What Ocean Outdoor Sweden does

Ocean Outdoor Sweden is the Swedish operating entity of the Ocean Outdoor Group (held by Atoll Holdco Limited) and a leading operator of premium Digital Out-of-Home (DOOH) advertising networks in Sweden, headquartered at Kungsgatan 48 in Stockholm. The company sells display time on a portfolio of curated networks — Icons (premium locations at Sergels Torg, NK, The Node, Westfield Mall of Scandinavia), The Fusion (reach and impact), The Grid (transit impact), The Loop (premium reach), XL Network (roadside), Banners, Murals, Eurosize, and Westfield mall placements — serving advertisers, media/creative agencies and property owners across Swedish cities including Stockholm, Gothenburg and Malmö.

Its product surface is anchored by Ocean Labs, a proprietary technology suite that includes Ocean DeepScreen (anamorphic 3D), DeepScreen Alive (real-time interactive 3D), Ocean AI (generative AI creative), Ocean Mobile Augmented Reality, Ocean Mixed Reality, Ocean React (live data and feeds), Ocean Live (streaming), Ocean Play (gamification), Ocean Projections, Ocean Special Builds, Ocean Takeover and Ocean Brand Experience. The platform is complemented by in-house Studio creative services, neuroscience and audience research (Route, Vision Critical), and a programmatic DOOH buying channel, plus the annual Digital Creative Competition as an industry engagement layer.

Ocean Outdoor Sweden generates revenue through advertising display fees priced via quote-based rate cards (pay-as-you-go cadence) that vary by network, screen location, campaign duration and audience delivery, with bookings confirmed through formal advertising contracts. Go-to-market is sales-led: direct enterprise sales to brand advertisers, inside sales to media/creative agencies (WPP Media, Above+Beyond, TBWA\MCR), a programmatic self-serve channel for mid-market buyers, and property-owner partnerships (notably with Westfield/Unibail-Rodamco-Westfield). Strategic alliances include the Swedish Olympic Committee (SOK), and named customers span Specsavers, Renault, Pepsi, TV4, L'Oréal, Garnier, Sky Bet, William Hill, Subway, Go.Compare and Paramount Pictures. The company is privately held, GDPR-compliant in its data practices, and operates as the Nordic pillar of a pan-European DOOH group spanning the UK, Netherlands, Germany and the Nordics.

Name

Ocean Outdoor Sweden

Legal name

Ocean Outdoor Sweden

Website

https://oceanoutdoor.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Outdoor Sweden is a Stockholm-based premium Digital Out-of-Home (DOOH) advertising operator, part of the pan-European Ocean Outdoor Group, selling display time on iconic Swedish networks to brand advertisers, media agencies and property owners, enhanced by its proprietary Ocean Labs technology suite.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Digital out-of-home advertising
• Premium DOOH networks
• Outdoor advertising media
• DOOH advertising campaigns
• Programmatic outdoor media

Headquarters

HQ city

Stockholm, Sweden

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. DOOH Advertising Display: Ocean Outdoor generates primary revenue through selling display time on their digital out-of-home advertising networks. Advertisers pay fees based on campaign duration, screen locations, and audience delivery metrics. The company offers various network options including Icons, The Fusion, The Grid, The Loop, XL Network, Banners, Murals, and Eurosize.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ocean Outdoor Sweden operates premium digital out-of-home (DOOH) advertising networks across Sweden, selling display time on networked digital screens in carefully selected urban locations including Sergels Torg, NK, Westfield Mall of Scandinavia, central stations, and roadside environments. The offering combines standardized inventory networks (Icons, Fusion, Grid, Loop, XL Network, Banners, Murals, Eurosize) with a proprietary technology suite (Ocean Labs) that adds anamorphic 3D, augmented reality, AI-generated content, live data integration, and interactive capabilities to campaigns.

