Oberstaufen Tourismus Marketing

What Oberstaufen Tourismus Marketing does

Oberstaufen Tourismus Marketing GmbH (OTM) is the official destination marketing organization for the municipality of Oberstaufen in the German Allgäu Alps, operating as a 100% municipal limited liability company founded in 2006. OTM markets the destination through the oberstaufen.de website and integrated booking portal, driving a year-round calendar of events and seasonal experiences (Viehscheid alpine cattle descent, Krokusblüte crocus bloom, Picknick in Weiß, Big Band der Bundeswehr concerts, Winterzauber Christmas market) and curating a four-season offering across hiking, alpine skiing, cross-country skiing, wellness, golf, and family travel. The technology stack is built around the feratel Deskline booking and webshop platform, embedded within a Cloudflare-CDN-delivered website with Google Analytics, Google Translate (DE/EN/NL), Google reCAPTCHA, an Onlim chatbot for visitor inquiries, and Outdooractive's FlexView map/tour search integration. The company operates essentially as a digital destination storefront with back-office booking, marketing, and guest information services, managed by approximately 28 employees under Tourism Director Constanze Höfinghoff.

OTM's business model is funded primarily through the Kurtaxe (municipal spa/visitor levy of €3.50/adult or €1.75/youth per night in Kurbezirk 1 and €2.40/adult or €1.20/youth in Kurbezirk 2), supplemented by the Fremdenverkehrsbeitrag (a tourism levy on local businesses), event revenue, merchandise sales, and government grants from Bavaria, the Federal government, and the EU. Revenue is generated both directly (booking commissions, event ticket sales, brochure fulfillment) and indirectly via the Oberstaufen PLUS guest card ecosystem — an integrated value bundle offered free with stays at 60+ partner accommodations, providing free cable car rides (Hochgratbahn, Imbergbahn, Hündlebahn), Aquaria pool access, summer tobogganing, climbing park, mini-golf, E-bike rental, and museum entry. This is extended via the Allgäu-Walser-Pass digital guest card to free regional bus and rail transport throughout the Allgäu to Lake Constance. OTM works in close coordination with sister municipal entities Tourismus Eigenbetrieb Oberstaufen (TEO, public infrastructure, founded 2018) and Aquaria Erlebnisbad-Betriebs-GmbH (adventure pool), all consolidated under a single Managing Director since 2024.

The customer base spans multiple parallel segments — active outdoor enthusiasts (hiking/trekking on 360 km of trails), winter sports and family travelers (skiing at Skiarena Steibis and Hündle-Thalkirchdorf, sledding, cross-country), wellness and health seekers (Original Schrothkur treatments in the heilklimatischer Kurort setting), golf and leisure travelers (Golfplatz Steibis under PLUS GOLF), business and MICE travelers (via the Business Portal and Kurtax exemption), and a base of approximately 2,657 registered second-home owners representing recurring, loyal visitation. Marketing is digital-first and content-led across SEO, paid search, Meta/Facebook Pixel remarketing via The Trade Desk DSP, organic social (Instagram, Facebook, YouTube, TikTok, Pinterest), email newsletters, and earned media — with multi-language support in German, English, and Dutch.

Name

Oberstaufen Tourismus Marketing

Legal name

Oberstaufen Tourismus Marketing GmbH

Website

https://oberstaufen.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Oberstaufen Tourismus Marketing GmbH (OTM) is the 100% municipal destination marketing organization for Oberstaufen in the German Allgäu Alps, operating the oberstaufen.de booking portal and Oberstaufen PLUS guest card ecosystem to attract visitors for hiking, skiing, wellness, and golf tourism across a four-season calendar of events and partner accommodations.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids) (THAAAGAG), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Destination marketing services
• Alpine tourism promotion
• Wellness resort marketing
• Guest card programs
• Spa levy administration

Headquarters

HQ city

Oberstaufen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Kurtax / Spa Levy (Kurbeitrag): A spa levy charged per person per night within the municipality, structured in two spa districts. District 1: €3.50 adults / €1.75 youth. District 2: €2.40 adults / €1.20 youth. Funds public tourism infrastructure, winter/summer trails, guest transport, and facilities. Revenue flows to OTM and TEO.
2. Fremdenverkehrsbeitrag (Tourism Levy on Businesses): Municipal levy on commercial tourism enterprises (accommodation providers, restaurants, and related businesses) based on the Bavarian Kommunalabgabengesetz (KAG). OTM receives a share of these business tourism contributions.
3. Event Revenue and Own Income: OTM generates revenue from its own events and activities, including ticket sales, sponsorship, and program fees. Additional own revenues come from merchandise, the Oberstaufen Shop, and brochure fulfillment.
4. Oberstaufen PLUS Premium Guest Card: Revenue indirectly via bundled inclusions (cable car, pool, activities) negotiated with partner providers. The PLUS card is bundled with partner accommodation bookings, creating cross-revenue for the ecosystem. Free bus transport is funded through the Kurtax.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

Oberstaufen Tourismus Marketing markets and books visitor services for the Oberstaufen destination in the Allgäu Alps, operating the oberstaufen.de website and integrated booking portal that bundles accommodations, experiences, and the Oberstaufen PLUS guest card offering free cable car rides, pool access, and mountain activities. The organization runs seasonal events, hiking and ski programs, and coordinates with municipal infrastructure partners (TEO and Aquaria) to deliver a four-season tourism offering to individual leisure travelers.

