What Oasi Zegna does

Oasi Zegna is a 100 km² privately-initiated nature reserve in the Biella Alps of Piedmont, Italy, operated by EZ REAL ESTATE S.P.A. (registered office at Via Guglielmo Marconi 23, Valdilana, Biella). The reserve offers free public access year-round to alpine landscapes and provides an integrated portfolio of outdoor recreation products: alpine and cross-country skiing at Bielmonte (two ski schools with 60+ instructors operating since 1956), mountain biking and e-biking routes with rental and guiding services, hiking and trekking trails including the Il Cammino di Ermenegildo pilgrimage route, horseback riding at Al Maneggio Equiturismo, a padel court at Centro Zegna, and Forest Bathing (Shinrin-Yoku) wellness sessions. Cultural programming includes the Ritrovato Festival, Healing Music Festival, Qi Gong and mindfulness retreats, and curated art exhibitions at Casa Zegna (Luccicanza by Chiara Camoni, curated by Ilaria Bonacossa, via Fondazione Zegna).

The reserve holds FSC (Forest Stewardship Council) certification since February 2022, is part of a UNESCO-affiliated Geopark, and is supported by FAI (Fondo per l'Ambiente Italiano) patronage. It sits within Natura 2000 protected zones and participates in multiple Piedmont Region PSR (Programma di Sviluppo Rurale) measures funded through EU FEASR programs, covering avalanche prevention (Measure 8.3.1, including 8,000 newly planted trees), Natura 2000 forest compensation (€22,785.36 in 2024 under Measure 12.2.1), and the FoR.GeS+ renewable forest energy pilot (Measure 16.2.1). Core technology is limited to environmental management frameworks rather than a software product; there is no mobile app, no API surface, and no AI/ML capability disclosed.

Oasi Zegna's business model relies on free public access to the territory with revenue captured indirectly through a network of affiliated local hospitality operators (hotels, agriturismos, refuges, B&Bs, restaurants), sports service providers (ski schools, MTB guides, bike rental at Chalet Bielmonte and Monticchio Camere e Sport), a managed padel court (€40-€60 per hour, managed by InSport), EU/regional environmental grants, and brand/cultural sponsorship via Fondazione Zegna. Customer segments span individual outdoor and nature tourists (primary), families with children, and corporate groups (Oasi Zegna per le Aziende). The entity itself operates with a lean 6-person administrative team, with most visitor-facing services delivered by independent local operators under partnership arrangements.

Name

Oasi Zegna

Legal name

EZ REAL ESTATE S.P.A.

Website

https://oasizegna.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oasi Zegna is a 100 km² FSC-certified nature reserve in the Biella Alps, Italy, offering free public access to alpine landscapes with year-round skiing, hiking, mountain biking, horseback riding, padel, wellness, and cultural programming delivered through a network of affiliated local operators and supported by EU/regional environmental funding.

Ownership category

akta.pro rank

Product category

Nature-based Tourism

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Non-Operating Establishments (9995)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Alpine nature reserve
• Outdoor recreation
• Forest conservation
• Wellness tourism
• Adventure sports

Headquarters

HQ city

Valdilana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tourism and visitor services: Revenue is generated through hospitality partnerships (hotels, agriturismos, refuges, B&Bs), restaurant and bar operators, sports equipment rentals (bike, ski rentals), and recreational services (padel court, horse riding). The ski area at Bielmonte and the various sports schools (ski schools, MTB guides) also generate service revenue through the network of affiliated operators.
2. Regional and EU funding for environmental projects: Oasi Zegna receives funding through the PSR (Programma di Sviluppo Rurale) of the Piedmont Region and EU FEASR funds for forestry management, avalanche prevention, Natura 2000 conservation measures, and sustainable forest energy projects (FoR.GeS+). The 2024 compensation for Natura 2000 forest zones was €22,785.36.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

A 100 km² protected alpine nature reserve in the Biella Alps (Piedmont, Italy) offering free public access year-round for outdoor sports (skiing, mountain biking, trekking, horse riding, padel), wellness activities such as forest bathing, cultural events, and an integrated network of affiliated hospitality and sports operators. The reserve is operated by EZ REAL ESTATE S.P.A. and has held FSC forest certification since February 2022.

Product overview

Oasi Zegna is a 100 km² protected nature reserve in the Biellesi Alps, operated by EZ REAL ESTATE S.P.A., offering free-entry access to nature, sports, and culture. The core product is the territory itself, with multiple activity modules including skiing and winter sports (two ski schools, 60+ instructors), trekking on marked trails and the Il Cammino di Ermenegildo pilgrimage path, mountain biking and e-biking with rental services, horseback riding at Al Maneggio Equiturismo, a padel court at Centro Zegna, forest bathing wellness sessions, and a network of hospitality accommodations (hotels, agriturismos, refuges). The portfolio also includes seasonal events (Ritrovato Festival, Healing Music Festival, art exhibitions) and environmental initiatives through Zegna Forest for conservation and FSC-certified forest management.

Differentiator

Problem solved

Functional benefit

Products and services

• Oasi Zegna Nature Reserve
• Alpine Skiing (Alpe di Mera)
• Mountain Biking Trails and Services
• Trekking and Hiking
• Equestrian Activities (Horse Riding)
• Padel Courts
• Forest Bathing and Wellness Programs
• Il Cammino di Ermenegildo
• Cultural Events and Exhibitions
• Affiliated Hospitality and Operator Network

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FAI – Fondo per l'Ambiente ItalianocoreStrategic or Co-development PartnerFAI (Italian Environment Fund) has granted its patronage to Oasi Zegna, recognizing it as a site of national environmental importance. The FAI logo appears on the Oasi Zegna website, and the Oasi is listed on the FAI website as a protected place open to the public.
• Alpi Biellesi Tourism ConsortiumcoreGTM or Marketing PartnerOasi Zegna is partnered with the Alpi Biellesi regional tourism consortium (alpibiellesi.eu) for joint promotion of the Biella Alps as a tourism destination. The consortium logo is displayed on the Oasi Zegna website.
• Ski Racing Center BielmonteminorChannel Partner/ Reseller/ DistributorA dedicated ski racing and training facility at Bielmonte, operated independently but cross-promoted through the Oasi Zegna platform. Website link and logo featured on the main site.
• Scuola Sci Bielmonte Oasi ZegnacoreChannel Partner/ Reseller/ DistributorThe ski school has been operating since 1956 with 40 instructors, offering lessons for all levels, snowboard, telemark, cross-country, and the Progetto Educativo Sci (P.E.S.) for schools, funded by Piedmont Region.
• Scuola Sci Monte Marca BielmontecoreChannel Partner/ Reseller/ DistributorSecond ski school offering courses for all levels plus specialized programs including SciaLIS for people with disabilities and deaf individuals, multi-sport weeks, and race training.
• Piedmont Region – PSR (Programma di Sviluppo Rurale)coreOthersOasi Zegna participates in multiple PSR measures: Measure 16.2.1 (FoR.GeS+ pilot project for renewable forest energy), Measure 8.3.1 (avalanche prevention), and Measure 12.2.1 (Natura 2000 forest compensation of €22,785.36 in 2024). Funded through EU FEASR.
• EZ Real Estate S.p.A.coreOthersThe operating entity of Oasi Zegna. Registered office at Via Guglielmo Marconi 23, 13835 Valdilana (BI), Italy. Responsible for estate management, operations, and administration of the protected area.
• Fondazione ZegnacoreStrategic or Co-development PartnerFondazione Zegna supports cultural programming at Casa Zegna (art exhibitions, Luccicanza project, curated by Ilaria Bonacossa) and environmental initiatives (Zegna Forest). The foundation's website (fondazionezegna.org) is linked from the Oasi Zegna platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hohe Tauern National Park: Largest national park in the Alps (Austria), spanning Tyrol, Carinthia, and Salzburg. Comparable as a major alpine protected area with extensive visitor programming, multiple activity zones, and strong institutional/government backing.
• Swiss National Park: Switzerland's only national park in the Engadin Valley, focused on strict nature conservation with limited but structured visitor access. Comparable as an alpine protected area balancing conservation priorities with curated visitor experiences.

Direct peers

• Triglav National Park: Slovenia's only national park in the Julian Alps, offering alpine hiking, climbing, skiing, and ecotourism programming. Comparable as an alpine protected area with integrated conservation, recreation, and visitor experience focus.
• Parco Nazionale Gran Paradiso: Italy's first national park in the Graian Alps (Piedmont/Aosta Valley), offering alpine wildlife conservation, hiking, skiing, and visitor centers. Comparable as an alpine protected area with year-round recreation programming and institutional conservation focus.
• Parco Naturale Adamello Brenta: Protected natural park in the Trentino Alps combining conservation, hiking, MTB, and ski touring. Comparable to Oasi Zegna as an alpine protected area with diverse outdoor recreation offerings and Natura 2000 status.
• Parco Nazionale dello Stelvio: Italy's largest national park spanning the Alps across Lombardy, Trentino, and Veneto. Comparable to Oasi Zegna as a large alpine protected area offering year-round outdoor recreation (hiking, skiing, MTB), wildlife conservation, and visitor services, though state-operated and far larger in scale.

Regional players

• Fondazione Dolomiti UNESCO: Foundation managing the UNESCO World Heritage designation of the Dolomites across multiple Italian provinces. Comparable to Oasi Zegna's UNESCO Geopark affiliation as an institutional steward of protected status for an Italian alpine territory.
• Alpbachtal Tourismus: Austrian alpine tourism organization managing a Tyrolean valley destination with year-round outdoor recreation (skiing, hiking, MTB) and an affiliated hospitality network. Comparable to Oasi Zegna's model of integrating an affiliated operator network under a single destination brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/oasi-zegna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasi Zegna