Product overview

Ocean Outdoor Sweden operates a digital out-of-home (DOOH) advertising platform providing premium outdoor advertising inventory across Sweden. The core offering consists of standardized network products organized into premium, reach, and impact categories: Icons (premium locations at Westfield Mall of Scandinavia, NK, Sergels Torg, The Node), The Fusion (reach & impact network with Metropolitan, Malls, National, Stockholm, Train Station series), The Grid (transit impact), The Loop (premium reach with 68+ screens), XL Network (roadside), Banners, Murals, Eurosize, and Westfield mall locations. These are supplemented by Ocean Labs, a technology services suite that includes AI-powered creative generation, DeepScreen 3D display technology, DeepScreen Alive (interactive 3D), augmented reality, mixed reality, live streaming, data-driven content (React), gamification (Play), brand experience activations, projections, special builds, and takeover solutions. The company also provides programmatic buying capabilities, neuroscience and audience research services, and operates the Digital Creative Competition for industry innovation. The portfolio is unified around 'The Art of Outdoor' positioning, combining carefully selected locations with cutting-edge technology and creative excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Icons Network

Quantifiable outcome

• Specsavers campaign achieved 71% campaign visibility at Stockholm Central Station and 62% of viewers were positively influenced
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SOK (Swedish Olympic Committee)coreStrategic or Co-development Partner · 1 March 2026Partnership to unite Sweden during the Olympics, creating shared experiences through DOOH advertising. Ocean and SOK collaborated to bring Olympic content to the Swedish public through Ocean's digital screen network.
• TBWA\MCRcoreStrategic or Co-development Partner · 1 January 2026Creative agency partner collaborating on the Digital Creative Competition Grand Prix 2025, developing innovative DOOH campaign concepts including world-first interactive DOOH controlled by body movement (Prost8 campaign).
• Westfield (Unibail-Rodamco-Westfield)coreStrategic or Co-development Partner · 1 January 2026Strategic partnership for DOOH advertising at Westfield shopping centers in Sweden including Westfield Mall of Scandinavia and Westfield Täby Centrum. Includes exclusive network agreements for The Icon, HALO, and Geminis digital displays.
• Media Agencies (WPP Media, Above+Beyond, etc.)coreChannel Partner/ Reseller/ DistributorPartnerships with media buying agencies who purchase DOOH inventory on behalf of advertisers. WPP Media handled Specsavers campaign; Above+Beyond created Subway's interactive 3D billboard campaign.
• Technology PartnerssupportingTechnology or IntegrationIntegration partnerships for technology capabilities including Google Analytics for website analytics, Mailchimp for email marketing, Salesforce for CRM, and Vision Critical for research panel data processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IGPDecaux: Italian premium street-furniture and DOOH operator (joint venture between IGP and JCDecaux). Comparable as a European outdoor media owner focused on premium urban locations and branded public-space advertising.
• Outfront Media: US-listed OOH media owner operating transit, roadside, and premium urban inventory. Comparable business model and advertiser base to Ocean Outdoor Sweden's premium-DOOH positioning.
• JCDecaux: Global #1 outdoor advertising operator with significant presence in Sweden and the Nordics. Directly comparable as a premium OOH/DOOH media owner selling display inventory to advertisers and agencies across iconic urban locations.
• Intersection Holdings: US-focused DOOH operator specialising in transit and urban premium digital displays (e.g., LinkNYC). Comparable as a tech-enabled premium DOOH media owner serving brands and agencies with iconic location inventory.
• Clear Channel Outdoor Holdings: Major global OOH/DOOH operator (publicly listed in the US) with European and Nordic operations. Comparable business model: owns digital and static outdoor inventory, sells campaigns directly and via programmatic to brands and agencies.
• Lamar Advertising Company: Large US-listed outdoor advertising operator with growing international footprint. Comparable as a billboard and digital-billboard media owner monetising roadside and premium urban inventory to advertisers.
• Ströer SE & Co. KGaA: Germany-headquartered DOOH and out-of-home media operator, strong across DACH and expanding into Nordics via programmatic. Comparable as a digital-first OOH media owner with proprietary tech and data products.

Regional players

• Primedia Outdoor: Africa's largest outdoor advertising operator with DOOH capabilities across multiple countries. Comparable as a regional OOH/DOOH media owner serving advertisers with roadside and urban premium inventory in a defined geography.
• Vivid Outdoor (Nordic outdoor operator): Norwegian-headquartered outdoor/DOOH operator active across the Nordics. Comparable as a regional outdoor media owner competing for Nordic premium inventory and brand-advertiser spend.

Broad incumbents

• Focus Media: China's largest digital-out-of-home and elevator-screen media operator. Comparable as a large-scale DOOH media owner with proprietary programmatic, data, and screen-network capabilities, though operating in a distinct geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ocean-outdoor-sweden
• Instagraminstagram.com/oceanoutdoorsweden
• Facebookfacebook.com/oceanoutdoorsweden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Outdoor Sweden