NZ Sailing

What NZ Sailing does

NZ Sailing (legal entity: New Zealand Sailing Ltd) is a privately held direct-to-consumer e-commerce retailer and physical factory shop specializing in sailing and watersport equipment, headquartered at 34C Peters Way, Silverdale, New Zealand. The company sources products in large quantities from manufacturers to offer factory-direct pricing across a broad catalog spanning boards, foiling equipment, sails, technical apparel, chandlery, and accessories from 60+ brands including WASZP, Exocet, Zhik, GUL, Garmin, North Sails, Harken, and F-One. Its product portfolio is organized by both brand and sport, covering 25 watersport categories from sailing and windsurfing to hydrofoiling, wingfoiling, kitesurfing, e-foiling, and paddleboarding.

The business operates a hybrid distribution model: a primary e-commerce storefront at nzsailing.com serving a global customer base with worldwide shipping (free for orders over NZD $500), complemented by a physical factory shop in Silverdale for domestic New Zealand walk-in customers. Pricing is structured on a one-time unit-purchase model across a wide price range, from NZD $75 technical apparel up to NZD $27,000 for complete foiling dinghies. The company pursues a horizontal segmentation approach targeting individual watersport enthusiasts, organized sailing clubs and community groups, and sponsored elite athletes, while supporting grassroots watersports through a cumulative NZD $1,590,017.68 in donations and discounts to clubs across New Zealand and the Asia Pacific.

NZ Sailing does not appear to have raised institutional funding, has no disclosed ownership or management team information, and operates with a small team of 6 employees. No public revenue figures, certifications, patents, or AI/ML capabilities are documented in the available data. Its strategic differentiation rests on direct manufacturer relationships enabling factory pricing, deep community ties through sponsorship and club support programs, and a curated multi-brand, multi-sport product range rather than proprietary technology.

Name

NZ Sailing

Legal name

New Zealand Sailing Ltd

Website

https://nzsailing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NZ Sailing is a privately held New Zealand e-commerce retailer and factory shop selling sailing and watersport equipment from 60+ brands at factory-direct prices to global consumers, clubs, and sponsored athletes.

Ownership category

akta.pro rank

Product category

Watersports and sailing equipment retail

NAICS

Boat Dealers (441222)

akta.pro industry

PRIMARYCRAMAIAG

Sailing & Rigging Retail (Sailboats, Sails, Hardware)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAA

Boat & Personal Watercraft (PWC) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAE

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Sailing equipment retail
• Watersport e-commerce
• Windsurf and sup gear
• Foiling dinghy sales
• Technical sailing apparel

Headquarters

HQ city

Silverdale

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of sailing and watersport equipment including boards, sails, clothing, and accessories through e-commerce and physical factory shop. One-time purchase model with factory-direct pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NZ Sailing is a direct-to-consumer watersports retailer that sells sailing, windsurfing, SUP, foiling and watersport equipment online at factory-direct prices and ships worldwide. The company operates the nzsailing.com e-commerce storefront and a physical factory shop in Silverdale, New Zealand, stocking more than 60 brands including WASZP foiling dinghies, Exocet SUP and windsurf boards, GUL coastal clothing, Zhik technical apparel, plus chandlery, electronics and accessories. Revenue is generated through one-time product sales with bulk-sourced factory pricing, supported by free international shipping on orders over NZD $500.

