OBH
OBH Mobility is a Lyon-based French hardware company that designs and sells an embedded, dockable bicycle and scooter helmet system with integrated anti-theft alarm, serving individual cyclists, municipalities, enterprises, and shared-mobility operators through direct e-commerce and B2B fleet sales.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OBH does
OBH Mobility is a French hardware company, founded in 2021 and headquartered in Lyon, that designs and sells an embedded helmet system for bicycles and electric scooters under the brand On Board Helmet. Its core technology pairs an EN1078-certified multi-impact EPP helmet (Unicity) with a patented intelligent dock called E-Jorj, which uses a presence-detection dome sensor, NFC, Bluetooth, and an integrated anti-theft alarm to lock the helmet to the vehicle. The company sells a mechanical Kit à Serrure at €149.90 and a connected Kit Connecté at €249.90, with an optional AirTag/SmartTag geolocation add-on at €40, all through a direct-to-consumer e-commerce site plus a B2B sales motion targeting municipalities, enterprises, resellers, and shared-mobility operators.
OBH monetizes primarily through one-time hardware sales, with a Fleet Management API offered to professional operators to integrate helmet-usage data into their platforms. Customer segments span individual cyclists and scooter users, local governments and collectivités, corporate fleets (including Renault Trucks Lyon), retailers, and shared-mobility operators; deployments include the city of La Roche Sur Yon. The company is bootstrapped, structured as a SAS with minimal share capital, and employs 26 people. It manufactures components through Rhône-Alpes regional partners and assembles in Lyon, supporting a Made-in-France positioning. In 2023 OBH won the Gold Medal at the Concours Lépine International de Paris and the Prix de la Préfecture de Paris, generating earned media in Le Figaro, Le Progrès, 20 Minutes, CleanRider, NeoZone, and MaginFrance, and holds a 4.5/5 Trustpilot rating with 10+ reviews.
Operationally OBH is in early commercial stage: the website reports 'several hundred cyclists' have adopted the product, no funding rounds or institutional investors are disclosed, and there are no published revenue figures. Strategic emphasis is on scaling B2B fleet deployments, expanding the reseller channel, and growing the connected-product installed base that can feed the professional fleet API.
OBH firmographics
Firmographics- Name
- OBH
- Legal name
- OBH Mobility
- Website
- https://obh-mobility.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OBH Mobility is a Lyon-based French hardware company that designs and sells an embedded, dockable bicycle and scooter helmet system with integrated anti-theft alarm, serving individual cyclists, municipalities, enterprises, and shared-mobility operators through direct e-commerce and B2B fleet sales.
- Ownership category
- akta.pro rank
OBH industry classification
Industry- Product category
- Cycling Safety Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
- akta.pro secondary industries
- E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
Keywords
Where OBH is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
OBH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: One-time sale of OBH helmet kits (Lock Kit and Connected Kit) and accessories. Products sold directly to consumers and professionals. Pricing is per unit with optional AirTag accessory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kit à Serrure (Lock Kit) - Basic mechanical locking helmet kit |
| One time/ perpetual license | Pay-as-you-go | Kit Connecté (Connected Kit) - Smart connected helmet kit with app control |
| Unit Pricing | Pay-as-you-go | AirTag/SmartTag Add-on Option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OBH product offering
Product offeringCore offering
OBH designs, assembles, and sells embedded helmet systems for bicycles and scooters, combining an EN1078-certified multi-impact EPP helmet (Unicity) with an intelligent E-Jorj dock that locks the helmet to the vehicle. The Connected Kit adds NFC, Bluetooth, mobile app control, and an integrated anti-theft alarm, while the Lock Kit offers fully mechanical key-based security. The company also offers a Fleet Management API for professional shared-mobility operators to integrate helmet usage and maintenance data into their platforms.
Product overview
OBH offers two helmet dock systems: the Lock Kit (Kit à Serrure) at €149.90 featuring the Unicity helmet + mechanical E-Jorj base with key lock (100% autonomous, no battery), and the Connected Kit (Kit Connecté) at €249.90 featuring the Unicity helmet + smart E-Jorj base with NFC badge, Bluetooth app, and anti-theft alarm (rechargeable, 3-month battery). Both kits include the Klickfix universal mounting system for bikes and scooters, support optional AirTag/SmartTag geolocation (+€40), and are EN1078 certified. The company also provides a Fleet Management API for professional operators to integrate usage data into their platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Kit Connecté: Connected helmet kit with smart base unit featuring NFC badge, app control, and integrated alarm system. Price: €249.90
- Kit à Serrure
- Casque Unicity
- Socle E-Jorj
Products and services
- Kit Connecté (Connected Kit) Smart embedded helmet kit combining the EN1078-certified Unicity helmet with an E-Jorj connected base that locks to a bicycle or scooter. Features NFC badge unlocking, Bluetooth mobile app control (iOS and Android), integrated anti-theft alarm, and a USB-C rechargeable battery with approximately three months of autonomy. Sold at €249.90 with free shipping and a 2-year warranty.
