OBRERO
Obrero is a remote web development studio that provides digital production services for leading brands in Mexico and Argentina. Founded by Vasco Gorosterrazu, the studio leverages team expertise from award-winning advertising agencies to deliver web and digital solutions.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What OBRERO does
Obrero is a remote web development studio that provides digital production services to leading brands in Mexico and Argentina. The studio builds web properties and digital solutions for enterprise clients, operating on a project-based professional services model rather than a subscription or platform offering. The company is led by founder Vasco Gorosterrazu, who previously held senior innovation and creative director roles at Wunderman Thompson Argentina and BESObyLLYC Mexico, and the team's positioning leans on inherited creative-agency expertise applied to technical execution.
The business model is sales-led and relationship-driven, with direct client engagement as the primary distribution channel. Pricing is not publicly disclosed, and revenue accrues from project-based digital production engagements rather than recurring contracts. Marketing is minimal — limited to a LinkedIn company page and an Instagram presence — consistent with a referral-driven, network-based GTM. The only stated contact channel is a generic email ([email protected]), and no customer logos, case studies, or partnerships are disclosed.
Operationally, Obrero runs a remote studio with its primary office in Mexico City (CDMX) and a secondary office in Buenos Aires (BUE). The entity is registered in Sheridan, Wyoming, though operational headquarters sit in Mexico. No funding rounds, parent company, institutional investors, patents, awards, certifications, or regulatory actions are disclosed in the source material. The company appears to be bootstrapped and founder-controlled, with no disclosed venture capital or private equity involvement.
OBRERO firmographics
Firmographics- Name
- OBRERO
- Website
- https://obrero.tech
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Obrero is a remote web development studio that provides digital production services for leading brands in Mexico and Argentina. Founded by Vasco Gorosterrazu, the studio leverages team expertise from award-winning advertising agencies to deliver web and digital solutions.
- Ownership category
- akta.pro rank
Where OBRERO is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
OBRERO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Production Services: Obrero provides digital production services for leading brands to clients in Mexico and Argentina. Revenue appears to be generated through project-based digital development work rather than recurring subscription models.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
OBRERO product offering
Product offeringCore offering
Obrero is a remote web development studio that provides digital production services for leading brands in Mexico and Argentina. The company is composed of technology and creative professionals who originated from award-winning marketing and advertising agencies, and they build web properties and digital solutions on a project basis for their brand clients.
Product overview
Obrero is a remote web development studio providing digital production services for leading brands in Mexico and Argentina. The company positions itself as a technology and creative professional team with roots in award-winning marketing and advertising agencies. The source does not enumerate distinct named products, modules, or platform offerings—only describes the studio's general service capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Production Services
Companies that use OBRERO
Customer profileSegments1 record
Ideal customer profiles1 record
OBRERO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OBRERO partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
OBRERO competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency building web platforms, products, and brand experiences for global brands. Directly comparable service offering and brand-side client focus.
- DEPT: Global digital agency combining technology, marketing, and creative to deliver digital products and brand experiences. Comparable in scope (digital production for brands) and in pursuit of agency-plus-engineering positioning.
- Wunderman Thompson Argentina: Former employer of Obrero's founder (Director of Innovation). Wunderman Thompson is a global digital, creative, and advertising agency with a strong LATAM presence and brand-side client roster — the same category Obrero competes in.
- R/GA: Global digital creative agency known for combining technology and brand storytelling to build digital products and experiences for major brands. Closely aligned with Obrero's positioning of bridging technology and brand.
- BESO by LLYC: Former employer of Obrero's founder (Vasco Gorosterrazu served as Group Creative Director). BESO is the digital/creative arm of LLYC in Mexico, providing brand digital production services to leading brands in the same LATAM market.
Broad incumbents
- MediaMonks (Monks): Global digital production and creative agency operating at much larger scale, serving brand-side clients on web, content, and digital production. Highly comparable service offering but with significantly broader geographic footprint and capital base.
- VMLY&R: Large global advertising and brand experience network with significant LATAM presence and digital production capabilities. Overlaps with Obrero's brand-side digital work as part of a broader portfolio.
- Globant: Large LATAM-headquartered digital and technology services company that builds digital products and experiences for global brands. Comparable in geographic origin and brand-side digital production focus, but at vastly greater scale and with a stronger engineering orientation.
- Accenture Song: Accenture's creative and digital experience arm serving global brands on digital products, commerce, and content. Comparable in delivering brand-side digital production, but at scale and with deeper technology integration.
Emerging players
- Thoughtworks: Global technology consultancy that builds custom digital platforms for enterprises and brands. Comparable in delivering brand-side digital engineering work, but with a heavier engineering/consulting orientation than Obrero's brand-creative hybrid.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
OBRERO social profiles
Digital presenceOBRERO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBRERO leadership team
Management profileNumber of profiles
Profiles1 record
OBRERO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBRERO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBRERO
What does OBRERO do?
Obrero is a remote web development studio that provides digital production services for leading brands in Mexico and Argentina. The company is composed of technology and creative professionals who originated from award-winning marketing and advertising agencies, and they build web properties and digital solutions on a project basis for their brand clients.
Is OBRERO a public or private company?
OBRERO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBRERO founded?
OBRERO was founded in -1. It employs 51 to 100 people.
Where is OBRERO based?
OBRERO is headquartered in Mexico City, Mexico, in the Latin America region.
How does OBRERO make money?
One revenue line is on record: digital Production Services.
Who are OBRERO's main competitors?
Direct peers on record are Huge, DEPT, Wunderman Thompson Argentina, R/GA and BESO by LLYC. Broad incumbents are MediaMonks (Monks), VMLY&R, Globant and Accenture Song. Thoughtworks is listed as an emerging player.
Does OBRERO have an API?
No public API is recorded for OBRERO.