Oak Tree Clinic

What Oak Tree Clinic does

Oak Tree Clinic is a multi-disciplinary private healthcare clinic operating under AMSO Healthcare Limited from a single location at Cardiff Gate Business Park in Wales, United Kingdom. The clinic delivers consultant-led services across women's health (general gynaecology, menopause, pelvic pain, endometriosis), subfertility and fertility assessment, private cardiology, recurrent early pregnancy loss management, day surgery (diagnostic and operative hysteroscopy, endometrial ablation), obstetric baby scans including NIPT, and specialist clinics covering male subfertility, urology, and chronic pain. Its core diagnostic technology stack comprises 2D, 3D, and 4D ultrasound imaging used across gynaecology, obstetrics, fertility, and general medical indications, supplemented by the EndoSure test — a non-invasive endometriosis diagnostic that captures smooth muscle activity to generate an electrovibrogram (EVG) trace analogous to an ECG.

The business operates on a direct-to-consumer, self-pay and private medical insurance model. Revenue is generated from per-service fees ranging from approximately £80 for routine baby scans to £2,900 for endometrial ablation, with package pricing that bundles consultations, imaging, and procedures (e.g., £1,660–£2,240 cardiology assessment packages, £499 endometriosis assessment). The clinic is registered with Healthcare Inspectorate Wales (HIW) and accepts major UK private insurers including BUPA, WPA, Simply Health, Vitality, Cigna, and HHS. Patient acquisition relies on the clinic's own website, the Top Doctors platform, an online booking system (book.app), SEO targeting Cardiff-area searches, and selective social media engagement.

For advanced assisted reproduction procedures (IVF, ICSI, egg collection, embryo transfer), Oak Tree Clinic coordinates referrals to partner centres including Avenues IVF Centre in London, Bristol Centre for Reproductive Medicine (BCRM), and Embryoclinic in Greece, while retaining pre-treatment assessment, ovulation induction, and follicle tracking in-house. The clinic is led by Dr Jacqueline Scott (Director), with clinical delivery provided by Professor Nazar Amso, Mr Oudai Ali, advanced nurse practitioners, and senior sonographers. Adjacent to clinical operations, a sister company — the Medical and Educational Academy — supports remote medical education in skills-focussed specialties, with Oak Tree consultants contributing to ultrasound training programmes.

Name

Oak Tree Clinic

Legal name

AMSO Healthcare Limited

Website

https://oaktree-clinic.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oak Tree Clinic (AMSO Healthcare Limited) is a multi-disciplinary private healthcare clinic in Cardiff, Wales, offering consultant-led women's health, fertility, pregnancy scanning, cardiology, and day surgery services using advanced 2D/3D/4D ultrasound technology on a self-pay and insured basis.

Ownership category

akta.pro rank

Product category

Private Women's Health and Fertility Clinic

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAKAC

Mobile Imaging Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Private women's health
• Fertility treatment services
• Diagnostic ultrasound imaging
• Private cardiology services
• Day surgery procedures

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultation Fees: One-time fees for new and follow-up consultations with specialists across gynaecology, fertility, cardiology, and other services. New consultations typically 30-60 minutes; follow-ups 20-30 minutes.
2. Diagnostic Scans and Imaging: Revenue from ultrasound scans including 2D, 3D, 4D transvaginal scans, abdominal scans, scrotal scans, and specialised procedures like HyCoSy and SIS.
3. Procedure Fees: Day surgery procedures including diagnostic hysteroscopy, operative hysteroscopy, endometrial ablation, and minor operations under local anaesthetic.
4. Package Deals: Bundled consultation and scan packages offering 5% cost savings. Includes fertility packages, endometriosis assessment, cardiac assessments, and pregnancy scan packages.
5. Baby Scans: Obstetric ultrasound services including early pregnancy, reassurance, dating, wellbeing, growth, presentation, and 4D bonding scans. Also includes NIPT testing.
6. Cardiology Assessment Packages: Comprehensive cardiac assessment packages including ECG, echocardiogram, exercise stress test, event monitoring, and cardiovascular blood tests. Prices from £1,660 to £2,240.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oak Tree Clinic is a private multi-disciplinary healthcare clinic in Cardiff delivering consultant-led women's health, fertility, pregnancy scanning, cardiology, chronic pain, and day surgery services. Diagnostic and procedural offerings are built around advanced 2D, 3D, and 4D ultrasound imaging, with the proprietary EndoSure non-invasive endometriosis test as a specialist differentiator. Services are sold on a self-pay basis or through recognised UK private medical insurers.

