Hardage-Giddens Oaklawn Chapel

What Hardage-Giddens Oaklawn Chapel does

Hardage-Giddens Oaklawn Chapel & Cemetery & Cremation Gardens is a single-campus funeral home, cemetery, and cremation gardens located at 4801 San Jose Blvd in Jacksonville, Florida, with approximately 15 employees. Oaklawn Cemetery was chartered in 1927 and spans 100 acres, including 30 private family mausoleums, dedicated Hebrew gardens (Garden of Abraham), a 1930s fountain, a bell tower, and a cremation garden offering 30 choices including carved pedestals and a committal gazebo. The funeral home operates two chapels: Taylor Chapel (110 seats) and Saint John's Chapel (70 seats), and added the 6,000-square-foot Legacy Lodge Event Center in 2019 for celebrations and large receptions.

The business operates as a nondenominational provider of funeral services, cremation, and cemetery property sales, executing traditional and personalized services under the "Life Well Celebrated" philosophy. Pre-planning and prepaid plans offer up to 10% discounts on cemetery property and funeral packages with low-interest financing, locking in long-tail customer commitments. Ancillary revenue includes catering (charcuterie, dessert, kosher and sweet-savory appetizer packages), event venue rental at Legacy Lodge, a 24-hour Compassion Helpline grief support service, and online memorial tools. Payment is processed via CareCredit financing; Teleflora powers sympathy flower delivery.

The company is operated by SCI Shared Resources, LLC, an affiliate of Service Corporation International (NYSE: SCI), and is part of the Dignity Memorial network of over 1,900 licensed funeral, cremation, and cemetery providers serving 375,000+ families annually across North America. Customer segments include general Jacksonville/Northeast Florida families, veterans and military families (through a partnership with the VA, VFW, and Missing in America Program), the Jewish community (via dedicated Hebrew gardens), and event clients using Legacy Lodge. Distribution is hybrid: 24/7 phone, in-home and on-site consultations, virtual/video meetings, the Dignity Memorial website, Google Maps listings, and community events tied to Mother's Day, Memorial Day, and Veterans Day. Brand reputation is strong, evidenced by a 4.9-star Google rating across 907 reviews.

Name

Hardage-Giddens Oaklawn Chapel

Legal name

SCI Shared Resources, LLC

Website

https://oaklawn-funeral.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Hardage-Giddens Oaklawn Chapel & Cemetery & Cremation Gardens is a Jacksonville, Florida funeral home, 100-acre cemetery, and cremation gardens serving Northeast Florida families with traditional and cremation services, pre-planning, an event venue, and grief support under the SCI-operated Dignity Memorial network.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Funeral Services: Traditional and personalized funeral services including planning, coordination, and execution of memorial services. Services include creating interactive online obituaries, assisting with travel arrangements, filing death certificates, securing permits, and processing insurance claims.
2. Cemetery Property Sales: Sales of burial plots, crypts, mausoleums, cremation gardens, and memorial spaces. Includes private family mausoleums, in-ground burial gardens, upright memorials, flat memorials, and family estates.
3. Cremation Services: Cremation arrangements including cremation garden options with 30 choices including carved pedestals, committal services in gazebo, and related memorial services.
4. Event Venue Rental: Legacy Lodge Event Center rental for celebrations including birthdays, anniversaries, weddings, receptions, graduations, and other events. Includes catering kitchen, AV equipment, tables, chairs, staff, and parking.
5. Catering Services: Food and beverage catering for memorial receptions and events. Packages include dessert receptions, charcuterie boards, and appetizer options with various serving sizes.
6. Pre-planning Plans: Prepaid funeral and cemetery property plans with low interest options and discounts up to 10% off cemetery property and funeral plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hardage-Giddens Oaklawn Chapel operates a nondenominational funeral home, 100-acre cemetery, and cremation gardens on a single Jacksonville, Florida campus, providing traditional and personalized funeral services in two on-site chapels, cremation services with 30 pedestal options, cemetery property sales (plots, mausoleums, cremation niches), and pre-planning arrangements. The location also operates the 6,000 sq ft Legacy Lodge Event Center for celebrations and receptions, plus catering services, 24-hour grief support, and veterans burial programs as part of the Dignity Memorial network operated by SCI Shared Resources, LLC.

