What Pulpmedia GmbH does

Pulpmedia GmbH is a privately held Austrian video marketing agency founded in 2005, headquartered in Linz with a second office in Vienna. The company delivers a full-service creative offering spanning strategy, in-house video production (via a 200 m² studio), social media management, performance marketing, influencer marketing, employer branding, and TV commercial production. Its revenue model is professional services-based, billing clients on a project-by-project basis rather than recurring retainers, with a flagship integrated offering called 'Einmal Alles' that bundles video, social, and performance marketing into coordinated campaigns. The firm serves a roster of DACH-region enterprise customers across diverse verticals, including Rosenbauer, Weber, Husqvarna, Zipfer, TGW Logistics, HOFER, Internorm, and efko, with documented case-study outcomes such as the Rosenbauer TikTok reaching 200 million+ views in 100 days and Weber's TikTok growing views by 610%.

The business is founder-owned and operated by co-managing directors Paul Lanzerstorfer and Robert Bogner, with no external institutional investors, funding rounds, or parent-company ownership disclosed. The team consists of approximately 23 named creative professionals covering production, motion design, art direction, social media management, account management, and IT. The company has earned regional industry recognition, including a 2023 Gold award at the Internationale Wirtschaftsfilmtage and Google AdWords Certified Partner status. Geographic reach extends across the DACH region (Austria, Germany, Switzerland), with no disclosed expansion into non-German-speaking markets.

Name

Pulpmedia GmbH

Legal name

PULPMEDIA GMBH

Website

https://pulpmedia.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulpmedia GmbH is a privately held Austrian video marketing agency founded in 2005, offering in-house video production, social media management, performance marketing, and influencer marketing services to DACH-region enterprise clients including Rosenbauer, Weber, and HOFER.

Ownership category

akta.pro rank

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Full-service video production including TV commercials, image films, explainer videos, product videos, social media content, and TikTok videos. Billed as project-based engagements.
2. Social Media Management: Ongoing social media content planning, production, publishing, and community management services
3. Performance Marketing Services: Digital advertising campaigns including SEA, social media ads, programmatic advertising, targeting and retargeting
4. Influencer Marketing Services: Influencer scouting, briefing, booking, billing, and reporting for TikTok, Instagram, and other platforms
5. Employer Branding Services: Video-based employer branding campaigns targeting potential and existing employees
6. Strategy Consulting and Workshops: Online marketing strategy development, workshops for digital communication strategy, and TikTok-specific workshops

Pricing tiers

Go-to-market motion1 record

Core offering

Pulpmedia is a full-service video marketing agency that produces TV commercials, image films, animated explainer videos, and social media content for brand clients, and runs those assets through social media management, performance marketing, influencer marketing, and employer branding campaigns. Services are delivered from an in-house 200 m2 film studio in Linz with a Vienna office, and packaged individually or as the integrated "Einmal Alles" offering combining video, social, and performance marketing.

Product overview

Pulpmedia GmbH is a video marketing agency offering a comprehensive suite of marketing services centered on video production and digital marketing. The core offerings include Brand Love (emotional brand strategy), TV Commercials, Online Marketing Strategie, Videoproduktion, Social Media Marketing, Employer Branding, Performance Marketing, and Influencer Marketing. Services are offered both individually and as integrated packages, with 'Einmal Alles' providing comprehensive campaign solutions combining video, social, and performance marketing. The agency operates from Austria (Linz and Vienna offices) serving international clients with in-house production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Love
• TV Commercials
• Online Marketing Strategie
• Videoproduktion (Video Production)
• Social Media Marketing
• Employer Branding
• Performance Marketing
• Influencer Marketing
• Einmal Alles

Quantifiable outcome

• Rosenbauer TikTok: 200+ million views in 100 days
• +5 more outcomes

Named customers13 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fredmansky GmbHcoreStrategic or Co-development PartnerFredmansky handles Brand Strategy & Brand Design for Pulpmedia. They collaborated on pro bono work for Bleib Bei Uns (suicide prevention organization) and co-developed the LASKA app presentation project.
• Marketing Minds InfluencersminorGTM or Marketing PartnerInfluencer partners including Michael Otto, Dina Brandt, and Andreas Bierwirth helped promote the Marketing Minds event for Linz Tourismus through LinkedIn.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DDB Germany: German arm of the DDB global network with integrated creative, digital, and content production capabilities. Comparable on omnichannel campaigns, employer branding, and performance work, though operating at significantly larger scale.
• Serviceplan Group: Largest independent agency group in Europe with full-service digital, content, and media capabilities. Overlaps with Pulpmedia on cross-platform campaign work, performance marketing, and brand storytelling at the upper end of the DACH market.
• Jung von Matt: Large Hamburg-headquartered creative agency network with a strong DACH footprint (including Austria) and deep video, social, and brand storytelling capabilities. Comparable to Pulpmedia in service mix (TV, social, performance) but materially larger in scale and headcount.
• Scholz & Friends: Germany-based independent creative agency group with end-to-end digital and video production services. Comparable on integrated video, social, and campaign work for enterprise brands, though with a broader service portfolio and larger headcount.

Direct peers

• Grabarz & Partner: Hamburg-based independent creative agency producing integrated campaigns with strong film and social components. Comparable to Pulpmedia in the mix of brand storytelling, video production, and social content for DACH enterprise clients.
• Kolle Rebbe: Hamburg-based creative agency (part of TBWA) known for integrated brand campaigns including film, digital, and social. Comparable on creative-led cross-platform production for major DACH brands, with a similar mid-sized agency feel.
• Syzygy: German digital agency group (WPP) with capabilities in creative, content production, and performance marketing. Comparable on cross-platform video, social, and data-driven campaign work for major brands in the DACH region.
• denkwerk: Cologne-based digital agency offering strategy, creative, content production, and performance marketing. Overlaps with Pulpmedia on cross-platform video and social content for major German brands, with a similar digital-first positioning.
• TERRITORY: DACH content and brand agency (formerly G+J) producing brand stories, employer branding, social and video content for major regional brands. Closely matches Pulpmedia's mix of social media management, employer branding, and content production across DACH.
• TLGG: Berlin-based digital and social media agency (part of Accenture Song) focused on brand communication, social content, and storytelling for enterprise clients. Directly comparable to Pulpmedia on social-first video and brand-content work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbNKbJaJaJa
• Facebookfacebook.com/pulpmedia
• LinkedInlinkedin.com/company/pulpmedia-gmbh
• Instagraminstagram.com/pulpmedia_at
• TikToktiktok.com/@pulpmedia
• Xx.com/pulpmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulpmedia GmbH