What STAY does

STAY, legally STAY Brasil Gestão de Empreendimentos, is a Brazilian flexible hospitality and housing operator founded in 2019 and headquartered in Goiânia, Goiás. The company runs 14+ individually branded, fully furnished studio and apartment properties across Goiânia and Palmas (Tocantins), and an eight-module B2B services portfolio that covers the full short-term rental and flexible housing value chain: STAY Pop-Up (apartment management), STAY Hotel and STAY Partnership (hotel management and commercial representation), STAY Style (FF&E outfitting), STAY Lifestyle & Business (condominium management), STAY Connect and STAY Develop (pre-construction advisory and real estate product development), and STAY Partner Rental & Business (real estate agent referral network). Its guest and partner segments include short-stay and bleisure travelers, long-stay executives and digital nomads, healthcare tourists (Goiânia is a national medical hub), and property owners, hotel owners, and developers.

The technical backbone is the HSystem booking and property management platform (hbook.hsystem.com.br), which handles the booking engine, multi-property reservation management, automated and humanized WhatsApp-based guest communication, and integration with 40,000+ distribution channels (OTAs, tour operators, corporate TMCs). Dynamic pricing and revenue management are applied across the portfolio, and the 100% online check-in/check-out model eliminates physical front desk requirements.

STAY makes money through a mix of managed services (short-term rental management fees and revenue share on managed apartments and hotels), transaction fees (direct guest bookings via website and WhatsApp; commissions paid to partner real estate agents), and professional services (STAY Style furnishing projects; STAY Connect/Develop consulting fees). Reported H1 2025 revenue was R$5.2 million, and the company is described as entering a new phase of expansion with dedicated investor relations contacts for new business and growth capital. Ownership is privately held, founder-led, and the company appears to operate as a distinct brand within the HSystem technology ecosystem.

Name

STAY

Legal name

STAY Brasil Gestão de Empreendimentos

Website

https://oficialstay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

STAY is a Brazilian flexible hospitality and housing operator founded in 2019 that runs 14+ furnished apartment properties across Goiânia and Palmas on the HSystem booking platform, and offers B2B services spanning short-term rental and hotel management, furnishing, condominium management, and developer advisory.

Ownership category

akta.pro rank

Product category

Flexible Hospitality & Housing Services

NAICS

Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111), Lessors of Residential Buildings and Dwellings (531110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Corporate Extended-Stay Hotels (THAGAEAA), Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)

Keywords

• Flexible hospitality services
• Short-term rental management
• Furnished apartment rentals
• Hotel management services
• Real estate advisory

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Short-Term Rental Management (STAY Pop-Up): STAY manages fully furnished apartments for short-term rental on behalf of property owners. The company handles operations (cleaning, maintenance, guest communication, check-in/out) and distributes listings across 40,000+ channels. Revenue is generated through a share of rental income and management fees from property owners.
2. Hotel Management (STAY Hotel): Full operational management of hotels and hybrid residential-tourism properties. STAY assumes all front-office and back-office functions, commercial strategy, and marketing. Revenue model based on management fees and performance-based revenue sharing with hotel owners.
3. Direct Guest Reservations: STAY rents its managed apartments and rooms directly to end consumers (short-stay and long-stay guests) via its website booking engine. Revenue is generated through nightly and monthly rental payments from guests, with bookings facilitated through the HSystem booking platform.
4. Partner Commissions (STAY Partner): STAY pays commissions and bonuses to real estate agents, brokers, and property professionals who refer clients for rental management contracts, long-stay agreements, or property furnishing deals.
5. Furniture & Equipment (STAY Style): Turnkey furnishing and equipping of apartments, buildings and hotels, converting units into short-term rental ready properties. Revenue generated through project fees and equipment procurement/margin.
6. Pre-Construction Advisory (STAY Connect & Develop): Advisory and consulting services for developers, builders and investors during the design, construction and marketing phases of tourism-oriented real estate projects. Revenue from consulting and strategic advisory fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

STAY operates a flexible hospitality and housing ecosystem in Brazil, managing 14+ fully furnished apartment properties under multiple branded sub-labels (STAY Hub, STAY Lounge 22, STAY ID Vida Urbana, STAY You by Fama, etc.) across Goiânia (GO) and Palmas (TO) for short-stay and long-stay guests. Beyond direct accommodations, STAY sells B2B service modules including short-term rental apartment management (STAY Pop-Up), full hotel management (STAY Hotel), hotel sales and marketing partnerships, FF&E outfitting (STAY Style), condominium management, real estate broker referral programs (STAY Partner), and pre-construction/development advisory (STAY Connect, STAY Develop).

