Official Media

What Official Media does

Official Media is a B2B affiliate marketing and media services company serving iGaming operators, blockchain/GambleFi companies, sports betting operators, fintech firms, and esports organizations globally. Founded in 2021 with operational roots tracing to 2006 (PokerTube and HighStakesDB launches), the company emerged from a 2023 restructuring that spun assets from Revenue Engineers to BlockBuster Media (valued at €5M). The company operates a portfolio of 1,000+ domains across poker, casino, sports, and blockchain verticals, including established authority brands such as PokerTube, HighStakesDB, PokerVIP, FootballTube, MMATube, and TennisTube, alongside Dutch-market properties (CasinoMeesters, BetGratis, WedMeesters).

The company's core technology stack runs on AWS cloud infrastructure with Cloudflare for content delivery and security, supporting AI-driven automation for content creation, ranking, and campaign optimization across its domain portfolio. Key product offerings include KOL campaigns on YouTube, Twitch, and Kick; affiliate listings and reviews; display and video advertising; custom articles and link building; newsletter features; and push and Telegram ads. The AI-driven marketing platform claims a 7.3:1 ROAS, has generated $500M+ in Gross Gaming Revenue for partner operators, and delivered 100M+ impressions. The company is headquartered in Edinburgh with regional offices in Amsterdam (regional HQ for Netherlands), Belgrade, and Sarajevo.

Official Media generates revenue through four primary streams: fixed campaign fees (starting at $5,000), a CPA + 10% revenue share model ($250 CPA), banner ads and deal listings ($2,500), and affiliate marketing commissions across its domain network. The go-to-market combines sales-led direct outreach to enterprise operators with event-driven engagement through iGaming, blockchain, and esports industry conferences. With 130+ active clients and 50+ market leaders served, the company has earned recognition including EGR Power Affiliate status and a 4/10 ranking in GamblingInsider's Top Poker Web Portals.

Name

Official Media

Legal name

Official Media

Website

https://officialmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Official Media is a B2B affiliate marketing and media services company that operates 1,000+ domains across poker, casino, sports, and blockchain verticals, providing AI-driven marketing campaigns, KOL partnerships, and affiliate management to 130+ iGaming, blockchain, and esports operator clients globally.

Ownership category

akta.pro rank

Product category

iGaming Marketing and Affiliate Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industry

Sponsorship & Sports Media Rights Buying (BPAFABAH)

Keywords

• IGaming marketing
• Affiliate marketing services
• KOL influencer campaigns
• Gambling advertising
• Blockchain gambling marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Campaign Fees: Fixed campaign fees starting at $5,000 for marketing campaigns targeting operators and partners in iGaming, blockchain, and esports sectors.
2. CPA + Revenue Share Model: Cost-per-acquisition model with 10% revenue share component, requiring contract agreement. Generates ongoing recurring revenue from player lifetime value.
3. Banner Ads & Deal Listings: Display advertising and affiliate listing placements priced at $2,500, providing consistent advertising revenue from operator partnerships.
4. Affiliate Marketing Commissions: Commission-based revenue from affiliate marketing activities, generating over $500M in GGR for partnered operators through their extensive network of 1,000+ domains.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Official Media is a B2B marketing and affiliate services provider that helps iGaming, blockchain, GambleFi, and esports operators acquire and retain players through AI-driven campaigns delivered across a portfolio of 1,000+ owned domains and a network of KOLs on YouTube, Twitch, and Kick. Its service offerings include Push and Telegram Ads, KOL campaigns, affiliate listings and reviews, display and video advertising, custom articles and link building, and newsletter features, priced via $5,000 campaign fees, $250 CPA plus 10% revenue share, and $2,500 banner placements.

Product overview

Official Media is a sports and entertainment media company operating as a multi-brand portfolio platform. With over a decade of iGaming expertise, GambleFi innovation, and blockchain-driven marketing, they build modern solutions for operators and partners worldwide. Their portfolio includes multiple websites across poker (PokerTube, HighStakesDB, PokerVIP), casino (CasinoMeesters), and sports verticals (FootballTube, MMATube, TennisTube), collectively spanning over 1,000 domains. The company delivers AI-driven marketing campaigns, content-rich platforms for online gaming and sports betting, and affiliate management services. Key metrics include 100M+ impressions delivered, $500M+ GGR generated, and a 7.3:1 ROAS.

Differentiator

Problem solved

Functional benefit

Brands

• PokerTube: Leading platform in poker and gaming media
• HighStakesDB
• PokerVIP
• CasinoTube
• MMATube
• FootballTube
• TennisTube
• CasinoMeesters
• BetGratis
• WedMeesters

Products and services

• PokerTube Leading platform in poker video content and gaming media within Official Media's owned portfolio, producing high-impact original content optimized for engagement and used as part of marketing campaigns for iGaming operators.
• HighStakesDB Leading poker and gaming media platform within Official Media's owned portfolio, serving as an authority site for high-stakes poker content and player engagement.
• PokerVIP Trusted hub for poker strategies and promotions within Official Media's owned portfolio, serving as a comprehensive resource for poker players and a marketing channel for operators.
• FootballTube Sports media platform providing tailored content for football fans with exclusive promotions and expert coverage, part of Official Media's owned portfolio used to support sports betting operator campaigns.
• MMATube Sports media platform offering tailored content for MMA enthusiasts with AI-driven analytics and expert coverage, used as a marketing channel for sports betting and esports operators.
• TennisTube Sports media platform providing tailored content for tennis fans with expert coverage, part of Official Media's owned sports media portfolio supporting sports betting operator marketing.
• CasinoMeesters Casino review and affiliate platform in the Dutch market, part of Official Media's Netherlands portfolio launched in 2015 for casino marketing.
• BetGratis Sports betting affiliate platform in the Dutch market, part of Official Media's Netherlands portfolio launched in 2015.
• WedMeesters Betting-related platform in the Dutch market, part of Official Media's Netherlands portfolio launched in 2015.
• iGaming Marketing Services Comprehensive marketing solutions for iGaming, blockchain, and esports operators including Push and Telegram Ads, KOL Campaigns (YouTube, Twitch, Kick), Affiliate Listings and Reviews, Display and Video Advertising, Custom Articles and Link Building, and Newsletter Features, priced from a $5,000 base campaign fee.
• CPA + Revenue Share Affiliate Program Cost-per-acquisition plus revenue share affiliate program priced at $250 CPA plus 10% revenue share under multi-year contract, generating ongoing recurring revenue from player lifetime value for operator clients.
• Banner Ads and Deal Listings Display advertising and affiliate listing placements on Official Media's owned media network, priced at $2,500 on an annual subscription basis, providing consistent advertising exposure to operator partners.

Quantifiable outcome

• 7.3:1 ROAS (Return on Ad Spend)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KOL Partners (YouTube, Twitch, Kick)coreChannel Partner/ Reseller/ DistributorKey Opinion Leader partnerships across YouTube, Twitch, and Kick streaming platforms. These influencers create gaming content, reviews, and promotional material for Official Media's operator clients, driving player acquisition and brand awareness.
• Industry Event OrganizersminorStrategic or Co-development PartnerCollaboration with iGaming, blockchain, and esports industry event organizers for conference participation, sponsored content, and networking opportunities to acquire new operator clients.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider powering Official Media's operations across 1,000+ domains, AI-driven marketing platform, and campaign optimization systems.
• CloudflarecoreTechnology or IntegrationContent delivery network and security provider ensuring fast, secure delivery of content across Official Media's global domain portfolio and streaming platforms.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Oddschecker: Sports betting odds comparison and affiliate platform with a major UK-anchored media audience, comparable to Official Media's sports-focused content sites (FootballTube, MMATube) and affiliate listing offerings.
• Catena Media: Publicly listed iGaming affiliate and media company that operates a large portfolio of branded websites and provides lead generation and player acquisition services to online gaming operators, directly comparable to Official Media's affiliate, content, and SEO-driven model.
• Gambling.com Group: Performance marketing company for the online gambling industry operating a portfolio of branded websites across casino, sports betting, and poker, with a similar SEO- and affiliate-driven model to Official Media.
• Raketech: iGaming affiliate and content marketing company operating multi-vertical portfolio sites and comparison platforms across casino, sports betting, and poker, comparable to Official Media's vertical-specific authority sites and CPA/revenue-share economics.
• Better Collective: Global sports betting and iGaming affiliate company that builds digital sports media platforms and produces content, comparable to Official Media's multi-domain sports betting and poker content portfolio (FootballTube, MMATube, TennisTube, PokerTube).

Emerging players

• AffiliateINSIDER: iGaming affiliate marketing community and service provider offering affiliate program management and consulting, comparable to Official Media's affiliate management and operator partnership services.
• Seven Star Digital: iGaming and crypto-focused digital marketing agency offering SEO, content, and affiliate services, with comparable operating model and crossover between iGaming and blockchain/GambleFi verticals that Official Media also targets.

Broad incumbents

• iGaming Business: Established B2B media, events, and data provider for the iGaming industry, operating competing industry coverage and events that intersect with Official Media's industry presence and operator/client marketing channels.
• EGR (eGaming Review): Industry trade media and awards body for the eGaming sector, with a broader B2B information business model that intersects with Official Media's industry authority, audience, and operator-relationship positioning.

Others

• BlockBuster Media: Entity spun off from Revenue Engineers in 2023 (€5M valuation) that holds relevant assets now associated with Official Media, providing a directly related sister entity with overlapping team and operational heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/official-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Official Media