Product overview

Oberstaufen Tourismus Marketing operates a comprehensive destination marketing and booking platform for the health spa resort of Oberstaufen in the Allgäu Alps. The core offering is the www.oberstaufen.de website and booking portal, which integrates the Oberstaufen PLUS guest card providing free mountain cable cars, spa access, and discounts. Supporting products include the Aquaria adventure pool, three mountain cable cars (Hochgratbahn, Imbergbahn, Hündlebahn), the Original Schrothkur health treatment, guided hiking programs, children's summer activities, multi-day hut-to-hut hiking tours, and the Allgäu-Walser-Pass digital guest card for free public transportation. The destination features 360 km of hiking trails, ski areas, golf courses, and wellness facilities across multiple villages including Oberstaufen, Steibis, and Thalkirchdorf.

Differentiator

Problem solved

Functional benefit

Brands

• Oberstaufen PLUS: A guest card program offering free cable car rides, summer tobogganing, Aquaria pool access, climbing park, mini golf, e-bike rental, museum entry, and discounts on various experiences included with stays at partner accommodations.
• Oberstaufen PLUS GOLF
• Allgäu-Walser-Pass

Products and services

• Website and Booking Portal (www.oberstaufen.de) Official tourism website and integrated booking portal enabling visitors to reserve accommodations, experiences, events, and order brochures for the Oberstaufen destination.
• Oberstaufen PLUS Guest Card A guest card included free with qualifying partner accommodation bookings that grants free access to mountain cable cars, the Aquaria adventure pool, the summer toboggan run, climbing park, mini-golf, E-bike rental, museum entry, and discounts on further experiences.
• Aquaria Erlebnisbad An adventure pool and wellness facility with sauna, outdoor pool offering panoramic mountain views, and spa treatments, operated by the municipal subsidiary Aquaria Erlebnisbad-Betriebs-GmbH.
• Bergbahnen (Mountain Cable Cars) Three mountain cable car systems (Hochgratbahn, Imbergbahn, Hündlebahn) providing summer hiking access and winter skiing/boarding access to the Allgäu Alps, free for Oberstaufen PLUS cardholders.
• Original Schrothkur A traditional health cure (Schroth cure) treatment offered as the original cure of this kind in Oberstaufen, leveraging the destination's climatic health resort designation.
• KinderSommer (Children's Summer Program) A summer vacation activity program for children featuring daily activities such as fire department visits, the MounTeens detective trail, and craft workshops, many of which are offered free of charge.
• Geführte Wanderungen (Guided Hiking Program) Guided hiking tours led by certified mountain and hiking guides covering forest walks, herb identification, and alpine experiences.
• Allgäu-Walser-Pass (Digital Guest Card) A digital guest card providing free public bus and train transportation throughout the Allgäu region to Lake Constance, plus guest pass benefits, accessed via QR code in a dedicated mobile app.
• Tourensuche (Tour Search Platform) A tour search and discovery platform for hiking routes, biking trails, and winter activities with filtering by difficulty, duration, and elevation, powered by Outdooractive FlexView integration.
• Mehrtagestouren (Multi-Day Hiking Tours) Multi-day hut-to-hut hiking tours through the Nagelfluhkette nature park, including 2-day and 3-day route options with overnight stays at mountain huts such as the Staufner Haus.

