iStore Nigeria

What iStore Nigeria does

iStore Nigeria is an authorized Apple reseller operating in Nigeria under the legal entity Core Consumer Electronics (Pty) Ltd. The business runs a hybrid retail-and-e-commerce model through istore.com.ng combined with physical stores nationwide, offering the complete Apple product portfolio — Mac (MacBook Pro, MacBook Air, MacBook Neo, Mac mini, Mac Studio, iMac), iPhone (iPhone 17 series down to iPhone 14), iPad (Pro, Air, mini), Apple Watch (Series 11, Ultra 3, SE 3), AirPods, Apple Pencil, and accessories — priced in Nigerian Naira from roughly ₦245,000 to ₦7,299,000.

The company layers multiple services around the hardware transaction to expand addressable demand and create recurring revenue. Klump and AltMall-backed financing (iDeals) let customers split purchases into 4–12 month installments, while an in-house lay-by plan offers four monthly payments at 0% interest. A trade-in program provides up to ₦1,200,000 in credit toward new devices, iCare delivers extended warranty, and an education discount targets teachers, lecturers, and tertiary students. Distribution is reinforced by free Click & Collect within one hour at physical stores and same-day delivery in Lagos and Abuja, with broader regional and remote-area coverage.

Commercially, iStore Nigeria targets three segments: individual consumers (primary), SMB and enterprise buyers via a dedicated business sales team, and the education vertical. The underlying technology stack is a standard e-commerce storefront with no proprietary AI or software assets disclosed; competitive differentiation rests on the authorized Apple relationship, nationwide physical footprint, financing partnerships, and after-sales service infrastructure rather than on technology.

Name

iStore Nigeria

Legal name

Core Consumer Electronics (Pty) Ltd

Website

https://istore.com.ng

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

iStore Nigeria is an authorized Apple reseller in Nigeria, operating istore.com.ng and physical retail stores nationwide. It sells the full Apple catalog — Mac, iPhone, iPad, Watch, AirPods — with financing, trade-in, lay-by, and warranty services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Authorized Apple reseller
• Consumer electronics retail
• Device financing services
• Smartphone retail
• Apple product distribution

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of Apple products including MacBooks, iPhones, iPads, Apple Watches, and accessories. Revenue is generated through markup on physical products sold to consumers and businesses.
2. Device Financing Services: Partnership-based financing through Klump (4-12 monthly installments) and iDeals (up to 12 months payment plans), generating revenue through financing partnerships and potentially processing fees.
3. Trade-in Services: Customers can trade in old devices for up to ₦1,200,000 credit toward new purchases. Revenue derived from resale value of traded devices and increased new product sales.
4. Extended Warranty (iCare): Extended warranty and protection plans offered on Apple devices, providing recurring service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

iStore Nigeria is an authorized Apple reseller operating in Nigeria that sells the full Apple product lineup (Mac, iPhone, iPad, Apple Watch, AirPods, Apple Pencil, accessories) through its e-commerce site and physical retail stores. It complements hardware sales with ancillary services including device financing via Klump/iDeals, lay-by plans, trade-in credits of up to ₦1,200,000, iCare extended warranty, repair services, and education pricing.

Product overview

iStore Nigeria is an authorized Apple retailer operating as a single-channel e-commerce platform for Apple products in Nigeria. The company offers the complete Apple product portfolio including Mac computers (MacBook Pro, MacBook Air, MacBook Neo, Mac mini, Mac Studio, iMac), iPhone smartphones (iPhone 17, 16, 15, 14, 13, 12 series), iPad tablets (iPad Pro, iPad Air, iPad mini), Apple Watch wearables (Series 11, Ultra 3, SE 3), and AirPods audio products. The business model combines hardware sales with ancillary services including device financing through iDeals (partnering with Klump and AltMall), trade-in programs, iCare extended warranty, device repairs, lay-by payment plans, education discounts, and free technical support. The company operates a physical retail presence with nationwide store locations and offers free shipping, click-and-collect, and same-day delivery in major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac Computers Full lineup of Apple Mac computers including MacBook Pro, MacBook Air, MacBook Neo, Mac mini, Mac Studio, and iMac in various M-series chip configurations, sold to individual consumers and businesses across Nigeria.
• iPhone Smartphones Apple iPhone lineup including iPhone 17 series (17, 17 Pro, 17 Pro Max, 17e, Air), iPhone 16 series, iPhone 15 series, iPhone 14 series, and earlier models in various storage and color options.
• iPad Tablets Apple iPad lineup including iPad Pro (M4/M5), iPad Air (M2/M3), iPad mini (A17), and standard iPad models in Wi-Fi and Wi-Fi + Cellular variants.
• Apple Watch Apple Watch lineup including Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch Series 10, Apple Watch SE 3, and earlier models in various sizes and finishes.
• AirPods and Audio Apple wireless audio products including AirPods Pro 3, AirPods 4 (with and without Active Noise Cancellation), AirPods Pro 2nd Gen, and AirPods Max over-ear headphones.
• Apple Pencil and Accessories Apple styluses (Apple Pencil USB-C, Apple Pencil 2nd Gen, Apple Pencil Pro) and third-party Apple-compatible accessories including cables, chargers, cases, covers, screen protectors, bags, sleeves, Apple TV, and storage devices.
• iDeals Device Financing Device financing service enabling customers to pay for Apple products over up to 12 monthly installments through partner integrations with Klump and AltMall, making premium Apple hardware more accessible to Nigerian buyers without traditional credit access.
• Lay-By Payment Plan Interest-free lay-by installment plan allowing customers to pay for Apple devices over 4 monthly repayments at 0% interest, starting from ₦82,250 per month.
• Trade-In Program Device trade-in service where customers exchange old devices for up to ₦1,200,000 credit toward the purchase of new Apple products, supporting device upgrade cycles.
• iCare Extended Warranty Extended warranty and protection plan available for Apple devices purchased at iStore, providing recurring protection beyond the standard manufacturer warranty.
• Device Repair Services Apple device repair services to restore iPhones and other Apple products purchased from iStore Nigeria.
• Education Discount Program Special pricing program offering education discounts on Apple devices for teachers, lecturers, and tertiary students in Nigeria.
• Click & Collect In-Store Pickup Free in-store pickup option allowing customers to collect online orders within 1 hour at iStore physical retail locations nationwide.

