Restaurant-Hotel Obauer

What Restaurant-Hotel Obauer does

Restaurant-Hotel Obauer is a family-owned fine dining restaurant and boutique hotel operated as a sole proprietorship (Restaurant-Hotel Obauer e.U.) from a 15th-century building at Markt 46 in Werfen, Salzburg, Austria. The company is co-owned and led by brothers Karl and Rudi Obauer, supported by a named kitchen brigade including Sous Chef Peter Buchegger, Junior Sous Chef/Chocolate Chef Michi Pitschnig, and Sommelière Magdalena Gleiss, with family member Angelika Obauer participating. The integrated offering consists of a multi-course (3–7 course) seasonal tasting menu restaurant, 12 individually designed rooms and 5 suites, and the multi-course Obauer Breakfast experience. Supporting revenue streams include nine published cookbooks containing approximately 1,000 recipes, gift vouchers (priced €210–€1,030), an online shop shipping delicacies within Austria and Germany via GO! Express, and the Obauer Marktladen retail market shop opened May 1, 2025 at Markt 44, Werfen.

The core technology is culinary craft — what the company describes as an "integrative cuisine" combining regional Salzburg ingredients with international techniques, supported by multi-decade supplier relationships (most notably a ~40-year cheese partnership with the Naynar family) and Les Grandes Tables du Monde membership. Distribution is purely direct-to-consumer across three channels: on-premise dining and hotel stays (with reservations through the multilingual obauer.com website), the Marktladen retail store, and the e-commerce shop. No third-party resellers, no APIs, and no technology integrations beyond an embedded Google Maps component are used.

The business model is a single-location, capacity-constrained hospitality operation with no external equity, debt, or institutional capital disclosed. Pricing is transparent and unit-based — hotel rates range from €200/night (single) to €485/night (suite), restaurant tasting menus run €108–€248 with optional wine pairings, and the breakfast experience is priced at €48 per person. Marketing is primarily earned — cookbooks, Les Grandes Tables du Monde affiliation, social media (Facebook, Instagram) organic content including a private cooking video series, themed events (Melodien serviert! musical Sundays, Champagne brunches, wine pairing dinners), and an email newsletter. Geographic reach is essentially the Salzburg tourism catchment plus an international culinary-tourism cohort.

Name

Restaurant-Hotel Obauer

Legal name

Restaurant-Hotel Obauer e.U.

Website

https://obauer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Restaurant-Hotel Obauer is a family-owned fine dining restaurant and 17-key boutique hotel in a 15th-century building in Werfen, Salzburg, Austria, operated by brothers Karl and Rudi Obauer and serving culinary tourists through seasonal tasting menus, overnight stays, cookbooks, gift vouchers, and a newly opened retail market shop.

Ownership category

akta.pro rank

Product category

Fine Dining Hospitality

NAICS

Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining restaurant
• Boutique hotel accommodation
• Regional Austrian cuisine
• Culinary tasting menus
• Artisan gift vouchers

Headquarters

HQ city

Werfen

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant: Revenue from serving multi-course tasting menus (3 to 7 courses) at the restaurant in Werfen, including à la carte dishes and seasonal menus.
2. Hotel Accommodation: Revenue from overnight stays in single rooms, double rooms, junior suites, and suites, inclusive of Obauer Breakfast.
3. Online Shop - Delicacies and Products: Revenue from shipping delicacies (prepared foods, jams, cured meats) and books via online orders in Austria and Germany.
4. Gift Vouchers: Sale of gift vouchers for dining experiences, multi-course menus, and hotel stays.
5. Cookbooks: Sale of cookbooks authored by Karl and Rudi Obauer through the online shop.
6. Obauer Marktladen (Market Shop): On-site retail shop at Markt 44, Werfen, selling coffee, cakes, regional products, and Obauer delicacies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Restaurant-Hotel Obauer runs a fine dining restaurant in Werfen, Austria, serving 3 to 7 course seasonal tasting menus under an integrative cuisine philosophy, paired with a boutique hotel of twelve rooms and five suites in a 15th-century building. The company additionally sells gift vouchers, cookbooks, and house-made delicacies through its own online shop and a physical market shop, and hosts curated seasonal events such as wine pairing dinners and champagne brunches.

Product overview

Restaurant-Hotel Obauer operates as an integrated hospitality business centered around its award-winning fine dining restaurant in Werfen, Austria. The offering combines a 15th-century fine dining restaurant (serving 3-7 course seasonal menus), twelve rooms and five suites of boutique hotel accommodation, and the acclaimed Obauer Breakfast experience. Supporting offerings include gift vouchers (ranging from €210 to €1,030 for various menu packages), nine cookbook titles authored by the Obauer brothers, the Obauer Marktladen retail store, private cooking videos, and an e-commerce platform for home delivery of restaurant delicacies. Events include wine dinners, live music Sundays, and seasonal celebrations. The business is a member of Les Grandes Tables du Monde.

