Book N Order
Book N Order is a privately held New Zealand online ordering and table-booking platform founded in 2019, offering restaurants web and mobile ordering, in-house delivery, and table reservations on a low-fee subscription-plus-transaction model.
- Company typePrivate
- Founded2019
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Book N Order does
Book N Order (legal entity: Book N Order Ltd) is a privately held New Zealand online ordering and table-booking platform founded in 2019, headquartered in Hamilton and serving restaurants nationwide. The company operates a two-sided marketplace: restaurants sign up via a self-serve admin portal at admin.booknorder.co.nz, configure menus on branded sub-pages (e.g., robertharris.booknorder.co.nz), and accept orders for pickup, delivery within a 5km radius, or dine-in/table booking. Consumers access the platform through the booknorder.co.nz website or native iOS and Android apps; delivery is fulfilled by an in-house driver fleet using a dedicated driver app with earnings tracking and automatic payouts.
The technology stack is a multi-tenant web platform with native mobile apps (consumer and driver), a backend admin portal, a POS-facing API for delivery integration, and add-on domain and web hosting services through domains.booknorder.co.nz. Payments are routed through third-party processors Stripe, Bambora (auto-provisioned for partners), and POLi, with merchant accounts owned by the restaurants rather than Book N Order. There is no disclosed AI or ML layer; differentiation rests on simplicity, local presence, and low fees rather than algorithmic features.
The business model is a tiered subscription plus transaction-based fee structure. Restaurants pay NZD 20-85 per month based on monthly order volume (six tiers from 0-20 orders through 101+ unlimited). Per-delivery fees of NZD 9.50 (up to 3km), NZD 11.50 (3-4km), and NZD 13.50 (4-5km) generate incremental revenue and are designed to remain meaningfully below percentage commissions charged by dominant international aggregators. Notable customers include Robert Harris (a multi-location cafe brand with 17+ outlets), Texas Pete's BBQ, Oh Calcutta, Chilli House, Toby's Seafood, and Oppies Takeaway, spanning SMB restaurants and one enterprise anchor. No funding rounds, M&A, or institutional investor involvement have been disclosed, indicating a bootstrapped operating posture with 11-50 employees.
Book N Order firmographics
Firmographics- Name
- Book N Order
- Legal name
- Book N Order Ltd
- Website
- https://booknorder.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Book N Order is a privately held New Zealand online ordering and table-booking platform founded in 2019, offering restaurants web and mobile ordering, in-house delivery, and table reservations on a low-fee subscription-plus-transaction model.
- Ownership category
- akta.pro rank
Book N Order industry classification
Industry- Product category
- Restaurant Online Ordering Platforms
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Book N Order is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Book N Order business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Subscription Fees: Monthly subscription fees charged to restaurant partners based on order volume tiers. Fees range from $20/month for 0-20 orders up to $85/month for 101+ orders. Direct debit billing with weekly invoicing.
- Delivery Fees: Delivery fees charged to restaurants for each delivery booking. $9.50 for deliveries up to 3km, with additional $2.00 per km beyond 3km (maximum 5km delivery distance).
- Payment Processing: While Book N Order uses third-party payment providers (Stripe, Bambora, POLi) for merchant accounts owned by restaurants, the platform facilitates these transactions through integrated systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0-20 orders/month |
| Subscription | Monthly | 20-40 orders/month |
| Subscription | Monthly | 40-60 orders/month |
| Subscription | Monthly | 60-80 orders/month |
| Subscription | Monthly | 80-100 orders/month |
| Subscription | Monthly | 101+ orders/month (Unlimited) |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee - 0 to 3km |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee - 3.1 to 4km |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee - 4.1 to 5km |
| Transaction based/ take rate | Pay-as-you-go | Stripe payment processing |
| Transaction based/ take rate | Pay-as-you-go | Bambora payment processing |
| Transaction based/ take rate | Pay-as-you-go | POLi Payments processing |
| Other | One time/ perpetual license | Termination fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Book N Order product offering
Product offeringCore offering
Book N Order is an online ordering and table booking platform serving restaurants across New Zealand. Restaurants sign up to receive branded ordering pages, menu management, and access to an in-house delivery driver network, while consumers use the website and iOS/Android apps to browse local restaurants by cuisine, place orders for pickup, delivery, or dine-in, and book tables. The company monetizes primarily through tiered monthly subscriptions from restaurant partners and per-delivery fees.