Product overview

STAY is a flexible hospitality and housing platform operating under a multi-property and multi-service model across Goiânia (GO) and Palmas (TO), Brazil. The portfolio consists of 14 individually branded STAY properties offering fully furnished studios, flats, and apartments for shortstay and longstay stays, connecting hotels and residential buildings in a single ecosystem with flexible bookings, technology, subscription-based services, and amenities. Properties range from STAY Hub Compact Life and STAY ID Vida Urbana (lifestyle-themed, feature-rich buildings) to STAY You by Fama (lake-view resort-style) and STAY Metropolitan Barcelona (mall-integrated). Complementing the property portfolio are 8 B2B service modules: STAY Pop-Up (short-term rental apartment management, Airbnb model), STAY Hotel (full hotel operations management), STAY Partnership (hotel sales and marketing partnership), STAY Partner Rental & Business (real estate agent referral program), STAY Style (apartment and building furnishing/equipping), STAY Lifestyle & Business (condominium management), STAY Connect (strategic advisory during construction), and STAY Develop (sustainable real estate product development). Bookings are managed via the proprietary hbook.hsystem.com.br booking system with WhatsApp-based customer service.

Differentiator

Problem solved

Functional benefit

Brands

• STAY Hub: Property brand for STAY Hub Compact Life - residential building in Setor Bueno, Goiânia - GO
• STAY Lounge 22
• STAY ID Vida Urbana
• STAY Sun Square
• STAY Studio All
• STAY Metropolitan Barcelona
• STAY Live Tower Lozandes
• STAY Metropolitan Sidney
• STAY Liv Urban Marista
• STAY You by Fama
• STAY Vivence Suítes
• STAY Cosmopolitan
• STAY Premium
• STAY Executive Residence
• STAY Develop
• STAY Connect
• STAY Lifestyle & Business
• STAY Style
• STAY Pop-Up
• STAY Partnership
• STAY Hotel
• STAY Partner

