OCOEE RAFTING, L.L.C.

What OCOEE RAFTING, L.L.C. does

Ocoee Rafting, L.L.C. is a privately held, family-scale outdoor adventure outfitter operating since 1976 on the Ocoee River in Ducktown, Tennessee. The company is the oldest whitewater rafting outfitter on the Ocoee River and bills itself as a 50-year heritage operator on America's most popular whitewater rafting river, with the added distinction of running the 1996 Summer Olympics kayak venue. Core products include guided rafting trips on the Middle Ocoee River (5 miles of Class III/IV rapids), the Upper Ocoee Olympic section (available ~34 days/year on weekends only), and a Full River Combo combining both sections for a 10-mile trip. Ticket prices range from $40 to $95 per person, with group discounts for parties of 13-30.

The company has expanded beyond rafting into adjacent adventure activities through cross-marketing partnerships: Zipline Canopy Tours of Blue Ridge (13-zipline, 165-acre canopy tour) and Blue Ridge Adventure Park (three-level aerial challenge course). These are sold both standalone ($49.99-$89.99 for zipline, $44.99-$54.99 for challenge course) and as combo packages (Raft & Zip at $120, Zip & Climb at $115-$125). Gift certificates are sold via phone, and trip photos are monetized through the PicThrive third-party platform.

Go-to-market is purely direct-to-consumer with no B2B or reseller channel. Reservations flow through the OutdoorBlueRidge.com online booking platform or via toll-free and local phone lines, with customers checking in at the company's 1548 Highway 68 outpost before bus transport to the river put-in. Marketing relies on the company's own website, Facebook, YouTube, TripAdvisor reviews, and Google reviews, supplemented by referral relationships with five cabin rental companies in the Blue Ridge, GA market. Operations are inherently seasonal and weather-dependent, though the TVA-controlled dam system provides predictable water releases that differentiate the Ocoee from rain-fed rivers. The business operates with only 5 employees, consistent with a small founder-owned lifestyle enterprise rather than a scaled operator.

Name

OCOEE RAFTING, L.L.C.

Legal name

Ocoee Rafting, L.L.C.

Website

https://ocoeerafting.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocoee Rafting, L.L.C. is a privately held, 50-year-old whitewater rafting outfitter on Tennessee's Ocoee River, offering guided Class III/IV trips plus zipline and aerial challenge course combos through partnerships, selling direct-to-consumer to families and groups across the Southeast US.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (487210), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Whitewater rafting
• Adventure tourism
• Zipline canopy tours
• Aerial challenge course
• Guided river trips

Headquarters

HQ city

Ducktown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Whitewater Rafting Tickets: Revenue from guided whitewater rafting trips on Middle Ocoee River (5 miles), Upper Ocoee River (5 miles, Olympic section), and Full River Combo (10 miles combined). Tickets sold per person with prices varying by day of week (weekday vs. Saturday) and season.
2. Zipline Canopy Tours: Revenue from zipline canopy tours at Blue Ridge, Georgia location. Offers Two-Hour Tour (13 zips, 1 mile of cable), One-Hour Tour (7 zips, half mile), and Kids Zip (ages 6-9). Tickets sold per person.
3. Aerial Challenge Course: Revenue from Blue Ridge Adventure Park aerial challenge course. Three difficulty levels with age-based pricing (Junior 10-14, Adult 15+). Self-guided obstacle course experience.
4. Photo Sales: Photos taken of each raft on each trip, available for purchase after the trip via PicThrive online store.
5. Gift Certificates: Gift certificates sold via phone (800-251-4800) for whitewater rafting adventures.
6. Equipment Rentals: Splash jacket rentals available during Spring and Fall months on cool, rainy days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OCOEE RAFTING, L.L.C. operates as an outdoor adventure outfitter providing guided whitewater rafting trips on the Middle and Upper Ocoee River in Tennessee, including the Olympic-class Upper Ocoee section. The company also sells combined packages and partners with Zipline Canopy Tours of Blue Ridge and Blue Ridge Adventure Park to offer zipline tours and aerial challenge courses, along with gift certificates and trip photo sales.