- Kit à Serrure (Lock Kit) Mechanical embedded helmet kit combining the EN1078-certified Unicity helmet with a key-locked E-Jorj base that secures both helmet and bike/scooter. 100% autonomous operation with no battery required. Sold at €149.90 with free shipping and a 2-year warranty.
- Fleet Management API API offering for professional fleet operators (bike-share, e-scooter rental, municipalities, enterprises) that allows OBH helmet usage, safety, and maintenance data to be integrated into existing fleet management platforms. Supports centralized monitoring, safety reminders, and maintenance signals across deployed OBH kits.
Quantifiable outcome
- 50% of cyclists do not wear helmets due to inconvenience - OBH eliminates this barrier by keeping helmet permanently available on the vehicle
Companies that use OBH
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
OBH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
OBH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partenaires Rhône-Alpes (Rhone-Alpes Partners)coreOBH manufactures component parts through partners in the Rhone-Alpes region of France. Components are then received at OBH's Lyon workshops for final assembly and quality testing before shipping to customers. This manufacturing relationship supports the company's 'Made in France' positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
OBH competitors and assessment
Company assessmentDirect peers
- POC:
- KASK: Premium Italian helmet manufacturer for cycling and powersports. Competes with OBH on the helmet side at the premium end and is a likely competitive threat if it extends into docked/connected helmet systems.
- Hövding: Swedish maker of the inflatable airbag 'collar' helmet for urban cyclists. Directly comparable to OBH as an alternative cyclist-safety concept that solves the inconvenience of carrying a traditional helmet, with the same EU design and urban-cyclist target market.
Broad incumbents
- Decathlon: Global sporting goods retailer with private-label bicycles and helmets. Comparable to OBH on the retail/distribution side and a potential channel partner or low-cost private-label competitor in the same European cycling market.
- ABUS: German incumbent with a broad portfolio of bicycle helmets and locks. Directly overlaps with OBH on both core product categories (helmets + bike security) and could field a docked helmet solution leveraging its existing distribution and brand.
- VanMoof: Premium e-bike OEM with integrated GPS tracking, anti-theft, and connected features. Represents the alternative path to OBH's value proposition — safety and security bundled into the bike itself rather than a separate accessory.
- Cowboy: Connected e-bike maker with built-in anti-theft and app integration. Comparable as an alternative solution to OBH's helmet-plus-security combination, particularly for the same urban, design-conscious European commuter.
- Lazer: Established Belgian helmet brand with broad cycling coverage. Comparable to OBH at the helmet level and a credible competitor if it integrates docking or anti-theft features.
Emerging players
- Lumos: Maker of smart bicycle helmets with integrated lights, turn signals, and crash detection. Comparable to OBH's Connected Kit on the connected-helmet-for-cyclists axis and competes for the same tech-forward urban cyclist.
- Velco: French company providing connected hardware/software for bike fleets (tracking, anti-theft, analytics). Comparable to OBH's Connected Kit and Fleet API on the B2B fleet telemetry side, and a partner/competitor for shared mobility tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
OBH social profiles
Digital presenceOBH compliance and trust
Trust signalCompliance1 record
OBH financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBH leadership team
Management profileNumber of profiles
Profiles1 record
OBH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBH
What does OBH do?
OBH designs, assembles, and sells embedded helmet systems for bicycles and scooters, combining an EN1078-certified multi-impact EPP helmet (Unicity) with an intelligent E-Jorj dock that locks the helmet to the vehicle. The Connected Kit adds NFC, Bluetooth, mobile app control, and an integrated anti-theft alarm, while the Lock Kit offers fully mechanical key-based security. The company also offers a Fleet Management API for professional shared-mobility operators to integrate helmet usage and maintenance data into their platforms.
Is OBH a public or private company?
OBH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBH founded?
OBH was founded in -1. It employs 11 to 50 people.
Where is OBH based?
OBH is headquartered in Lyon, France, in the Europe region.
How does OBH make money?
One revenue line is on record: hardware Product Sales.
Who are OBH's main competitors?
Direct peers on record are POC, KASK and Hövding. Broad incumbents are Decathlon, ABUS, VanMoof, Cowboy and Lazer. Emerging players are Lumos and Velco.
Does OBH have an API?
Yes. OBH offers an API for professional fleet operators to integrate usage data into their platforms. This enables operators of shared mobility services to track helmet usage, receive safety reminders, and monitor fleet maintenance needs through their existing management systems.
What industry is OBH in?
OBH's product category is Cycling Safety Equipment. Its primary akta.pro industry code is IMACAOAJ, Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks), with a secondary code of CRACASAL, E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts). Its NAICS code is 336991 and its SIC code is 3751.