Objekt.de - Ihr Partner für jede Objekteinrichtung

What Objekt.de - Ihr Partner für jede Objekteinrichtung does

Objekt.de is a German B2B commercial interior furnishing provider operating as a dedicated object-furnishing arm of the XXXLutz group, with the legal entity BDSK Handels GmbH & Co. KG headquartered in Würzburg. The company delivers turnkey furnishing projects across three core verticals: hotel furnishing (Hoteleinrichtung), office and commercial workspace furnishing (Büroeinrichtung), and object kitchens (Objektküchen) for multi-unit residential, student housing, and care facilities, with additional reach into restaurants, senior residences, and medical practices. The service bundle spans needs analysis, on-site measurement, interior architecture, 3D planning with optional Virtual Reality visualization, color and style consulting, production coordination, delivery, and installation through 1,400+ dedicated installers.

The company's go-to-market is enterprise field sales, supported by 57 showrooms and 37 service and logistics centers across Germany, with dedicated object managers assigned per client and separate phone lines per vertical (hotels, offices, kitchens). Distribution is exclusively B2B direct — the company states explicitly that its offering targets only business customers. Revenue is generated primarily through project-based, one-time contracts covering planning through handover, with leasing available as a financing alternative. Pricing is custom and quote-based per project, with no public rate cards. The customer base spans large enterprises and mid-market firms across diverse industries, including Volkswagen, Continental, Hannover 96, Concordia, Dirk Rossmann, Komatsu, and PSD Bank Hannover.

Underlying technical capability centers on 3D design applications and optional Virtual Reality film presentations used during the planning phase to align stakeholders; no proprietary AI/ML systems, patents, or data flywheel mechanics are disclosed. The company's principal competitive advantages are scale (60,000+ completed projects over 50+ years), nationwide execution infrastructure (57 showrooms, 37 logistics centers, 1,400+ installers), the purchasing leverage of XXXLutz group membership, and the retained Top 5 hotel-furnishing brand Neubert Hoteleinrichtung. Acquisition, integration, and rebranding activity under XXXLutz over recent years has consolidated these assets into a single B2B platform marketed as Objekt.de.

Name

Objekt.de - Ihr Partner für jede Objekteinrichtung

Legal name

BDSK Handels GmbH & Co. KG

Website

https://objekt.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Objekt.de is the B2B commercial furnishing arm of XXXLutz, delivering turnkey interior fit-out projects — including furniture, interior architecture, 3D/VR planning, and installation — to hotels, offices, and multi-unit kitchens across Germany via 57 showrooms, 37 logistics centers, and 1,400+ installers.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Furniture and Furnishing Sales (Project-based): Objekt.de generates revenue through the sale and installation of furniture and furnishings for commercial projects (hotels, offices, object kitchens). Revenue is project-based and one-time per contract, encompassing planning, production, delivery, and installation as a bundled offering.
2. Leasing: The company offers leasing options as a financing mechanism for clients, allowing customers to pay for furnishings over time rather than upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Objekt.de plans, produces, delivers, and installs furniture and interior furnishings for hotels, offices, and commercial kitchens, acting as a single turnkey partner from concept and interior design through delivery and installation. The offering is directed exclusively at business customers (B2B) and covers the full project chain including 3D/VR visualization, color and style consulting, and on-site installation.

Product overview

Objekt.de is a B2B interior design and furnishing service provider operating as part of XXXLutz Group. The company offers three core service lines: Hoteleinrichtung (hotel furnishing), Büroeinrichtung (office furnishing), and Objektküchen (object kitchens). These services are delivered through physical showrooms in Germany and supported by interior architecture services ranging from initial consultation through final installation. The company also offers 3D visualization applications for project planning. The portfolio includes complete project management from concept development through delivery and assembly, with additional services such as color/style consulting, acoustic concepts, outdoor furniture, and ongoing customer support after project completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoteleinrichtung (Hotel Furnishing) Planning, production, delivery, and installation of complete furniture and interior fit-out for hotels, carried out as a turnkey project service for hotel operators and hospitality groups.
• Büroeinrichtung (Office Furnishing) Planning, production, delivery, and installation of office furniture and workspace interiors for corporate clients, delivered as a complete turnkey service.
• Objektküchen (Object/Commercial Kitchens) Planning, production, delivery, and installation of commercial and object kitchens for business clients requiring fitted professional kitchen installations.
• Innenarchitektur-Service (Interior Architecture Service) End-to-end interior architecture service covering concept design, color and style consulting, 3D planning, and visualization for commercial furnishing projects.
• Furnishing Leasing / Financing Leasing and financing options for commercial furnishings, enabling business customers to spread the cost of project installations.

Quantifiable outcome

• 60,000+ object projects successfully completed
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• XXXLutz (Parent Company)coreOthersObjekt.de is a business unit of XXXLutz, one of Europe's largest furniture retail groups. The company operates as part of the XXXLutz ecosystem, benefiting from the parent company's purchasing power, logistics infrastructure, and brand reach. The legal entity is BDSK Handels GmbH & Co. KG, operating under the XXXLutz umbrella. Cooperation with xxxlutz.de is explicitly noted.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinnarps: European contract furniture group offering workspace and interior solutions for offices, hotels and public environments across multiple European countries, directly comparable to Objekt.de's project-based B2B furnishing model.
• Steelcase: World's largest office furniture manufacturer; competes with Objekt.de in German enterprise office fit-outs, open-space and hybrid-workplace interior projects.
• Brunner Group: German manufacturer of contract furniture for offices, hotels, restaurants and public spaces; directly comparable to Objekt.de's hospitality and commercial interior focus.
• Vitra: European design furniture brand with strong presence in offices, hotels and public interiors; overlaps with Objekt.de on design-led commercial interior projects across DACH.
• Haworth: Global office furniture and workspace interiors manufacturer with strong European presence; competes for the same enterprise office fit-out and design-driven projects as Objekt.de.
• MillerKnoll: Global contract furniture group (Herman Miller, Knoll etc.) serving enterprise offices and contract interiors in Europe; comparable design-led B2B furnishing value proposition.
• Sedus Stoll: German manufacturer of office furniture and contract seating for offices, hotels and public buildings. Closest direct competitor to Objekt.de within Germany, serving overlapping enterprise and hospitality customers.
• Nowy Styl Group: European contract furniture supplier (offices, hotels, public buildings) with significant DACH revenue; competes for the same enterprise and hospitality furnishing tenders as Objekt.de.
• ASSMANN Büromöbel: German office furniture manufacturer with project-based sales to corporate and public-sector customers; direct competitor to Objekt.de's Büroeinrichtung segment.

Broad incumbents

• IKEA Business / IKEA for Business: Mass-market furniture retailer with a growing B2B arm; while not a full-service interior architect, it competes for price-sensitive office and small-hotel furnishing deals where Objekt.de's premium positioning is less relevant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/projekteinrichtung-by-xxxlutz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objekt.de - Ihr Partner für jede Objekteinrichtung