Differentiator

Problem solved

Functional benefit

Brands

• Obauer Marktladen: A market shop opened in 2025 offering coffee, cake, snacks, wines, delicacies from the Obauer kitchen and regional products.
• Obauer Home

Products and services

• Fine Dining Restaurant Award-winning fine dining restaurant offering seasonal 3-7 course tasting menus and à la carte dishes under an integrative cuisine philosophy combining regional Austrian ingredients with international techniques. Serves individual guests and small groups at the restaurant in Werfen.
• Hotel Accommodation Boutique hotel with twelve rooms and five suites (single rooms, double rooms, junior suites, and suites), individually designed with contemporary interior styling within historic 15th-century walls. Rates are per room per night and include the Obauer Breakfast.
• Obauer Breakfast Four-course artisanal breakfast featuring house-made and regional products, included with hotel stays and also available to dining guests. Priced at €48 per person as an extra service.
• Gift Vouchers Gift vouchers for 3 to 7 course menus with optional wine pairing, as well as combined restaurant-and-hotel experience vouchers. Prices range from €210 to €1,030.
• Obauer Cookbooks Cookbooks authored by Karl and Rudi Obauer, including approximately 1,000 recipes across titles such as TOTAL OBAUER!, Der Jaga und der Koch, Koche lieber leidenschaftlich!, Vom Kochen auf dem Lande, Ich koche also bin ich, Unsere Innergebirgsküche, and The New Austrian Cookbook. Priced from €9 to €149.
• Obauer Marktladen (Market Store) Physical retail market shop at Markt 44, Werfen, offering coffee, cakes, regional products, wines, and Obauer-brand delicacies. Open Wednesday from 3pm and Thursday to Sunday 10am–5pm.
• Obauer Home Delivery and Click & Collect Direct-to-consumer shipping of prepared foods, jams, cured meats, and books to Austria and Germany via GO! Express overnight delivery, with DPD used for books. Click & Collect is also available during restaurant opening hours.
• Events and Culinary Experiences Hosted culinary events such as wine pairing dinners, Melodien serviert! (musical Sundays), Easter brunch, Champagne brunch, Silvester celebrations, cheese tastings, and distillery tastings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Familie Naynar (Klara Naynar)coreOthers · 18 May 2025Long-standing cheese supplier partnership with the Naynar family, existing for nearly 40 years. Klara Naynar represents the next generation and supplies cheese from the Lungau region. Magdalena Gleiss (Sommelière at Obauer) pairs wines with the cheese at tasting events.
• Kate & KonminorStrategic or Co-development Partner · 30 January 2025Collaboration partner for the RENDEZ-VOUS event - a culinary journey through Salzburg and Bordeaux regions featuring a 4-course Obauer menu, Salzburg cheese specialties, and Bordeaux wines.
• Echt Kasig (Elisabeth Hödlmoser)minorOthersLocal cheese supplier operating a farm in the Salzburg region. Elisabeth Hödlmoser warmly welcomes visitors for cheese tastings by appointment. The partnership represents Obauer's commitment to sourcing regional specialty products.
• Brennerei Guglhof (Familie Vogl)minorOthersFamily-owned distillery (Brennerei Guglhof) that presented a selection of their products at a tasting event in the Obauer Marktladen on October 19, 2025. Products include aged fruit brandies, TauernRoggen single cask whisky, and aged rum.
• Lehengut (Local Farmer Shop)minorOthersSelf-service farm shop in Werfen (Markt 22a) where regional farmers offer fresh vegetables, homemade cheese, and dairy products. Open Monday to Saturday 7am–7pm, Sundays 10am–2pm.
• Salzburg Sports World (Ski amadé)minorOthersRegional ski and outdoor recreation network. Eight ski resorts with 760 km of ski slopes and hundreds of hiking trails, all reachable from Restaurant Obauer within 15 to 35 minutes.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel & Restaurant Sonnbichl: Family-led Austrian hotel and restaurant in the Tyrolean Alps with gourmet cuisine. Comparable on combined hotel/dining offering, family ownership, Austrian Alpine tourism catchment, and premium pricing.
• Steirereck: Two-Michelin-star fine dining landmark in Vienna, also a member of Les Grandes Tables du Monde, with a strong regional Austrian cuisine identity. Comparable to Obauer on culinary stature, Austrian fine dining positioning, and association membership, though without the hotel component.
• Hotel Restaurant Bareiss: Three-Michelin-star family-run luxury hotel and restaurant in the Black Forest, Germany, combining fine dining tasting menus with boutique accommodation, events, and a cooking school. Closely comparable to Obauer in chef-led integrated hotel/dining model, premium pricing, and family ownership.
• Hotel-Restaurant Dollenberg: Family-owned German Schwarzwald hotel combined with a multi-Michelin-star restaurant and wine estate. Comparable on chef-driven integrated hotel/dining model, regional sourcing emphasis, and multi-generation family ownership.
• Schloss Hohenhaus: Boutique castle hotel with fine dining restaurant in the German-speaking market, with similar combined historical-property hospitality model and chef-led cuisine.
• Sonnenhof Boutique-Hotel & Spa: Boutique family-run hotel in Grossarl, Salzburg region, with integrated fine dining and wellness offerings. Direct geographic and business-model peer, sharing the Salzburg tourism catchment, family ownership, and combined hotel + restaurant proposition.
• Burg Hotel Stromberg: Castle-based family hotel in Germany with gourmet restaurant, integrating regional cuisine with overnight stays. Comparable on historic-property, combined hotel/dining concept, and regional culinary identity.
• Tantris Haus des Guten Geschmacks: Two-Michelin-star restaurant in Munich, a member of Les Grandes Tables du Monde, with a chef-driven tasting-menu concept and strong cookbook/brand presence. Comparable on fine dining positioning and association membership, but lacks a hotel.

Broad incumbents

• Hotel Sacher Wien: Iconic Viennese luxury hotel with the famous Café Sacher and fine dining restaurant. Comparable Austrian hospitality incumbent combining hotel, premium F&B, and gift/retail (Original Sacher-Torte), but operating at significantly larger scale than Obauer.

Others

• GO! Express (General Overnight): Logistics partner shipping Obauer delicacies overnight within Austria and Germany. Listed as an enabling infrastructure provider supporting Obauer's online distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/restaurant-hotel-obauer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant-Hotel Obauer