Ocoee Outdoors
Ocoee Outdoors, founded in 1977 in Benton, Tennessee, is the longest-standing whitewater rafting outfitter on the Ocoee River. It provides guided Class III-V rafting trips and group packages, serving families, corporate groups, scouts, and adventure tourists across the southeastern United States.
- Company typePrivate
- Founded1977
- HeadquartersBenton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Ocoee Outdoors firmographics
Firmographics- Name
- Ocoee Outdoors
- Legal name
- Ocoee Outdoors, Inc.
- Website
- https://ocoeeoutdoors.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ocoee Outdoors, founded in 1977 in Benton, Tennessee, is the longest-standing whitewater rafting outfitter on the Ocoee River. It provides guided Class III-V rafting trips and group packages, serving families, corporate groups, scouts, and adventure tourists across the southeastern United States.
- Ownership category
- akta.pro rank
Ocoee Outdoors industry classification
Industry- Product category
- Outdoor Adventure Tourism
- NAICS
- Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)
- akta.pro secondary industries
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Whitewater Rafting, Kayaking & River Adventures (THAJABAB)
Keywords
Where Ocoee Outdoors is headquartered
LocationHeadquarters
- HQ city
- Benton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ocoee Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Whitewater Rafting Adventures: Primary revenue from selling tickets for guided whitewater rafting trips on the Middle Ocoee and Upper/Middle Ocoee sections. Pricing is per-person with optional equipment add-ons.
- Equipment Add-ons: Optional add-on purchases including wetsuits, booties, spray jackets, and bundles for additional comfort during rafting trips.
- Photo Sales: Professional photographer on river captures photos that guests can purchase after their trip.
- Guide Gratuities: Optional tips for guides, welcomed but not required or included in reservation costs.
- Gift Certificates: Gift certificates sold for rafting experiences, available via FareHarbor booking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Middle Ocoee Half-Day Adventure |
| Unit Pricing | Pay-as-you-go | Middle Ocoee Individual Pricing |
| Unit Pricing | Pay-as-you-go | Upper & Middle Full-Day Expedition |
| Unit Pricing | Pay-as-you-go | Upper & Middle Alternative Pricing |
| Unit Pricing | Pay-as-you-go | Equipment Add-ons |
| Unit Pricing | Multi-year contract | Group Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Ocoee Outdoors product offering
Product offeringCore offering
Ocoee Outdoors provides guided whitewater rafting experiences on the Ocoee River in Tennessee. The company offers two core trips: the Middle Ocoee Half-Day Adventure (Class III–IV rapids, ages 12+) and the Upper & Middle Full-Day Expedition (Class III–V rapids including the 1996 Olympic course, with riverside lunch). Private group packages are available for corporate teams, scouts, families, and bachelor/bachelorette parties, with equipment and bus transportation included.
Product overview
Ocoee Outdoors offers whitewater rafting experiences on the Ocoee River in Tennessee as a single-product service provider. The company operates two core rafting products: the Middle Ocoee Half Day Adventure (a 2-hour, family-friendly experience with Class III-IV rapids for ages 12+) and the Upper & Middle Full Day Expedition (a 4-hour advanced trip including the Olympic course with Class V rapids). Private group trips can be customized with either section. Additional offerings include gear add-ons (wetsuits, booties, spray jackets) and gift certificates. The company was founded in 1977 and is headquartered in Benton, Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Middle Ocoee Half Day Adventure
- Upper & Middle Full Day Expedition
- Private Group Trips
- Equipment Add-Ons
- Rafting Gift Certificates
Quantifiable outcome
- 200,000+ commercial guests annually on Middle Ocoee alone
- +3 more outcomes
Companies that use Ocoee Outdoors
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
Ocoee Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Ocoee Outdoors partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights2 records
Ocoee Outdoors competitors and assessment
Company assessmentDirect peers
- OARS: Multi-destination whitewater rafting outfitter operating trips on rivers across the Western US. Comparable as a guided rafting operator, though at a broader geographic scale than Ocoee Outdoors.