Product overview

NZ Sailing is an online watersports e-commerce retailer offering a broad portfolio of sailing and watersport products at factory prices, shipping worldwide. The core offering is the NZ Sailing e-commerce platform (nzsailing.com), supplemented by a factory retail shop in Silverdale, New Zealand. The product portfolio centers on three main categories: (1) foiling boats and equipment including the WASZP one-design foiling dinghy and associated foil components; (2) Exocet-brand stand up paddle boards (SUPs) including the EVO, Fish, Marlin, Edge Race, WindSUP, WindSUPRide, and Free Foil lines, alongside a full range of Exocet windsurf boards covering slalom (RS, S-Line), freeride (XMove, SCross, Cross IV, Cross Silver, Nano), wave (XWave, U-Surf CORE), windfoil (RF81/RF91), and longboard (X-Longboard) categories; and (3) technical apparel from GUL (Vigo coastal jackets and trousers, Ballistic and Gamma spray tops in mens and womens fits) and Zhik (XWR Pro performance tops, UVActive sun protection apparel in mens and womens styles including polos, tech tees, and long sleeve tops). The company also offers various watersports categories across binoculars/VHF, clothing, compasses/GPS/EPIRB/PLB, DVDs/books, family boating, general chandlery, hydrofoiling, kitesurfing, ropes, sails, snorkeling, stand up paddleboards, sunglasses, surfing, and wingfoiling. Notable brands stocked include AXIS Foils, Harken, Garmin, North Sails, Ronstan, Thule, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• NZ Sailing E-Commerce Platform and Factory Shop Direct-to-consumer online and physical retail channel selling sailing and watersport equipment from over 60 brands at factory prices, with worldwide shipping support.
• WASZP One-Design Foiling Dinghy Complete affordable foiling sailing dinghy with adjustable wing orientations, suitable for beginners learning to foil and advanced racers competing in the WASZP class.
• WASZP Foil Components Replacement and spare foil components for WASZP foiling dinghies, including front horizontal foil assemblies and tip/flap components.
• Exocet EVO SUP 10'9" All-round 10'9" stand-up paddleboard designed for flat water and surf, also usable as a windsurf board, sold in multiple construction options.
• Exocet Fish SUP 8'11" Surf-focused 8'11" SUP board with high flotation and thin rails, optimized for wave-catching ability and tight turning radius in advanced surf.
• Exocet Marlin 12'6" SUP Fast 12'6" SUP board designed for downwinders and cruising, featuring extra deck inserts for gear attachment and cooler storage.
• Exocet Edge Race SUP (12'6" and 17') High-performance 12'6" race SUP board meeting 12'6" racing class criteria, with a Carbon version among the lightest boards in its class.
• Exocet WindSUP Wave 10'2" Hybrid SUP and windsurf board designed for wave conditions with unique rocker and Step Tail for both glide and planing.
• Exocet WindSUPRide 8'11" Multi-use board for SUP, windsurf, and windfoil with dedicated footstrap positions for foiling and a reinforced Tuttle fin box.
• Exocet Free Foil Board Windfoil freeride-freemove board offering easy foiling access, flight comfort, and maneuverability, also usable for SUP surf foiling.
• Exocet RF81/RF91 WindFoil Boards Dedicated hydrofoiling boards with specific deck and hull shapes for easy foiling, control, and soft touchdowns.
• Exocet RS Carbon Pro Slalom Windsurf Board High-performance carbon slalom racing windsurf board with DDSA shock absorbers and excellent upwind and gybing performance.
• Exocet XWave Windsurf Board Versatile wave and freewave windsurf board available in Thruster or single-fin configurations with DDSA shock absorbers.
• Exocet Cross IV STD Windsurf Board Versatile windsurf board for waves and bump-and-jump conditions, offered in STD and Bamboo wood Pro constructions.
• Exocet SCross Carbon/Silver Windsurf Board High-performance freeride windsurf board with narrower tail and nose for smooth rides and effortless turning, with DDSA shock absorbers and CNC fins.
• Exocet XMove High Speed FreeRide Carbon Board High-speed freeride windsurf board with straighter outline and increased volume for maximum speed and maneuverability across choppy and flat water.
• Exocet U-Surf CORE Tri-Fin Windsurf Board High-end wave windsurf board with tri-fin setup and pintail shape designed for side-shore wave conditions in 70, 80, and 90 litre sizes.
• Exocet Nano Windsurf Board Range Economical one-line windsurf board range spanning 75 to 205 litres for beginners through advanced freeride sailors, with optional daggerboard.
• Exocet X-Longboard Windsurf longboard with single-fin and tri-fin modes, carbon sandwich construction, and heel shock absorbers for wave conditions.
• Exocet S-Line FreeSlalom Windsurf Board High-end freeslalom windsurf board with instant planing, high speed, and easy maneuvers in Carbon and Silver constructions across S3–S6 sizes.
• Exocet Cross Silver Windsurf Board Durable windsurf board with PVC and bi-axial glass full-wrap construction delivering high-end performance and longevity at a fair price.
• Exocet SCross Silver Windsurf Board Durable, stiff windsurf board with PVC and bi-axial glass full-wrap construction offering high-end performance and longevity at a competitive price.
• Exocet Edge 17' Race Ultimate SUP Long-distance 17' race SUP offering exceptional displacement on flat water and open sea, with the Carbon variant among the lightest in its class.
• GUL Vigo Mens Coastal Jacket Performance-weight breathable, waterproof, and windproof coastal sailing jacket for men, featuring GCX2 fabric, fully taped seams, and a stow-away hi-vis hood.
• GUL Vigo Mens Coastal Hi-Fit Trousers Performance waterproof and breathable men's coastal sailing trousers with GCX2 fabric, CORDURA seat/knee/ankle reinforcement, and adjustable shoulder braces.
• GUL Ballistic Hi-Fit Trousers Breathable and waterproof sailing trousers available in GCX2 or GCX3 fabric for extreme wet, cold, and windy conditions, with heat-taped seams.
• GUL Ballistic Spray Top Waterproof spray top using GCX2 fabric and heat-taped seams, designed to be combined with dry trousers for a complete watersports drysuit.
• GUL Ballistic Womens Taped Spraytop Women's waterproof spray top with PU collar and wrist seals, secure chest pocket, and neoprene waist adjustment, in GCX2 or GCX3 fabric options.
• GUL Gamma Taped Spraytop All-round watersports spray top with GCX2 fabric offering minimum 5000mm waterproof and 5000 g/m/24h breathability with fully taped seams.
• Zhik NZL Supporter Spandex Top Official New Zealand sailing team supporter branded lycra top with UPF 50+ sun protection and flatlock stitching.
• Zhik XWR Pro Mens Long Sleeve Fitted Top High-performance water-repellent men's sailing and dinghy top with high stretch woven fabric, UPF 50+, breathable lightweight construction, and raglan cut.
• Zhik UVActive Mens Long Sleeve Top Men's long sleeve sun protection top with Zhik UVactive fabric at UPF 50+, moisture-wicking performance, and abrasion-resistant marine construction.
• Zhik UVActive Mens High Collar 1/4 Zip Top Men's UPF 50+ sun protection top with UVactive fabric exceeding AS/NZS 4399:2017 standards, moisture management, and snag-resistant construction.
• Zhik UVActive Womens High Collar 1/4 Zip Top Women's UV protection top with UVactive UPF 50+ fabric, moisture management, and a high collar for enhanced neck coverage.
• Zhik Womens UV Active Tech Top Women's long-sleeve sun protection top made from recycled polyester with UPF 50+ rating, moisture-wicking performance, and full arm coverage.
• Zhik Womens UV Active Tech Tee Women's short-sleeve sun protection top made from 100% recycled polyester with UPF 50+ rating and moisture-wicking performance.
• Zhik Womens UV Active Polo Women's UPF 50+ short-sleeve polo made from recycled polyester with ribbed collar, quarter zip for thermal control, and teamwear branding areas.
• Multi-Brand Catalog and Chandlery Catalogue of chandlery, electronics (binoculars, VHF, GPS, EPIRB/PLB), ropes, sails, sunglasses, surfing, snorkeling, kitesurfing, and family boating products from over 60 brands, navigable via shop-by-brand and shop-by-sport interfaces.
• NZ Sailing Sponsored Athletes Program Sponsorship program supporting elite sailing athletes with equipment and apparel backing, including partnerships with the Russell Coutts Sailing Foundation.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• WASZPcoreChannel Partner/ Reseller/ DistributorOfficial distributor of WASZP foiling dinghies in New Zealand. WASZP is a one-design foiling sailing dinghy designed by Andrew McDougall, offering affordable foiling for beginners through to advanced racers.
• ExocetcoreChannel Partner/ Reseller/ DistributorPrimary brand partner for windsurfing, SUP and windfoil boards. Exocet is a French manufacturer led by former PWA World Champion Patrice Belbeoch, known for innovative hull designs.
• ZhikcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Zhik sailing apparel and gear, including NZL Supporter clothing line and technical watersport clothing.
• GULcoreChannel Partner/ Reseller/ DistributorOfficial stockist of GUL watersport clothing including coastal jackets, trousers, spray tops and technical sailing apparel with GCX2 and GCX3 fabric technologies.
• Russell Coutts Sailing FoundationminorStrategic or Co-development PartnerNZ Sailing sponsors spray tops for the Russell Coutts Sailing Foundation, supporting elite sailing development in New Zealand.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• GUL: UK-based manufacturer of sailing and watersport clothing (Vigo, Ballistic, Gamma lines). NZ Sailing is an official stockist of GUL; included as a peer because GUL is a brand partner whose own direct-to-consumer channel increasingly overlaps with NZ Sailing's apparel offering.
• Exocet: French windsurf/SUP/windfoil board manufacturer (led by Patrice Belbeoch) for whom NZ Sailing is a primary brand partner. Relevant as a peer/partner because Exocet's brand-direct growth strategy directly affects NZ Sailing's role in the category.
• Zhik: Technical watersport apparel manufacturer whose products NZ Sailing sells as an authorized retailer. Relevant as a peer/partner because Zhik's own direct-to-consumer and global distribution ambitions directly intersect with NZ Sailing's apparel category.