Quantifiable outcome

• Up to ₦1,200,000 trade-in credit for old devices
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Core Consumer Electronics (Pty) LtdcoreChannel Partner/ Reseller/ DistributorCore Consumer Electronics (Pty) Ltd operates as the parent company and courier partner for iStore Nigeria, performing deliveries through their engaged courier network. They manage logistics operations including order processing and shipping to customers across Nigeria.
• Apple Inc.coreChannel Partner/ Reseller/ DistributoriStore Nigeria is an authorized Apple reseller operating as part of the iStore retail chain. They offer genuine Apple products with access to Apple's support ecosystem including repairs, iCare warranty, and trade-in programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3C Hub Nigeria: Nigerian authorized Apple reseller with multiple retail locations and online sales, focused on the same Apple-authorized value proposition and target customer base as iStore Nigeria.
• Slot Systems Limited: Leading Nigerian consumer electronics and mobile phone retailer with physical stores nationwide, carrying Apple products alongside Samsung, Tecno, and other brands. Closest direct competitor within Nigeria given similar footprint, omnichannel presence, and product breadth targeting the same Nigerian consumer.
• iConcept: Nigerian authorized Apple reseller operating a similar online-plus-physical model with financing options. Directly comparable as another authorized Apple channel partner competing for the same premium Nigerian Apple buyer.
• iStore South Africa (Core Group): Sister operation under the same Core Group retail banner, iStore South Africa is an authorized Apple Premium Reseller operating a hybrid online and physical retail model virtually identical to iStore Nigeria. It is the closest comparable given shared brand, shared parent company structure, and shared Apple-focused omnichannel playbook.

Broad incumbents

• Jumia Technologies: Pan-African e-commerce marketplace including a dedicated electronics category that competes with iStore for online consumer electronics spend in Nigeria. Operates a much broader (non-Apple-specialized) marketplace model but overlaps on consumer electronics transactions.
• Apple Inc. Apple operates its own direct online store and, in select markets, Apple-branded retail stores that compete with authorized resellers for the same premium customer. Apple controls pricing, allocation, and potentially reseller status — making it both supplier and ultimate competitor.

Emerging players

• Konga (Konga Group): Nigerian e-commerce platform with consumer electronics assortment and nationwide delivery. Lacks iStore's authorized Apple status and physical retail focus but competes for the same online electronics purchase occasions.
• Computer Village Lagos Retailers (Informal cluster): Ikeja-based informal electronics market cluster selling Apple and competing devices at typically lower prices through grey-market channels. Represents the price-aggressive alternative iStore competes against for premium Nigerian consumers.

Regional players

• Apple Premium Resellers (MENA / Other Africa operators): Other authorized Apple Premium Resellers operating in MENA, East Africa, and West Africa (outside Nigeria) under similar hybrid retail models. Comparable in business model and target customer but operating in different geographies — useful for benchmarking unit economics and growth trajectories.
• Samma Group (Saudi authorized Apple reseller): Authorized Apple reseller operating in Saudi Arabia with a similar premium retail and after-sales service model. Comparable as an authorized reseller in an emerging market, though operating in a different geography with different macro conditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myistorenigeria
• Facebookfacebook.com/istorenigeria
• LinkedInlinkedin.com/company/istore-nigeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStore Nigeria