Product overview

Hardage-Giddens Oaklawn Chapel & Cemetery & Cremation Gardens operates as a nondenominational funeral home and cemetery providing integrated end-of-life services. The core offering combines funeral services (Taylor Chapel at 110-person capacity and Saint John's Chapel at 70-person capacity) with cemetery and burial property (100-acre Oaklawn Cemetery with mausoleums, cremation gardens, and burial gardens), and cremation services. The portfolio includes Legacy Lodge Event Center (2019 addition, 6,000 sq ft) for catered gatherings and celebrations, pre-planning services with financial incentives, grief support through Compassion Helpline, and online memorial tools. The company positions its services under the Life Well Celebrated philosophy through the Dignity Memorial network, offering bundled services from funeral and cremation through cemetery property and memorialization.

Differentiator

Problem solved

Functional benefit

Brands

• Life Well Celebrated®: A funeral and memorial service philosophy/approach used by Dignity Memorial providers that focuses on celebrating lives uniquely and meaningfully.
• Legacy Lodge Event Center
• Dignity Memorial

Products and services

• Funeral Services Traditional and personalized funeral services held in Taylor Chapel (110-person capacity) or Saint John's Chapel (70-person capacity), incorporating cultural or religious traditions with the Life Well Celebrated approach. Includes planning, coordination, execution of memorial services, interactive online obituaries, travel arrangements, death certificate filing, permit securing, and insurance claims processing. Targeted at families in Jacksonville and Northeast Florida.
• Cremation Services Cremation services including simple cremation options and cremation with memorial services. Cremation garden at Oaklawn Cemetery offers 30 carved pedestal options and a gazebo for committal services. Targeted at families choosing cremation as an end-of-life option.
• Cemetery & Burial Property Sale of burial plots, crypts, mausoleums, cremation gardens, and memorial spaces at the 100-acre Oaklawn Cemetery (chartered 1927). Includes 30 private family mausoleums, Lenora Mausoleum community mausoleum, in-ground burial gardens with upright and flat memorials, Garden of Abraham Hebrew garden, San Marco Estates, and 40 undeveloped acres for future development. Targeted at families purchasing burial property in advance or at-need.
• Pre-Planning Services Advance funeral and cemetery planning with low-interest financing options on prepaid cemetery property and burial plans, offering up to 10% off cemetery property and funeral plans. Includes one-on-one planning sessions and a free planning guide. Targeted at individuals planning end-of-life arrangements in advance.
• Taylor Chapel Larger of two on-site chapels, seating 110 people with conversational table-and-chair setup, convertible to formal row seating for traditional services. Used for funeral services and memorial gatherings.
• Saint John's Chapel Smaller on-site chapel comfortably holding 70 people with chairs and comfortable furniture for intimate funeral services and memorial gatherings.
• Legacy Lodge Event Center 6,000-square-foot event venue opened in 2019 overlooking historic Oaklawn Cemetery, seating 180-250 guests. Includes catering kitchen, AV and sound equipment, tables and chairs, staff, and free parking. Available for memorial receptions, birthday parties, anniversary parties, engagement parties, wedding receptions, bridal/baby showers, graduations, fundraisers, religious events (christenings, communions, bar/bat mitzvahs), dances, holiday parties, club lunches, social gatherings, and corporate meetings. Targeted at individuals and organizations seeking an elegant event venue in Jacksonville.
• Catering Services Catered gatherings before or after services and events with options including Simple Dessert Reception (serves up to 25, starting at $545), Charcuterie boards (30, 40, or 60 guests, starting at $795), Kosher Style Appetizers (up to 55 guests), and Sweet and Savory Appetizers. Includes reception room, setup, waitstaff, and service items. Targeted at families hosting memorial receptions and event clients.
• Online Memorial Free interactive online memorial where families can share service details and invite friends to contribute photos, videos, and fond memories. Available for families of the deceased.
