What Oceanz Seafood Botany does

Oceanz Seafood Botany is a privately held, direct-to-consumer takeaway and fresh seafood retailer based in Auckland, New Zealand. The company sells fish and chips, fresh fish, chunky chips, and a broader selection of quality seafood through at least two confirmed physical storefronts — Botany Downs (451 Ti Rakau Drive) and Manurewa (14 Station Road) — with additional registered trade names covering Albany and Mount Roskill, indicating a small multi-location retail footprint across the Auckland metropolitan area.

The core offering is a single physical product category — takeaway and fresh seafood meals for immediate consumption, pickup, or local delivery — with no proprietary technology underlying the menu or kitchen operations. Digital capability is limited to a company-owned e-commerce website (oceanzonline.co.nz) integrated with the Book N Order platform, which powers online ordering for pickup and delivery and handles customer messaging. No AI, proprietary software, patents, or technology IP are disclosed; the business is fundamentally a traditional food-service operation with a thin digital ordering layer.

Revenue is generated entirely through transactional retail food sales across its Auckland storefronts, supplemented by delivery orders placed through the online platform. Pricing is not publicly disclosed. The target customer base is individual consumers and families in the local Auckland market seeking convenient takeaway seafood, with no B2B or enterprise customer segments identified. The company is independently operated with no disclosed parent, investors, or franchise structure, and employs approximately 8 staff in total.

Name

Oceanz Seafood Botany

Website

https://oceanzonline.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceanz Seafood Botany is a privately held Auckland-based takeaway and fresh seafood retailer operating multiple storefronts across Botany, Manurewa, Albany, and Mount Roskill, serving individual consumers and families with award-claimed fish and chips via in-store, pickup, and online delivery channels.

Ownership category

akta.pro rank

Product category

Seafood Takeaway / Quick-Service Food

NAICS

Fish and Seafood Retailers (445250)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fish and chips takeaway
• Fresh seafood retail
• Seafood takeaway Auckland
• Online food ordering
• Quick service seafood

Headquarters

HQ city

Botany Downs

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Revenue is generated through direct over-the-counter and online food sales at physical storefront locations. Customers purchase fish and chips, fresh seafood, and related food items for immediate consumption or takeaway. The business also supports delivery orders, expanding revenue beyond the physical storefront.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Oceanz Seafood operates as a multi-location takeaway and fresh seafood retailer in Auckland, New Zealand, selling award-winning fish and chips along with a broader selection of fresh seafood products. Customers can purchase food for immediate in-store consumption, for walk-in takeaway, or place pickup and delivery orders through the company's own online ordering platform powered by Book N Order.

Product overview

Oceanz Seafood Botany operates as a single-location takeaway and fresh seafood business offering award-winning fish and chips and quality seafood products. Services include in-store pickup, delivery, and online ordering. The company has multiple Auckland locations (Botany, Manurewa, Albany, Mount Roskill) operating under the unified Oceanz Seafood brand, with the Botany location serving as the primary online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Oceanz Seafood Takeaway & Fresh Seafood Award-winning fish and chips takeaway service offering fresh seafood, chunky chips, and quality seafood selections available for in-store dining, walk-in takeaway, pickup, and delivery across multiple Auckland locations (Botany, Manurewa, Albany, Mount Roskill). Targeted at local Auckland residents, families, and individuals seeking high-quality takeaway seafood.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Book N OrdercoreTechnology or IntegrationBook N Order is the online ordering platform integrated into the Oceanz Seafood website, powering the 'Order Online' functionality for both pickup and delivery. It handles customer order submission and management on behalf of the restaurant. This is a technology integration partnership that enables the online ordering capability for the business.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• BurgerFuel: New Zealand-founded gourmet burger QSR chain with multiple storefronts competing for the same takeaway lunch/dinner occasions in Auckland. Comparable in operating model (multi-location takeaway, fresh-ingredient positioning, online ordering) and customer demographic (urban families and individuals).
• Hell Pizza: New Zealand-origin QSR pizza chain with strong Auckland presence and online ordering. Competes for the same family/individual takeaway occasions as Oceanz Seafood, with similar multi-storefront retail footprint and direct ordering infrastructure.
• Domino's Pizza New Zealand: Major QSR pizza chain in New Zealand with broad Auckland delivery coverage. Directly competes for takeaway and delivery occasions with Oceanz Seafood, using a digitally-led ordering model comparable to Oceanz's Book N Order integration.
• Subway New Zealand: Global QSR sandwich franchise with dense Auckland store network. Competes for the same quick-service takeaway occasions as Oceanz Seafood, especially for lunch and casual family meals.

Broad incumbents

• Pizza Hut New Zealand: Established QSR pizza chain with New Zealand delivery and dine-in locations. Competes for family takeaway occasions in Auckland with broader marketing reach and brand recognition than Oceanz Seafood.
• McDonald's New Zealand: Global QSR leader with significant Auckland footprint and delivery capability. A broad incumbent in the takeaway/QSR category that competes for the same family dining occasions as Oceanz Seafood.
• KFC New Zealand: Operated by Restaurant Brands NZ, KFC is one of the largest QSR chains in New Zealand with extensive Auckland presence. A larger incumbent competing for fried-food and family takeaway occasions, with significantly greater brand and marketing resources than Oceanz.

Regional players

• Long John Silver's: Global seafood-focused QSR chain (primarily US and Asia) with a directly comparable business model of fried/battered fish and seafood takeaway. Demonstrates the format Oceanz operates at a chain scale, though geographically separate from the New Zealand market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/oceanz-seafood-botany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceanz Seafood Botany