What ODYSSEUM does

EDUTAIN AG, operating the ODYSSEUM brand, is a Cologne-based edutainment operator that develops and runs physical experience centers combining learning and entertainment for families and educational groups. Its core product is venue-based experiential content — science-center-style exhibits, dinosaur-themed attractions, and hands-on learning activities — delivered through owned brands including ODYSSEUM, its successor EXPLORADOM (slated to open in Cologne in 2026), and DinoXperience (created by transforming the Sea Life Königswinter site, with a key handover in February 2026). The underlying technology combines spatial design with interactive educational technologies described by the company as "digital intelligence" integrated into physical spaces.

The business operates three interlinked service lines: Experience (operating edutainment venues and ticketed admissions), Real Estate (transforming underutilized properties such as former auto showrooms and existing attractions into experiential venues), and Consulting (advising on education, leisure, and urban development projects). Customers are predominantly individual families and educational institutions buying tickets, supplemented by enterprise counterparties on real estate conversion mandates such as the Sea Life Königswinter site.

EDUTAIN AG is privately held with no public ticker, no disclosed funding rounds, no institutional investor information, and a stated headcount of 11. Go-to-market is event- and venue-driven, supported by the corporate website (edutain.de), social media, press releases, and earned media coverage including WDR reporting. The company self-describes its combination of edutainment, real estate development, and strategic consulting as unique in Germany.

Name

ODYSSEUM

Legal name

EDUTAIN AG

Website

https://odysseum.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EDUTAIN AG operates the ODYSSEUM brand and runs physical edutainment venues — including ODYSSEUM, its successor EXPLORADOM (Cologne, 2026), and DinoXperience (Königswinter) — serving families and educational groups while bundling venue operations, real estate transformation, and strategic consulting.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers (Edutainment)

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industry

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

Keywords

• Edutainment experience centers
• Family entertainment venues
• Immersive learning spaces
• Real estate development
• Strategic consulting services

Headquarters

HQ city

Köln (Cologne)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experience Centers: Physical venue operations generating revenue through visitor tickets and admissions to edutainment experience centers including ODYSSEUM, EXPLORADOM, and DinoXperience.
2. Real Estate Development: Property development and transformation services converting underutilized spaces (such as former auto showrooms or Sea Life facilities) into experiential venues.
3. Strategic Consulting: Consulting services for education, leisure, and urban development projects, helping transform spaces and develop knowledge-accessible environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ODYSSEUM (operated by EDUTAIN AG) develops and operates physical edutainment experience centers in Germany, including the original ODYSSEUM family center in Cologne (to be succeeded by EXPLORADOM in 2026) and the DinoXperience dinosaur-themed attraction in Königswinter (transformed from Sea Life in 2025/2026). The company also provides strategic consulting and real estate development services that convert underutilized commercial and leisure properties (former auto showrooms, existing attractions) into immersive educational and entertainment venues.

Product overview

ODYSSEUM is Germany's first family center, operated by EduTain AG, which offers experiential attractions and educational entertainment. The core offering includes physical experience spaces that combine learning with entertainment (edutainment). The portfolio includes the original Odysseum family center and its successor EXPLORADOM (opening 2026), along with themed experiences like DinoXperience. These are complemented by consulting and real estate services that support the development of educational and experiential spaces.

Differentiator

Problem solved

Functional benefit

Brands

• EXPLORADOM: Family entertainment center and edutainment attraction positioned as successor to ODYSSEUM, opening in Cologne in 2026
• DinoXperience
• ODYSSEUM

Products and services

• EXPLORADOM A family-oriented experiential center positioned as the successor to ODYSSEUM, opening in Cologne in 2026. Designed to transform a former commercial building (car dealership) into an immersive educational and entertainment world for families and visitors.
• DinoXperience A dinosaur-themed experiential attraction created through the transformation of Sea Life Königswinter, featuring immersive dinosaur displays and educational experiences for families and visitors.
• Strategic Consulting Services Consulting services for education, leisure, and urban development projects, helping clients transform spaces, develop knowledge-accessible environments, and create future-oriented city planning concepts.
• Real Estate Development Services Property development and transformation services converting underutilized spaces (such as former auto showrooms or existing attractions like Sea Life Königswinter) into experiential venues and edutainment destinations.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Merlin Entertainments: Global operator of family attractions (LEGOLAND, Madame Tussauds, SEA LIFE, Dungeons) including SEA LIFE Königswinter before EDUTAIN's DinoXperience conversion. Directly comparable as a multi-brand family entertainment operator with physical venue business model targeting the same family/educational outing demographic.
• Europa-Park: Germany's largest theme park and a benchmark for family edutainment attractions (e.g., Europa-Park's themed learning experiences). Comparable business model as a destination family entertainment operator combining rides and educational content.
• Deutsches Museum: One of the world's largest science and technology museums in Munich. Comparable as a high-profile German edutainment institution serving families and school groups through interactive exhibits, and a benchmark for what ODYSSEUM/EXPLORADOM is positioning itself against at national scale.

Direct peers

• Madame Tussauds (Merlin): Wax attraction and immersive entertainment concept operated by Merlin Entertainments in Berlin and other cities. Comparable as a ticketed themed immersive experience targeting families and tourists in Germany with a similar single-venue-per-city economics model.
• Stiftung Deutsches Technikmuseum: Berlin-based technology museum offering interactive exhibits and educational programming for families and schools. Comparable as a German physical edutainment venue combining ticketed admission with hands-on learning experiences for the same family and educational group segments.
• LEGOLAND Discovery Centre: Indoor family attraction combining LEGO building play with educational experiences, operating in several German cities. Directly comparable as a ticketed indoor family edutainment venue serving the same demographic of families with children aged 4-12.
• Wunderland (various): Hamburg-based model railway attraction and one of Germany's most successful independent family entertainment venues. Comparable as an independent, non-corporate German family attraction that built a destination brand through hands-on experiential content rather than rides.
• Phantasialand: Major German theme park located near Cologne in Brühl, NRW. Competes for the same regional family day-trip and school outing visitors in the same North Rhine-Westphalia catchment area as ODYSSEUM/EXPLORADOM and DinoXperience.
• Experimenta Science Center: German science discovery center (Heilbronn) offering hands-on educational exhibits for families and schools. Closely comparable to ODYSSEUM/EXPLORADOM's edutainment positioning and target audience of families with children and educational groups.

Emerging players

• TeamLab: Japanese digital art collective operating immersive experience exhibitions globally with permanent and touring venues. Comparable as a next-generation experiential edutainment concept combining technology, art, and learning that represents the emerging competitive set EDUTAIN must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/odysseum

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODYSSEUM