What Objectif Réussite does

Objectif Réussite is a French non-profit association (Association Objectif Réussite), founded in 2006 and recognized as being of general interest (reconnue d'intérêt général) under French law. It is headquartered on the EDHEC Business School campus in Roubaix (24 avenue Gustave Delory, 59057 Roubaix Cedex 1) and operates entirely in the Lille metropolitan area. The organization is run by approximately 20 volunteer EDHEC Business School students and supports approximately 100 middle and high school students (collégiens and lycéens) annually from disadvantaged backgrounds. Its core activities are organized around three pillars: weekly tutoring (aide aux devoirs), orientation support through the annual Objectif Orientation forum and the Sav'OR project, and cultural enrichment via monthly outings and an annual European trip.

The association operates a portfolio of five named programs: weekly tutoring (Tutorat hebdomadaire), the Objectif Orientation forum (an on-campus gamified career discovery event, 8th edition held in 2025), the Sav'OR orientation project (6 years running, featuring conferences and motivational letter workshops), monthly cultural outings (Sorties culturelles), and an educational blog. Programs are delivered through direct human interaction at partner schools (collège Lucie Aubrac in Tourcoing, collège Boris Vian in Croix, collège Martha Desrumaux in Lille, lycée Gustave Eiffel in Armentières) and cultural venues (MUba Eugène Leroy, Archives Nationales du Monde du Travail, Villa Cavrois, Forum des Sciences de Villeneuve-d'Ascq, Maison Folie Hospice d'Havrè). The association collaborates with EDHEC-affiliated student associations (ECDC, BDA, Music'All, La Clef des Planches) and local business sponsors (Starship Laser Lille, Métro Bowling Lille). No proprietary technology, app, or API is developed or used; the underlying platform is a WordPress website with Instagram social media presence.

The business model is non-commercial: all services are provided free of charge to beneficiaries, with all costs (financial and logistical) covered by the association via donations, public funding, and ad-hoc crowdfunding for specific projects. The association holds no external investment, has no parent company, employs no paid staff, and discloses no financial figures. Revenue streams are consistent with a French association d'intérêt général: tax-deductible donations, public grants, and in-kind contributions from community partners. The customer base is exclusively public-sector education institutions (partner schools) on the supply side and individual students from disadvantaged backgrounds on the beneficiary side, all within the Lille metropolitan area.

Name

Objectif Réussite

Legal name

Association Objectif Réussite

Website

https://objectif-reussite-edhec.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Objectif Réussite is a French non-profit association founded in 2006, run by approximately 20 EDHEC Business School student volunteers in Roubaix. It provides free weekly tutoring, orientation support, and cultural outings to roughly 100 disadvantaged middle and high school students annually in the Lille metropolitan area, funded entirely by donations and public support.

Ownership category

akta.pro rank

Product category

Educational Support Services (Non-profit)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Educational tutoring services
• Student mentorship programs
• Career orientation workshops
• Cultural enrichment outings
• Equal opportunity education

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Public Funding: As a recognized association d'intérêt général (general interest organization), Objectif Réussite operates entirely on donations and public support. All programs and activities are provided free of charge to beneficiaries. The association also organizes crowdfunding campaigns for specific projects like cultural trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Objectif Réussite is a non-profit association that delivers free educational support services to approximately 100 middle and high school students from disadvantaged backgrounds in the Lille metropolitan area each year. Its core offerings comprise weekly academic tutoring by EDHEC student volunteers, the annual Objectif Orientation career-discovery forum and the Sav'OR orientation project, plus monthly cultural outings and an annual European cultural trip. All activities are fully funded and organized by the association, with no cost to students or families.

Product overview

Objectif Réussite is a non-profit association (reconnue d'intérêt général) founded in 2006, operated by approximately twenty volunteer EDHEC students. The organization offers a portfolio of educational support services centered around three core pillars: weekly tutoring for academic success, orientation guidance through the annual Objectif Orientation forum and Sav'OR project, and cultural enrichment via monthly outings and annual European trips. The services are entirely funded by the association, removing financial barriers for students from disadvantaged backgrounds in the Lille metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Tutorat hebdomadaire (Weekly Tutoring)
• Objectif Orientation Annual orientation forum held on the EDHEC campus in the form of an interactive game/treasure hunt, helping students from the Lille metropolitan area discover various professions through interactive workshops with professionals. The 8th edition was held in 2025. Free for participating students.
• Sav'OR
• Sorties culturelles (Cultural Outings) Monthly cultural outings (one to two per month) and an annual cultural trip to a European metropolis in spring, exposing students to museums, historical sites, artistic workshops, and performing arts. All costs are covered by the association at no charge to students.
• Blog éducatif (Educational Blog) Free educational blog publishing articles on current events, culture, and orientation, intended for the students the association supports. The content is designed to inform young readers and develop their critical thinking.

