oha! digital
oha! digital is a Salzburg-based, founder-led Austrian digital marketing agency offering social media management, performance marketing, web development, email marketing, and AI-assisted services to enterprise and SMB clients across Austria.
- Company typePrivate
- Founded2018
- HeadquartersSalzburg, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What oha! digital does
oha! digital is a Salzburg-based, founder-led digital marketing agency operating in Austria under the legal entity Agentur SO.UL GmbH. Founded in 2018 by Olivia Ulbing-Sommeregger as a one-woman operation, the company has grown into a five-person, women-led team with offices in Salzburg, Linz, and Vienna. Its core services span six pillars: Social Media Management (organic content, community management, ~10% claimed monthly follower growth), Performance Marketing (Meta, Google, LinkedIn, TikTok ads with an average claimed ROAS of 4.2), Email Marketing, Online Consulting, Web Development & Design, and AI/KI Technology. The agency also sells self-serve educational products (LinkedIn 1x1, Social Media Content Bootcamp, Social Ads Mastery, Social Media AI Prompts).
The agency's underlying technology stack is a curated set of third-party tools — Meta Ads Manager, Google Analytics 4, Canva, Later, Motion, ChatGPT, and Midjourney — augmented by an internally developed methodology ('Cultural Fluency Framework') and a ROAS-anchored performance marketing framework. No proprietary SaaS platform, patents, or in-house AI models are disclosed. Customer logos span enterprise (MIELE, Bankhaus Spängler, Stadt Salzburg, nic.at, European Forum Alpbach, WM Holding) and SMB (markta, NANIS, Bodyworks by Ronnie Denalane) clients.
oha! digital monetises through monthly retainers (entry package €1,500/month), project-based fees for web builds, hourly or project-based consulting, and one-time purchases of digital courses. Distribution is direct and consultative: an 'Online Consulting' needs analysis precedes any proposal, and pricing is explicitly quote-based with no flat-fee tiers. The agency is bootstrapped (no disclosed external funding), founder-controlled, and registered trademark holder of the 'oha! digital' mark. Sustainability certifications (Klimabündnis Betrieb, KMU Digital Green) round out its positioning as a values-aligned Austrian boutique.
oha! digital firmographics
Firmographics- Name
- oha! digital
- Legal name
- Agentur SO.UL GmbH
- Website
- https://oha.digital
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- oha! digital is a Salzburg-based, founder-led Austrian digital marketing agency offering social media management, performance marketing, web development, email marketing, and AI-assisted services to enterprise and SMB clients across Austria.
- Ownership category
- akta.pro rank
oha! digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where oha! digital is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
oha! digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Monthly retainer services for professional management of social media channels (Facebook, Instagram, LinkedIn, TikTok). Includes content planning, community management, monitoring, and organic growth services. Starting price €1,500/month for the entry package with 8 postings per month. Additional services such as Follower Growth are sold as separate add-on packages.
- Performance Marketing Services: Campaign-based performance marketing retainer focused on paid social and search advertising across Meta, Google, LinkedIn, and TikTok. Revenue is earned through monthly management fees plus potential performance bonuses. Clients are charged based on budget managed on their behalf.
- Online Consulting: Hourly or project-based consulting engagements for digital strategy, digital audits, and second opinions on existing digital activities. Sold as individual consulting sessions or structured consulting packages.
- Web Development & Design: Project-based web development and design services, including website creation, redesign, and e-commerce implementations. Examples include AP-Batterien B2B eCommerce, NANIS longevity website, and factory300 coworking site. Revenue is project-based, one-time per engagement.
- AI / KI Technology Services: AI integration and consulting services for businesses looking to leverage AI tools in their digital marketing operations. Offered as part of broader service packages or as standalone consulting.