Product overview

Oak Tree Clinic is a multi-disciplinary private healthcare clinic offering a comprehensive range of medical services primarily focused on women's health, fertility, and related specialities. The clinic operates as a unified service portfolio rather than a software platform, combining clinical consultations with advanced diagnostic imaging technologies. Core offerings include gynaecology and women's health services, subfertility/fertility treatments, private cardiology, recurrent pregnancy loss management, day surgery (hysteroscopy and endometrial ablation), pregnancy/baby scans with NIPT screening, and specialist clinics for male subfertility and chronic pain. The clinic utilises 2D, 3D, and 4D ultrasound technology as its primary diagnostic imaging modality across most services. Referrals are coordinated with partner IVF centres for advanced reproductive treatments. Notable specialized offerings include the EndoSure non-invasive endometriosis diagnostic test.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Health Services Comprehensive women's healthcare services including general gynaecology consultations, menopause management, sexual and reproductive health, and pelvic pain/endometriosis assessment using 2D and 3D transvaginal ultrasound technology. For women seeking private diagnosis and treatment outside NHS waiting lists.
• Subfertility/Fertility Services Full fertility work-up for male and female partners including fertility health checks, ovarian reserve testing, semen analysis, HyCoSy tubal patency testing, saline infusion sonography (SIS), ovulation induction, follicle tracking, and coordination with partner IVF centres for IVF/ICSI/IUI treatments. For couples and individuals facing fertility challenges.
• Cardiology Services Private consultant-led cardiology consultations and investigations including comprehensive cardiovascular assessment packages, palpitations assessment, syncope/dizziness assessment, breathlessness assessment, and chest pain assessment. Services include ECG, echocardiogram, exercise treadmill testing, and 7-day cardiac event monitoring (Zio Patch). For adults with cardiac symptoms or risk factors.
• Recurrent Early Pregnancy Loss Services Specialist assessment and management for couples experiencing repeated miscarriages or IVF implantation failure, including 3D/4D ultrasound mapping of the uterus and ovaries, blood tests for thrombotic risk profiling, and treatment planning. For couples facing repeated miscarriage or implantation failure.
• Day Surgery Services Diagnostic and operative hysteroscopy for investigating and diagnosing gynaecological conditions, and endometrial ablation for treatment of heavy periods. Procedures performed under local anaesthetic with short recovery times. For patients requiring gynaecological day-case procedures.
• Baby Scans / Pregnancy Scanning Ultrasound pregnancy scans including early pregnancy scans (6-11 weeks), reassurance scans, dating scans, wellbeing and gender scans, growth scans, presentation scans, and 4D bonding scans, plus Illumina non-invasive prenatal testing (NIPT) for chromosomal screening. For expectant parents seeking reassurance, bonding, and medical assessment throughout pregnancy.
• Specialist Clinics (Male Subfertility, Urology, Chronic Pain) Includes male subfertility assessment and urology services, chronic pain assessment and management, gynaecology ultrasound (2D/3D transvaginal), abdominal ultrasound, and scrotal ultrasound. Services provided by consultant urologists, anaesthetists, and expert sonographers.
• EndoSure Test A novel non-invasive diagnostic test for endometriosis that captures smooth muscle activity of the stomach and intestinal tract, generating an electrovibrogram (EVG) similar to an ECG trace. The 30-minute pain-free test provides diagnosis without invasive surgery. For women with suspected endometriosis.
• Assisted Reproduction Coordination Service Coordination service partnering with leading IVF centres including Avenues IVF Centre (London), Bristol Centre for Reproductive Medicine (BCRM), and Embryoclinic (Greece) for full spectrum ART treatments including IVF, ICSI, frozen embryo transfer, IUI, egg donation, and fertility preservation. Oak Tree undertakes pre-treatment assessments, follicle tracking, and post-treatment support; egg collection and embryo transfer occur at the partner facility. For couples and individuals needing assisted reproduction.
• Ovulation Induction and Follicle Tracking Package One cycle treatment package including treatment planning consultation, prescription issuance, up to 5-6 ultrasound scans from baseline through ovulation triggering, and ongoing medical advice (medication costs additional). For women requiring ovulation induction or follicle tracking.

Quantifiable outcome

• EndoSure test provides diagnosis in 30 minutes without invasive surgery

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, secondary, supporting and regulatory.

