management tool designed for Australian universities, enabling career services departments to manage student employability and connect with employers.
- National Association of Graduate Careers Advisory Services (NAGCAS)minorIndustry body representing graduate career services. GradConnection collaborates with NAGCAS on research panels, roundtables, and student insight reports.
- Australian Association of Graduate Employers (AAGE)minorIndustry association for graduate employers. GradConnection participates in AAGE conferences and provides thought leadership content.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Gradconnection competitors and assessment
Company assessmentBroad incumbents
- SEEK: Parent company and broader job marketplace in Australia/New Zealand. SEEK covers all experience levels while GradConnection specializes in the graduate segment, with significant overlap and potential cannibalization.
- LinkedIn: Global professional network and job marketplace with significant graduate hiring traffic. LinkedIn's scale, network effects, and recruiter tools make it the dominant competitive threat to niche graduate platforms like GradConnection.
- Indeed: World's largest job search engine, aggregating listings across experience levels including graduate roles. Indeed's free listing model and traffic scale compete directly for employer graduate hiring budgets in APAC.
- Glassdoor: Job marketplace with integrated employer reviews and salary data. Increasingly active in APAC graduate hiring through employer branding tools that overlap with GradConnection's value proposition.
Direct peers
- Jobstreet: Sister SEEK Group brand operating generalist job marketplaces in Southeast Asia. Jobstreet Grad is the graduate-focused extension; Jobstreet itself competes for the same employers and candidates in Singapore and Malaysia.
- Jobsdb: Sister SEEK Group brand in Hong Kong. Jobsdb Grad is the graduate-focused extension of Jobsdb; the parent platform competes for the same Hong Kong employers and graduate candidates.
- Handshake: US-focused graduate and student recruitment marketplace connecting university career services with employers. Operates a similar two-sided model with university partnerships and employer branding, and is the closest international comparable in the graduate niche.
- Prosple: Graduate and student recruitment platform operating primarily in Australia and Asia-Pacific, offering employer branding, job listings, and career resources. Directly comparable in target market, customer base, and graduate specialization.
Regional players
- Mycareerhub: Australian-focused graduate and student job board. Competes in the same niche graduate recruitment segment in Australia, particularly with university career services.
Emerging players
- WayUp: US-based early-career and student job marketplace with employer branding and diversity recruitment focus. Conceptually comparable in target audience (students/recent grads) and value proposition, though geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gradconnection social profiles
Digital presenceGradconnection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gradconnection leadership team
Management profileNumber of profiles
Profiles2 records
Gradconnection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gradconnection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gradconnection
What does Gradconnection do?
GradConnection operates a multi-regional online marketplace that connects university students and recent graduates with employers offering graduate jobs, internships, clerkships, cadetships, scholarships, and other early-career roles across Australia, New Zealand, Hong Kong, Singapore, and Malaysia. The platform monetizes primarily through employer job advertising and recurring employer-branding subscriptions, with free access for job seekers, and complements the marketplace with a SaaS-style Careers Services Management tool (GradConnection Campus) licensed to universities.
Is Gradconnection a public or private company?
Gradconnection is a private company. It is classified as corporate owned and is currently operating.
When was Gradconnection founded?
Gradconnection was founded in 2008. It employs 11 to 50 people.
Where is Gradconnection based?
Gradconnection is headquartered in Ultimo, Australia, in the Oceania region.
How does Gradconnection make money?
Two revenue lines are on record. Employer Job Advertising is the primary driver. The others are employer Branding Services.
Who are Gradconnection's main competitors?
Broad incumbents on record are SEEK, LinkedIn, Indeed and Glassdoor. Direct peers are Jobstreet, Jobsdb, Handshake and Prosple. Mycareerhub is listed as a regional player. WayUp is listed as an emerging player.
Does Gradconnection have an API?
No public API is recorded for Gradconnection.
What industry is Gradconnection in?
Gradconnection's product category is Online Graduate Recruitment Marketplace. Its primary akta.pro industry code is EDALABAI, Graduate & Professional School Preparation. Its NAICS code is 611 and its SIC code is 7361.