Products and services

• STAY Hub Compact Life Fully furnished studio property in Setor Bueno, Goiânia - GO, offering short-stay and long-stay accommodation with amenities including 24-hour reception, coworking, pools, playground, mini court, pet place, laundry, gym, sauna, and wellness spaces (yoga, massage, pilates, spinning). Offers Studio Deluxe Casal Com Varanda units with 24-hour check-in and city views.
• STAY Lounge 22 Fully furnished studio property in Setor Oeste, Goiânia - GO, ideal for business and leisure. Building features 24-hour reception, gym, sauna, pool, jacuzzi, and OMO shared laundry. Offers Studio Superior Casal Com Varanda (42m²) and Studio Deluxe Casal Com Varanda (47m²) with full kitchens, Smart TVs, and city views.
• STAY ID Vida Urbana Fully furnished studio property in Setor Oeste, Goiânia - GO, targeting business and leisure travelers. Features 9 themed floors (Gallery of Art, Nature, Reading, Zen, Lounge, Plaza, Futurist, Working, Geometric/Ludic) and amenities including coworking, shared laundry, pet place, squash court, rooftop panoramic pool, jacuzzi, sauna, gym, zen lounge, game room, and playground.
• STAY Sun Square Fully furnished studio property in front of Praça do Sol in Setor Oeste, Goiânia - GO. Building features 24-hour reception, rotating parking, pool, gym, sauna, game room, market, convenience spaces, and Don Will Garden restaurant. Offers Studio Basic, Studio Executivo, and Studio Deluxe units with various sizes and lake/city views.
• STAY Studio All Fully furnished studio property near PUC Campus V, Ministério Público Estadual, and Estádio Serra Dourada in Jardim Goiás, Goiânia - GO. Building features 24-hour reception, market, gym, study room, home cinema, and game room. Offers Studio Executivo Com Varanda units with 25m² compact layout.
• STAY Metropolitan Sidney Fully furnished studio property at the intersection of Av. Jamel Cecílio and Av. E, Jardim Goiás, Goiânia - GO. Building features 24-hour reception, private parking, gym, pool, sauna, shared laundry, market, game room, and children's playground. Offers Studio Deluxe units with kitchenette, home office, and Smart TV.
• STAY Metropolitan Barcelona Fully furnished studio property in Metropolitan Mall, Jardim Goiás, Goiânia - GO. Building features 24-hour reception, private parking, meeting rooms, internet room, mini market, gym, pool, sauna, and shared laundry. Offers Studio Superior Casal Com Varanda units with Nespresso coffee machine, full kitchen, and 41m² layout.
• STAY Live Tower Lozandes Fully furnished studio, flat, and apartment property in Park Lozandes, Goiânia - GO, next to Shopping Lozandes, Alphaville, Forum, MP, Legislative Assembly, Serra Dourada Stadium, and Flamboyant Shopping. Building features 24-hour reception, parking, market, gym, pool, and playground. Offers Duplex Deluxe with two suites, jacuzzi on balcony, and full kitchen.
• STAY Liv Urban Marista Fully furnished studio property between Parque Areião and Alameda Ricardo Paranhos in Jardim Setor Marista, Goiânia - GO. Building features 24-hour reception, private parking, heated infinity pool, sauna, gym, children's area, playground, coworking, OMO shared laundry, refrigerated delivery space, and delivery box. Offers Studio Deluxe Casal units (38.11m²) with full kitchenette and city views.
• STAY You by Fama Fully furnished studio property on Praia da Graciosa with privileged lake views at Orla 14, Palmas - TO. Building features panoramic infinity pool, lakeside gym, yoga space, coworking, children's area, meeting room, shared laundry, market, and delivery room. Offers studio types from Studio Signature to Studio Slim with capacities from 2 to 6 people.
• STAY Vivence Suítes Fully furnished studio property in Plano Diretor Sul, Palmas - TO, offering short-stay and long-stay hospitality in the commercial heart of the capital. Offers Studio Luxo Casal and Studio Premium Casal com Varanda units, with a Marketplace model for seasonal rentals.
• STAY Cosmopolitan Fully furnished studio property located 3 minutes from Praça dos Girassóis in Plano Diretor Sul (Q. 201), Palmas - TO. Building features 24-hour reception, parking, market, gym, sauna, panoramic pool, restaurant Filigrana, and whisky bar. Offers multiple studio types from Studio Basic to Studio Premium with lake views.
• STAY Premium Luxury furnished studio property in Plano Diretor Sul (Q. 204), Palmas - TO, designed for short-stay and long-stay stays. Building amenities include 24-hour reception, lobby, pool, 24-hour gym, and restaurant. Offers deluxe two-bedroom studio units with balcony, full kitchen, and washer/dryer.
• STAY Executive Residence Fully furnished studio and apartment property in Plano Diretor Norte, Palmas - TO, offering short-stay and long-stay hospitality with 24-hour reception, private parking, gym, and pool. Features studio types such as Studio Deluxe Casal com Varanda with kitchenette, Smart TV, and private bathroom.
• STAY Pop-Up (Short-Term Rental Apartment Management) Full-service seasonal rental management solution for individual apartment owners. STAY handles guest services, cleaning, maintenance, 24/7 support, and distributes listings across more than 40,000 channels with dynamic pricing. Property owners receive monthly detailed reports with full transparency on operations and payouts.
• STAY Hotel (Full Hotel Management) Full hotel management service where STAY assumes complete operational control of hotel and mixed-use properties. Covers 360° management including administration, sales intelligence with distribution across 40,000+ channels and national commercial representation, operational excellence, performance-focused return optimization, and monthly transparency reporting with KPIs and investor relations.
• STAY Partnership (Hotel Sales & Marketing) Sales and marketing management partnership for hotels and tourism-oriented properties. STAY provides a reservation center, pricing and revenue management, distribution across 40,000+ channels, national B2B trade representation, specialized marketing, and paid traffic management (Google and Meta Ads) to increase revenue, brand positioning, and market performance.
• STAY Partner Rental & Business (Real Estate Broker Referral Program) Referral and partnership program for real estate agents, brokerages, and real estate professionals to expand earnings through short-term rental and long-stay property indications. Partners earn commissions, bonuses per unit with management and furnishing contracts, access a loyalty program, and receive training and support materials for seasonal rental knowledge.
• STAY Style (FF&E Furnishing & Equipping Service) Apartment, building, and hotel furnishing and equipping solution. STAY Style transforms properties into fully equipped, decorated units ready for seasonal rental from planning through complete installation of FF&E (Furniture, Fixtures, and Equipment), including curated design, hotel-standard quality, and durability focus.
• STAY Lifestyle & Business (Condominium Management) Comprehensive condominium management solution for residential, commercial, or mixed-use properties. STAY assumes full condominium administration including strategic management, people and services management, maintenance and infrastructure, technology and security innovation, and cost-efficiency with monthly transparent reporting.
• STAY Connect (Pre-Construction Strategic Advisory) Strategic advisory service during the construction and incorporation phase of buildings with tourism focus or seasonal rental potential. STAY Connect provides market strategy and intelligence, architecture and project advisory, commercial and marketing strategies, leveraging STAY's operational experience across dozens of properties.
• STAY Develop (Sustainable Real Estate Product Development) Sustainable real estate product development service from concept through business plan delivery. Supports investors, entrepreneurs, private groups, and government in developing hotels, glampings, tourism condominiums, mixed-use complexes, gastronomic projects, themed parks, short-term rental products, and timeshare models across six pillars: Technical, Financial, Political, Social, Environmental, and Economic.