• Avenues IVF Centre (London)coreStrategic or Co-development PartnerOak Tree Clinic partners with Avenues IVF Centre in London for fertility preservation consultations and treatments. Patients requiring advanced assisted reproduction procedures are referred to this partner facility for egg collection, embryo transfer, and related treatments.
• Embryoclinic (Greece)secondaryStrategic or Co-development PartnerInternational fertility partnership with Embryoclinic in Greece, offering patients additional options for IVF and assisted reproduction treatments overseas.
• Bristol Centre for Reproductive Medicine (BCRM)coreStrategic or Co-development PartnerState-of-the-art fertility clinic collaboration with BCRM Bristol. Oak Tree Clinic undertakes all pre-treatment assessments, agrees treatment protocols, undertakes follicle tracking, and provides guidance during treatment cycles. Egg collection and embryo transfer takes place at BCRM.
• The Doctors Laboratory (London)supportingTechnology or IntegrationLaboratory partnership for fertility blood tests and other diagnostic investigations. Samples are sent to The Doctors Laboratory in London for analysis.
• Top DoctorssupportingChannel Partner/ Reseller/ DistributorHealthcare professional directory platform through which patients can discover and book appointments with Oak Tree Clinic specialists.
• Medical and Educational AcademycoreStrategic or Co-development PartnerSister company providing remote/distance learning medical education in skills-focussed specialties. Founded by Professor Nazar Amso. Medical staff at Oak Tree Clinic contribute to ultrasound education programmes and provide support to students. Jointly hosted webinars including EndoSure test webinar with inventor Professor Mark Noar.
• Healthcare Inspectorate Wales (HIW)regulatoryOthersRegulatory body with which Oak Tree Clinic is registered. Clinic maintains inspection and reporting standards in line with current legislation as required for private healthcare facilities in Wales.
• Spire Cardiff HospitalsupportingOthersNHS and private hospital where consultants including Professor Amso and Mr Penketh practise and perform surgeries. Consultants may have practising privileges at Spire.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bristol Centre for Reproductive Medicine (BCRM): Bristol-based fertility clinic and existing Oak Tree Clinic referral partner. Offers IVF/ICSI and fertility treatment, comparable in geography (South Wales/South West) and patient base, but performs full ART cycles while Oak Tree focuses on workup and tracking.
• TFP Fertility (The Fertility Partnership): UK fertility clinic group operating multiple sites with fertility assessments, IVF/ICSI, and pre-treatment workup services overlapping Oak Tree's subfertility offering. Closest multi-site UK fertility peer with similar self-pay and insured pricing model.
• The Harley Street Clinic: Multi-specialty private clinic in London offering consultant-led cardiology, gynaecology, and diagnostic imaging. Directly comparable private multi-specialty consultant clinic model with self-pay and insured pricing, though at much larger scale.
• CREATE Fertility: UK fertility specialist chain offering natural and mild IVF, fertility testing, and women's health scanning. Comparable private-pay fertility diagnostic and treatment model with similar ultrasound-led assessment pathways.
• The Portland Hospital (HCA Healthcare UK): HCA UK's flagship women's and maternity private hospital in London offering consultant-led gynaecology, fertility, and pregnancy scanning services. Most directly comparable UK private multi-specialty women's health provider, though larger and London-based.
• London Women's Clinic: Private fertility and women's health clinic offering fertility assessments, IVF, egg donation, and gynaecology services. Closely comparable women's health and fertility private-pay model, though based in London.
• Centre for Reproductive and Genetic Health (CRGH): London-based fertility and reproductive genetics clinic offering fertility assessments, IVF/ICSI, and pre-treatment workups. Directly comparable private fertility diagnostic and referral model to Oak Tree's subfertility service line.

Broad incumbents

• Spire Healthcare: UK-listed private hospital group with 38+ hospitals including Spire Cardiff, where Oak Tree consultants hold practising privileges. Operates broadly in cardiology, gynaecology, and fertility across many UK regions — a much larger incumbent overlapping Oak Tree's service lines.
• HCA Healthcare UK: US-based private healthcare group operating major UK private hospitals (The Portland, The Harley Street Clinic, Lister). Provides overlapping women's health, fertility, and cardiology services as part of a wider multi-specialty portfolio — broad incumbent rather than direct competitor at clinic scale.

Others

• The Doctors Laboratory: London-based diagnostic laboratory that serves as Oak Tree's pathology partner for fertility blood tests and investigations. Comparable as an adjacent diagnostic services provider supporting private women's health and fertility clinics rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oak-tree-clinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak Tree Clinic