Adventures Unlimited

What Adventures Unlimited does

Adventures Unlimited, Inc. is a privately held outdoor adventure resort founded in 1993 by Carlo and Julie Smith, operating on a 30-acre wooded property at 522 Highway 64 in Ocoee, Tennessee. The company runs guided whitewater rafting trips on the Ocoee River (Middle Ocoee half-day trips at $42-$60 per person and Full Ocoee full-day trips at $120 per person, both suitable for ages 12+) and supplements these with on-site lodging (six bungalow cabins at $170/night, large group cabins like Bear's Den at $337.50/night, tent camping at $10/person, and RV sites at $45/night with monthly options at $650/month), plus food and beverage operations at The Bus Bar & Grill restaurant, which serves as a gathering point with live entertainment programming throughout the summer season.

The business is structured as a vertically integrated destination resort rather than a single-activity operator. Booking is handled through the FareHarbor online reservation platform, with phone reservations (800-662-0667) and walk-ins supplementing digital flows. Ancillary revenue streams include digital photo packages delivered through PicThrive, catering services for groups ($7-$15 per person), an Ocoee-branded merchandise store, and an affiliate relationship with Rios Lodge Costa Rica. The company employs 11-50 staff on a seasonal basis (peak summer), with guide training conducted each April and operations running March through October.

The customer base spans families, friend groups, corporate retreats, school and youth groups, bachelor/bachelorette parties, and individual adventure tourists primarily from the Southeastern United States (Atlanta, Chattanooga, Knoxville, and surrounding markets within a two-hour drive). Distribution is direct-to-consumer with a dedicated group sales function handling parties of 10 or more. The company has no external investment, parent entity, or public funding; ownership remains with the founding Smith family. Marketing relies on organic social media (Facebook, Instagram, TikTok, YouTube), TripAdvisor and Google review presence, email/SMS newsletters, and event-driven acquisition through the live entertainment calendar at The Bus Bar & Grill.

Name

Adventures Unlimited

Legal name

Adventures Unlimited

Website

https://adventuresunlimited.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Whitewater Rafting & Outdoor Adventure Resort Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Scenic and Sightseeing Transportation, Water (487210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

Keywords

• Whitewater rafting
• Outdoor adventure resort
• River rafting outfitter
• Cabin and campground lodging
• Group retreat hosting

Headquarters

HQ city

Ocoee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Whitewater Rafting Trips: Primary revenue stream from guided whitewater rafting on Middle Ocoee and Full Ocoee sections. Middle Ocoee trips at $42-$60 per person, Full Ocoee trips at $120 per person. Group discounts available for parties of 10+.
2. Lodging Accommodations: On-site lodging including bungalows ($170/night), cabins (Bear's Den $337.50/night), camping ($10/person tent, $45/night RV), and monthly RV rentals ($650/month).
3. Food & Beverage: The Bus Bar & Grill serves breakfast, lunch, dinner with full bar. Catering services for groups. Weekend breakfast buffet and happy hour promotions drive revenue.
4. Digital Photo Packages: Trip photo packages sold through PicThrive online store for customers who want professional photos from their rafting experience.
5. Costa Rica Packages: Affiliate commission from Rios Lodge Costa Rica vacation packages. Customers mention Adventures Unlimited or use promo code AU-5 for 5% discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Adventures Unlimited is a full-service Ocoee River whitewater rafting outfitter and 30-acre adventure resort offering guided Classic Middle Ocoee and Full Ocoee rafting trips (ages 12+). The resort bundles rafting with on-site bungalow cabins, group log cabins, a tiny home, tent and RV camping, The Bus Bar & Grill restaurant/bar with live entertainment, and catering services for groups.

