Arenametrix

What Arenametrix does

Arenametrix is a Paris-based Customer Data Platform and marketing automation provider, founded in 2013 by Ludovic Bordes and Kevin Vitoz, focused exclusively on cultural and sports organizations. The platform centralizes data from ticketing systems, access control, online shops, and other digital tools to create a unified 360-degree view of audience interactions for theaters, museums, heritage sites, sports clubs, federations, and event organizers. It serves over 180 client organizations across 15 countries, processing approximately 25 million tickets and 100 million emails annually through 1,200 unique platform users.

The product is structured as five interconnected modules — CRM, Marketing Campaigns (email, SMS, WhatsApp, chat, social), Marketing Automation, Data Analysis, and Commercial Management for B2B sponsor and group relationships — built on a centralized, deduplicated database. Technical differentiation rests on 60+ native integrations with ticketing platforms (Ticketmaster, Secutix, Eventbrite, Weezevent, Vivaticket, Vivenu, TicketOne, Eventim, See Tickets and others), ecommerce (Shopify, WooCommerce, PrestaShop), CRM and email (Brevo, ReachFive), and venue management systems. The platform is available in five languages (French, English, German, Spanish, Italian), supporting cross-border deployment, and is hosted on Île-de-France servers powered at 95% by renewable energy under GDPR-compliant data handling.

Arenametrix operates a sales-led, enterprise-focused go-to-market model with quote-based annual subscriptions and a complementary consulting services revenue stream that has delivered engagements for clients such as Grand Théâtre de Genève, Culturespaces, and ESTAC. The company employs approximately 40-50 people across offices in Paris (headquarters), Barcelona, Montreal, Vienna, Berlin, and Rome. In November 2024 it raised €8 million in a funding round led by Reflexion Capital with participation from existing investor Newfund, representing the largest disclosed capital event in its history. Distribution is augmented by a partner ecosystem including Bluepitch Football (flagship sports partner), Baker Richards (cultural-sector consulting), and a network of certified technology and service partners across Europe.

Name

Arenametrix

Legal name

SAS Tech'4'Team – Arenametrix

Website

https://arenametrix.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Arenametrix is a Paris-based Customer Data Platform providing CRM and marketing automation software exclusively for cultural and sports organizations. Its platform centralizes data from 60+ ticketing and digital tools into a unified audience database, serving 180+ organizations across 15 countries in Europe and North America.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Advertising Agencies (541810), Sports Teams and Clubs (711211)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Customer data platform
• Marketing automation software
• Audience engagement tools
• Ticketing integration platform
• CRM for entertainment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM and Marketing Platform Subscription: SaaS subscription-based model providing access to CRM, marketing campaigns, automation, analysis, and commercial management modules. Pricing depends on organization size, required features, and engagement duration. Contact-based pricing model implied by consulting sales motion.
2. Consulting Services: Customized consulting services for digital marketing strategy development, including audience development, revenue optimization, and digital ecosystem structuring. Examples include B2B strategy development for Grand Théâtre de Genève and data analysis for Culturespaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arenametrix is a SaaS Customer Data Platform (CRM and marketing platform) dedicated to cultural and sports organizations. It centralizes data from ticketing systems, access control, online shops, and other digital tools into a unified database, then enables multi-channel marketing campaigns, marketing automation, data analysis, and B2B commercial management. The company also offers tailored digital marketing consulting services for sports, culture, and tourism organizations.

Product overview

Arenametrix is a data-driven marketing platform designed specifically for cultural and sports organizations. The platform operates as a unified system with interconnected modules including the CRM Module for audience knowledge and segmentation, the Marketing Campaigns Module for multi-channel targeting (email, SMS, WhatsApp, chat, social networks), the Marketing Automation Module for automating sales and communication workflows, the Analysis Module for data visualization and impact measurement, and the Commercial Management Module for B2B relationships with sponsors and groups. All modules share a centralized database that aggregates and deduplicates data from connected ticketing systems, access control systems, online shops, and other digital tools. The company also offers Consulting Services for tailored digital marketing strategy development.

Differentiator

Problem solved

Functional benefit

Products and services

• Arenametrix Data-Driven Marketing Platform A collaborative CRM and marketing platform that centralizes data from various sources (ticketing systems, access control, online shops, and other digital tools), deduplicates it, and makes it available across integrated modules for audience development and engagement. Used by more than 180 cultural and sports organizations across 15 countries.
• Digital and Data Marketing Consulting Services Tailored consulting services for sport, culture, and tourism organizations, including designing offers to develop new audiences, in-depth data analysis, and implementing new digital strategies. Past engagements include B2B strategy work for Grand Théâtre de Genève and data analysis for Culturespaces.

Quantifiable outcome

• 46% open rate for abandoned cart reminder emails at Crazy Horse cabaret
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• SecutixcoreTechnology or IntegrationTicketing and show management platform integration that simplifies ticket sales. Secutix provides ticketing data that feeds into Arenametrix's CRM for audience analysis and marketing campaigns.
• TicketmastercoreTechnology or IntegrationGlobal online ticketing platform integration for concerts, sports events, and shows. Ticketmaster ticket sales data flows into Arenametrix for customer relationship management.
• EventbritecoreTechnology or IntegrationOnline ticketing platform enabling event organizers to create, promote, and sell tickets. Integration allows Eventbrite transaction data to be used within Arenametrix CRM.
• WeezeventcoreTechnology or IntegrationEvent management platform offering online ticketing, attendee registration, and access control solutions. Data integration with Arenametrix enables unified audience view.
• BrevocoreTechnology or IntegrationEmail marketing platform integration for optimized professional communication. Works with Arenametrix for multi-channel marketing campaigns.
• VivaticketcoreTechnology or IntegrationVenue and event management services including ticketing and access control. Integration provides ticketing data for Arenametrix audience insights.
• VivenucoreTechnology or IntegrationScalable ticketing management platform designed for venues. Integration with Arenametrix enables comprehensive audience data analysis.
• Bluepitch FootballflagshipImplementation/ SI/ Consulting PartnerArenametrix Certified Partner and Top Revenue Partner. Helps clubs, leagues, and federations convert fan engagement into sustainable revenue growth. Offers onboarding packages (setup, migration, automations, training), campaign services with segmentation and optimization, and revenue ecosystem management. Works with organizations including AFC Ajax, PSV, FC Twente, and others across Europe and Australia.
• Baker RichardscoreImplementation/ SI/ Consulting PartnerArenametrix Certified Partner. Leading international provider of consulting services for the cultural sector since 2003. Areas of expertise include admissions pricing, segmentation, memberships, subscriptions, donations, sales forecasting, and primary research.
• Helen Dunnett ConsultingminorImplementation/ SI/ Consulting PartnerArenametrix Partner focusing on arts, culture, heritage, and charity organizations. Helps develop CRM strategies and procure CRM/ticketing/fundraising systems.
• NEW Marketing SolutionsminorImplementation/ SI/ Consulting PartnerArenametrix Partner. Arts marketing strategy and execution practice at intersection of marketing, ticketing, and experience. Works with organizations on brand messaging, Tessitura strategy, segmentation, dynamic pricing, direct mail, and audience development.
• PlaymakersminorImplementation/ SI/ Consulting PartnerArenametrix Partner. Digital and commercial transformation agency for sports organizations. Helps clubs and federations unlock revenue through fan data structuring, matchday optimization, and sponsorship campaign personalization.
• C'mon SportsminorImplementation/ SI/ Consulting PartnerArenametrix Partner. Sport business agency in Lausanne helping sports organizations leverage data for sponsorship value maximization, ticket sales growth, and fan loyalty.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sportec Solutions: Sportec Solutions provides sports data and digital services for leagues, federations, and clubs across Europe, including fan engagement and ticketing-related analytics. It is an emerging player overlapping with Arenametrix's sports CRM and audience development offerings in the DACH and European markets.
• Stats Perform: Stats Perform is a sports data and analytics provider offering fan engagement, audience insights, and CRM-adjacent tools for sports leagues and clubs. While more focused on performance analytics, it competes with Arenametrix's sports vertical for fan data and engagement budgets.

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing automation platform used widely across industries including entertainment. It competes with Arenametrix for mid-market CRM and marketing automation budgets, especially for cultural organizations seeking all-in-one horizontal solutions.
• Blackbaud: Blackbaud is a major provider of software for nonprofits, cultural institutions, and educational organizations. Through products like PatronManager and Raiser's Edge NXT, it competes with Arenametrix for cultural CRM, fundraising, and audience development budgets at the enterprise end of the market.
• Salesforce Marketing Cloud: Salesforce is the dominant horizontal CRM and marketing automation platform with significant adoption among large cultural and sports enterprises. While not specialized for entertainment, it competes with Arenametrix for enterprise CRM budgets in cultural and sports verticals.

Direct peers

• Tessitura Network: Tessitura is a CRM and ticketing platform built specifically for performing arts and cultural organizations. It is the most direct competitor to Arenametrix, serving theaters, opera companies, orchestras, museums, and other cultural institutions with comparable audience development and ticketing integration capabilities.
• AudienceView: AudienceView provides ticketing, CRM, and audience engagement solutions for performing arts, sports, and live entertainment organizations. It competes directly with Arenametrix across sports teams, theaters, and venues with similar data centralization and fan engagement functionality.
• Spektrix: Spektrix is a UK-based CRM and ticketing platform purpose-built for arts and cultural organizations. It directly competes with Arenametrix in the European performing arts CRM market, with overlapping features in audience segmentation, campaign management, and ticketing integrations.
• PatronManager (Blackbaud): PatronManager is a CRM built on Salesforce specifically for arts and cultural organizations, owned by Blackbaud. It is a direct competitor to Arenametrix in the cultural CRM market, combining Salesforce's platform capabilities with arts-specific workflows for ticketing, donations, and audience development.

Others

• Vivaticket: Vivaticket is a major European ticketing and venue management platform that is both an integration partner and adjacent competitor to Arenametrix. While primarily ticketing-focused, it bundles some CRM-adjacent functionality that could expand to disintermediate Arenametrix's CRM layer over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arenametrix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arenametrix