OgaBassey
OgaBassey is a Lagos-based Nigerian e-commerce platform founded in 2019 that sells smartphones, laptops, gaming consoles, and consumer electronics to individual buyers nationwide. It carries a multi-brand catalog with Pay Later installment financing, repair services, and an IMEI verification tool.
- Company typePrivate
- Founded-
- HeadquartersLagos, Nigeria
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What OgaBassey does
OgaBassey is a Nigerian direct-to-consumer e-commerce platform that sells consumer electronics — primarily smartphones but also laptops, tablets, gaming devices, wearables, audio equipment, monitors, printers, desktops, and accessories — to individual buyers across Nigeria. Founded in 2019 and based in Yaba, Lagos, the company operates a single storefront at ogabassey.com with delivery from Lagos to nationwide locations including Abuja and Port Harcourt. The catalog is multi-brand, covering Samsung, Apple, Google Pixel, Infinix, Tecno, Itel, Xiaomi/Redmi, and OPPO, with products priced from approximately ₦8,000 for entry-level feature phones up to ₦6,000,000+ for premium flagships such as the Samsung Galaxy Z TriFold. Both new and open-box condition devices are sold.
The platform's technology layer comprises an integrated product catalog, price and specification comparison tools, an IMEI verification utility, a customer digital wallet, and a content blog featuring device reviews and buying guides targeted at Nigerian consumers. OgaBassey generates revenue primarily through one-time hardware sales, supplemented by ancillary services such as phone repairs and a "Pay Later" installment financing option that enables deferred payments on higher-value electronics. The go-to-market is direct-to-consumer, with marketing concentrated in content marketing, product comparison pages, and SEO-optimized product listings. No enterprise, B2B, or wholesale customer base is disclosed.
Operationally, the company runs lean — nine employees per the most recent data point, no disclosed outside funding, no identified parent company or institutional investors, and no public listing. The sole named individual in the available record is Bassey John, a content author. No patents, awards, certifications, regulatory actions, M&A activity, or formal partnership agreements are documented. Ownership structure, control dynamics, and capital base cannot be determined from available sources.
OgaBassey firmographics
Firmographics- Name
- OgaBassey
- Legal name
- OgaBassey
- Website
- https://ogabassey.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OgaBassey is a Lagos-based Nigerian e-commerce platform founded in 2019 that sells smartphones, laptops, gaming consoles, and consumer electronics to individual buyers nationwide. It carries a multi-brand catalog with Pay Later installment financing, repair services, and an IMEI verification tool.
- Ownership category
- akta.pro rank
OgaBassey industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Marketplaces (CRAFABAD)
Keywords
Where OgaBassey is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
OgaBassey business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Sales: One-time product sales of smartphones, laptops, gaming consoles, tablets, and accessories with prices displayed in Nigerian Naira. The company sells both new and used/open-box condition devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Single product purchase model with Pay Later option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
OgaBassey product offering
Product offeringCore offering
OgaBassey operates a Nigeria-focused direct-to-consumer e-commerce platform that retails consumer electronics — smartphones, laptops, tablets, gaming devices, wearables, audio, accessories, monitors, printers, and desktops — from brands including Samsung, Apple, Google Pixel, Infinix, Tecno, Itel, Xiaomi/Redmi, and OPPO. The platform offers product comparison tools, device condition options (new, open-box, used), and a Pay Later installment payment option, with delivery from Lagos to buyers across Nigeria.
Product overview
OgaBassey is an online retail platform for consumer electronics in Nigeria, operating as a multi-brand e-commerce marketplace. The core offering is smartphones across major brands (Samsung, Apple, Google Pixel, Infinix, Tecno, Itel, Xiaomi/Redmi, OPPO), complemented by laptops (gaming and general-purpose), tablets, gaming devices, wearables, audio products, accessories, monitors, printers, and desktops. The platform provides value-added services including IMEI verification for device authenticity, phone repair services, a digital wallet, and a blog with buying guides and tech news. The 'Pay Later' installment payment option enables buyers to purchase higher-value electronics with deferred payment. The business model combines first-party inventory sales with comparison and buyer education features.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphones Mobile phones across multiple brands including Samsung, Apple, Google Pixel, Infinix, Tecno, Itel, Xiaomi/Redmi, and OPPO, ranging from budget feature phones to premium flagship devices, sold to Nigerian consumers via the OgaBassey online store with multiple condition options (new, open-box, used) and variant choices for storage, RAM, and color.
- Laptops Portable computers including gaming laptops (ASUS TUF Gaming, HP OMEN, Acer Nitro), business laptops, and general-purpose notebooks, sold online to Nigerian consumers via the OgaBassey storefront.
- Tablets Tablet devices including the Samsung Galaxy Tab series, sold online to Nigerian consumers via the OgaBassey storefront.
- Gaming devices Gaming devices including gaming laptops and gaming consoles, sold online to Nigerian consumers via the OgaBassey storefront.
- Wearables Smartwatches and wearable technology devices, sold online to Nigerian consumers via the OgaBassey storefront.