Product overview
Book N Order is an online ordering and table booking platform for restaurants in New Zealand. The core product is the Book N Order Platform, which includes customer-facing mobile apps (iOS/Android) for ordering food and booking tables, restaurant-specific ordering pages hosted on the platform, and a backend Admin Management Portal for restaurant partners to manage their menus and orders. The platform integrates with payment processors Stripe, Bambora, and POLi Payments for processing online payments. Additional services include a Driver App for delivery drivers and Domain Services for domain registration and web hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- Book N Order Platform Online ordering and table booking platform for restaurants across New Zealand. Enables restaurants to receive orders for pickup, delivery, and dine-in via branded ordering pages hosted on booknorder.co.nz, and allows consumers to discover restaurants by city, suburb, and cuisine.
- Book N Order Customer Mobile App
Quantifiable outcome
- Restaurant commission savings through lower platform fees compared to competitors
Companies that use Book N Order
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Book N Order technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Book N Order partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Book N Order competitors and assessment
Company assessmentDirect peers
- Uber Eats: Global online food delivery marketplace operating in NZ. Most direct competitor — same two-sided marketplace model connecting consumers with restaurants for delivery and pickup.
- GloriaFood: Free online food ordering system for restaurants with optional POS integrations. Comparable as a peer providing restaurants with low/no-commission ordering infrastructure and branded pages.
- OpenTable: Leading online restaurant reservation and booking platform. Comparable for the table booking/dining reservation functionality that Book N Order includes alongside ordering.
- Menulog: NZ online food ordering platform owned by Just Eat Takeaway. Direct competitor in the same NZ geography with similar restaurant ordering and delivery offering.
- Otter: Restaurant ordering platform providing delivery and pickup with subscription-based pricing. Comparable as a peer offering multi-channel ordering (web, app, POS integration) targeted at restaurants seeking lower commissions.
- Delivereasy: NZ-based food delivery service. Comparable as a domestic peer offering restaurant ordering and delivery within New Zealand, competing for the same local market.
- Resy: Restaurant reservation platform acquired by American Express. Comparable for its dining reservation and booking functionality, which is one of Book N Order's core features alongside food ordering.
- ChowNow: US-based restaurant online ordering platform with direct-to-restaurant subscription model. Comparable as a peer offering restaurants their own branded ordering pages and a low-commission alternative to delivery aggregators.
Broad incumbents
- DoorDash: Largest US food delivery platform with similar marketplace/ordering/table booking functionality. Comparable as a broad incumbent operating in the same category globally, though not currently dominant in NZ.
- Square Online Ordering: Online ordering offering from Square/Block providing restaurants with branded ordering pages and POS integration. Comparable as a broad incumbent offering restaurant ordering infrastructure as part of a wider payments/POS portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Book N Order social profiles
Digital presenceBook N Order financial estimates
Financial estimateRevenue estimate
Valuation estimate
Book N Order leadership team
Management profileNumber of profiles
Book N Order funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Book N Order M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Book N Order
What does Book N Order do?
Book N Order is an online ordering and table booking platform serving restaurants across New Zealand. Restaurants sign up to receive branded ordering pages, menu management, and access to an in-house delivery driver network, while consumers use the website and iOS/Android apps to browse local restaurants by cuisine, place orders for pickup, delivery, or dine-in, and book tables. The company monetizes primarily through tiered monthly subscriptions from restaurant partners and per-delivery fees.
Is Book N Order a public or private company?
Book N Order is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Book N Order founded?
Book N Order was founded in 2019. It employs 11 to 50 people.
Where is Book N Order based?
Book N Order is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Book N Order make money?
Three revenue lines are on record. Restaurant Subscription Fees are the primary driver. The others are delivery Fees and payment Processing.
Who are Book N Order's main competitors?
Direct peers on record are Uber Eats, GloriaFood, OpenTable, Menulog, Otter, Delivereasy, Resy and ChowNow. Broad incumbents are DoorDash and Square Online Ordering.
Does Book N Order have an API?
Yes. Book N Order provides an API for integrated systems, defined as 'the point of sales system or online ordering system used by a restaurant to receive or take customer orders that is connected directly to the Book N Order delivery system through API'. This enables restaurants to connect their POS or online ordering systems directly to the Book N Order delivery system.
What industry is Book N Order in?
Book N Order's product category is Restaurant Online Ordering Platforms. Its primary akta.pro industry code is HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 445 and its SIC code is 5961.