Product overview

Ocoee Rafting operates as an outdoor adventure company offering whitewater rafting experiences on the Ocoee River in Tennessee. The core product portfolio includes three rafting options: Middle Ocoee River (5-mile Class III/IV rapids), Upper Ocoee River (Olympic 1996 course, limited availability), and Full River Combo combining both sections for 10 miles total. The company also offers two adventure activity partners: Zipline Canopy Tours of Blue Ridge (One-Hour and Two-Hour zipline tours across 165 acres) and Blue Ridge Adventure Park (Aerial Challenge Course with three difficulty levels). Bundle packages include Raft & Zip Combo and Zip & Climb Combo offering savings when booking multiple activities. Additional offerings include gift certificates and cabin rental partnerships for visitor accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle Ocoee River Rafting A 5-mile guided whitewater rafting trip on Class III and IV rapids including Grumpy's, Broken Nose, Diamond Splitter, and Table Saw, averaging 1.5 hours on the water and about 3 hours total trip time. Designed for individuals, families, and groups aged 12 and older with no prior experience required.
• Upper Ocoee River Rafting Guided whitewater rafting on the Olympic-class Upper Ocoee section used for the 1996 Summer Olympics kayak competition, featuring Class III and IV rapids including Godzilla and Humongous. Available only approximately 34 days per year on weekends.
• Full River Combo Combined 10-mile guided whitewater rafting experience covering both the Upper and Middle Ocoee River sections, offering 3-3.5 hours on the water and 4.5-5 hours total trip time. Runs only on Saturdays and Sundays for guests aged 12 and older.
• Zipline Canopy Tours of Blue Ridge Partner-operated zipline canopy tour on 165 acres in the North Georgia Mountains with Two-Hour Tour (13 zips, 1 mile of cable, 3 sky bridges, 2 towers), One-Hour Tour (7 zips, half mile of cable), and Kids Zip for ages 6-9. Tickets booked through Ocoee Rafting's reservation system.
• Blue Ridge Adventure Park Aerial Challenge Course Self-guided aerial obstacle course featuring suspended bridges, tight ropes, climbing walls, and ziplines across three difficulty levels (15ft, 30ft, 45ft high) with 10-11 obstacles per level. Includes Junior (ages 10-14, first and second levels) and Adult (ages 15+, all three levels) options. Designed by Historic Banning Mills.
• Raft & Zip Combo Combined package pairing Middle Ocoee River Rafting with a Two-Hour Zipline Canopy Tour at $120 per person, saving $20 when booked Sunday through Friday using promo code 2026RAFTZIP. Rafting guests aged 12+; zipline guests aged 10+, 70-250 lbs.
• Zip & Climb Combo Combined package pairing the Two-Hour Zipline Tour with the Aerial Challenge Course at $115 per person for ages 10-14 or $125 per person for ages 15+, saving $20 using promo code 2026ZIPCLIMB. Requires 69+ inch arm reach for challenge course.
• Gift Certificates Gift certificates for whitewater rafting adventures purchased by calling 800-251-4800, with recipients redeeming through the Ocoee Rafting website booking system.
• Rafting Trip Photo Sales Photos taken of each raft on every whitewater rafting trip, made available for purchase and download after the trip through the PicThrive third-party photo sales platform.

