OBInvest - Olimpíada Brasileira de Investimentos

What OBInvest - Olimpíada Brasileira de Investimentos does

OBInvest (Olimpíada Brasileira de Investimentos) is a nonprofit educational initiative founded in 2020 at CEFET-RJ (Centro Federal de Educação Tecnológica do Rio de Janeiro) in Rio de Janeiro, Brazil. The organization operates Brazil's first and only national financial investment olympiad, delivering structured financial literacy education through an annual competitive examination format across three participant categories: high school students (Ensino Médio) from public and private schools, university students (Universitária), and the general public (Categoria Aberta). Since its first online edition in 2021, OBInvest has reached more than 25,000 cumulative participants across all editions, including a record 12,000+ enrollments in 2024, and has impacted more than 1,000 schools across all 27 Brazilian states.

Name

OBInvest - Olimpíada Brasileira de Investimentos

Legal name

Olimpíada Brasileira de Investimentos

Website

https://obinvest.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

OBInvest is a Brazilian nonprofit founded in 2020 that runs the country's national financial literacy olympiad, serving high school students, university students, and the general public via free, digital, annual competitive examinations.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAHAE

Financial Literacy, Budgeting & Personal Finance

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAGAEAL

Certification & Exam Prep eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

Keywords

• Financial education olympiad
• Investment literacy program
• Capital markets education
• Student finance competition
• Nonprofit financial learning

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Educational Access (Public Good): OBInvest operates as a 100% free, nonprofit educational initiative. No revenue is generated from participants. The program is supported by institutional backers including the Brazilian Ministry of Education, CEFET-RJ, CNPq, and Instituto Consuelo. The organization appears to rely entirely on institutional funding and volunteer efforts from educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

OBInvest is a free national financial education olympiad that administers a two-phase online competition on investments and capital markets to Brazilian high school students, university students, and the general public. The program is delivered through an online examination platform and supported by a study materials repository and a compound interest calculator tool, all accessible at no cost nationwide.

Product overview

OBInvest is a single-product educational initiative focused on financial education through a national olympiad competition. The core offering consists of the OBInvest Competition Platform (online exam-based competition in three categories: high school, university, and open category) supplemented by a Study Materials Repository providing previous exams and study resources. An additional tool is the Calculadora de Juros Compostos (Compound Interest Calculator) accessible through the Tools section, which enables students to practice investment calculations.

Differentiator

Problem solved

Functional benefit

Products and services

• OBInvest Competition Platform A national financial education olympiad delivered as a two-phase online competition covering investments and capital markets, with three participant categories: Ensino Médio (public and private high school students), Universitária (university students), and Categoria Aberta (general public). Free for all participants across Brazil.
• Study Materials Repository Online collection of previous exam papers (2021-2024) with answer keys, plus downloadable financial education textbooks covering personal financial planning, investment analysis, and the Brazilian securities market.
• Calculadora de Juros Compostos (Compound Interest Calculator) Web-based financial calculator tool that allows users to simulate investments with monthly contributions by inputting initial investment, monthly contribution, time period, and interest rate to calculate the final value.

Quantifiable outcome

• 25,000+ total participants since inception across all editions
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ministério da Educação (Ministry of Education)coreStrategic or Co-development PartnerOfficial supporting institution providing governmental backing for OBInvest's national financial education mission. The Ministry of Education endorsement enables broader institutional reach and credibility across Brazilian schools.
• CEFET-RJ (Centro Federal de Educação Tecnológica do Rio de Janeiro)coreStrategic or Co-development PartnerHost institution and founding organization. OBInvest was created by professors and students at CEFET-RJ in 2020. The campus hosts the primary operations and the first in-person award ceremony in 2022. Provides institutional infrastructure and academic credibility.
• CNPq (Conselho Nacional de Desenvolvimento Científico e Tecnológico)minorStrategic or Co-development PartnerBrazilian National Council for Scientific and Technological Development provides institutional support. Contributes to the academic legitimacy and research-oriented positioning of the financial education initiative.
• Instituto ConsuelominorStrategic or Co-development PartnerSupporting institute providing additional institutional backing for the OBInvest program. Nature of support includes funding, resources, or programmatic collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Next Gen Personal Finance: Nonprofit providing free personal finance curriculum for high school students with teacher training and classroom resources. Comparable as a free digital financial education platform targeting the same high school segment with structured curriculum delivery.
• Me Poupe! (Nathalia Arcuri): Leading Brazilian personal finance education platform with courses, content, and community focused on investments and financial literacy. Comparable as a popular free/affordable financial education channel in Brazil, though primarily commercial and content-driven rather than olympiad-based.
• Olimpíada Brasileira de Matemática (OBM): Brazil's longstanding national mathematics olympiad run by academic consortium with similar competition format and school partnerships as OBInvest. Comparable through its olympiad delivery model targeting Brazilian students, though in a different subject.

Broad incumbents

• Khan Academy (Financial Literacy): Global free educational platform with extensive financial literacy content for students and adults. Comparable through its free digital model and capital markets curriculum, though broader in scope across many subjects and primarily video-based rather than competitive.
• Junior Achievement Brazil: Global nonprofit offering financial literacy, work readiness, and entrepreneurship programs for youth across Brazil. Comparable as a youth-focused financial education initiative with school-based delivery, though broader in scope than OBInvest's investment-focused olympiad.
• Practical Money Skills (Visa): Visa's global financial literacy initiative offering free educational content, lesson plans, and games for students and educators. Comparable as a free, structured financial education resource for youth, though corporate-backed rather than community-driven.
• Banco Central do Brasil Financial Education Programs: Brazilian central bank's official financial education initiatives offering free content, courses, and programs targeting students and the general public. Comparable as a national-scale free financial education program with regulatory backing similar to OBInvest's Ministry of Education endorsement.

Direct peers

• B3 Educação (B3 Educacional): Educational arm of the Brazilian stock exchange (B3) that offers free courses and content on capital markets investing. Directly comparable to OBInvest's mission of educating Brazilians about investments, with similar capital-markets curriculum focus but broader course-based delivery.
• CVM Investidor.gov.br: Brazilian securities regulator's investor education portal, providing free educational books and resources on capital markets (referenced in OBInvest's study materials). Operates as a free public resource for the same target audience of Brazilian investors.
• Estratégia Nacional de Educação Financeira (ENEF): Brazil's national financial education strategy overseen by the government, providing free financial literacy materials and books referenced by OBInvest. Most direct comparator as it operates in the same Brazilian financial education ecosystem with similar mission and free content model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/c/OBInvestBrasil/featured
• Instagraminstagram.com/obinvestbrasil
• LinkedInlinkedin.com/company/obinvestbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBInvest - Olimpíada Brasileira de Investimentos