• Veterans Services Military funerals with honors, participation in the Dignity Memorial Homeless Veterans Burial Program with the U.S. Department of Veterans Affairs, and coordination with the Missing in America Program to reunite cremated remains of unclaimed veterans with family members. Targeted at veterans, active-duty military, and their families, and homeless/indigent veterans with no family.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerCooperative partner in the Dignity Memorial Homeless Veterans Burial Program, working with VA to provide proper military burials for homeless and indigent veterans with no family.
• Veterans of Foreign Wars (VFW)coreStrategic or Co-development PartnerPartner in Dignity Memorial Homeless Veterans Burial Program, participating in military funeral honors and supporting veteran burial services.
• Missing in America ProgramcoreStrategic or Co-development PartnerCollaborates to unite cremated remains of veterans with family members and provide burial free of charge for eligible veterans.
• River Garden (River Garden Classic)minorGTM or Marketing PartnerTitle sponsor of River Garden Classic golf tournament benefiting River Garden nursing home's Albert Z. Fleet Geriatric Training Center.
• TelefloraminorChannel Partner/ Reseller/ DistributorPartnership for sympathy flower delivery and floral arrangements, integrated into website for customer convenience.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Foundation Partners Group: Private equity-backed funeral home and cemetery operator owned by Access Holdings. Directly comparable as a multi-site death care provider pursuing acquisition-led growth in the same service categories as Hardage-Giddens.
• Everstory Partners: Operator of funeral homes, cemeteries, and cremation centers across the United States. Provides comparable service offerings including pre-planning, at-need services, and cemetery property sales under local brands.
• NorthStar Memorial Group: Private operator of funeral homes and cemeteries across multiple U.S. markets. Comparable as a multi-site death care provider offering the same combination of funeral, cremation, and cemetery property services.
• Park Lawn Corporation: Publicly traded Canadian-based funeral, cemetery, and cremation operator with growing U.S. footprint. Comparable as a death care consolidator pursuing both acquisitions and organic growth in the same product categories.
• StoneMor Partners: Publicly traded death care company operating cemeteries and funeral homes across the United States. Directly comparable as a multi-site cemetery and funeral home operator with similar product mix including burial property, cremation, and memorial services.
• Carriage Services: Publicly traded provider of funeral and cemetery services with a portfolio of branded local operations. Operates a similar business model combining funeral homes, cemeteries, and cremation services under local brands with centralized corporate support.
• Hardage-Giddens Funeral Homes: Sibling locations within the same Hardage-Giddens brand operating additional funeral homes in the Jacksonville area under the SCI/Dignity Memorial network. Directly comparable as sister funeral home locations serving the same Jacksonville market with similar service portfolios.

Others

• Batesville (Hill-Rom/Hillenbrand): Major supplier of burial vaults, caskets, and other funeral products to funeral homes and cemeteries. Comparable as an adjacent ecosystem participant providing essential inputs to the same death care delivery chain.
• Homesteaders Life Company: Provider of preneed funeral funding products and services to funeral homes. Comparable as an ecosystem enabler that supports the same pre-planning revenue model that Hardage-Giddens uses to lock in future service contracts.

Broad incumbents

• Service Corporation International: The parent company of Hardage-Giddens Oaklawn Chapel and the largest funeral, cremation, and cemetery operator in North America. SCI operates over 1,900 Dignity Memorial locations serving 375,000+ families annually, providing direct comparison on operational scale, network economics, and brand positioning across the same service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hardage-giddens-oaklawn-chapel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardage-Giddens Oaklawn Chapel