Product overview

Adventures Unlimited is a full-service outdoor adventure resort offering whitewater rafting on the Ocoee River as its core product. The company operates on a unified resort model combining guided rafting experiences (Classic Middle Ocoee and Full Ocoee trips), on-site lodging (six bungalows, two large group cabins, a tiny home, and tent/RV camping), and food/beverage services (The Bus Bar & Grill restaurant/bar with catering). Additional offerings include digital photo packages, a Costa Rica travel package through affiliated Rios Lodge, group event planning, and retail merchandise. The company has been operating since 1993, offering what they describe as the only Ocoee river rafting company with a full resort campground, restaurant & bar, and live entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Middle Ocoee River Rafting Half-day guided whitewater rafting adventure covering 5.5 miles of the Middle Ocoee River with over 20 named Class III-IV rapids. Includes professional certified guide, equipment, and approximately 3.5-4 hours total trip time. Suitable for ages 12+ with no experience required.
• Full Ocoee River Rafting Full-day guided whitewater rafting adventure covering 10 miles including the Upper Ocoee 1996 Olympic whitewater course and Middle Ocoee section. Includes riverside lunch, professional certified guide, and approximately 5.5-6 hours total trip time. Lets guests experience the 1996 Olympic venue.
• Group Rafting Packages Customized group outing packages for corporate retreats, family reunions, bachelor/bachelorette parties, church groups, and school trips. Includes discounted rates for groups of 10+, rafting, lodging, and catered meal options coordinated by a dedicated group sales team.
• Bungalow Cabins Six one-bedroom cabin units on the 30-acre wooded resort, each sleeping up to 4 guests with two double beds, mini-fridge, coffee station, satellite TV, and bathroom. Available at $170/night.
• Bear's Den Cabin Large group log cabin sleeping up to 10 guests across three bedrooms with four double beds and two twin beds. Features a fully equipped kitchen, living room, and spacious bathroom. Two-night minimum stay at $337.50/night.
• Beehive Cabin Newly renovated log cabin sleeping up to 9 guests across three bedrooms with one queen bed, two double beds, and three twins. Features a large front yard and secluded fire pit area for groups.
• Hit the Deck Tiny Home Two-bedroom tiny cottage sleeping up to 4 guests with two king-sized beds and two full bathrooms. Includes private porches, gas strut kitchen window, fully equipped kitchen with full-size appliances, and outdoor campfire area.
• Tent and RV Camping 30-acre wooded campground offering primitive tent sites ($10/person/night) and full-hookup RV sites ($45/night for up to two people, additional persons $10/person). Includes bathhouse with restrooms and hot showers, 30/50-amp electrical hookups, water connections, and dump station. Monthly RV rentals at $650/month.
• The Bus Bar & Grill On-site restaurant and bar housed in a transformed yellow school bus, serving American fare, local craft beer, and signature Ocoee specialty cocktails with live music. Open for breakfast on weekends (8-11:30 AM), lunch, and dinner. Hosts live entertainment including weekly karaoke and regional musicians.
• Catering Services Group catering menu options including sunrise plates, all-American cookout, Italian feast, deli lunch, taco bar, Southern BBQ, loaded potato bar, and box lunches. Pricing ranges from $7 to $15 per person depending on menu selection.
• Rios Lodge Costa Rica Vacation Package International adventure travel package to Rios Lodge in Costa Rica including whitewater rafting on the Pacuare River, rainforest hiking, ziplining, and tubing. Packages start at $1,710 for 2 nights/3 days for 2 guests. Adventures Unlimited customers receive a 5% discount via promo code AU-5.
• Digital Photo Packages Professional photography service capturing guest experiences during Adventures Unlimited rafting trips, with photos available for purchase and download through the PicThrive online photo store after the trip.
• Ocoee Store (Retail Merchandise) Online retail store featuring Adventures Unlimited, Ocoee River, and Bus Bar branded merchandise including apparel, water sports gear, and souvenir items.

Quantifiable outcome

• Over 20 named rapids across 5.5 miles of nearly continuous whitewater action with almost no flat-water breaks on Middle Ocoee
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Rios Lodge (formerly Rios Tropicales Lodge)minorGTM or Marketing Partner · 1 January 2025Adventures Unlimited offers exclusive Costa Rica vacation packages to Rios Lodge, co-founded by Julie and Carlo Smith (AU owners). Customers using promo code AU-5 or mentioning Adventures Unlimited receive 5% discount on Rios Lodge stays. The partnership offers whitewater rafting on the Pacuare River, ziplining, and rainforest experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Riders: Mid-Atlantic rafting, tubing, and adventure resort operator. Comparable business model pairing guided rafting with on-site lodging, camping, and group event services.
• The Rafting Company: Multi-river outfitter offering guided rafting trips, with similar reliance on seasonal dam-released rivers and group bookings.
• Wildwater Ltd. Long-established whitewater rafting outfitter operating multiple rivers including the Ocoee. Directly competes for the same rafters, group bookings, and lodging customers on the same dam-controlled water schedule.
• Ocoee Adventure Center: Rafting outfitter based on the Ocoee River offering comparable Middle and Full Ocoee trips and group services. Direct competitor for walk-up, group, and online booking demand.
• Quest Expeditions: Southeast U.S. whitewater rafting outfitter running trips on the Ocoee and other rivers. Competes for the same family, group, and corporate retreat customer base with similar trip structures and pricing.

Broad incumbents

• ACE Adventure Resort: Appalachian adventure resort combining whitewater rafting with lodging, dining, and multiple outdoor activities. Comparable integrated resort model though on different (New River) water.
• Nantahala Outdoor Center (NOC): Large multi-river outdoor adventure operator with rafting, lodging, dining, and retail at scale. Broader geographic footprint and broader activity portfolio, but overlapping offering in guided rafting and resort-style lodging for adventure travelers.

Others

• Maverick Adventure Group: Adjacent experiential tour operator using digital booking (FareHarbor) for activity reservations, similar distribution and DTC marketing mechanics to AU's rafting/lodging stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyql9rwbF8Vb5Z6n5wUJTaQ
• Facebookfacebook.com/OcoeeAdventures
• Instagraminstagram.com/ocoeeadventuresunlimited
• TikToktiktok.com/@adventures_unlimited
• Xx.com/ocoeeadventures
• LinkedInlinkedin.com/company/adventures-unlimited-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventures Unlimited