Quantifiable outcome

• Free cable car rides, pool entry, toboggan run, climbing park, mini-golf, E-bike rental, museum entry, and reduced rates on further experiences included with Oberstaufen PLUS
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• feratel Media Technologies AGcoreTechnology or IntegrationFeratel provides the integrated online booking system (Deskline), webshop for vouchers and merchandise, and booking widget (TOSC5) for the Oberstaufen website. They process accommodation bookings, experience reservations, and brochure orders as the primary booking technology partner. A data processing agreement (Art. 28 DSGVO) governs the relationship.
• ATRIVIO GmbHcoreTechnology or IntegrationATRIVIO GmbH (Albert-Einstein-Straße 6, Kempten) is responsible for the design and technical implementation of the Oberstaufen website, serving as the primary web development and hosting partner.
• netzvitamine GmbHsupportingImplementation/ SI/ Consulting PartnerNetzvitamine GmbH (Sonthofen and Hamburg) provides conceptual consulting and implementation support for the Oberstaufen digital presence, helping shape the website strategy and user experience.
• CloudflarecoreTechnology or IntegrationCloudflare CDN is deployed across the website for faster page loading and security, serving as infrastructure for both oberstaufen.de and the Onlim chatbot service.
• Outdooractive AGcoreTechnology or IntegrationOutdooractive provides the FlexView map integration and tour display functionality on the Oberstaufen website, powering the tour search and trail description features.
• Onlim GmbHsupportingTechnology or IntegrationOnlim provides the chatbot (Onlim Chatbot) integrated on the Oberstaufen website for automated visitor inquiries and support. Amazon.com Inc. CDN services are used by Onlim.
• OYA media GmbHsupportingTechnology or IntegrationOYA media GmbH provides the Bergsportbericht (mountain sports report) widget on the Oberstaufen website, delivering real-time weather and trail condition data.
• The Trade Desk (via Meta Pixel)supportingTechnology or IntegrationThe Trade Desk DSP processes pseudonymized marketing data (IP address, timestamps, location, page interactions) from the Meta Pixel/Facebook Pixel for targeted advertising, audience segmentation, and cross-platform remarketing. Data is pseudonymized before transfer and stored max 90 days.
• Staufner Haus (DAV Hütte)coreStrategic or Co-development PartnerThe Staufner Haus, operated by the German Alpine Club (DAV), is a key overnight stop on multi-day hut-to-hut hiking routes across the Nagelfluhkette. Co-promoted via OTM's tour content and the Oberstaufen PLUS ecosystem.
• Gemeinde Oberstaufen (Municipality) and TEOcoreStrategic or Co-development PartnerOTM is a 100% subsidiary of the municipality and works closely with the Tourismus Eigenbetrieb Oberstaufen (TEO) to coordinate the public tourism infrastructure (trails, winter routes, playgrounds, facilities) funded by the Kurtax and Fremdenverkehrsbeitrag.
• Allgäu GmbHsupportingGTM or Marketing PartnerAllgäu GmbH is a regional destination management organization. Oberstaufen features in joint marketing materials and campaigns under the broader Allgäu tourism brand.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allgäu GmbH: Regional destination management organization (DMO) for the broader Allgäu region in which Oberstaufen sits. Direct peer as Oberstaufen already partners with Allgäu GmbH for joint marketing; comparable mandate of promoting tourism across multiple municipalities with coordinated guest card and content programs.
• Garmisch-Partenkirchen Tourismus: DMO for Germany's most prominent Bavarian Alpine destination with ski (Zugspitze), hiking, and wellness offerings. Highly comparable business model — municipal DMO marketing a 4-season mountain resort with cable cars, guest cards, and event programming.
• Oberstdorf Tourismus: DMO for Oberstdorf, a neighboring Allgäu Alpine destination with comparable ski (Skigebiet Oberstdorf/Kleinwalsertal), hiking, and winter sports offering. Direct competitor for the same German-speaking Alpine visitor within the same Allgäu region.
• Zermatt Tourism: Swiss Alpine resort DMO for a year-round mountain destination with comparable cable car, hiking, skiing, and guest card offerings. Highly comparable in being a high-elevation resort with multiple integrated cable car operators and curated experience programs.
• Tourismusverband Kitzbühel (TVB Kitzbühel): Austrian Tyrolean ski destination DMO operating in a comparable premium Alpine positioning. Comparable 4-season Alpine tourism offering with cable cars, hiking, ski school, and event programming under a regional tourism board structure.
• Mayrhofen Tourismus: Tyrolean ski and Alpine tourism DMO operating a comparable 4-season destination with cable cars, ski area, hiking, and event programming. Similar scale and structure as a regional tourism organization in the Eastern Alps.
• Kleinwalsertal Tourismus: Austrian Vorarlberg valley destination adjacent to Oberstdorf with comparable Alpine DMO structure. Comparable in offering (skiing, hiking, family activities) and in operating a guest card with bundled transport and activity benefits.
• Tegernsee Tourismus GmbH: Bavarian mountain/lake destination DMO with comparable structure — municipal-affiliated marketing organization coordinating a 4-season tourism offering with guest card programs, cable cars, and curated experiences.
• Ötztal Tourismus: Tyrolean valley DMO operating a comparable year-round Alpine tourism offering with ski areas (Sölden), hiking, and a guest card (Ötztal Premium Card) bundling cable cars, pools, and transport. Direct comparable in bundled-card business model.
• Chamonix-Mont-Blanc Tourism: French Alpine resort DMO with similar 4-season mountain resort structure (skiing, mountaineering, hiking, cable cars). Comparable positioning as a premium Alpine destination serving international visitors with curated experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/oberstaufen
• Facebookfacebook.com/oberstaufen
• Instagraminstagram.com/oberstaufen_allgaeu
• TikToktiktok.com/@oberstaufen_allgaeu
• Pinterestpinterest.de/oberstaufen
• LinkedInlinkedin.com/company/oberstaufen-tourismus-marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberstaufen Tourismus Marketing