Alpbachtal Tourismus

What Alpbachtal Tourismus does

Alpbachtal Tourismus is a regional destination marketing organization (DMO) headquartered in Kramsach, Tyrol, Austria, founded in 2005. It operates the central booking and content platform for the Alpbachtal valley, aggregating ten villages (Alpbach, Reith im Alpbachtal, Rattenberg, Kramsach, Brandenberg, and others) under a single tourism brand positioned as "the most beautiful valley in Tyrol." Core products include the Alpbachtal Card guest benefits program, the Ski Juwel Alpbachtal Wildschönau joint ski area, summer mountain lifts (Wiedersbergerhornbahn), the Tiefenbachklamm gorge with the new Klamm-Express attraction, family-themed areas such as Lauserland and Juppi's Enchanted Forest, and the Alpbachtal Hüttenjause culinary experience.

The business runs on a web-based booking and content platform with no disclosed native mobile app, API, or SDK surface. It serves individual travelers, families, outdoor enthusiasts, winter sports visitors, and culinary tourists through a direct-to-consumer go-to-market. Revenue is generated via transaction fees on accommodation bookings and packaged holiday offers (priced between €229 and €999), plus partnership economics tied to the Alpbachtal Card. The organization operates with 12 employees, has no disclosed parent company or funding, and has no mobile app, AI products, or disclosed customer logos.

Name

Alpbachtal Tourismus

Legal name

Alpbachtal Tourismus

Website

https://alpbachtal.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpbachtal Tourismus is a regional tourism organization in Tyrol, Austria, operating a centralized booking and content platform for the 10-village Alpbachtal valley, serving leisure travelers with packages, the Alpbachtal Card, and ski partnerships.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing

NAICS

Tour Operators (561520), Tour Operators (56152), Skiing Facilities (713920), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourism marketing
• Alpine holiday booking
• Ski resort promotion
• Guest card benefits
• Accommodation packages

Headquarters

HQ city

Alpbachtal

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Accommodation Commission: The organization facilitates accommodation bookings across the 10 villages of Alpbachtal, earning commissions on bookings made through the platform.
2. Package and Activity Sales: Pre-packaged holiday offers including family packages, hiking packages, and seasonal specials are sold directly through the website shop.
3. Alpbachtal Card: The Alpbachtal Card provides visitors with included services and discounts, potentially generating revenue through partnerships with local service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alpbachtal Tourismus is a regional destination marketing organization promoting the Alpbachtal valley in Tyrol, Austria, across 10 villages. It sells vacation packages (Happy Family Wochen, Time to Let Go, Mountains Lakes Me time, 4 days 4 peaks), the Alpbachtal Card guest benefits pass, and jointly operates the Ski Juwel Alpbachtal Wildschönau ski area. The organization also markets attractions such as Tiefenbachklamm gorge and Lauserland family adventure park to individual travelers and families visiting the region.

Product overview

Alpbachtal Tourismus is a regional tourism marketing organization managing a holiday destination comprising 10 villages in the Tyrolean Alps. The core offering is the Alpbachtal region as an alpine recreation area, with key products including the Ski Juwel Alpbachtal Wildschönau ski area and the Alpbachtal Card guest program. Supporting products include summer mountain lifts (Wiedersbergerhornbahn), gorge experiences (Tiefenbachklamm with new Klamm-Express), family activities (Lauserland, Juppi's Enchanted Forest), culinary experiences (Alpbachtal Hüttenjause), and various accommodation booking services. The organization serves as a destination management and marketing entity rather than a software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Ski Juwel Alpbachtal Wildschönau: The ski area partnership combining Alpbachtal and Wildschönau for winter sports activities
• Alpbachtal Card

Products and services

• Alpbachtal Card

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ski Juwel Alpbachtal WildschönaucoreStrategic or Co-development PartnerThe Ski Juwel Alpbachtal Wildschönau is a major ski area partnership that positions Alpbachtal as part of one of the largest ski areas in Tyrol. This partnership enables shared ski lift infrastructure and marketing of combined ski packages across both Alpbachtal and Wildschönau regions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tourismusverband St. Anton am Arlberg: Tourism association for St. Anton am Arlberg, a leading Tyrolean ski destination. Comparable in role (regional DMO), but with a significantly larger international profile and winter-skewed product mix.
• Saalbach Hinterglemm Tourismus: DMO for the Saalbach Hinterglemm Leogang Fieberbrunn ski circus in Austria. Same cooperative tourism marketing structure, ski + summer activities, and integrated booking model — directly relevant for benchmarking package attach rates and ski-season economics.
• Mayrhofen Tourismus: Tourism organization for the Mayrhofen ski and summer destination in the Zillertal Alps, Tyrol. Comparable in scope (regional DMO, ski + hiking, accommodation booking, event-led marketing) and overlapping visitor base with Alpbachtal Tourismus.
• Wilder Kaiser Tourismus: DMO for the Wilder Kaiser region in Tirol, Austria. Operates with the same model as Alpbachtal Tourismus: cooperative marketing across multiple villages, integrated guest card (KaiserJet/KaiserCard), ski + hiking portfolio, and direct booking platform for accommodation and packages.
• Kitzbühel Tourismus: Tourism board for Kitzbühel, one of the most prominent Tyrolean ski destinations. Same DMO operating model with ski-centric and summer hiking focus, but at a larger scale and more international brand recognition than Alpbachtal Tourismus.
• Zillertal Tourismus: Destination marketing organization for the Zillertal valley in Tyrol, Austria. Directly comparable to Alpbachtal Tourismus in structure: regional DMO, multi-village coverage, winter ski + summer hiking portfolio, and bundled guest card (Zillertal Activcard) — making it the closest like-for-like peer.

Emerging players

• Outdooractive: Digital outdoor and hiking platform that provides tour discovery, route planning, and content infrastructure for European destinations. Not a DMO, but increasingly a channel partner and competitor for digital discovery of hiking and outdoor activities in regions like Alpbachtal.

Regional players

• Davos Klosters Tourismus: DMO for the Davos Klosters destination in Graubünden, Switzerland. Comparable cooperative tourism structure with ski + summer recreation, guest card program, and accommodation booking — relevant peer for benchmarking a mid-sized Alpine DMO's economics.
• Jungfrau Region Tourismus AG: DMO for the Jungfrau Region (Interlaken, Grindelwald, Wengen, Mürren) in the Swiss Bernese Oberland. Operates the same model of regional tourism marketing, guest card, ski + hiking portfolio, and central booking platform — useful cross-border benchmark for Alpbachtal Tourismus.

Broad incumbents

• Tirol Werbung (Tyrol Tourist Board): State-level tourism marketing organization for the whole of Tyrol. Not a direct competitor for bookings, but sets regional marketing strategy, distributes demand across Tirol DMOs including Alpbachtal Tourismus, and is the natural ecosystem-level counterparty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpbachtal-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpbachtal Tourismus