Odyssey Music Network GmbH

What Odyssey Music Network GmbH does

Odyssey Music Network GmbH is a Berlin-based, privately held music management and label services company founded in 2004 by Ulysses Hüppauff. The company operates with a team of 9 employees and provides an integrated ecosystem of artist services targeted at independent and established rock/metal artists and bands globally. Its service portfolio comprises six core offerings: label services (strategy, marketing campaign execution, distribution, master rights management, and administration), merchandise (official stores, warehousing, logistics, and manufacturing), ticketing (e-ticketing, hard tickets, VIP experiences, and bundles), digital marketing (YouTube, Instagram, TikTok, Facebook campaigns), social media management, and a CRM system (Arenametrix) that aggregates fan data from newsletters, social media, and e-commerce for targeted audience engagement.

The company manages seven primary artists including Apocalyptica, Deine Lakaien, The Halo Effect, Myrath, The Intersphere, Royal Republic, and Wheel, and has worked with over 20 additional acts including Papa Roach, Mötley Crüe, Ghost, Five Finger Death Punch, and Blondie. Odyssey generates revenue through a multi-stream model: professional services fees for label services, digital marketing, and social media management; merchandise sales through an owned e-commerce store (shop.odyssey-music.net) operated in partnership with Textildruck Europa GmbH; and transaction-based ticketing revenue through See Tickets GmbH (Paylogic). Pricing is bespoke and quote-based with no public disclosure.

The go-to-market motion is consultative, B2B enterprise-style sales targeting music industry professionals, with dedicated artist managers assigned per engagement. The technology stack is built on third-party SaaS integrations including Arenametrix (CRM), Brevo (email marketing), Google Analytics, Facebook Pixel, Microsoft Advertising, and Cloudflare. The company is GDPR-compliant, registered at Amtsgericht Berlin-Charlottenburg (HRB 248435 B), and operates from its headquarters at Steinkleeweg 11, 13158 Berlin, Germany. No funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

Odyssey Music Network GmbH

Legal name

Odyssey Music Network GmbH

Website

https://odyssey-music.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Odyssey Music Network GmbH is a Berlin-based artist management and label services firm providing integrated ecosystem services including label services, merchandise, ticketing, digital marketing, and CRM to 30+ rock/metal artists globally.

Ownership category

akta.pro rank

Product category

Music Label Services

NAICS

Musical Groups and Artists (71113), Music Publishers (512230)

akta.pro industry

PRIMARYMPAGAAAF

Artist Booking, Talent Buying & Agency Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

Keywords

• Music label services
• Artist management
• Merchandise distribution
• Digital music marketing
• Ticketing solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Label Services: Strategy, marketing, distribution, master rights management, manufacturing coordination, and administration services for artists.
2. Merchandise sales and warehousing: One-stop merchandise solution including official stores, warehousing, logistics, and manufacturing of merchandise items.
3. Ticketing: E-ticketing, hard tickets, VIP experiences, and bundles through a ticketing partner (See Tickets GmbH / Paylogic).
4. Digital Marketing: Tailor-made digital campaigns on YouTube, Instagram, TikTok, Facebook and other platforms for artists.
5. Social Media Management: Management of multiple social media accounts for artists, including content strategy and posting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Odyssey Music Network GmbH is a Berlin-based music company founded in 2004 that delivers end-to-end label services to independent artists and bands, including merchandise management, ticketing, digital marketing, social media management, and CRM. The company acts as an outsourced label infrastructure, enabling artists to access distribution, promotion, and direct-to-fan commerce capabilities without signing to a major label. Its roster spans international acts including Apocalyptica, Papa Roach, and Mötley Crüe.

Product overview

Odyssey Music Network provides an integrated ecosystem of artist services for music industry professionals. The portfolio consists of six core service offerings: Label Services (strategy, marketing, distribution, master rights), Merchandise (stores, warehousing, logistics, manufacturing), Ticketing (e-ticketing, hard tickets, VIP), Digital Marketing, Social Media Management, and a proprietary CRM System. These services work together as a unified offering—Label Services provide the foundational strategy and distribution infrastructure, while Merchandise and Ticketing monetize artist fanbases, and Digital Marketing/Social Media Management/CRM drive audience engagement and data-driven targeting. The company manages several notable artists including Apocalyptica, Deine Lakaien, The Halo Effect, Myrath, Royal Republic, and Wheel, and has worked with major acts like Papa Roach, Mötley Crüe, and Ghost.

Differentiator

Problem solved

Functional benefit

Named customers19 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• See Tickets GmbH (Paylogic)coreChannel Partner/ Reseller/ DistributorSee Tickets GmbH acts as the intermediary and technical operator for ticket sales on behalf of Odyssey Music Network. Odyssey Music Network GmbH is responsible for VIP ticket add-on services. The ticketing shop is accessible via agenda.paylogic.com.
• Textildruck Europa GmbHcoreChannel Partner/ Reseller/ DistributorOperates the official Odyssey Music Network merchandise shop (shop.odyssey-music.net), providing warehousing, logistics, and manufacturing of merchandise items. Brandtale, a division of Textildruck Europa GmbH, handles the shop's branding and operations.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationBrevo (Sendinblue GmbH, Berlin) is the marketing platform used for newsletter campaigns. Odyssey Music Network uses Brevo to manage subscriber data, send newsletters, and analyze campaign performance (open rates, click rates). Data is stored on Sendinblue servers in Germany.
• Arenametrix (SAS Tech'4'Team)coreTechnology or IntegrationArenametrix is used as the CRM tool for customer data analysis and management. Processes name, email, phone number, purchase history, interests, and preferences. Data stored on Arenametrix servers in Paris, France. A data processing agreement (AVV) is in place.
• Meta Platforms Ireland Limited (Facebook/Instagram)minorGTM or Marketing PartnerFacebook Pixel is used for conversion tracking, audience analysis, and retargeting in Facebook and Instagram ads. Social media plugins (Spotify, Instagram, Facebook, YouTube, Apple Music) are integrated via a two-click solution on the website.
• Microsoft CorporationminorGTM or Marketing PartnerMicrosoft Advertising (Bing Ads) is used for paid search and display advertising campaigns, targeting audiences across Microsoft's ad network.
• Spotify ABminorGTM or Marketing PartnerSpotify social plugin integration on the website allows users to connect with the Odyssey Music Network Spotify profile. Spotify is also a platform where artists' music is distributed and discovered.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ear Music: German rock/metal label (part of Edel AG) offering distribution and label services. Similar in genre, German base, and the integration of physical distribution with marketing and rights management.
• Nuclear Blast Records: Germany's leading independent metal label, headquartered near Stuttgart. Operates label services, distribution, and merchandise for a roster that overlaps heavily with Odyssey's rock/metal focus and serves as the most direct comparable in genre and German/European footprint.
• Primary Talent International: UK-based talent booking agency representing rock, metal, and alternative acts globally. Comparable to Odyssey on the live-booking and artist-management dimensions, though broader in genre and larger in scale.
• Napalm Records: Austrian independent metal/rock label with global roster and label-services capabilities. Comparable to Odyssey on genre focus, European base, and bundled services spanning distribution, marketing, and merchandise.
• AFM Records: German independent rock/metal label offering distribution, marketing, and label services. Shares Odyssey's German base, rock/metal niche, and bundled artist-services model.
• SPV GmbH: Hanover-based independent rock/metal label and distributor with decades of history. Closely comparable to Odyssey on rock/metal genre, label services, physical distribution, and German/European market presence.
• Atomic Fire Records: German independent rock/metal label founded by a former Nuclear Blast executive. Directly comparable on genre focus, label services, and German/European artist roster positioning.

Broad incumbents

• AWAL: Sony-owned global label-services and distribution platform. Overlaps with Odyssey's label-services and digital marketing offerings, but operates at scale and across all genres rather than specializing in rock/metal.
• The Orchard: Sony-owned global music distribution and label-services company. Comparable to Odyssey on distribution, marketing services, and rights administration, but at vastly greater scale and broader genre coverage.
• WME (William Morris Endeavor): Global talent and entertainment agency representing artists across genres. Overlaps with Odyssey on artist management and live booking, but as a broad incumbent with significantly larger scale and cross-genre roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OdysseyMusicNetwork
• Facebookfacebook.com/OdysseyMusicNetwork
• Instagraminstagram.com/odysseymusicnetwork
• LinkedInlinkedin.com/company/odyssey-music-network

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odyssey Music Network GmbH