Objetiva Administradora de Condomínios

What Objetiva Administradora de Condomínios does

Objetiva Administradora de Condomínios Ltda. is a Brazilian condominium management company founded in 1997 and headquartered in Novo Hamburgo, Rio Grande do Sul. Operating through three branches (Novo Hamburgo, São Leopoldo, and Porto Alegre) with 56 employees, the company delivers full-stack administration services — financial management, accounting, legal advisory, debt collection, maintenance coordination, insurance advisory, and HR support — to "hundreds" of residential condominiums under recurring per-unit/month subscription contracts. Its technology stack consists of a web-based client portal (Portal do Condômino, on ClienteOnline), a mobile application for iOS and Android, automatic direct-debit integrations with five Brazilian banks (Santander, Banrisul, Caixa, Itaú, Bradesco), and BETA, a WhatsApp-based virtual assistant providing 24/7 service automation.

Beyond administration, the company operates as Grupo Objetiva, a four-segment platform that bundles complementary property services: Service.RS (outsourced cleaning, janitorial, concierge, pantry, and telephony services since 2008), Certificado Digital (ICP-Brasil digital certificates via partnership with Plátano Certificação Digital since 2020), and Objetiva Imóveis (real estate sales and rental since 2020). Additional monetization layers include optional residential content insurance distributed in partnership with Alfa Seguros and Yelum Seguradora at R$11.90/month for R$60,000 of coverage, ESG advisory anchored by the Estação Sustentável demonstration facility at headquarters, and ABADI industry membership dating to 2014. Customer acquisition is sales-led via website, phone, and in-person branch visits, supplemented by content marketing, social media, and cultural-event sponsorships across the Vale do Sinos region. The company achieved GPTW (Great Place to Work) certification in January 2024 and operates as a privately held Ltda. with no disclosed external funding or institutional ownership.

Name

Objetiva Administradora de Condomínios

Legal name

Objetiva Administradora de Condomínios Ltda.

Website

https://objetivacondominio.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Objetiva Administradora de Condomínios is a Novo Hamburgo-based Brazilian property management firm, founded in 1997, that delivers subscription-based condominium administration, financial, legal, and collections services to hundreds of residential condominiums across Rio Grande do Sul via three branches, a mobile app, an online portal, and a WhatsApp virtual assistant, under the broader Grupo Objetiva ecosystem.

Ownership category

akta.pro rank

Product category

Condominium Management Services

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

Keywords

• Condominium administration
• Property management
• Condominium consulting
• Facility management
• Real estate services

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Condominium Administration Services: Monthly property management fees charged to condominiums for administrative services including financial management, legal support, accounting, collections, and maintenance coordination. Revenue is recurring and based on the number of units or a fixed management fee.
2. Professional Síndico Services: Fees for providing professional síndico services where the company acts as the appointed síndico for condominiums, handling all legal representation and day-to-day management.
3. Digital Certificate Issuance (Certificado Digital): Revenue from issuing digital certificates (A1 and A3 for CPF and CNPJ) in partnership with Plátano Certificação Digital. Certificates available with 1-3 year validity, with the option to pay in installments. Condominium residents receive special discounts.
4. Content Insurance (Seguro Conteúdo): Optional content insurance offered to residents in partnership with Alfa Seguros and Yelum Seguradora, covering personal belongings against fire and other perils. Priced at R$ 11.90/month for R$ 60,000 of coverage for residential units.
5. Outsourced Cleaning and Janitorial Services: Provided through Service.RS, offering outsourced cleaning, concierge, pantry, and telephone services to condominiums and businesses. Revenue generated from service contracts with trained professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Objetiva Administradora de Condomínios is a Brazilian condominium management company founded in 1997 in Novo Hamburgo, Rio Grande do Sul, that delivers full-service administration of residential and commercial condominiums. Its core service covers financial management, maintenance oversight, vendor coordination, regulatory compliance, and resident communication. The company also extends its offering through complementary services such as professional síndico, insurance brokerage (Seguro Conteúdo), and digital certificate issuance in partnership with Plátano.

Product overview

Objetiva Administradora de Condomínios operates as a multi-segment platform offering core condominium management services (administration, accounting, legal, and collection advisory) supported by digital touchpoints including the Portal do Condômino online platform, Objetiva App mobile application, and BETA WhatsApp virtual assistant. Additional services include digital certificates (Certificado Digital via Plátano partnership), professional syndicate services, content insurance, and two sub-brands: Service.RS (outsourcing/cleaning services) and Objetiva Imóveis (real estate sales/rentals). The Group Objetiva encompasses four business segments unified under shared brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Administração de Condomínios

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Service.RScoreStrategic or Co-development PartnerService.RS, part of Grupo Objetiva since 2008, provides outsourced cleaning, janitorial, concierge, pantry, and telephone services to condominiums and businesses. Operating as a related entity within the Grupo Objetiva, Service.RS extends the group's service offering to include facility management and workforce outsourcing, complementing the core condominium management business.
• Objetiva ImóveiscoreStrategic or Co-development PartnerObjetiva Imóveis (Objetiva Negócios Imobiliários), part of Grupo Objetiva since 2020, provides real estate sales and rental services across Novo Hamburgo, São Leopoldo, and Porto Alegre. As a related entity, it extends the group's presence in the property ecosystem, offering personalized and trustworthy service for finding or selling properties.
• Plátano Certificação DigitalcoreTechnology or IntegrationPartnership with Plátano Certificação Digital enables Objetiva to issue digital certificates (A1 and A3 for CPF and CNPJ) at all its units. The certificates are regulated by ICP-Brasil and provide electronic identity for individuals and businesses. Condominium residents receive special discounts and can pay in installments. Certificates can be issued online within 2 hours.
• Alfa SegurosminorOthersAlfa Seguros partners with Objetiva to offer optional residential content insurance to condominium residents, covering personal belongings against fire and related perils. The insurance is offered as an add-on to condominium residents at R$ 11.90/month for R$ 60,000 of coverage.
• Yelum SeguradoraminorOthersYelum Seguradora partners with Objetiva to offer optional residential content insurance to condominium residents, covering personal belongings against fire and related perils. The insurance is offered as an add-on to condominium residents at R$ 11.90/month for R$ 60,000 of coverage.
• ABADI (Associação Brasileira das Administradoras de Imóveis)minorStrategic or Co-development PartnerObjetiva is a member of ABADI, the Brazilian Association of Real Estate Management Companies. Membership provides industry recognition, access to best practices, professional development, and networking within the Brazilian property management sector. Objetiva was the first company in the south of Brazil to join ABADI.
• Banco de Alimentos da Região do CalçadominorOthersSocial partnership with the Food Bank of the Shoe Region, which promotes charitable actions and food collection for 10 years, contributing to social welfare institutions in the region.
• Banco de Alimentos Vale do SinosminorOthersSocial partnership with the Vale do Sinos Food Bank, which provides food, health, and food security to more than 6,000 beneficiaries. Objetiva supports food drives and donations through this partnership.
• AMO Criança Novo HamburgominorOthersSocial partnership with AMO Criança Novo Hamburgo, an entity providing specialized technical services to children and adolescents undergoing cancer treatment and their families.
• Associação Beneficente Evangélica da Floresta Imperial (ABEFI)minorOthersSocial partnership with ABEFI, which since 1968 has been dedicated to improving the quality of life of children, youth, and adults by providing access to education, culture, sports, leisure, social assistance, and professional qualification. Objetiva has supported ABEFI with toy donations and other initiatives.
• Liga Feminina de Combate ao Câncer de Novo HamburgominorOthersSocial partnership with the Women's League Against Cancer of Novo Hamburgo, a nonprofit organization that assists cancer patients in social vulnerability.
• Tais Marcon (Biologist and Sustainability Specialist)minorStrategic or Co-development PartnerTais Marcon, a biologist and specialist in sustainability for condominiums, partnered with Objetiva on the Sustainability Station project, providing expertise for ESG implementation in condominium and residential environments.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lopes: One of Brazil's largest real estate brokerage networks with associated condominium administration services (Lopes Premium). Comparable through its multi-city condo administration footprint and bundled real estate/condo offering.
• Lello: Brazilian real estate and condominium management group with administrative services across São Paulo and other major metros. Closest Brazilian counterpart by virtue of offering bundled administration, brokerage, and ancillary services to condo boards and residents.

Others

• ABADI (Associação Brasileira das Administradoras de Imóveis): Industry association representing Brazilian property management firms; Objetiva is itself a member. Relevant as the industry body governing standards and providing the peer ecosystem in which administradoras de condomínios operate.

Emerging players

• QuintoAndar: Leading Brazilian proptech focused on residential rentals and sales. Comparable as a tech-forward disruptor of traditional Brazilian real estate workflows; could expand into adjacent property management services.
• Loft: Brazilian proptech focused on residential real estate transactions and brokerage technology. Comparable as a tech-enabled player reshaping residential property services in Brazil, with potential adjacency to condo administration.

Broad incumbents

• CBRE Brazil: Global commercial real estate services firm operating in Brazil. Provides property management at scale across asset classes; relevant as an institutional counterpart testing technology-enabled, multi-site property administration models.
• JLL (Jones Lang LaSalle) Brazil: Global commercial real estate services firm with significant Brazilian operations. Comparable through its property and facilities management practice, though its Brazilian focus skews toward commercial rather than residential condominiums.
• FirstService Residential: North America's largest residential property management company. Comparable through its dedicated condominium/HOA administration model with multi-service offerings (financial, legal, maintenance) and digital resident platforms.
• Cushman & Wakefield Brazil: Global property services firm with Brazilian presence providing property and facilities management. Comparable through its integrated tech-enabled approach to multi-site property administration in Brazil.
• Associa: Large US-based community association management company serving thousands of HOAs. Comparable through its bundled administrative, financial, and resident-service model for residential community associations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=YSkpmE9v0pU
• Facebookfacebook.com/objetivacondominios
• LinkedInlinkedin.com/company/objetiva-administradora-de-condominios
• Instagraminstagram.com/objetivacondominios

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objetiva Administradora de Condomínios