Direct peers

• SVB (Sail and Vela Boatshop): Major European marine retailer (Germany-headquartered) with deep multi-brand sailing and watersport catalog and global shipping. Closest analog to NZ Sailing in business model and international e-commerce-first distribution, but operating at meaningfully larger scale.
• Defender Marine: Large US online marine retailer carrying thousands of sailing, boating, and watersport SKUs from brands like Harken, Ronstan, and North Sails. Directly competes with NZ Sailing on multi-brand watersport equipment at factory/importer pricing.
• JGM Marine: UK-based online chandlery and watersport retailer focused on sailing equipment, safety gear, and apparel. Comparable to NZ Sailing in serving primarily the sailing niche with a multi-brand, multi-category catalog.
• Sailnet.com: US online sailing retailer offering hardware, apparel, and chandlery from a wide brand portfolio. Competes with NZ Sailing in the online multi-brand sailing/watersport segment, particularly for international customers.
• Arthur Beale: Historic London-based sailing chandlery combining a flagship store with online retail of sailing hardware, clothing, and watersport gear. Comparable to NZ Sailing in combining a physical heritage shop with multi-brand e-commerce.
• Force 4 Chandlery: UK-based sailing chandlery and watersport retailer with both online and physical stores, carrying brands like Gul, Harken, and Zhik. Directly comparable to NZ Sailing's mixed online/retail model and similar mid-market scale.

Broad incumbents

• West Marine: Largest US-based marine equipment retailer operating both e-commerce and a chain of physical stores. Highly comparable business model (multi-brand sailing/watersport retail) but at vastly greater scale and broader geographic footprint than NZ Sailing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nz-sailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Sailing