Quantifiable outcome

• R$5.2 million revenue in H1 2025, signaling a new expansion phase
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Real Estate Agents & Brokers (STAY Partner Network)coreChannel Partner/ Reseller/ DistributorSTAY Partner Rental & Business is a referral program for licensed real estate agents, brokers, and agencies. Partners receive commissions per completed short-term rental, long-stay contract, or property furnishing/management deal, along with loyalty bonuses and exclusive training materials on the short-term rental market. The program is described as a mechanism to expand STAY's property portfolio while providing agents with a modern revenue stream.
• OTAs, Tour Operators & Travel Agencies (Distribution Network)coreChannel Partner/ Reseller/ DistributorSTAY distributes its managed property inventory across more than 40,000 booking channels including OTAs, travel agencies, tour operators, corporate TMCs, and direct enterprise booking platforms. This broad distribution network maximizes occupancy and revenue for managed properties.
• HSystem (hbook.hsystem.com.br)coreTechnology or IntegrationSTAY uses the HSystem booking and property management platform (hbook.hsystem.com.br) for its reservation engine, booking system, and operational management across all properties. The platform enables direct website booking, multi-property management, and integration with the company's WhatsApp-based guest communication workflow.
• Don Will Garden RestaurantminorOthersDon Will Garden restaurant is located within the STAY Sun Square property in Goiânia, providing on-site dining for guests. This is an amenity partnership rather than a formal commercial alliance.
• OMO Laundry (Lavanderia Compartilhada)minorOthersSTAY Lounge 22 in Goiânia features a shared laundry service operated by OMO (laundry brand). This is an on-site amenity partnership providing laundry facilities for guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Housi: Housi is a Brazilian aparthotel operator offering fully furnished, technology-enabled apartments with flexible short and long-stay terms in major Brazilian cities. It is the closest direct competitor to STAY's apartment-based lodging model and target customer (bleisure/executive travelers).
• Charlie: Charlie is a Brazilian flex-living startup operating furnished apartment buildings with flexible rental terms and hotel-like services. Its model of converting residential buildings into professionally managed flexible-stay apartments closely mirrors STAY's core Pop-Up and property operations.
• Blueground: Blueground is a global flex-living platform offering furnished apartments for short and extended stays, with tech-enabled booking and operations. It is comparable to STAY in its focus on furnished, professionally managed apartments targeting business travelers and relocations.
• Sonder Holdings: Sonder operates a global portfolio of designed, apartment-style accommodations with tech-enabled, app-driven guest experiences. It is comparable to STAY as a hybrid aparthotel/short-stay operator emphasizing fully furnished units, flexible stays, and a multi-property brand.

Broad incumbents

• Vrbo: Vrbo (part of Expedia Group) is a major global vacation rental marketplace distributing alternative-stay inventory. It overlaps with STAY's distribution motion across 40,000+ booking channels but does not operate serviced apartments or aparthotels directly.
• Airbnb: Airbnb is the global short-term rental marketplace on which STAY distributes its Pop-Up managed apartments. It is a broad incumbent that overlaps with STAY's guest-facing channel but does not directly compete in full-service property management or hotel operations.
• QuintoAndar: QuintoAndar is Brazil's largest residential property rental platform, offering end-to-end rental management for landlords. It is broader than STAY (residential long-term rentals, not short-stay aparthotels) but overlaps in property management technology and Brazilian landlord services.
• Wyndham Hotels & Resorts: Wyndham is a global hotel franchisor with a strong extended-stay portfolio (Hawthorn Suites, etc.). Comparable to STAY in targeting extended-stay demand in secondary markets, though Wyndham operates via franchising rather than direct management.
• Accor: Accor is a global hotel group with multiple brands spanning luxury to economy, including extended-stay and serviced apartment brands. STAY Hotel competes for the same hotel-owner client base that Accor targets with its management contracts in Brazil.

Emerging players

• B.Places: B.Places is a Brazilian short-term rental property management company focused on professional STR operations for individual apartment owners. It directly competes with STAY Pop-Up for property-owner management contracts in Brazilian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stay
• Instagraminstagram.com/stay
• LinkedInlinkedin.com/company/staybr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAY