Oberallgäu

What Oberallgäu does

Oberallgäu (oberallgaeu.info) operates a regional tourism portal serving the Oberallgäu and Kleinwalsertal regions in the Bavarian Alps. The platform functions as a destination and value-creation network that aggregates 2,140 entries across accommodations (283 listings), restaurants (80 listings), experiences (162 listings), events (639 listings), and a regional marketplace, connecting local tourism providers with visitors seeking Alpine vacation options. Built on the discoverize portal management software, the site provides content management, search, ratings and reviews, and automated SEO URL generation, with eight sub-destination pages covering Kempten, Oberstdorf, Bad Hindelang, Alpsee-Grünten, Oberstaufen, Kleinwalsertal, Wertach, and the Hörnerdörfer. The platform draws 1.5 million annual visitors and 3.0 million page views with an average dwell time of 1:57 minutes.

The company monetizes through a freemium model combining free directory listings and paid "Member of Oberallgäu" memberships (split into Gastgeber for hosts and Erlebnisse for experience providers), which unlock commission-free direct booking, enhanced visibility, and shared marketing infrastructure. The go-to-market is dual: product-led growth via self-service provider onboarding, paired with a community-led motion that emphasizes regional value creation and sustainable tourism over global platform dependency. Complementary revenue-adjacent channels include the oberallgaeu.shop gift voucher system, a tramino.de-powered Gutscheine acceptance network, and a regional Marktplatz plus Jobs & Personal section extending beyond pure tourism. The organization is private, employs 40 people based in Obermaiselstein, Bayern, and operates without disclosed venture capital, private equity, or institutional ownership.

Name

Oberallgäu

Legal name

oberallgaeu.info

Website

https://oberallgaeu.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oberallgäu operates oberallgaeu.info, a regional tourism portal for the Bavarian Alps (Oberallgäu and Kleinwalsertal) that aggregates 2,140 accommodation, restaurant, experience, and event listings, serving visitors with destination content and tourism providers with commission-free booking and paid memberships.

Ownership category

akta.pro rank

Product category

Regional Tourism Marketplace

NAICS

Web Search Portals and All Other Information Services (519290), Travel Agencies (561510), Traveler Accommodation (7211)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC)

akta.pro secondary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Regional tourism portal
• Travel marketplace directory
• Accommodation booking platform
• Experience listings portal
• Commission-free booking network

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Tourism providers (hotels, restaurants, experience operators) pay for Member of Oberallgäu membership to gain visibility, direct inquiries, and commission-free bookings through the platform.
2. Directory Listings: Free and paid directory entries for tourism providers including accommodations, restaurants, experiences, events, and marketplace services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

oberallgaeu.info is a regional tourism marketplace and network-cloud platform serving the Oberallgäu and Kleinwalsertal regions in the Bavarian Alps. It aggregates listings from local tourism providers—hotels, vacation rentals, restaurants, experiences, events, and marketplace services—into a searchable directory with direct, commission-free booking capabilities. The platform combines free directory entries with a paid "Member of Oberallgäu" membership program that gives providers enhanced visibility, marketing support, and operational services.

Product overview

The Oberallgäu portal (oberallgaeu.info) is a single unified tourism platform that serves as a destination and value-creation network for the Oberallgäu and Kleinwalsertal regions in the Bavarian Alps. Built on the discoverize portal software, it provides a comprehensive ecosystem for regional tourism stakeholders including hotels, vacation rentals, restaurants, experiences, events, and marketplace listings. The platform connects visitors with local providers through a commission-free direct booking model, aiming to shift value creation from global platforms to local providers. Key components include the accommodation search (hotels & Ferienwohnungen), restaurant guide (Restaurantführer), experiences/excursions listings (Ausflugsziele), event calendar (Veranstaltungskalender), and marketplace (Marktplatz).

Differentiator

Problem solved

Functional benefit

Brands

• Member of Oberallgäu | Gastgeber: Membership program for accommodation providers and hosts in the Oberallgäu region
• Member of Oberallgäu | Erlebnisse

Products and services

• oberallgaeu.info Portal A regional tourism marketplace and directory portal connecting accommodation providers, restaurants, experience providers, and event organizers with visitors in the Oberallgäu and Kleinwalsertal regions. It enables direct, commission-free bookings and supports regional value creation. Built on discoverize portal software with search, ratings, reviews, and SEO-optimized listings.
• Member of Oberallgäu Membership Program Subscription membership program for tourism providers (hotels, restaurants, experience operators) in the Oberallgäu region that grants enhanced visibility in the portal, direct commission-free booking capabilities, and shared marketing and technology infrastructure.
• oberallgaeu.shop Gift Vouchers Online gift voucher and gift card shop where consumers can purchase regional vouchers redeemable at participating accommodation, restaurant, and experience providers across the Oberallgäu destination.
• Gutscheine (Voucher) Purchase Platform Web-based platform enabling consumers to purchase gift cards and vouchers (Gutscheine) for accommodations, restaurants, and experiences across the Oberallgäu region, redeemable at Tramino acceptance points.
• Free Directory Entry Listing Self-service free directory listing offering for tourism providers in the Oberallgäu region, granting basic search visibility and inbound contact inquiries across accommodations, restaurants, experiences, events, and marketplace categories.

Quantifiable outcome

• 1.5 Million annual visitors with 3.0 Million page views
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• discoverizecoreTechnology or IntegrationThe discoverize software platform powers the oberallgaeu.info portal. Discoverize provides the underlying technology including content management, search functionality, entry properties, rating/review systems, and automated URL generation for SEO optimization. The platform enables creation of comprehensive search options and directory management capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA that lists many of the same Oberallgäu accommodations. Represents the dominant alternative channel for the providers oberallgaeu.info serves and the benchmark commission model the portal is built against.
• HRS (Hotel Reservation Service): European hotel-focused OTA with historical strength in German-speaking markets. Competes for the same accommodation providers and corporate/leisure demand in the region.
• Tripadvisor: Global travel discovery and review platform with strong presence in European destinations. Competes for the same tourist attention in the trip-planning phase and offers reviews/restaurant listings that overlap with oberallgaeu.info's categories.

Others

• discoverize GmbH: Technology vendor whose portal software powers oberallgaeu.info and likely other regional tourism portals. Not a competitor but a key ecosystem enabler and an indicator of which other DMO portals share the same operating model.

Regional players

• Tourismus Oberbayern München: DMO portal for Upper Bavaria, the larger Bavarian tourism region that subsumes Oberallgäu. Operates the same destination-portal business model with discoverize-style content and member-network programs for providers.

Emerging players

• Komoot: Tour planning and outdoor experience platform with deep penetration among German hikers and cyclists. Competes for the same outdoor-tourist demand that drives oberallgaeu.info's experiences traffic.
• Outdooractive: Leading European outdoor activities and tour platform (hiking, biking, ski) covering the Alps including Allgäu. Comparable on the experiences/activities aggregator layer, though broader in geography and richer in trail/tour content.
• Bergfex: Austrian-rooted alpine tourism portal with strong presence in German-speaking alpine regions, including ski/hiking content, weather, and accommodation listings. Direct functional overlap on the experiences + accommodation aggregation layer.

Direct peers

• Tourismusverband Allgäu / Allgäu Tourismus: Regional destination marketing organization covering the broader Allgäu region, including parts of Oberallgäu. Operates a competing destination portal (allgaeu.de) that aggregates accommodations, experiences, and events across overlapping geography. Most directly comparable as a DMO-run regional tourism portal.
• Kleinwalsertal Tourismus: Official tourism portal for the Kleinwalsertal valley, which Oberallgäu.info already partly covers. Functions as both a competitor for that sub-region's listings and a potential partner/white-label target given geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oberallgaeu
• Instagraminstagram.com/oberallgaeu
• LinkedInlinkedin.com/company/oberallg%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberallgäu