Runners Club

What Runners Club does

Runners Club is a privately held Brazilian running coaching business founded in 2008 in Salvador, Bahia, by physical-education professional Carlos Felipe Albuquerque (Professor Chokito). The company delivers personalized street-running coaching to amateur and professional athletes through three subscription tiers: Plano Presencial (in-person access to all six operational training units in Salvador), Plano Híbrido (weekday online training plus Saturday in-person sessions), and Plano Online (fully virtual consultancy with individualized training plans and remote monitoring). The service is supported by a fixed technical team of approximately 20 coaches, supplemented by 30+ direct service providers, partnerships with nutritionists and physiotherapists, and a proprietary methodology branded as Método Chokito.

The business operates a direct-to-consumer subscription model with monthly, quarterly, and semi-annual billing options on the Presencial plan and monthly-only billing on the Híbrido and Online plans. Pricing is not publicly disclosed and is delivered on a quote basis via WhatsApp. Distribution is hybrid: organic social media (Instagram, Facebook) and a downloadable Student Guidebook (Cartilha do Aluno) drive top-of-funnel acquisition, while corporate fitness benefit acceptance through Wellhub (Gold) and TotalPass (TP3) provides a B2B2C channel for the Presencial and Híbrido plans. The Plano Online does not currently accept corporate benefits.

Runners Club also operates an annual events calendar spanning carnival to year-end celebrations, combining member-exclusive races with public-facing events, and reports 1,500+ members across Brazil, the United States, and Australia. The company is founder-owned with no disclosed external funding, no parent company, and no subsidiary structure; it runs as a registered trademark (Runners Club®) under a lifestyle-business operating model.

Name

Runners Club

Legal name

Runners Club

Website

https://oficialrunnersclub.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Runners Club is a Brazilian running coaching business founded in 2008 in Salvador, offering subscription-based in-person, hybrid, and online training plans to amateur and professional runners, supported by a 20-coach technical team across six training units.

Ownership category

akta.pro rank

Product category

Running Coaching Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

Keywords

• Running coaching services
• Street running training
• Athletic coaching subscriptions
• Running consultancy plans
• Fitness coaching services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Training Plans: Monthly, quarterly, or semi-annual subscription plans for running coaching services with three tiers: Presencial (access to all training units with technical support), Híbrido (online + weekend in-person sessions), and Online (100% virtual consultancy with training plans and assessments). Accepts Wellhub (Gold) and TotalPass corporate fitness benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Runners Club sells subscription-based running coaching delivered through three plans: Plano Presencial (access to all six training units in Salvador), Plano Híbrido (weekday online training plus Saturday in-person sessions), and Plano Online (fully virtual consultancy with individualized training plans and assessments). Pricing is quote-based via WhatsApp and the company accepts Wellhub (Gold) and TotalPass (TP3) corporate fitness benefits for presencial and híbrido plans.

Product overview

Runners Club is a running coaching and street running advisory service organized around three distinct training delivery plans. The Plano Presencial provides in-person training across all physical units in Salvador with monthly, quarterly, or semi-annual billing; the Plano Híbrido blends weekday online training with Saturday in-person sessions; and the Plano Online delivers fully virtual consultancy with individualized training plans and remote monitoring. The company also publishes an annual events calendar covering running races throughout the year. All three plans are supported by a downloadable Student Guidebook (Cartilha do Aluno).

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Presencial In-person subscription plan granting access to all six physical training units in Salvador, with complete technical and structural support for amateur and professional street runners. Available with monthly, quarterly, or semi-annual billing, and accepts Wellhub (Gold) and TotalPass (TP3) corporate fitness benefits.
• Plano Híbrido Hybrid monthly subscription plan combining online coaching during the week with in-person training sessions on Saturdays, intended for runners who cannot train in person on weekdays. Accepts Wellhub (Gold) and TotalPass (TP3) corporate fitness benefits.
• Plano Online Monthly 100% virtual running consultancy delivering individualized training plans, periodic assessments, and remote coaching and monitoring to runners who do not need in-person training. Wellhub (Gold) and TotalPass (TP3) are not accepted for this plan.
• Calendário de Eventos (Annual Running Events Calendar) An annual calendar of organized street running races and community events from carnival through year-end celebrations, with some events exclusive to Runners Club members and others open to the public.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Método ChokitocoreStrategic or Co-development PartnerTraining methodology partner founded by Carlos Felipe (Chokito), the CEO of Runners Club. Provides proprietary running training methodology used across all Runners Club programs.
• Studio de Treinamento DesportivominorStrategic or Co-development PartnerSports training studio partner providing supplementary training support and facilities for Runners Club members.
• 100% VocêminorGTM or Marketing PartnerMarketing and branding partner for the 'Runners 100% Você' program, co-branded initiative.
• Bete CarolineminorStrategic or Co-development PartnerPersonal trainer partner providing specialized training services within the Runners Club ecosystem.
• YobemminorGTM or Marketing PartnerBrand partner providing products or services to Runners Club members, visible on partner section of website.
• Wellhub (Gold)coreChannel Partner/ Reseller/ DistributorCorporate fitness benefit provider accepted for Plano Presencial and Plano Híbrido, enabling employee wellness program access to Runners Club services.
• TotalPass (TP3)coreChannel Partner/ Reseller/ DistributorCorporate fitness benefit provider accepted for Plano Presencial and Plano Híbrido, enabling corporate clients to access Runners Club training services.

Scale indicators5 records

Recent moves5 records

Others

• TotalPass: Brazilian corporate fitness benefit platform accepted by Runners Club for two of three plans. Operates as both a channel partner and ecosystem peer, with comparable reach into Brazilian corporate wellness buyers.
• Wellhub (formerly Gympass): Global corporate fitness benefit platform accepted by Runners Club. Functions as a channel partner and comparable operator in the same Brazilian corporate wellness distribution layer that drives Runners Club's B2B subscriber acquisition.

Direct peers

• Adidas Running (Runtastic): Digital running coaching and tracking platform offering personalized training plans and community challenges. Comparable to Runners Club's Plano Online from a virtual coaching and engagement standpoint.
• Nike Run Club: Global digital running coaching app offering structured training plans, guided runs, and a large community. Directly comparable to Runners Club's Plano Online and to the training-plan product layer, with stronger brand but no in-person coaching.
• Strava: Subscription-based running and cycling platform combining GPS tracking, training plans, and community features. Directly comparable to the Plano Online virtual consultancy and to the community/engagement function that anchors Runners Club's retention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oficialrunnersclub
• Instagraminstagram.com/oficialrunnersclub
• LinkedInlinkedin.com/company/oficial-runners-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runners Club