- Courses & Workshops: Digital educational products sold directly: LinkedIn 1x1, Social Media Content Bootcamp, Social Ads Mastery, and Social Media AI Prompts course. These are one-time purchase or subscription access to training materials and instruction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Media Management — Entry Package |
| One time/ perpetual license | Pay-as-you-go | LinkedIn 1x1 Workshop |
| One time/ perpetual license | Pay-as-you-go | Social Media Content Bootcamp |
| One time/ perpetual license | Pay-as-you-go | Social Ads Mastery |
| One time/ perpetual license | Pay-as-you-go | Social Media AI Prompts Course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
oha! digital product offering
Product offeringCore offering
oha! digital is a full-service digital marketing agency based in Salzburg, Austria, offering Social Media Management, Performance Marketing, Email Marketing, Online Consulting, Web Development & Design, and AI/KI Technology services for Austrian SMEs, enterprises, government, and nonprofits. The agency operates on monthly retainer and project-based engagements, with custom quote-based pricing and an entry Social Media Management package starting at €1,500/month, and also sells standalone educational courses (LinkedIn 1x1, Social Media Content Bootcamp, Social Ads Mastery, Social Media AI Prompts) directly via its website.
Product overview
oha! digital is a digital marketing agency offering a portfolio of interconnected service lines. Its core offerings consist of six service pillars: Social Media Management (organic community building, content planning, monitoring), Performance Marketing (paid social/display campaigns with data-driven ROI optimization, average ROAS 4.2), Email Marketing (newsletter and automation), Online Consulting (strategy and advisory), Web Development & Design (website creation and UX), and AI/KI Technology (AI-assisted marketing). The agency also offers three educational products — LinkedIn 1x1, Social Media Content Bootcamp, and Social Ads Mastery — designed to train clients in managing their own social presence. All services are positioned around the agency's 'Culturally Fluent' philosophy, emphasizing strategic, data-informed marketing over filler content.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Professional management of social media channels (Facebook, Instagram, LinkedIn, TikTok) including content planning, community management, and monitoring, with an average organic follower growth of approximately 10% per month. Entry package starting at €1,500/month for 8 postings/month.
- Performance Marketing Data-driven paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads with measurable ROI optimization (average ROAS 4.2, minimum threshold 3.0), including strategy, campaign setup, tracking, and ongoing optimization.
- Email Marketing Comprehensive email marketing services ranging from newsletters to automated campaigns, covering design, copywriting, segmentation, and compliance with data protection regulations.
- Online Consulting Individualized consulting engagements for optimizing online presence, including needs analysis (Bedarfsanalyse), target audience research, strategic planning, and implementation support (Umsetzungsbegleitung), delivered in German and English.
- Web Development & Design Creation and optimization of websites with high usability and conversion rates, covering design, development, and ongoing performance optimization, including B2B eCommerce and brand sites (e.g., AP-Batterien, NANIS, factory300).
- AI / KI Technology Services AI-powered digital marketing services leveraging AI tools (ChatGPT, Midjourney) to revolutionize social media marketing, including AI-assisted content production and campaign optimization for client businesses.
- LinkedIn 1x1 Personalized one-on-one LinkedIn training course covering fundamentals and advanced strategies for professional LinkedIn presence and networking, sold as a one-time digital educational product.
- Social Media Content Bootcamp Intensive workshop covering social media content creation strategy, from fundamentals to advanced techniques, enabling participants to independently manage and optimize their online presence.
- Social Ads Mastery Advanced training course focused on paid social advertising strategies, teaching participants how to create, manage, and optimize effective social media ad campaigns across Meta, LinkedIn, and TikTok.
- Social Media AI Prompts Course AI-focused course teaching how to use artificial intelligence tools (e.g., ChatGPT, Midjourney) for social media content creation and marketing workflows.
Quantifiable outcome
- 10% average monthly follower growth for social media management clients
- +4 more outcomes
Companies that use oha! digital
Customer profileNamed customers15 records
Ideal customer profiles3 records
oha! digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
oha! digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Agentur SalićminorCollaboration on the 'Die Weisse — Dein erstes Mal, deine erste Weisse' campaign. oha! digital and Agentur Salić co-developed the campaign concept, with Salić leading overall strategy and oha! handling social media execution, content production, and paid campaign management.
- Rosenstatter VersicherungminorRecommended cyber-security insurance partner for clients concerned about social media account security (Instagram hacks, Meta account compromise). Rosenstatter Versicherung is endorsed by founder Olivia Ulbing-Sommeregger based on personal experience with the insurance product.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
oha! digital competitors and assessment
Company assessmentRegional players
- Blue Tomato Digital: Austrian-rooted digital and e-commerce player with social media and performance marketing capabilities — broader scope (retail, e-commerce, agency) but overlapping marketing services in the Austrian market.
Direct peers
- Cayuga Marketing: Austrian digital marketing agency with comparable social media management, performance marketing, and consulting offerings for SME and enterprise clients in the DACH region.
- denkmair: Austrian full-service digital agency offering social media, performance marketing, and web development — same service mix and similar SMB-to-mid-market client base within Austria.
- eclips GmbH: Salzburg-based digital agency offering social media, performance marketing, and web/ecommerce services — direct local competitor with overlapping service lines and shared regional client base.
- pulpmedia: Austrian performance and social media agency based in Vienna with a similar boutique positioning, specializing in performance marketing and content strategy for SMEs and enterprise clients — directly comparable service portfolio and target customer.
- Agentur Salić: Austrian creative agency that has already co-developed campaigns with oha! (Die Weisse) — directly comparable in size, geography, and service positioning, and a real collaboration partner in the Austrian market.
Broad incumbents
- Wunderman Thompson Austria: Global network agency with Austrian operations providing integrated digital, social, and performance marketing — competes for enterprise retainers with broader capability set and scale advantages.
- DDB Austria: Network creative agency with full Austrian presence offering advertising, social, and digital services — competes for the same enterprise clients (e.g., MIELE, Stadt Salzburg) but with significantly greater scale and resource depth.
- Merkle DACH: Large data-driven performance and CRM agency operating across DACH — overlaps with oha!'s performance marketing and attribution capabilities at enterprise scale.
Others
- Rosenstatter Versicherung: Austrian insurance partner endorsed by oha! for social media cyber-security coverage — not a competitor, but an ecosystem partner illustrating the agency's approach to adjacent professional services referrals in the Austrian SME market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
oha! digital social profiles
Digital presenceoha! digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
oha! digital leadership team
Management profileNumber of profiles
Profiles1 record
oha! digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
oha! digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about oha! digital
What does oha! digital do?
oha! digital is a full-service digital marketing agency based in Salzburg, Austria, offering Social Media Management, Performance Marketing, Email Marketing, Online Consulting, Web Development & Design, and AI/KI Technology services for Austrian SMEs, enterprises, government, and nonprofits. The agency operates on monthly retainer and project-based engagements, with custom quote-based pricing and an entry Social Media Management package starting at €1,500/month, and also sells standalone educational courses (LinkedIn 1x1, Social Media Content Bootcamp, Social Ads Mastery, Social Media AI Prompts) directly via its website.
Is oha! digital a public or private company?
oha! digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was oha! digital founded?
oha! digital was founded in 2018. It employs 1 to 10 people.
Where is oha! digital based?
oha! digital is headquartered in Salzburg, Austria, in the Europe region.
How does oha! digital make money?
Six revenue lines are on record. Social Media Management Services are the primary driver. The others are performance Marketing Services, online Consulting, web Development & Design, AI / KI Technology Services and courses & Workshops.
Who are oha! digital's main competitors?
Blue Tomato Digital is listed as a regional player. Direct peers are Cayuga Marketing, denkmair, eclips GmbH, pulpmedia and Agentur Salić. Broad incumbents are Wunderman Thompson Austria, DDB Austria and Merkle DACH. Rosenstatter Versicherung is listed as an others.
Does oha! digital have an API?
No public API is recorded for oha! digital.
What industry is oha! digital in?
oha! digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 541810 and its SIC code is 7311.