Quantifiable outcome

• Approximately 100 students supported annually with tutoring and educational programs
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and supporting.

• EDHEC Business SchoolcoreStrategic or Co-development PartnerHome base for Objectif Réussite, providing campus facilities and access to student volunteers. The association operates from the EDHEC campus in Roubaix, and EDHEC students form the core volunteer base.
• Collège Lucie Aubrac (Tourcoing)coreStrategic or Co-development PartnerMain partner school where Objectif Réussite conducts weekly tutoring and from which students participate in cultural activities and orientation programs.
• Starship Laser LilleminorOthersProvided prizes (laser game sessions) for the Objectif Orientation 2024 game, demonstrating community support from local businesses.
• Métro Bowling LilleminorOthersProvided prizes (bowling sessions) for the Objectif Orientation 2024 game, supporting the association's orientation events.
• ECDC (EDHEC Urban Culture Association)supportingStrategic or Co-development PartnerCollaboration with EDHEC's urban culture association for cultural outings, such as the hip-hop and rap culture workshop at the Joconde du rap event.
• La Clef des Planches (Theater Association)supportingStrategic or Co-development PartnerTheater workshops for students, providing improvisation training and introduction to performing arts at EDHEC campus.
• Bureau Des Arts (BDA) de l'EDHECsupportingStrategic or Co-development PartnerCollaborated on short film screening about discrimination, exposing students to social themes through artistic expression.
• Music'All (EDHEC Musical Association)supportingStrategic or Co-development PartnerAnnual comedy musical performances that Objectif Réussite students attend, exposing them to theater and music. Music'All also includes children with disabilities in performances.
• Forum des Sciences de Villeneuve-d'AscqsupportingOthersScience center hosting educational exhibitions; Objectif Réussite brings students to explore science topics interactively.
• MUba Eugène Leroy (Tourcoing)supportingOthersMuseum hosting cultural visits for students, part of the regular cultural outing program.
• Archives Nationales du Monde du Travail (Roubaix)supportingOthersNational archives service hosting educational exhibitions for students, including history-themed exhibitions on wartime work.
• Villa CavroissupportingOthersHistoric monument (listed since 1990) hosting cultural visits, exposing students to modernist architecture and French history.
• Maison Folie Hospice d'Havré (Tourcoing)supportingOthersCultural venue hosting street art exhibitions; students participate in art creation workshops.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Article 1: French non-profit (formerly Passeport Avenir) providing mentorship, tutoring, and orientation to students from disadvantaged backgrounds to promote equal opportunity in higher education — directly comparable mission and beneficiary segment to Objectif Réussite.
• L'Ascenseur: French association working to promote social mobility through educational and professional support for young people from disadvantaged backgrounds — overlapping mission and beneficiary demographic.
• Nos Quartiers ont des Talents: French non-profit connecting students from priority urban areas with professional mentors for career orientation and academic support — comparable equal-opportunity focus on youth from modest backgrounds.
• Frateli: French non-profit offering tutoring, mentoring, and cultural outings to children from modest backgrounds, focused on higher-education access — comparable mission, similar free-to-beneficiary model, and Grande École volunteer pipeline.
• Télémaque: Paris-based association pairing middle and high school students from priority neighborhoods with student mentors for academic and cultural support — directly comparable tutoring-plus-cultural-enrichment model aimed at equal opportunity.
• Chemins d'avenirs: French association supporting rural and disadvantaged high school students with orientation and tutoring to access higher education — comparable mission around educational equality and orientation support.
• Zup de Co: National network of student-led tutoring associations in priority neighborhoods across French universities — directly comparable student-volunteer-led tutoring model delivering free academic support to disadvantaged youth.

Regional players

• Fondation Alpha: Lille-based foundation supporting educational success for children from disadvantaged neighborhoods through tutoring and cultural programs — directly comparable geography, beneficiary segment, and program mix to Objectif Réussite.

Broad incumbents

• École de la Deuxième Chance: Larger French network of second-chance schools offering remedial education and training to young adults without qualifications — broader incumbent operating in adjacent equal-opportunity education space.

Emerging players

• Institut Télémaque (mentoring arm of Télémaque): Related to Télémaque, focusing specifically on long-term mentoring of scholarship students through higher education — adjacent in the same French equal-opportunity ecosystem with similar Grande École volunteer ties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oredhec
• LinkedInlinkedin.com/company/objectif-r-ussite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objectif Réussite