- Audio products Headphones, earbuds, speakers, and other audio equipment, sold online to Nigerian consumers via the OgaBassey storefront.
- Accessories Phone and laptop accessories including chargers, cases, cables, and adapters, sold online to Nigerian consumers via the OgaBassey storefront.
- Monitors Computer displays and screens for desktop setups, sold online to Nigerian consumers via the OgaBassey storefront.
- Printers Office and home printers, sold online to Nigerian consumers via the OgaBassey storefront.
- Desktops Desktop computers and all-in-one systems, sold online to Nigerian consumers via the OgaBassey storefront.
- Repairs Phone repair services including screen, battery, and component replacement, offered to Nigerian consumers via the OgaBassey storefront.
Companies that use OgaBassey
Customer profileSegments1 record
Ideal customer profiles1 record
OgaBassey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OgaBassey partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
OgaBassey competitors and assessment
Company assessmentBroad incumbents
- AliExpress: AliExpress is a global cross-border e-commerce platform used by Nigerian buyers to source electronics and gadgets directly from international sellers at competitive prices. It pressures OgaBassey on price for imported consumer electronics in Nigeria.
- Best Buy: Best Buy is a large established consumer-electronics omnichannel retailer serving as a global reference point for multi-brand electronics retail with comparison tools, financing (Best Buy credit card) and value-added services (Geek Squad repairs) — many of the same building blocks OgaBassey is assembling in Nigeria.
Emerging players
- Jiji Nigeria: Jiji is one of Nigeria's largest online classifieds/marketplaces and carries a substantial smartphones-and-electronics category alongside broader listings. It competes for the same Nigerian electronics buyers but via a C2C/B2C marketplace model rather than first-party retail.
- iStore Nigeria: iStore is an Apple Premium Reseller in Nigeria operating physical showrooms and an online channel for Apple products and accessories. It overlaps with OgaBassey's premium smartphone category but is narrower in brand scope.
Direct peers
- Jumia Nigeria: Jumia is the largest general-merchandise e-commerce platform in Nigeria and sells smartphones, laptops and consumer electronics to the same Nigerian consumer base as OgaBassey, with nationwide delivery. It is the primary direct competitor on assortment, logistics and brand recognition.
- MicroStation Nigeria: MicroStation is a Nigerian retailer of laptops, desktops, printers and computer accessories targeting individual buyers and SMEs. It overlaps with OgaBassey's laptops, printers and accessories categories for Nigerian buyers.
- Slot Systems: Slot is one of Nigeria's largest dedicated consumer-electronics retail chains, selling smartphones, laptops and gaming devices across physical showrooms nationwide. It overlaps with OgaBassey on the same product categories and target buyer, but Slot's physical retail presence is its key differentiator.
- 3C Hubs: 3C Hubs is a Nigeria-focused consumer electronics retailer (phones, laptops, accessories) operating online with delivery nationwide. It competes head-on with OgaBassey on the same multi-brand electronics e-commerce model.
- Konga: Konga is a major Nigerian online retail marketplace that sells phones, laptops and electronics with nationwide delivery and its own logistics arm (Konga Logistics). It directly competes with OgaBassey for Nigerian electronics buyers and also offers installment-style payment options.
- Pointek Online: Pointek is a Nigerian retailer specializing in smartphones, laptops and consumer electronics with both physical stores and an online channel. It targets the same Nigerian buyer as OgaBassey and offers similar multi-brand selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
OgaBassey social profiles
Digital presenceOgaBassey financial estimates
Financial estimateRevenue estimate
Valuation estimate
OgaBassey leadership team
Management profileNumber of profiles
Profiles1 record
OgaBassey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OgaBassey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OgaBassey
What does OgaBassey do?
OgaBassey operates a Nigeria-focused direct-to-consumer e-commerce platform that retails consumer electronics — smartphones, laptops, tablets, gaming devices, wearables, audio, accessories, monitors, printers, and desktops — from brands including Samsung, Apple, Google Pixel, Infinix, Tecno, Itel, Xiaomi/Redmi, and OPPO. The platform offers product comparison tools, device condition options (new, open-box, used), and a Pay Later installment payment option, with delivery from Lagos to buyers across Nigeria.
Is OgaBassey a public or private company?
OgaBassey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OgaBassey founded?
OgaBassey was founded in -1. It employs 1 to 10 people.
Where is OgaBassey based?
OgaBassey is headquartered in Lagos, Nigeria, in the Africa region.
How does OgaBassey make money?
One revenue line is on record: hardware Sales.
Who are OgaBassey's main competitors?
Broad incumbents on record are AliExpress and Best Buy. Emerging players are Jiji Nigeria and iStore Nigeria. Direct peers are Jumia Nigeria, MicroStation Nigeria, Slot Systems, 3C Hubs, Konga and Pointek Online.
Does OgaBassey have an API?
No public API is recorded for OgaBassey.
What industry is OgaBassey in?
OgaBassey's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 4492 and its SIC code is 5734.