Colégio Objetivo Juazeiro

What Colégio Objetivo Juazeiro does

Colégio Objetivo Juazeiro is a private K-12 school located in Juazeiro do Norte, Ceará, Brazil, founded on September 12, 1990, originally as Colégio Módulo by Dr. Francisco Danúbio Alves Pinto and Ana Cláudia Ribeiro Soares. It operates as part of the Sistema Objetivo de Educação network under the "As Melhores Cabeças" slogan and serves student families across Educação Infantil, Ensino Fundamental (Anos Iniciais e Finais), and Ensino Médio. The school is recognized as a reference educational institution throughout the Cariri Cearense region and has received the Latin American Quality Awards 2019 and Prêmio Empresa Brasileira do Ano in 2016 and 2017.

The institution operates a platform-plus-modules architecture built on TOTVS as the core educational ERP for the Student & Family Portal, Teacher Portal, and Educa Mobile app, augmented by AgendaEdu for scheduling, Google Workspace for institutional email, and BibLivre for library automation of the Biblioteca Patativa do Assaré (~10,000 items). Differentiated modules include the NEO (Núcleo de Exatas e Olimpíadas) olympiad preparation center, the Programa Bilíngue in partnership with International School, Espaço Vest for vestibular/ENEM preparation, robotics and science laboratories, a Maker Space, a region-first Dinosaur Park, and an official-measure Sports Complex. The school coordinates national and international olympiad participation with a documented track record of 600+ medalists, including results at the Thailand International Mathematical Olympiad.

Revenue is generated through recurring monthly tuition and annual enrollment fees, with scholarships and discounts available through the Desafio Objetivo merit competition (up to 100% tuition coverage for top-placing students). Distribution is direct-to-consumer through the campus, website, WhatsApp, and referral campaigns targeting regional families. The customer base is distributed across individual families with no enterprise concentration, though all operations are concentrated at a single campus in the São Miguel neighborhood of Juazeiro do Norte.

Name

Colégio Objetivo Juazeiro

Legal name

Colégio Objetivo Juazeiro do Norte

Website

https://objetivojuazeiro.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Colégio Objetivo Juazeiro is a private K-12 school in Juazeiro do Norte, Ceará, Brazil, serving families from Educação Infantil through Ensino Médio with differentiated olympiad, bilingual, and vestibular preparation programs within the Sistema Objetivo de Educação network.

Ownership category

akta.pro rank

Headquarters

HQ city

Juazeiro do Norte, Ceará

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and School Fees: Private school revenue model based on monthly tuition payments and annual enrollment fees. The school offers scholarship programs through the Desafio Objetivo competition, providing up to 100% tuition coverage for top-placing students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Colégio Objetivo Juazeiro is a private K-12 school delivering the full Brazilian basic education pathway from Educação Infantil through Ensino Médio, with weighted emphasis on university entrance exam preparation (vestibular/ENEM), scientific olympiad training through its NEO program, bilingual instruction via the International School partnership, and supplementary robotics, maker, arts, and sports programming. Tuition is collected as recurring monthly fees plus annual enrollment, with merit-based scholarships awarded through the Desafio Objetivo competition.

Product overview

Colégio Objetivo Juazeiro is a private educational institution offering a comprehensive K-12 educational program (Educação Infantil through Ensino Médio) with specialized preparatory tracks. The school operates a platform-plus-modules architecture built on TOTVS educational ERP for core academic management, augmented by numerous enrichment modules including bilingual education (Programa Bilíngue with International School), Olympic preparation (NEO), science/robotics/computing laboratories, and sports facilities. The institution differentiates through vestibular preparation (Espaço Vest, Turmas Integradas), specialized arts programs (Ateliê de Artes, Balé), physical education (D.E.F.), and extracurricular activities (Judô, Escolinhas Esportivas, Colônia de Férias). Infrastructure highlights include a Maker Space, Dinosaur Park, and Sports Complex. The school integrates with TOTVS for student/family portals, AgendaEdu for scheduling, Google Workspace for email, and BibLivre for library automation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 600+ students achieved medals in scientific olympiads
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• International SchoolcoreStrategic or Co-development Partner · 1 January 2009Partnership with International School (founded 2009 in Rio de Janeiro) to deliver the Bilingual Program. International School's methodology is recognized as 'Best Bilingual Teaching System' by TOP Educação Award for two consecutive years (2017-2018). The program serves students from Educação Infantil to Ensino Fundamental I with specialized materials and teaching approach used by over 240 schools nationwide.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colégio Bandeirantes: Premium Brazilian private K-12 school in São Paulo offering Educação Infantil through Ensino Médio with strong vestibular/ENEM preparation and olympiad programs. Comparable as a high-achievement-focused private school with differentiated exam-prep curriculum and extracurricular depth.
• Colégio pH: Elite private K-12 school in Rio de Janeiro focused on vestibular preparation, olympiads, and bilingual education with strong university placement results. Comparable as a high-achievement K-12 with overlapping program structure (NEO-style olympiad center, vestibular prep, bilingual track).
• Colégio Santo Agostinho: Elite private K-12 school in Belo Horizonte/Minas Gerais with comprehensive Educação Infantil through Ensino Médio offering and a strong vestibular preparation culture. Comparable as a reference-school positioned private K-12 with olympiad-style differentiation and high family pricing premium.
• Colégio Positivo: Major Brazilian private K-12 school brand (part of Ânima Educação group) offering comprehensive Educação Infantil through Ensino Médio with bilingual tracks and vestibular preparation. Comparable as a multi-region private K-12 operator competing for the same family demographic with similar differentiated programs.
• Colégio São Bento: Traditional Catholic private K-12 institution in Rio de Janeiro/São Paulo offering Educação Infantil through Ensino Médio with rigorous academics and vestibular preparation. Comparable as a high-prestige private K-12 school competing on academic outcomes and family brand.
• Colégio Adventista: National network of Seventh-day Adventist private K-12 schools across Brazil offering full Educação Infantil through Ensino Médio. Comparable as a multi-campus private K-12 operator with standardized curriculum and value-based positioning.
• Colégio Marista: Large Brazilian network of Catholic private K-12 schools offering Educação Infantil through Ensino Médio with standardized pedagogy and strong extracurricular programs. Comparable as a branded multi-campus private K-12 operator with similar mission, programs, and parent demographic.

Broad incumbents

• Yduqs: Major Brazilian private education group operating higher education institutions and digital K-12 platforms (such as EnsineMe and Qmé). Comparable as a broad incumbent in Brazilian private education with K-12 reach and significantly larger scale than a single-campus operator.
• Cogna Educação: One of the largest private education companies in Brazil with K-12, higher education, and digital learning operations (owns brands such as Kroton, Vasta, and Platos). Comparable as a large incumbent in the broader Brazilian private education space with overlapping K-12 interests and far greater scale.

Others

• Sistema Objetivo de Educação: National network of affiliated K-12 schools and Vestibular/ENEM prep programs in Brazil that provides proprietary educational materials to Colégio Objetivo Juazeiro. Comparable as the parent/affiliate network supplying content, brand, and curriculum infrastructure to the subject school.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/col%C3%A9gio-objetivo-juazeiro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Objetivo Juazeiro