Odyssey Climbing + Fitness

What Odyssey Climbing + Fitness does

Odyssey Climbing + Fitness is a privately held climbing gym chain operating two locations in Northeast Wisconsin — its original Green Bay facility and a second site in Appleton/Grand Chute opened in 2023. The company serves recreational climbers, fitness members, youth athletes, and event customers, offering indoor climbing (bouldering, top rope, lead), a fitness area, yoga, sauna, youth programs, USAC-affiliated competitive teams, and group events and parties. The legal entity is Odyssey Climbing Co., LLC (Wisconsin), and the company operates with a lean staff of 11 employees across both locations.

The underlying technology stack is standard for a community climbing gym and contains no proprietary components: Squarespace for the website, Rock Gym Pro for facility management, Redpoint HQ for booking and waivers, Stripe for payments, and Google Analytics for traffic measurement. The company's most distinctive community asset is the Wisconsin High School Climbing League (WHSCL), which the company runs and which covers 500+ student athletes from 40+ schools, paired with a USAC-affiliated youth competitive team. Adaptive climbing programming and a mobile portable climbing wall rental service expand the offering beyond the fixed-gym footprint.

The business model is multi-stream: recurring memberships at $67–$77/month tiered by age, $25 day passes, punch passes, climbing camps, group events, and portable wall rentals. Pricing is published transparently on the website. Customer acquisition appears to rely on local brand presence, school partnerships through the WHSCL, and event/community marketing rather than digital funnels. No funding rounds, revenue figures, or investor information are disclosed.

Name

Odyssey Climbing + Fitness

Legal name

Odyssey Climbing Co., LLC

Website

https://odysseyclimbing.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Odyssey Climbing + Fitness is a privately held climbing gym chain operating two locations in Northeast Wisconsin, offering climbing, fitness, yoga, youth programs, and competitive teams for recreational and youth athletes in the region.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Outdoor Fitness & Park Bootcamps (HSADABAC), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Indoor climbing gym
• Rock climbing facilities
• Youth climbing programs
• Fitness memberships
• Group climbing events

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly, weekly, and annual membership fees providing unlimited gym access, fitness areas, yoga classes, and member benefits including guest passes and discounts.
2. Day Passes: One-time entry fees for non-members at $25 per person with rental gear included. Passes are valid all day at both locations.
3. Punch Passes: 10-visit punch passes for flexible climbing access. $180 without gear or $225 with rental gear. Passes never expire and can be shared.
4. Youth Classes: 4-week introductory youth climbing classes at $75 per session, teaching foundational climbing skills.
5. Climbing Team Programs: Summit Team and Competitive Team memberships with monthly fees ranging from $175 for Competitive Team plus membership, to $225 for Advanced Competitive Team.
6. Youth Summer Camps: Week-long climbing and adventure camps for kids ages 6-13, available in full-day and half-day formats.
7. Group Events: Group climbing sessions, birthday parties, field trips, and Rock n' Lock overnight experiences. Group Options at $18/participant (min 10), Birthday Parties at $225 for 10 climbers, Field Trips at $180 for 15 participants.
8. Group Fitness Classes: Climber HIIT group fitness class at $18 for non-members, free for members.
9. Personal Training: One-on-one climbing coaching and off-wall fitness training at $75 per hour for on-wall climbing coaching.
10. Sauna Access: Members-only infrared sauna access at Appleton location. Sauna sessions available by reservation.
11. Skill Classes: Fee-based classes including Bouldering ($50 non-members, free for members), Movement, Top Rope Belay (free for members), Lead Belay ($60-75), and Guided Visits ($50 non-members, free for members).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Odyssey Climbing + Fitness operates two indoor climbing gym facilities in Northeast Wisconsin (Green Bay and Appleton) providing roped climbing, bouldering, fitness equipment, yoga classes, infrared sauna, and youth programming. The company sells day passes, multi-tier memberships (weekly, monthly, six-month, annual, family), skill classes, youth teams and camps, group events, birthday parties, field trips, scout programs, and adaptive climbing sessions. It also runs the Wisconsin High School Climbing League serving 500+ student athletes from 40+ schools.

Product overview

Odyssey Climbing + Fitness operates two indoor climbing gym locations in Northeast Wisconsin (Green Bay and Appleton), offering a comprehensive suite of climbing, fitness, and wellness services. The company provides multiple access options including day passes and various membership tiers (weekly, monthly, 6-month, annual, family), along with structured youth programs (Youth Classes, Summer Camps, Odyssey Climbing Team with Summit and Competitive levels), group events (birthday parties, field trips, scout programs, corporate climbs), and fitness offerings (yoga, HIIT, personal training). The Appleton location additionally features an infrared sauna. The product portfolio centers on physical climbing facilities with roped walls up to 47 feet and bouldering walls up to 14 feet, supplemented by instruction, team programs, and wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• Odyssey Climbing Team (OCT): The premier youth climbing team program in Northeast Wisconsin, offering Competitive Team and Summit Team programs for ages 6-18, competing in USAC Youth Climbing circuit.
• Wisconsin High School Climbing League (WHSCL)
• Rock n' Lock
• Portable Climbing Wall Rental

Products and services

• Day Pass One-time all-day climbing access at both Green Bay and Appleton locations, including rental shoes and harness. No reservation required. Priced at $25 per person.
• 10 Visit Punch Pass 10-visit pass valid at both locations. Passes never expire and can be shared. Priced at $180 without gear or $225 with rental gear.
• Weekly Billed Membership Recurring weekly membership with unlimited climbing, fitness, yoga, and sauna access at both locations. $55 with gear or $45 without gear initial 2-week period, then $25/week or $20/week. Cancel anytime after first 2 weeks.
• Monthly Billed Membership Monthly membership at $74/month (Green Bay) or $77/month (Appleton) with unlimited climbing, yoga, fitness, sauna access, free classes, and member discounts. Cancel anytime. Student/Military receive $5 off.
• Annual Prepaid Membership One-time $795 payment for 12 months of unlimited access to climbing, yoga, fitness, sauna, monthly guest passes, 2 free first-timer passes daily, free bouldering/movement/top rope classes, and 10% pro-shop discount at both locations.
• Family Membership Family plan for immediate household members. First member pays $77/month, second $55/month, each additional $24/month. Includes all standard membership benefits.
• Summer Day Camps Week-long climbing and adventure camps for kids ages 6-13. Full-day (9am-4pm) and half-day (AM/PM) sessions at both Green Bay and Appleton locations.
• Youth Climbing Classes 4-week introductory climbing sessions for youth ages 6-13. Youth I (ages 6-9) and Youth II (ages 10-13) build foundational climbing skills. $75 per 4-week session.
• Odyssey Climbing Team (Competitive) Premier youth climbing team for ages 10-18. Practices twice weekly, competes in USAC Youth Climbing circuit with opportunity to qualify for Regionals, Divisionals, and Nationals. $175/month plus membership.
• Summit Team

Quantifiable outcome

• WHSCL has grown to 500+ student athletes from 40+ schools since inception

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core.

• Rock Gym ProcoreTechnology or IntegrationRock Gym Pro is the gym management software platform used by Odyssey Climbing + Fitness for membership management, scheduling, and customer relationship management.
• Redpoint HQcoreTechnology or IntegrationRedpoint HQ powers the online booking and registration portal (portal.odysseyclimbing.com) used for day passes, memberships, class registrations, youth programs, and event bookings.
• StripecoreTechnology or IntegrationStripe is the payment processing platform used to handle credit card transactions and other payment methods through the online services.
• USA Climbing (USAC)coreStrategic or Co-development PartnerUSA Climbing is the national governing body for competition climbing. Odyssey's Competitive Team participates in USAC Youth Climbing circuit events, with opportunities to qualify for Regionals, Divisionals, and Nationals through the USAC Region 61 circuit.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• PacEdge Climbing Gym: Multi-product climbing + fitness facility with youth programs and group events. Comparable operational model and member experience at regional scale.
• Bouldering Project: Multi-location climbing gym operator with bundled fitness, yoga, and community programming. Comparable operating model and member experience, though concentrated in larger metro markets.
• Brooklyn Boulders: Multi-location climbing gym operator historically focused on community, fitness integration, and youth programming. Comparable positioning to Odyssey's community-led, multi-product strategy.
• Earth Treks: Multi-location climbing gym chain with strong youth programming and family focus across the Mid-Atlantic and Midwest. Comparable in youth programming emphasis and multi-product facility design.
• Sportrock Climbing Centers: Multi-location climbing gym operator with strong youth programs, summer camps, and group events. Closest analog in youth and group programming emphasis.
• Vertical Endeavors: Multi-location climbing gym chain headquartered in the upper Midwest (Minnesota) with fitness, yoga, and youth programming offerings comparable to Odyssey. Closest geographic and operational analog: similar scale, similar multi-product bundling, similar community-led positioning.
• Movement Climbing + Gym: Largest U.S. climbing gym chain with multi-product facilities (climbing + fitness + yoga) and standardized youth programming. Closest direct competitor in product mix and member experience, though at meaningfully larger scale.
• Sender One Climbing: Multi-location climbing gym operator with fitness, yoga, and youth programming. Comparable product breadth and member experience, though concentrated in larger U.S. metros.
• Hangar Climbing: Climbing gym chain with bundled fitness and youth programming. Comparable operational model and customer segmentation, though in different geographic markets.
• Stone Summit Climbing & Fitness: Multi-location climbing + fitness operator with youth teams and group programming. Comparable integrated climbing + fitness facility model and member-bundling approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/odyssey.climbing
• LinkedInlinkedin.com/company/odyssey-climbing-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odyssey Climbing + Fitness