What Odds.Online does

Odds.Online is an affiliate marketing platform operating in the online sports betting and casino vertical. It is headquartered in Bulgaria with an 11-employee team and serves sports betting enthusiasts and online casino players primarily in the UK, Ireland, and US markets. The platform aggregates real-time betting odds from multiple licensed bookmakers across more than a dozen sports, including football, horse racing, tennis, esports, golf, Formula 1, cricket, darts, boxing, basketball, UFC, snooker, and greyhound racing, and provides independent reviews of licensed casino and sportsbook operators.

The platform's product surface includes the Betting Odds Checker (real-time multi-bookmaker odds comparison), a Bet Calculator suite covering 15+ bet types (Lucky 15, Each Way, Patent, Yankee, Trixie, Goliath, etc.), 'The Sack Race' next-manager betting odds for Premier League and Championship football, a News section, and dedicated casino and sportsbook reviews. The technology stack centers on an odds comparison engine and sports data aggregation platform. On the B2B side, Odds.Online operates Soccer (Football) Data Feed APIs and a broader Sports Data Feed API that delivers odds, fixtures, scores, settlements, live scores, and predictions in JSON or XML formats, with cross-checked data and a claimed 99.99% auto-settlement rate for sportsbook and betting platform clients.

Odds.Online is a private independent company that generates revenue exclusively through affiliate commissions paid by partner gambling operators when referred users sign up and play. The platform is free for end-users and does not charge fees. Distribution is anchored in organic SEO and content marketing (educational articles on odds formats, betting strategies, and operator reviews), supplemented by Facebook and LinkedIn social presence. The company maintains affiliate partnerships with 12+ operators including MyStake, Velobet, CasinoOK, Qbet, 30Bet, 1Red, GladiatorsBet, Goldenbet, Cosmobet, Rolletto, 31Bets, and Vibrobet. No funding rounds, ownership investors, M&A activity, or revenue figures were disclosed.

Name

Odds.Online

Legal name

Odds.Online

Website

https://odds.online

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Odds.Online is an independent iGaming affiliate marketing platform that aggregates real-time sports betting odds across 12+ bookmakers, publishes independent casino reviews, and operates B2B sports data APIs for sportsbook operators and betting platforms in the UK, Ireland, and US markets.

Ownership category

akta.pro rank

Product category

Sports Betting Comparison and iGaming Affiliate Reviews

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting odds
• Online casino reviews
• Bet calculator tools
• Sports data API
• Igaming affiliate marketing

Headquarters

HQ city

Not specified

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Odds.Online earns commission when users click on affiliate links to recommended casino and sports betting sites and subsequently sign up and play. Commissions are paid by the gambling operators and do not cost the user anything. The company states they only recommend sites they have personally used or that are highly recommended by trusted peers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Odds.Online operates an independent odds comparison and casino review platform that aggregates real-time betting odds across multiple sportsbook operators and sports (football, horse racing, tennis, esports, golf, F1, cricket, etc.), paired with independent reviews of licensed online casinos. The platform earns revenue through affiliate commissions paid by gambling operators when referred users sign up and play, and also offers B2B sports data feed APIs to betting platforms.

Product overview

Odds.Online is an independent odds comparison and casino review platform that operates primarily as a consumer-facing web application. The core offering consists of a Betting Odds Checker that aggregates real-time odds across multiple sports (football, horse racing, tennis, esports, golf, F1, cricket, darts, boxing, basketball, UFC) and bookmakers, a Bet Calculator suite with 15+ different bet calculators (Lucky 15, Each Way, Patent, etc.), The Sack Race next-manager betting market coverage, and casino/sportsbook reviews. The platform also includes B2B Sports Data Feed APIs and Soccer (Football) Data Feed APIs that provide comprehensive sports data including odds, fixtures, scores, settlements, and live scores with predictions in JSON or XML formats for commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Betting Odds Checker Aggregates and displays real-time betting odds across multiple sports, competitions, and bookmakers, allowing users to find the highest value deals across football, horse racing, tennis, esports, and other sports.
• Bet Calculator Suite A suite of 15+ betting calculators covering common accumulator and combination bet types, helping bettors compute potential returns and stakes for various wager structures.
• The Sack Race Specialty betting market coverage providing odds on upcoming football club managerial changes across the Premier League, Championship, and other major leagues.
• Casino Reviews Independent platform reviewing licensed online casinos and trusted bookmakers, analyzing bonuses, payment options, and game selection to help players choose reputable operators.
• Betting News Sports betting news section covering latest developments, betting tips, and odds updates across various sports including football, horse racing, and other betting markets.
• Soccer (Football) Data Feed APIs B2B data feed API providing comprehensive soccer/football data including odds, fixtures, scores, settlements, lineups, and live scores with predictions for sportsbook operator integration.
• Sports Data Feed API

Quantifiable outcome

• 10+ reviews posted per week, 30+ casinos and bookmakers reviewed monthly
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MyStakecoreChannel Partner/ Reseller/ DistributorOnline casino and sports betting platform featured on Odds.Online with 120% sports welcome bonus up to £600. Odds.Online earns affiliate commission when users sign up through their referral links.
• VelobetcoreChannel Partner/ Reseller/ DistributorSports betting and casino platform promoted on Odds.Online offering 150% sports welcome bonus up to £1000 plus 10 free bets. Affiliate relationship where Odds.Online receives commission for referred players.
• CasinoOKcoreChannel Partner/ Reseller/ DistributorFeatured casino partner offering up to £2000 in free bets as sports welcome bonus plus £6000 welcome package and 777 free spins. Affiliate partner receiving player referrals from Odds.Online.
• 1RedcoreChannel Partner/ Reseller/ DistributorOnline casino and sportsbook reviewed on Odds.Online with sports welcome bonus up to £200 free bets. Part of affiliate partnership network driving player acquisition.
• GladiatorsBetminorChannel Partner/ Reseller/ DistributorCasino and sports betting platform featured on Odds.Online offering sports welcome bonus up to £100. Affiliate relationship for player referrals.
• GoldenbetminorChannel Partner/ Reseller/ DistributorBetting site partner offering 100% sports welcome bonus up to £500 with 2nd and 3rd deposit bonuses up to £500 each and 10% cashback. Affiliate commission-based partnership.
• CosmobetminorChannel Partner/ Reseller/ DistributorCrypto-friendly casino and sportsbook featured on site with sports welcome bonus of 3+1 free bets and up to £1000 crypto bonus. Affiliate partner.
• RollettominorChannel Partner/ Reseller/ DistributorCasino and sports betting platform with 150% sports welcome bonus up to £1500, free spins, cashback and VIP program. Affiliate partner receiving traffic from Odds.Online.
• 31BetsminorChannel Partner/ Reseller/ DistributorOnline casino and sports betting site with sports welcome bonus up to £1000, crypto bonus up to £1000, and free spins. Affiliate relationship.
• VibrobetcoreChannel Partner/ Reseller/ DistributorCasino and sports betting platform with sports welcome bonus up to £700, casino bonus up to £4000 plus 210 free spins, and VIP loyalty program. Key affiliate partner.
• QbetcoreChannel Partner/ Reseller/ DistributorCasino and sportsbook reviewed on Odds.Online with 100% sports welcome bonus up to £200, casino bonus £100 plus 50 free spins, and weekly cashback promotion.
• 30BetcoreChannel Partner/ Reseller/ DistributorCasino and sports betting site with 100% sports welcome bonus up to £200, casino bonus £100 plus 50 free spins, and live casino up to £200. Affiliate partner.
• Data API Clients (Sportsbooks and Betting Platforms)coreTechnology or IntegrationB2B customers integrating Odds.Online's Soccer and Sports Data APIs for odds feeds, fixtures, scores, and live data. API provides data in JSON or XML formats for seamless integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smarkets: Betting exchange and sportsbook. While Odds.Online is an affiliate, not a platform, Smarkets is one of the operators a similar comparison site would compete to feature, and offers odds comparison directly.
• Racing Post: Established UK horse racing and sports betting media brand with embedded odds comparison and affiliate links. Significantly larger but overlaps Odds.Online's horse racing and odds business.
• Bet365: Largest UK-facing sportsbook operator. Odds.Online actively compares and features Bet365-style operators; a major entrant into odds comparison or affiliate content would directly challenge Odds.Online's positioning.

Direct peers

• BettingExpert: Odds comparison and betting tips community platform with affiliate monetization. Comparable to Odds.Online in combining odds data, content, and bookmaker referrals.
• Compare.bet: UK sportsbook and casino comparison site focused on bonuses, free bets, and operator reviews. Closely mirrors Odds.Online's affiliate-driven odds comparison and review model.
• OddsMonkey: Odds comparison and matched betting tools site with affiliate revenue from bookmakers. Overlaps with Odds.Online's odds comparison and bet calculator offerings.
• Bookies.com: Affiliate-driven sportsbook and casino review site covering bonuses, odds, and operator features. Competes with Odds.Online in the same SEO-driven affiliate category.
• Oddschecker: UK-headquartered odds comparison and affiliate platform covering multiple sports and bookmakers. The most direct competitor to Odds.Online, with substantially larger scale and Kindred ownership.
• Winners.net: Sportsbook comparison and review site with affiliate model. Closely comparable to Odds.Online across review content, odds comparison, and operator referrals.

Emerging players

• SmartBettingGuide: Betting guides, odds comparison, and bookmaker review site with affiliate monetization. Operates at smaller scale than Odds.Online but competes in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oddsonline
• LinkedInlinkedin.com/company/oddsonlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds.Online