Quantifiable outcome

• 50 years of continuous guided whitewater rafting operations on the Ocoee River

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Zipline Canopy Tours of Blue RidgecoreGTM or Marketing PartnerCo-marketing partnership offering combined Raft & Zip combo packages. Ocoee Rafting sells combined tickets with Zipline Canopy Tours of Blue Ridge (located 30 minutes/7 miles away at 891 Old Cashes Valley Rd, Blue Ridge, GA). Discounted combo price ($120/person saves $20) with promo code 2026RAFTZIP. Zipline operates on 165 acres with over one mile of ziplines, 13 zips, 3 sky bridges, 2 towers (35 & 75 feet).
• Blue Ridge Adventure ParkcoreGTM or Marketing PartnerCo-marketing partnership offering Zip & Climb combo packages. Aerial adventure park at Blue Ridge, GA (7 miles from Zipline location). Features suspended bridges, tight ropes, climbing walls, ziplines, and obstacles across 3 difficulty levels. Combo price $115/person (ages 10-14) or $125/person (ages 15+) saves $20 with promo code 2026ZIPCLIMB.
• Toccoa River Tubing CompanyminorGTM or Marketing PartnerRecommended partner for tubing, canoeing, and paddleboarding on the Toccoa River. Located only 3 miles from Ocoee Rafting, suitable for groups with children too young to raft (ages 3+).
• My Mountain Cabin RentalsminorOthersRecommended cabin rental company in Blue Ridge, GA area. Phone: 706-374-4111, Toll Free: 800-844-4939. Gateway to Blue Ridge Mountains in North Central Georgia.
• Mountain Top Cabin RentalsminorOthersRecommended cabin rental company in Blue Ridge, GA. Upscale mountain cabin rentals with amenities including hot tubs, fireplaces, mountain views. Can arrange activities including whitewater rafting.
• Escape to Blue RidgeminorOthersRecommended cabin rental company in Blue Ridge, GA. 90 minutes from Atlanta. Focus on adventure vacation experiences close to outdoor activities including Ocoee River.
• Cabin Rentals of GeorgiaminorOthersRecommended cabin rental company offering North Georgia luxury vacation cabin rentals in Blue Ridge, GA.
• Morning Breeze Cabin RentalsminorOthersRecommended cabin rental company in Ellijay and Blue Ridge, GA. 90 minutes north of Atlanta. Pet-friendly cabins with hot tubs and fireplaces, smoke-free.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wildwater Ltd. Long-established Southeastern whitewater rafting outfitter operating on multiple rivers in the Carolinas and Tennessee. Direct competitor offering Class III/IV guided rafting trips with similar pricing structure and group bookings; comparable customer segments and seasonality.
• Pigeon River Outpost: Whitewater rafting outfitter on the Pigeon River near Hartford, TN. Directly comparable guided rafting operation serving similar Southeast tourist segments (families, groups, first-time rafters) in the same regional market.
• Smoky Mountain Outdoors: Whitewater rafting outfitter operating on the Pigeon River in the Great Smoky Mountains region of Tennessee, near Gatlinburg. Directly comparable to Ocoee Rafting in activity type, customer base (tourists, families, groups), and regional seasonality.
• Adventures Unlimited: Tennessee-based outdoor adventure operator offering whitewater rafting, tubing, caving, and other adventure activities. Comparable business model combining rafting with multiple partner activities and targeting similar family/group outdoor-adventure customers.
• Blue Ridge Adventure Park: Aerial adventure park in Blue Ridge, GA offering self-guided obstacle courses across three difficulty levels. Direct partner of Ocoee Rafting in the Zip & Climb combo, with comparable target customers (families, groups, ages 10+) and regional tourism positioning.
• Zipline Canopy Tours of Blue Ridge: Co-marketing partner of Ocoee Rafting, offering zipline canopy tours on 165 acres in the North Georgia Mountains. Highly comparable business — outdoor adventure activity operator in the same Blue Ridge/Ocoee region with overlapping customer base and active joint-packaging partnership.
• USA Raft Adventure Resort: Multi-day whitewater rafting outfitter on the New River in West Virginia, offering guided Class III/IV trips and overnight adventure packages. Comparable in core service (guided rafting on Class III/IV rivers) and in bundling rafting with lodging and other adventure activities.

Broad incumbents

• Nantahala Outdoor Center (NOC): The largest and most established whitewater rafting outfitter in the Southeast, operating guided rafting, ziplining, and adventure packages on multiple rivers. Directly comparable business model — guided rafting on Class III/IV rivers with combo packages — but at significantly larger scale and broader geographic footprint.

Emerging players

• Historic Banning Mills: Georgia-based adventure resort that designed Ocoee Rafting's Blue Ridge Adventure Park aerial challenge course. Comparable aerial/adventure course operator with broader lodging and retreat offerings targeting groups and corporate events.
• Toccoa River Tubing Company: Smaller-scale tubing, canoeing, and paddleboarding outfitter on the Toccoa River, just 3 miles from Ocoee Rafting. Comparable recreational water-based tourism business serving families with young children too young to raft (ages 3+).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE0UcN1WKEwErgcIQvwhmZg
• Facebookfacebook.com/ocoeerafting
• LinkedInlinkedin.com/company/ocoee-rafting-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCOEE RAFTING, L.L.C.