oddity Asia (now WongDoody)

What oddity Asia (now WongDoody) does

WongDoody, formerly oddity Asia, is a global creative technology agency that designs and delivers digital marketing, product experience, immersive experiences, and Creative AI solutions for multinational enterprise clients. Its service portfolio is organized around four pillars: Digital Marketing, Product Experience, Immersive Experiences, and Creative AI, with the last bundling six applied-AI capabilities — AI Strategy, Visual Twins, AI Humans, AI-Driven Interfaces, Agentic Experiences, and AI Voices — built on multimodal AI spanning text, image, video, audio, and autonomous-agent workflows. The agency pairs this AI offering with a 'people-first' human-driven CX methodology and 200+ MarTech and AI platform alliances, backed by parent company Infosys.

The agency operates 19 offices across North America (New York, Los Angeles, Seattle, Providence), Europe (London, Stuttgart, Berlin, Düsseldorf, Belgrade), Asia-Pacific (Melbourne, Sydney, Canberra, Taipei, Shanghai), and India (Bengaluru, Chennai, Pune, Hyderabad, Trivandrum), with the India locations functioning as engineering and R&D delivery centers that support cost-effective scaled production. Revenue is generated through professional services engagements — customized, quote-based enterprise contracts typical of the creative agency model — covering creative development, campaign execution, AI integration, and MarTech consulting and implementation. Named enterprise customers span Automotive (Mitsubishi Motors Canada, smart, Bosch Mobility, Bosch Car Service), Consumer Goods (Kärcher), Retail (OTTO x adidas, dm-drogerie markt), Technology (Amazon Alexa Smart Home), Media (Handelsblatt Media Group, Financial Times), Government (India Tax Department), and Manufacturing (Bosch), with 500+ creative industry awards including Cannes Lions, Emmy, Clio, Webby, One Show, D&AD, and Effie Awards signaling established creative credibility.

Name

oddity Asia (now WongDoody)

Legal name

WongDoody

Website

https://oddity-asia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WongDoody is a global creative technology agency, owned by Infosys, that delivers digital marketing, product experience, immersive experiences, and applied AI solutions to multinational enterprise clients across automotive, retail, media, technology, and government sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue from digital marketing, product experience, and immersive experiences including strategy, creative development, and campaign execution
2. AI-Powered Solutions: Custom AI integration services including Visual Twins, AI Humans, AI-driven interfaces, and agentic experiences for enterprise clients
3. MarTech Consulting and Implementation: Technology consulting and implementation services leveraging 200+ platform alliances with major MarTech providers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

oddity Asia (now WongDoody) is a creative technology agency that designs and delivers digital marketing, product experience, and immersive brand experiences for enterprise clients. The firm combines creative strategy with proprietary AI capabilities to produce campaigns, digital products, and immersive environments. It operates as part of the global WongDoody network within Infosys, serving brand owners across the Asia-Pacific region.

Product overview

WongDoody is a creative technology agency that creates intelligent marketing and experiences. The company offers four core service pillars: Digital Marketing, Product Experience, Immersive Experiences, and Creative AI. Creative AI serves as their flagship AI-powered offering, encompassing specific capabilities including AI Strategy, Visual Twins, AI Humans, AI-Driven Interfaces, Agentic Experiences, and AI Voices. These AI capabilities are integrated across their other service areas to power brand solutions at scale. Backed by global tech innovator Infosys, the agency combines human-centered methodology with AI-first technology to deliver outcomes from strategy to launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing
• Product Experience
• Immersive Experiences
• Creative AI

Quantifiable outcome

• 500+ creative awards demonstrating industry-leading creative output quality

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaMonks (S4 Capital / Monks): MediaMonks is a global digital-first advertising and technology services company now operating under Monks. It competes directly with WongDoody in digital marketing, content production, and AI-powered creative services for major enterprise brands.
• Wieden+Kennedy: Wieden+Kennedy is an independent global creative agency best known for brand storytelling and integrated campaigns for major brands. It directly competes with WongDoody in creative-led enterprise engagements and brand transformation work.
• AKQA: AKQA is a global creative technology agency owned by WPP, offering digital marketing, product experience, and AI-enabled brand solutions. It is a direct competitive peer to WongDoody across enterprise client engagements, AI creative capabilities, and global delivery footprint.
• Droga5 (Accenture Song): Droga5, part of Accenture Song, is a top-tier creative agency integrated into a global IT consulting platform. It is a direct peer to WongDoody given the analogous strategic fit between a creative agency and an IT services parent (Infosys/WongDoody).
• R/GA: R/GA is a global creative technology agency owned by IPG, known for combining design, technology, and AI-driven brand experiences. It directly competes with WongDoody in product experience, immersive experiences, and AI-led creative services for enterprise clients.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, combining consulting, technology, and creative services. It is a direct peer to WongDoody in delivering AI-driven digital marketing, customer experience, and MarTech implementation for enterprise clients.
• Huge (IPG): Huge is a digital experience agency owned by IPG, specializing in product experience, digital marketing, and AI-enhanced customer experiences. It competes directly with WongDoody in enterprise digital transformation and product/UX design engagements.

Broad incumbents

• Dentsu Creative: Dentsu Creative is the global creative agency network of Dentsu Group, offering creative, digital marketing, and experience design for enterprise brands. It is a broad incumbent peer with overlapping capabilities in AI-driven campaigns and global brand experience work.
• VMLY&R (WPP): VMLY&R is a global creative agency within WPP, offering brand experience, commerce, and AI-driven marketing solutions. It is a broad incumbent peer with overlapping capabilities in AI integration and global enterprise marketing services.
• Merkle (Dentsu): Merkle is a global data-driven marketing and customer experience agency under Dentsu. It is a broad incumbent peer given its overlap with WongDoody's MarTech consulting, data-driven customer engagement, and CRM-related capabilities for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oddity-asia
• Instagraminstagram.com/wongdoody

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oddity Asia (now WongDoody)