- Wildwater Ltd. Long-established whitewater rafting outfitter operating primarily on the Chattooga River (GA/SC) and other Southeastern rivers. Closely comparable business model — guided rafting trips for individuals and groups — with overlapping Atlanta and Southeast feeder markets.
- Nantahala Outdoor Center: One of the oldest and largest outdoor recreation outfitters in the US, based on the Nantahala River in North Carolina. Directly comparable as a Southeastern guided whitewater rafting and multi-activity outfitter serving a similar drive-to regional market.
- Mountain River Tours: Outfitter on the New and Gauley Rivers in West Virginia offering guided whitewater rafting trips, including Upper/Middle expedition-style formats. Direct comparable for full-day guided rafting products.
- ACE Adventure Resort: Established whitewater rafting resort on the New and Gauley Rivers in West Virginia offering guided trips, group packages, and on-site lodging. Comparable as a destination rafting outfitter with group/event specialization.
- Adventures on the Gorge: Multi-activity outdoor resort on the New River Gorge in West Virginia with a significant guided whitewater rafting program. Comparable as a group-oriented rafting outfitter offering corporate and team-building packages.
- Raft Masters: Family-run whitewater rafting outfitter on the Arkansas River in Colorado offering half-day and full-day guided trips. Directly comparable small/independent outfitter model with similar per-person ticket pricing.
- USA Raft Adventure Resort: Whitewater rafting outfitter on the Arkansas River in Colorado offering guided trips and group packages. Comparable as a multi-tier guided rafting operation (half-day through full-day expeditions) targeting families and groups.
Regional players
- Smoky Mountain Outdoors: Whitewater rafting outfitter on the Pigeon River near Gatlinburg, Tennessee, offering guided trips for individuals and groups. Comparable Tennessee-based regional competitor serving the same Southeast tourist corridor.
- Pigeon River Outfitters: Tennessee-based whitewater rafting outfitter on the Pigeon River in the Smoky Mountains. Comparable operating model in the same state, drawing on the same Tennessee/Atlanta/Southeast feeder market, though on a different river.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocoee Outdoors social profiles
Digital presenceOcoee Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocoee Outdoors leadership team
Management profileNumber of profiles
Profiles4 records
Ocoee Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocoee Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocoee Outdoors
What does Ocoee Outdoors do?
Ocoee Outdoors provides guided whitewater rafting experiences on the Ocoee River in Tennessee. The company offers two core trips: the Middle Ocoee Half-Day Adventure (Class III–IV rapids, ages 12+) and the Upper & Middle Full-Day Expedition (Class III–V rapids including the 1996 Olympic course, with riverside lunch). Private group packages are available for corporate teams, scouts, families, and bachelor/bachelorette parties, with equipment and bus transportation included.
Is Ocoee Outdoors a public or private company?
Ocoee Outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ocoee Outdoors founded?
Ocoee Outdoors was founded in 1977. It employs 1 to 10 people.
Where is Ocoee Outdoors based?
Ocoee Outdoors is headquartered in Benton, United States, in the North America region.
How does Ocoee Outdoors make money?
Five revenue lines are on record. Whitewater Rafting Adventures are the primary driver. The others are equipment Add-ons, photo Sales, guide Gratuities and gift Certificates.
Who are Ocoee Outdoors's main competitors?
Direct peers on record are OARS, Wildwater Ltd., Nantahala Outdoor Center, Mountain River Tours, ACE Adventure Resort, Adventures on the Gorge, Raft Masters and USA Raft Adventure Resort. Regional players are Smoky Mountain Outdoors and Pigeon River Outfitters.
Does Ocoee Outdoors have an API?
No public API is recorded for Ocoee Outdoors.
What industry is Ocoee Outdoors in?
Ocoee Outdoors's product category is Outdoor Adventure Tourism. Its primary akta.pro industry code is THAAADAB, Whitewater Rafting, Kayaking & Canoeing Outfitters, with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 483212 and its SIC code is 7900.